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PORTFO
LIOSIMONEBOSCOLO
graphic+webDesigner
“Less is notnecessarily
more.”Milton Glaser
#00
CONTENT
01. 02.03.04.05.06. 07.08.09.
MylkNYC TravelHow to: 3D Structure Aroma PlazaSci-fruitDark ParadisePhotosPersonal ID
#00
#01MYLK\milk bottle\six bottle packaging\project presentation
\layout\white plexiglass cover\metal rings
\final logo\bottle rough
#01 #01
MYLK\milk bottle\six bottle packaging\project presentation
\bottle rendering
#01
MYLK\milk bottle\six bottle packaging\project presentation
\six bottle packaging
#01 #01
\project:Create an advertising campaign, aimed at promotion of tourist routes inside New York City. These pathways are developed according to the locations / sets of the various movies, books and stories, written andperformed by artists in love with the Big Apple.A tourist, as a citizen of New York can, thanks toNYC Travel, see the city in a new way, discovering places, following the maps, walking down the streets and the most exclusive and important shops of the globe.
\logo:To identify the project, NYC Travel, has been created a logo that refers to the concept of the tourist routes.Taking inspiration by the classic subway maps, the V of TRAVEL is composed by lines of different colors, ending in an arrow to point out the concept of travel andmovement. The font is Helvetica as it is the official New York City font for road signs and transportation. Next to the logo I placed the acronym NYC, part of the New York City new branding project.
#02NYC TRAVEL\high school diploma’s thesis
\layout\white plexiglass cover\logo design
#02 #02
“New York was his town, and it
always would be.”
Woody Allen-Manhattan-
NYC TRAVEL\high school diploma’s thesis
\poster layout\booklet design
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\final poster\shopper\booklet\rendering\\coffeecup
\rendering\\shopper
NYC TRAVEL\high school diploma’s thesis
#02#02
NYC TRAVEL\high school diploma’s thesis
\booklet\brochure
Sutton Square
Manhattan
_Woody Allen, 1979
1
powered by nycgo.com
_Come nel 1975 Milton Glaser venne
incaricato di rinnovare l’immagine della
città di NY, percepita allora come covo
del crimine e luogo scarsamente
accogliente, con la campagna I Love
NY, l’iniziativa NYCTravel si impone di
promuovere la città attraverso le storie
degli artisti, dei registi (Woody Allen,
Matt Reeves..) e degli scrittori affascinati
dalla metropoli, proponendo dei
percorsi tematici che seguono i
movimenti dei personaggi delle storie
all’interno di New York City, per rilanciare
l’immagine della città come punto turistico
di grande importanza a livello mondiale
in modo originale.
#02 #02
3
2
1
4NYC TRAVEL\high school diploma’s thesis
\travel point\booklet\brochure
#02#02
\rough\layout\poster
#03HOW TO:\advertising campaign aimed at peopleawareness towards environmental issues\green energy promotion
#03 #03
#043D STRUCTURE\promote with a 3D element twinningbetween two cities
C A G L I A R I BR IGHTON#04
#05AROMA PLAZA\brand identity for fragrance storein the centre of Amsterdam
\original logo\shop logo and color palette
\Yankee Candle is the scented candle specialist and the strongest brand in the Aroma Plaza. The logo for this shop is developed from the original Yankee Candle logo and evolved to adapt into the ambience of theShopping Centre where the shop is situated, Magna Plaza in Amsterdam. The flame evocate immediatly what the shop is about and thecolor palette has been selected from the 7 different cabinets of candles in the shop, each one of them withdifferent shades of colors.
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\corporate identity guide\products reference images
\To develope the corporate identity of the shop I started drawing the shapes of the Yankee Candle products. From here I have been able to build thebusiness card, the pricelist and different designs for the shop creating a sense of continuity.
AROMA PLAZA\brand identity for fragrance storein the centre of Amsterdam
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\business card spring design\\CASSIS\business card summer design\\SOFT BLANKET, PINK GRAPEFRUIT
\business card fall design\\reference to the products
\For the business cards was reallyimportant to rapresent the image of the shop and the brand with a simple and original design. Using the shape of the product itself becameimmediatly understandable what the shop is about. As Yankee Candle gives really original names to the products I decided to elaborate a different design for different fragrances available to connect the customer to the feeling of different scents.\\As in July the shop started also sell different products mantaining Yankee Candle as top brand we have later decided to simplify the cards removing the name of the fragrances.
CASSIS
YANKEE CANDLE
AROMA PLAZA\brand identity for fragrance storein the centre of Amsterdam
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\shop design \drwaings on the walls\\promotion tag\pricelist
\To design various aspect of the shop as the pricelist or the Pick&Mixpromotional tag I used the again the shapes of the products to keep as simple as possible the corporate identity of the shop. The product shape of the pricelist has exaclty the same dimension of the product itself to give all the informations immediatlyin one sight.The drawings on the wall gives some movement to the design of the shop creating a nice and cheerfulenviroment for a good shoppingexperience.
AROMA PLAZA\brand identity for fragrance storein the centre of Amsterdam
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\webshop\thank you card
\Together with the new design of the shop has been built also a brand new webshop. Customers from all overNetherlands, Germany, Belgium and France can now order the products available in the shop online.To ensure a pleasant experience, in every package deliverd, is included a ‘thank you!’ card with an handwritten note on the back of the card.
THANKYOU!
THANKYOU!HAYO
THANKYOU!
AROMA PLAZA\brand identity for fragrance storein the centre of Amsterdam
\Gift Cards
AROMA PLAZA\brand identity for fragrance storein the centre of Amsterdam
#05 #05
“Do or do not, there is
no try.”
Yoda
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#06PHOTOS\photos of fruit sections for a science event for kids
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PHOTOS\photos of fruit sections for a science event for kids
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#07PHOTOS\model Viviana Vitale
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PHOTOS\model Viviana Vitale
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#07 #07
#08PHOTOS\travels\london
#08
PHOTOS\travels\london
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PHOTOS\travels\italy
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PHOTOS\travels\barcelona
#08
PHOTOS\travels\italy
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#09PERSONAL ID\Logo\Business Card\CV\Website
\The logo itself is an extremely simpli-fied version of my initials. It’s also the base that built the grid of my portfolio together with the golden ratio which defines the location of images in a page.
#09 #09
#09
thank you #09
PORTFO
LIO
