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POCKET FACT SHEET 2014
Key facts about children andyoung people in the UK
twitter @childwise
TOTAL POPULATION IN 000s (2014)Category Age UK England Wales Scotland NIPre-school 0-4 4,156 3,558 180 292 126
Primary 5-10 4,521 3,827 208 342 144Secondary 11-15 3,510 2,956 166 275 113
Further Ed. age 16-17 1,529 1,282 76 122 49Higher Ed. age 18-24 6,009 5,038 303 499 169
TOTAL 0-24 19,725 16,661 933 1,530 601Data source - Office for National Statistics -2012 Based Population Projections (2011 England) -Crown Copyright
% OF 5-16s LIVING WITH …2005 2007 2009 2011 201395 96 94 92 9273 69 69 70 6970 67 67 65 6525 29 27 25 262 1 2 3 33 2 4 5 51 1 2 2 29 10 8 8 7
10 11 9 9 984 82 78 77 79
Data source - CHILDWISE Monitor Trends Report 2014
% OF CHILDREN (2012)STATE 5-10s 11-15s ACADEMY 5-10s 11-15s
White British 73 71 76 76 71 77White Other 5 6 4 4 6 4
Asian 10 10 9 8 7 8Black 5 5 5 5 5 5Mixed 4 5 4 4 5 4Other 2 2 2 2 1 2
ANY minority 26 28 23 23 23 23
% OF CHILDREN (2012)STATE 5-10s 11-15s ACADEMY 5-10s 11-15s
Eligible 18 19 16 13 13 14
TOTAL PUPILS IN 000s (2012)STATE 5-10s 11-15s ACADEMY 5-10s 11-15s
Boys 3,086 1,686 1,400 687 58 629Girls 2,977 1,618 1,359 676 55 621
TOTAL 6,063 3,304 2,759 1,363 113 1,250Data source - Department for Education - Schools, Pupils and Their Characteristics 2012
… siblings at all
ETHNICITY BY SCHOOL TYPE AND AGE - ENGLAND
… just Dad… neither
… Step Mum at all
… Step parent at all
FREE SCHOOL MEALS BY SCHOOL TYPE AND AGE - ENGLAND
NUMBER OF PUPILS BY SCHOOL TYPE, AGE AND SEX - ENGL AND
FAMILY COMPOSITION OVER TIME
PROFILE OF CHILDREN AND YOUNG PEOPLE IN THE UK
NUMBER OF CHILDREN AND YOUNG PEOPLE IN THE UK
… Step Dad at all
… Mum at all… Dad at all
… Mum and Dad… just Mum
MONITOR
To find out more about the MONITOR
The CHILDWISE MONITOR is a comprehensive annual published report focused on children's and teenagers' media consumption, purchasing, brand attitudes and key behaviour, now in its 20th year.
Available as a full report , by section , or as a Powerpoint overview , covering:m
m
m
Internet Careers and Education Television Sports and Activities Mobile Phones Music and Radio Games Consoles Self Purchase Computers and Tablets Money Magazines and Reading Apps
Online survey of c.80 schools
UK coverage (E / W / S / NI)
Equal mix of boys and girls
> 2400 children aged 5-16
250 page charted report
Data in tight age bands
email [email protected]
or call on 01603 630054
Data source - Office for National Statistics - 2012 Based Population Projections (2011 England) - Crown Copyright
UK MAPS SHOWING POPULATION NUMBERS (000s) BY REGION FOR 2014
PRE SCHOOL (0-4) PRIMARY (5-10)
SECONDARY (11-15) YOUNG ADULTS (16-24)
TotalMale
Female342175167
208107101
1447470
1748985
500256244
380194186
319163156
416213203
427219209
624318306
633324309
353180173
292150143
1809288
1266462
1578177
459235224
343176168
288147141
378193184
389200190
654336319
570292278
320163156
275141134
1668680
1135855
1367066
390200190
293149144
254130124
325167159
334171163
442225217
497255242
285146139
621314307
379196183
218111106
322165157
848429418
682349333
556284272
684350334
635327308
1,010506504
974500474
610317293
TOTAL = 4,1562,1282,028
TOTAL = 4,5212,3122,209
TOTAL = 3,5101,7981,713
TOTAL = 7,5383,8483,690
TRENDSThe CHILDWISE TRENDS REPORT gives tracking data from 1997 to 2013 on media and purchasing behaviour:
Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years
Internet access & usage, computers, games consoles
TV viewing, access, channels, favourite programmes
Magazines & reading, music & radio, mobile phones
Pocket money & self purchase across key product fields
To find out more about the TRENDS REPORT
email [email protected]
or call on 01603 630054
AUTUMN TERM 2013
SPRING TERM 2014
SUMMER TERM 2014
NUMBER OF …UK England Wales Scotland NI
Primary Schools 20044 15778 1378 2056 832Primary Academies 1006 1006 - - -TOTAL PRIMARY 21050 16784 1378 2056 832Secondary Schools 2438 1643 216 364 215
Secondary Academies 1638 1638 - - -TOTAL SECONDARY 4076 3281 216 364 215
Special Schools 1202 970 42 149 41Special Academies 62 62 - - -TOTAL SPECIAL 1264 1032 42 149 41
Independent schools 2597 2413 67 102 15Colleges 391 339 16 30 6
Universities 160 130 10 16 4TOTAL COLLEGE / UNI 551 469 26 46 10
29538 23979 1729 2717 1113Data source - Department for Education, StatsWales, The Scottish Government, Department of Education, HESA
000s BY JAN 2014 DEADLINEUK England Wales Scotland NI
Males aged 18 115 97 5 8 5Females aged 18 146 122 7 11 6
Males aged 19 42 37 2 2 1Females aged 19 51 44 2 3 2
TOTAL 354 300 16 24 14Data source - UCAS Website
24th Jul - 3rd Sep1/2 Term 38 school days23 school days
22nd Apr - 23rd May 26th May - 30th May 2nd Jun - 23rd Jul
35 school days
TERM AND HOLIDAY DATES FOR ACADEMIC YEAR 2013/2014
SCHOOL INFORMATION
(FOR MAJORITY OF SCHOOLS IN ENGLAND AND WALES)
1/2 Term Christmas37 school days
1/2 Term2nd Jan - 14th Feb
28th Oct - 1st Nov
HIGHER EDUCATION APPLICATIONS IN THE UK
5th Sep - 25th Oct 4th Nov - 20th Dec
7th Apr - 21st Apr
Summer
Gender and age
23rd Dec - 1st Jan
24th Feb - 4th AprEaster
Type
EDUCATIONAL ESTABLISHMENTS IN THE UK
32 school days 30 school days17th Feb - 21st Feb
TOTAL
SPECIAL REPORTS / BRIEFING NOTES
email [email protected]
or call on 01603 630054
As part of the CHILDWISE MONITOR programme, we regularly publish reports on topics of interest:
Special Reports - CROSS MEDIA ACTIVITYExplores children’s embrace of new media, preferred media channels, what motivates multiple channel use
Special Reports - MONITOR PRE-SCHOOLThis report looks at the media use and wider experience of 0-4 year old children in the UK
Briefing Notes - LIFE VS A YEAR AGOThis short report focuses on UK children’s views of their life in 2011-12, compared with a year ago
SPECIAL REPORTSBRIEFING NOTES
% WATCHING IN LAST WEEK BY AGE5-6 7-8 9-10 11-12 13-14 15-16
CBBC 40 49 54 43 25 14Disney Channel 23 23 29 30 19 21
Nickelodeon 14 30 25 25 21 15Cartoon Network 19 29 30 23 11 12
Disney XD 15 27 35 22 9 10CBeebies 50 14 12 8 9 4
AVG. WEEKLY FREQUENCY (7-16s USING)2007 2008 2009 2010 2011 2012 2013
TOTAL 4.1 4.8 5.1 5.5 5.2 5.4 5.67-10s 2.7 3.8 3.9 4.4 4.0 4.0 4.4
11-16s 4.9 5.3 5.8 6.1 6.0 6.2 6.4
% ACCESSING (7-16s)2007 2008 2009 2010 2011 2012 2013
TOTAL 25 42 49 53 66 70 717-10s 11 34 33 41 52 52 54
11-16s 34 48 59 61 75 81 83
Data source - CHILDWISE Monitor Report 2013/14
Bad Education (4%) Friends (4%)
Match of the Day (4%) EastEnders (6%)The Simpsons (4%) Family Guy (4%)
Boys 11-16 years Girls 11-16 yearsFamily Guy (4%) Geordie Shore (7%)
Victorious (5%)Horrid Henry (3%) Good Luck Charlie (5%)
Ben 10 (2%) iCarly (5%)
TOP CHILDREN'S TV CHANNELS
Boys 5-10 yearsMoshi Monsters (12%)
INTERNET ACCESS IN OWN ROOM OVER TIME
FAVOURITE TV PROGRAMMES
Boys 5-10 years Girls 5-10 yearsScooby Doo (5%) Horrid Henry (5%)
Spongebob Squarepants (4%)
Moviestar Planet (6%)Boys 11-16 years Girls 11-16 years
FREQUENCY OF INTERNET ACCESS OVER TIME
Moshi Monsters (7%)YouTube (10%)
FRIV (11%)YouTube (10%)
Facebook (19%)YouTube (32%)
TELEVISION AND INTERNET
FAVOURITE WEBSITES (THOSE ACCESSING INTERNET)
Channel
YouTube (15%)Facebook (29%)
Girls 5-10 years
FRIV (5%)Minecraft (6%)
Instagram (8%)Twitter (12%)
Google (3%)Twitter (4%)
online
CHILDWISEonline enables you to access a representative sample of children across the UK, using schools from our extensive panel.
Children complete surveys online in school, overcoming issues such as limited Internet access at home, or parental concerns about child membership of commercial online panels.
Research in school also offers a unique environment for working with children; it is the child’s own world, detached from the direct influence of parents.
To find out more about CHILDWISEonline
email [email protected]
or call on 01603 630054
Children and young people aged 7 to 18
Inclusive online access via schools
Targeted by age, gender, location
Typical sample size from 300 to 2000
% BUYING FOR SELFTOTAL Boys Girls 5-10s 11-16s
Sweets and chocolate 50 49 52 47 54Crisps and snacks 41 40 43 33 49
Soft drinks 39 41 38 27 52Clothes 35 25 45 19 52
Computer / Console games 32 49 13 23 40Going out 28 27 29 12 45
Toys 27 27 28 39 15Footwear 25 22 28 13 38
Music and CDs 24 21 28 15 34Books 24 19 30 23 25
% BUYING IN LAST MONTHTOTAL Boys Girls 5-10s 11-16s
Sweets and chocolate 39 38 39 34 44Soft drinks 29 32 27 18 42
Crisps and snacks 29 30 28 20 39Clothes 22 15 29 9 36
Going out 17 17 17 5 30Computer / Console games 17 28 5 11 23
Toys 13 12 14 21 5Books 13 9 16 13 13
Footwear 13 13 12 6 20Accessories (eg. jewellery) 12 5 19 6 17
% HAVE BOUGHT FOR THEMTOTAL Boys Girls 5-10s 11-16s
Clothes 54 47 60 57 50Sweets and chocolate 53 49 57 54 52
Crisps and snacks 51 48 54 51 51Soft drinks 46 44 48 44 48
Footwear 46 41 51 46 45Going out 45 40 50 43 47
Toys 39 37 41 55 21Books 38 30 45 45 30
Computer / Console games 30 33 27 29 32Toiletries / Hair products / Make-up 30 18 41 22 38
Data source - CHILDWISE Monitor Report 2013/14
CHILDREN'S PURCHASING HABITS
Category
TOP 10 CATEGORIES BOUGHT IN LAST MONTH
Category
TOP 10 CATEGORIES BOUGHT FOR SELF
Category
TOP 10 CATEGORIES BOUGHT FOR THEM
Research
To learn more about research with CHILDWISE
email [email protected]
or call on 01603 630054
Qualitativewith children and young people from pre-school to teens
groups, paired depths, observation, workshop sessions, accompanied tasks
in school – the child’s own territory, independent – also in home, online or elsewhere when appropriate
child friendly techniques to fully explore attitudes and behaviour
plus research with parents, teachers, grandparents, to give 360º perspective
Quantitativeonline, self completion, face to face
in school, in home
children, parents, teachers
DBS (CRB) checked interviewers, parental consent, sensitive to children’s needs and development
Desk Research / Literature Reviewsusing our experience to search and report on both published research and informal sources, to provide authoritative background briefings
They spend 2.3 hours playing sport at school
They spend 2.9 hours playing sport out of school
They get £15.60 in handouts
They receive £10.20 in pocket money
16% have their own eBook reader
They spend 1.7 hours online
They spend 2.3 hours watching TV
They spend 1.2 hours on mobiles (exc. voice calls)
In an average week …
In an average day …
They go online 4.9 times
They spend 1.3 hours on a games console
They spend 0.7 hours reading
They spend 1.8 hours listening to music
UK KIDS - OVERVIEW
Number of children aged 5-16 in UK = 8.8mn
In their rooms …72% have a laptop (46%), tablet (36%), PC (22%)
49% watch TV via laptop / tablet / phone / console
61% have their own TV
60% have their own games console
65% have their own mobile phone
61% have access to the Internet
