PODCASTING IS A THING AND HERE'S WHY

Your destination rides shotgun.

EVOLUTION OF THE PODCAST

PRE: 2000 DRIVEWAY MOMEMTS

2010: ON DEMAND TV

2008: MOBILE ENTERTAINMENT/IPHONE

2012: APPLE MAKES THE PODCAST AP NATIVE

And a Saturday night live skit...

Along Comes Serial 1 story12 episodes80 million+ listeners

ACTIVITY MAKES LISTENERS MORE RECPTIVE

THE INTIMATE AND CONVERSTAIONAL NA THE PODCAST ENVIR CREATES AN ELEVAT OF ENGAGEMENT.

A LIVING INTERNAL REALITY TAKES OVER THE BRAIN

- BENEDICT CAREY, NYT

2X GROWTH IN 5 YEARS51% of the US population has listened to a podcast.

2015 2016 2017 2018 2019

50%

30%

20%

10%

0%

% OF US MONTHLY PODCAST LISTENIN

40%

60%

a tipping point!

VIDEO DROPOFF RATE OVER TIME

MORE TIME LISTENING

85% of listeners who start a podcast listen to all or most of it.

After 10 seconds

After 1 minute By 2 minutes

30%

20%

10%

0

40%

50%

60%

WHO'S LISTENINGcurious affluent young

active on social82% south of 55 years old

68% post - graduates

45% earn + $75K/Year

7 6% Explored 55% Shared 25% Purchased

Podcast listeners follow companies and brands on social media, and look for more information through a branded website

These voices provide us with information, yes, but also inspiration, entertainment, enlightenment, emotional engagement, companionship, and, above all, a sense that, in even our most arcane obsessions, we are not alone.

-Adam Sternbergh, Vulture, March 2019

https://www.vulture.com/author/adam-sternbergh/

Should your destination/business/brand

have a podcast?

Yep.

ANY QUESTIONS?

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