PODCASTING IS A THING AND HERE'S WHY
Your destination rides shotgun.
EVOLUTION OF THE PODCAST
PRE: 2000 DRIVEWAY MOMEMTS
2010: ON DEMAND TV
2008: MOBILE ENTERTAINMENT/IPHONE
2012: APPLE MAKES THE PODCAST AP NATIVE
And a Saturday night live skit...
Along Comes Serial 1 story12 episodes80 million+ listeners
ACTIVITY MAKES LISTENERS MORE RECPTIVE
THE INTIMATE AND CONVERSTAIONAL NA THE PODCAST ENVIR CREATES AN ELEVAT OF ENGAGEMENT.
A LIVING INTERNAL REALITY TAKES OVER THE BRAIN
- BENEDICT CAREY, NYT
2X GROWTH IN 5 YEARS51% of the US population has listened to a podcast.
2015 2016 2017 2018 2019
50%
30%
20%
10%
0%
% OF US MONTHLY PODCAST LISTENIN
40%
60%
a tipping point!
VIDEO DROPOFF RATE OVER TIME
MORE TIME LISTENING
85% of listeners who start a podcast listen to all or most of it.
After 10 seconds
After 1 minute By 2 minutes
30%
20%
10%
0
40%
50%
60%
WHO'S LISTENINGcurious affluent young
active on social82% south of 55 years old
68% post - graduates
45% earn + $75K/Year
7 6% Explored 55% Shared 25% Purchased
Podcast listeners follow companies and brands on social media, and look for more information through a branded website
These voices provide us with information, yes, but also inspiration, entertainment, enlightenment, emotional engagement, companionship, and, above all, a sense that, in even our most arcane obsessions, we are not alone.
-Adam Sternbergh, Vulture, March 2019
https://www.vulture.com/author/adam-sternbergh/
Should your destination/business/brand
have a podcast?
Yep.
ANY QUESTIONS?
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