PodcastsPodcasts

Manuel Sarkis, Tiffany Auclair, Manuel Sarkis, Tiffany Auclair, Wei Xu, Chaneara Samuel Wei Xu, Chaneara Samuel

What is a Podcast?What is a Podcast?

• Digital audio/video file that is Digital audio/video file that is distributed over the internet.distributed over the internet.

• Server to client relationship.Server to client relationship.

• PodPod=iPod =iPod CastCast=broadcasting=broadcasting

Functionality At HydratoothFunctionality At Hydratooth

• AdvertisingAdvertising– Hydratooth website Hydratooth website

• TrainingTraining– National training done from your deskNational training done from your desk

• Investor RelationsInvestor Relations

• Instructions Manual to water grinderInstructions Manual to water grinder

BenefitsBenefits

• Cost EffectiveCost Effective

• Easy AccessEasy Access

• TechnologyTechnology

• Up To Date InformationUp To Date Information

• Customer/Employee SatisfactionCustomer/Employee Satisfaction

RisksRisks

• Overwhelming to employeesOverwhelming to employees

• System MaintenanceSystem Maintenance

• SecuritySecurity

Podcasting Solution – Podcasting Solution – Having own teamHaving own team

• Apple Computer & Software(3,000)Apple Computer & Software(3,000)

• Digital audio and video equipments Digital audio and video equipments and software (4,000) and software (4,000)

• 700 video Ipods for sales and support 700 video Ipods for sales and support department for training. (175,000) department for training. (175,000)

• Hire one professional at $50,000 Hire one professional at $50,000

• Post on company own websitePost on company own website

• Total costs: 245,000 and 50,000Total costs: 245,000 and 50,000

• Other considerations.Other considerations.

Benefits of having own teamBenefits of having own team

• Easy for Controlling, Updating, Easy for Controlling, Updating, Accessing. Accessing.

• Efficiently work with other Efficiently work with other departments.departments.

• No extra fees after salary.No extra fees after salary.

• Can get IT department total supportCan get IT department total support

• Directly get the feedbacks from the Directly get the feedbacks from the audiencesaudiences

Drawbacks of having own Drawbacks of having own teamteam

• Limited capabilitiesLimited capabilities

• Limitation of broadcastingLimitation of broadcasting

• May be can’t stand large volume of May be can’t stand large volume of visitorsvisitors

• Salary will be a fix cost whatever Salary will be a fix cost whatever

• The equipments invested may be out The equipments invested may be out of time.of time.

Outsourcing BenefitsOutsourcing Benefits

• Independent quality assuranceIndependent quality assurance

• Ability to concentrate on core business Ability to concentrate on core business activitiesactivities

• Specialist implementing the projectSpecialist implementing the project

• Technical SupportTechnical Support

Outsourcing DrawbacksOutsourcing Drawbacks

• Lose control over projectLose control over project

• Security and confidentiality issuesSecurity and confidentiality issues

• Slow response time to issues Slow response time to issues

• Potential high costPotential high cost

CITYCAST CapabilitiesCITYCAST Capabilities

• Provide us with Software and Provide us with Software and Materials.Materials.

• Aid us in the development of Aid us in the development of our podcast.our podcast.

• Aid us in the production of Aid us in the production of the final podcast. the final podcast.

• Aid us in the distribution of Aid us in the distribution of our final podcast.our final podcast.

• Help manage our technologyHelp manage our technology

• Cost EstimationsCost Estimations– One year contract: 5M One year contract: 5M

0.9% of revenue0.9% of revenue

– Two year contract: 12M Two year contract: 12M 2.0% of revenue2.0% of revenue

GrowthGrowth

Other CompaniesOther Companies

• IBMIBM

• DellDell

• Jim Henson CompanyJim Henson Company

• Duct Tape MarketingDuct Tape Marketing

Recommendation Recommendation

• YES! Use PodcastsYES! Use Podcasts

• Why?Why?

• How?How?