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“Social media is about sociology and psychology more than technology.” Brian Solis, digital analyst and author 03
Q I am uncomfortable about mycute seven-year-old sister’s
pictures being put online. I find thatwhenever we are at birthday parties,people don’t ask for permissionbefore taking her pictures and post-ing them on their social media sites.I find this invasion of her privacyand would want people to stop doingthis. How? – Online RanterA. Your concern is reasonable becauseonce pictures get online, you can’t con-
trol where they will end up. Hopefully,this advice will help.
Be straightforward: People may feelyou are being touchy and uptight whenyou express your concern but it’salright. There is no way out other thantalking about it openly. The next time
you see someone snapping your sister’sphotos, say, “I guess I’m being para-noid, but if you are planning to post anyof the group pictures, please make surethat my sister is not in that photo.Hope you don’t mind.” It should work.
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ExpertSPEAK
POLISH YOUR SKILLS
YOUR
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UME
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E SIMPLE & CLEAR: The resume should convey succinct and specific information in a simple and easy manner for the recruiter.Simplicity in articulation as well as tone should be used in the resume. Clarity plays a vital role too.HUNGER FOR EDUCATION: Continuous education communicates tothe recruiter about your zeal to sharpen your knowledge.CORE SKILLS: It’s really important to mention the right skills which resonate the current job profile you are into. I also believe oneshould differentiate between skills and values. CREATIVITY: Your digital resume reflects your identity. Creativitycan enhance what you want your resume to communicate. Gooddesigns are easily accessible on the internet – efforts should be putmore towards using creative words while writing your resume.
ADITI AMBADKAROn circulating resume on SNS (socialnetworking sites) SNS helps in increasing the out-reach of the resume to recruitersfrom multiple companies and pro-vides resume feedbacks from online collaborators. It also helpsin increasing the chances of land-ing a job as many companies havestarted using these platforms forrecruitment purposes.
Things I kept in mind… A resume should be crisp,trimmed as per the company andthe job profile. It should have four
main headers:About Yourself, Education, WorkExperience, OtherActivities and Pro-jects – this way the re-cruiter doesn’t have to search a lotfor the information he’s lookingfor. A brief introduction about one-self, too, creates an impact.
Deciding factors when choosing SNS Target audience, job profile, response frequency and chancesof resume getting shortlisted.
She got hired for internship at Knorr-Bremse, via LinkedIn
DEEPAK KRISHNA UI was selected as a city team lead for the Chennai centre of Make ADifference (MAD) and the major component for this role was the abilityto mobilise people. They wanted someone who could convey the agendaof the organisation in a coherent manner so that people show interest injoining the team as volunteers. This is where the video submission task
came into picture. Apart from my basic introduction, I was askedto speak on a topic wherein I had to pitch for MAD at the
World Economic Forum, all this within the duration of five min-utes. We had to upload this video on a website that MAD creat-ed during its recruitment process. My video stood out from the
rest because I made sure the quality and the audio were topnotch and the duration did not exceed five minutes. Former team leader, NGO – Make A Difference (MAD)
JAHNAVI BIYANI
Need for unconventional resume…When I started filling out appli-cations for colleges and internshipsaround the world, I realised howcut-throat the competition was andhow every little detail mattered.When you’re in the corporateworld, there are hundreds of ap-plications with similar credentials,who want the same job. I thoughtthat making a conventionally different resume would give an impression of my strengths.
Making the resume…With the help of a user-friendly
application “Illus-trator”, I took inspi-ration from simpletemplates online andcreated one for my-self. I added simple iconsto make my resume look different.
On getting noticed… I still remember my interviewwith an alumna from the Univer-sity of Pennsylvania, US, who wastaken aback by my resume andtold me that she loved what I haddone with it.
Student at Emory University,whose resume landed her an in-
ternship at Supertron Electronics
Ours is very targeted recruitment, so wesource resumes from job portals and referralsand then we go through them to observewhether it’s cut-copy-paste resume or a genuine customised one. We also do a thor-ough search on social media and check howthe person projects himself or herself, what ishis/her behaviour pattern or how impulsiveare his/her reactions. These days it’s not thattricky to get information about a person. Rishikesh Rawal, HR Vice president, Zydus
Cadila Healthcare, Ahmedabad
W hile many of us are busy uploading our pictures, sharingthoughts, and endlessly scrollingthrough and liking other people’sposts on social media, there are
some who are using the platform for a greater pur-pose – creating eye-catching resumes. Recently,Ankita Chawla, a 20-year-old advertising majorfrom Symbiosis Centre for Media and Communi-cation, Pune, was hired by Deloitte India, Mum-bai, on the basis of her creative resume onInstagram (hireankitachawla). Take alook at the advice she has for the youngapplicants on tapping the limitless world of SNS(social networking sites).
Why choose a platform like Instagramto upload your resume? The internet is a noisy place andgetting heard can be a challenge. Thishas also made me realise the importance of doing things differently andhaving a recall value for the same. I needed to pitchmyself in the market in a completely differentmanner. So, that’s when I thought I’d reach out tomy employers when they are looking for talentand not looking for a regular employee in theirmailbox.
How did you go about making your off-beat resume?The core idea was to create individual posts thatwould come together, to form a bigger picture on
the Insta feed. It took me five hours to make therough sketches and ideate the layout, and anoth-er 60 hours to draw all of it on illustrator. My lap-top, music and lots of caffeine kept me motivatedto make my resume as creative as possible.
How important do you feel creativity is to catch theeye of employers? I feel there are a lot many factors that come intoplay to catch the potential employer’s eye. Sincethe content and qualifications take precedence
over anything else, it is crucial to be pitchedin the right manner. Being extremely
fond of patterns and colours, pho-tography and design comes natu-rally to me, so, the creative resume.The idea was just to put myself outthere and experiment.
What kind of reactions (from corpo-rates) did you get for your resume? It was an overwhelming feeling as
I did not expect this kind of response.For something that is as formal as em-
ployment offers, seeing them in my InstagramDMs (direct messages) made me happy.
Any advice for young aspirants who may want to follow the suit...Do not restrict yourself to set formats. Experi-ment, create and take as many risks as possible. Ifeel the social networking sites have grown a lotas a community and it serves as the perfect platform to reach the right people at the right time.
Today social media has become much more than just a platform to interact and share.It’s also about connecting with the right people, building brands and relationships
With inputs from Rupa Ganguly Talukdar, Anni Thomas, Bharti Govind, Santrupti Rajankar, Sugandha Indulkar & Ragini Bharadwaj
Social media is a very viable place to find interesting people to recruit. In the structuredmethodology that recruiters have been using allthese years, we have a set image of what theyare likely to be like. But now there is a shift in theway recruiters look at candidates. The shift isbased on how the individual thinks. The Twitter orInstagram post gives one a peek into their per-spective on things – the other side of a person.So, they are what we call ‘speculative resumes’.Kamal Karanth, Talent specialist and co-founder at Xpheno
S ocial media giant Facebook andT-Hub, a Hyderabad-based globalstart-up catalyst, recently
announced the name of 10 start-upsthey have selected for the second edition of their “India Innovation Accelerator” programme.
Announced in May, the programmewill support the growth of start-ups focused on finding solutions for socialchallenges using Artificial Intelligence(AI) in areas of good health and well-being, agriculture, clean water and san-itation, decent work and economic op-portunities, industry, innovation andinfrastructure, climate change, peaceand justice, and strong institutions.
“At Facebook, we believe ArtificialIntelligence will be key to finding dis-ruptive solutions to address societalchallenges like access, affordability, andskill shortage. We are excited to cham-pion next generation of tech start-upsapplying AI for social good and accel-erate their development by giving themaccess to expertise,” Manish Chopra,head and director of partnerships, Face-book India, said in a statement.
The 10 cohort start-ups includeMumbai-based ftcash which aims to em-power micro-merchants and small busi-nesses with the power of credit usingdigital payments.
While another start-up, StaTwig, is
bui ldingspecial solu-tions to ensurethat every child isvaccinated with highquality vaccines.Signzy has built a digitaltrust infrastructure whichenables completely secure dig-ital on-boarding using an AI as-sisted on-boarding and blockchain(distributed database existing on multiple computers at the same time) technology to store and verify consumerinformation.
Blue Sky Analytics, a geospatialdata intelligence start-up, and Pensievethat aims to democratise legal data andmake it accessible to the common manwere also selected. IANS
START-UP NEWS
FACEBOOK, T-Hub pick 10 Indianstart-ups for support programme
The start-ups that wereshortlisted includeGreenturn Idea Factory,Sensegrass, Marut Drones, ShortlistProfessionals and Innerhour
IT’S TRENDING
A yushmann Khurrana, who wonhearts with the role of a fearless cop in his latest outing
‘Article 15’ and was awarded the Na-tional Award for ‘Andhadhun’, is nowmaking fans roll on the aisles with hislatest avatar on social media.
The actor joined in the #SareeTwitter trend that has becomea rage on the micro-blogging websiteby sharing a snap of himself sitting ona scooter, wearing a blue-coloured sa-ree over a white tee. He was also wear-ing a set of glass bangles and rubber slippers.
This is not the first time that Khurrana sport-ed the Indian traditional attire, in December heposted a similar kind of photo where the ‘Vicky
Donor’ actor was wearing a yellowcoloured saree over a white tee.
Ayushmann donned the look in thefirst poster of ‘Dream Girl’, his up-coming film, where the actor will beseen teaming up with his ‘Vicky Donor’co-star Annu Kapoor.
‘Dream Girl’ left fans curious eversince it was announced with a promovideo released last year. The videoshowed Ayushmann discussing whatto work on next with his team. While
they come up with overdone content,the waiter suggests a script which the actor endsup loving and choosing for his next film. Apartfrom Ayushmann and Annu Kapoor, the film alsostars actor Nushrat Bharucha. ANI
The actor joinedthe bandwagonby sharing a funsnap of himself– sitting on ascooter wearinga blue colouredsaree over awhite tee
Photo: Twitter
YOU GOT HIRED
TAKING THE UNCONVENTIONAL PATH
SNS is a good way forcandidates to get noticed.In fact, recruiters often hiremiddle and top manage-ment from social network-ing sites, whereas freshersare recruited via walk-ininterviews and actualresponses to advertise-ments and so on. So, makea super impressive CV.Pranjali Dutt, HR consultant
HERE’S AYUSHMANN KHURRANA’S HUMOROUSTAKE ON #SAREETWITTER TREND
The challenge with resumes on social networkingsites is how often an individual updates his/herprofile with their recent achievements or proj-ects they’re working upon. Once an individualgets the job, only the name of the firm is updat-ed along with their designation. There is noinformation about the skill–sets, achievementsor any other related information available. So,it’s viable for candidates who have kept theirprofiles updated.Munir Damani, career coach
EXPERT SPEAK
A lot is ridingon yourresume. Sobe very cre-ative: choosewisely thetype ofcolour andtemplate youwant,depending onthe kind ofjob profileyou desire.SShhrraaddddhhaaVVeeddaakk,, 2233,,mmaarrkkeettiinnggssppeecciiaalliisstt,,MMuummbbaaii
ONLINE LEARNING
Check Ankita Chawla’s CV as it appears on her Insta feed
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MOVIES ON TV
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■ WILDLIFE: HOSTILE PLANET, NATIONALGEOGRAPHIC CHANNEL, 8.00 PM: The hostsheds light on some of the world'sharshest and most unforgivable land-scapes and the animals that have adapt-ed to survive in these conditions.
■ EARTH'S GREAT RIVERS, SONY BBCEARTH, 9.00 PM: The film-maker shedslight on three of the world's mostprominent rivers, the Amazon, the Mis-sissippi and the Nile and highlights thelives of species who live on their banks.
