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POOJA GOND’S DESIGN WORK

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INDEX SERIAL NO. ACTIVITY PAGE NUMBER

1 LOGO DESCRIPTION

3

2 KEYFORM 4

3 LETTER 6

4 SLOGAN (BLACK &WHITE)

8

5 SLOGAN (COLOR) 10

6 SLOGAN (KERNING EFFECT)

13

7 ORDER SHEET (PAPER FORM)

15

8 ORDER SHEET (INTERACTIVE

DESIGNS)

17

9 AIRPOT DESIGN 19

10 NAPKIN HOLDER DESIGN

21

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POOJA GOND’S DESIGN WORK

The logo shows the initials of my name, Pooja

Gond. The letter I have used are lowercase with colors

yellow and red which is the theme of the design I have

made. The overlapping of the letter makes it look

bright and attractive. I have made use of ‘Winnie the

Pooh’ which is focus as I wanted my design to be

cartoonish and it also suits my name. Berlin Sans FB

Demi is the typeface I have used which is bold as well

curvy and looks good with my design logo. The logo

here represents feminine and animation effect which

is perfect for my design.

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KEY FORMS

Key form expressing each activity or

representing an act is been shown her. The

different forms are Asymmetry, harmony,

movement, rhythm and scale. These

different forms are expressed using 5

different type of keys. The Asymmetry one is

where the keys are arranged up and down

showing its asymmetry. In harmony keys

are shown in peace. The rhythm is the one

where keys are arranged as music elements,

the Movement is shown using the different

moving from inside to outside. Finally, the

scale is shown in a manner where the size

of each key is increasing in ascending order.

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pg. 7

LETTERS

Letterform used in different concepts here

like static, active, random and grouping.

Static depicts the letterforms are static and

not moving. I have made the letter fall at the

bottom and stable so it looks immovable.

Active are the letterforms shown bold and

bright enough to be seen not necessary in a

line or so but should be seen. For Active I,

have shown the letters moving in one

direction showing it as energetic and

moving. Random letter are the ones

separated and should be randomly spread

in the area. Grouping of the letter should

show that the letters are close to each other

and should combine to form a team. All

these different letters formation depicts

different concept as shown in the images

given.

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pg. 9

SLOGANS (BLACK AND WHITE)

Typefaces and font are very much relate to each

other and each font express a concept, it can be

authoritative or friendly or professional. Every

typeface has its own feature and the way it is

written has a larger impact on the words. Here

the four words express the two-concept

described as it can be seen through the fonts.

The concepts I have chosen are youth and

feminine. These two concepts are very much

related to each other and can be related

together. The concepts used explained here

cleared through the typefaces and the fonts

applied on the letters. The typeface and related

concept I have selected are authoritative and

retro. Authoritative and Retro can be used

together to express an old and bold typeface.

Here the four words express the two-concept

described as it can be seen through the fonts.

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SLOGANS (COLOR)

Colors make life beautiful. I think the quote

is true! It is not always easy to choose which

color to use for what type of typeface or font.

It is difficult to pick out a color and

matching it with different colors. The design

when is clear and bold makes it easy for

anyone to choose a specific color for it and

thus matching the colors is not a difficult

part. I thought making a black background

with the white words and then making one

word with different color, this makes the

design easier for other people to understand

and makes it look good as well. Every color

has many shades which is easy for selecting

each color for each word as there was a

design which asked us to use 5 colors.

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pg. 14

SLOGANS

(KERNING EFFECT)

Introducing Grid fashion in the design makes it

look very different from the other designs. So,

the two-grid design which I focused on Column

grid and Modular grid. The Column Grid in

which I used two column design aligning each

design in separate column as a person chooses

to place the order. Kerning effect is majorly in all

the typefaces but few typefaces still require

kerning effect. For the kerning and the

combining effect the main thing is the treating

each letter as object so that each kerning effect

between the letter can be made. The other thing

to be focused upon was leading where the word

which are arranged up and down are adjusted.

Each word is arranged in such a way that

distance between the words are arranged in

horizontal manner. The kerning and leading

effect when worked together makes the effect on

typeface well-arranged and proper.

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ORDER SHEET (PAPER FORM)

The idea of introducing Grid fashion in the

design made it look very different from the

other designs and like the kerning design.

So, the two-grid design which I focused on

Column and Modular. The Column Grid in

which I used two column design aligning

each design in separate column as a person

chooses to place the order. Also, the layout

I choose was Landscape which helped me in

placing each criterion in proper standard.

The Modular Grid form was designed on a

portrait style with many modules keeping

the choosing options in one column and the

rest of the things to be ordered on the right-

hand side in the other modules. The design

with grid helped me in developing a new

design and breakfast ordering sheet make

easily.

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pg. 18

ORDER SHEET (INTERACTIVE DIGITAL DESIGN)

Order Sheet in digital format was made

using the marvel application. Here are few

screenshots taken from the app created.

The app was made according to the UB Café

current order status where if someone

wants to place order using a mobile app and

collect the order from the café when its

ready. I have chosen red theme which looks

appropriate with the UB Café logo as Flying

Fruit Café red strawberry logo. The

interactive is made in such a way that we

can go back and forth from each order we

place and in the end when we finish the

order we can go ahead and collect it.

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AIRPOT DESIGN

The airpot design is not only for a airpot to

be kept in general at a café but specially for

Flying Fruit Café at UB. I used a few coffee

beans spilled on one side so that I have

enough space for the logo and flying fruit

design with the place to write the slogan.

The design goal for me was putting the

slogan properly using a flying fruit logo

showing job training as it focuses on that

part properlyI used image of coffee bean for

one deign with the use of flying fruit job

training logo and flying fruit original logo,

for the other design I used a white

background and posted flying fruit logo over

it. Field trip played a very important in the

airpot design as the UB Café mostly was

orange in color and the complementary

color with that would be something very

colorful or orange.

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pg. 23

NAPKIN HOLDER DESIGN

Napkin holder design is like the airpot one

designed according to the UB Café with the

logo and description from the UB Café given

design focusing on the Choice program,

training in progress and flying fruit café. I

have made the design mostly white so that

it suits the orange background of the UB. I

have used many pictures to make it look

brighter and attractive. Logos of Facebook

and Instagram are also used with the use of

mobile image to show that contacting is

easily possible. I have used the logo of flying

fruit café for the front design and the

information of the choice program at the

back.

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BY:

POOJA GOND