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HAPPINESS

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CON OF THE DEAD

J U A N C A R L O S H E N R I Q U E Z F I N D I N G M Y S E L F

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TRUTH

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CON OF THE DEAD

Title / Con Of The Dead

Instructor / Kelly Conley

Class / Graphic Design 3

Project / Convention Design

Client / Con Of The Dead

Comments / The goal of this project was to design a convention

and all the materials that would go along with it. I really love

this project because it was so involved. The subject of the

convention was zombie movies in pop culture. The concept

for the design was the gradual stages of a zombie outbreak.

The early ads and flyers for the event would mimic news

reports about individuals found eating human flesh, later

materials released closer to the date of the event would be

items like a registration conformation sheet that looked like

a quarantine zone announcement. The actual event would

look like a military quarantine zone with posters and items

to match. All the type and textures were distressed by hand

using various chemicals.

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PETCO THE GENERAL STORE


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TRUTH

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PETCO THE GENERAL STORE

Title / Petco The General Store

Instructor / Thomas McNulty

Class / Packaging 1

Project / Store Rebranding Project

Client / Petco

Comments / This project was all about rebranding a store.

I thought it would be nice to take Petco into a more small

town store feel. At this new Petco you would get fresher

ingredients and have more eco friendly items like reusable

store bags. For this project I hand made all the items including

the shopping bag and the employee apron. All the logos were

done with iron on transfers for the fabric pieces.

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OUTSIDE THE GAME


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TRUTH

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OUTSIDE THE GAME

Title / Outside The Game


Class / Packaging 3

Project / Band Line Expansion

Client / Microsoft Xbox 360

Comments / The challenge for this project was to create a

line of packaging for house wear products that would be an

offshoot of an existing brand. It needed to fit within the brand,

but not be exactly the same. I chose to do the Xbox 360 as

my line to start with, because I love video games, but I also

thought it would be a line that I might buy myself if it were

real. There were many challenges that came up while doing

this project, the hardest of which was finding items that were

the right shapes to go into the line.

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THE HIDDEN MIND OF MAN


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TRUTH

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THE HIDDEN MIND OF MAN

Title / The Hidden Mind of Man

Instructor / Megumi Kiyama

Class / Print 1

Project / Ted Conference Topic

Client / Ted Conference

Comments / This project revolved around the Ted Conference.

We needed to pick a topic that we thought could be discussed

at the conference, but wasnt used that year. I had recently

seen a PBS special about autistic savants and thought it

would make a perfect subject. When people with normal

brain functions take in information the brain filters out what

it feels is unnecessary to retain, but an autistic savants mind

takes in and keeps all information. This is why autistic savants

can listen to a song once and play it back perfectly or see a

city and be able to draw it accurately. Its the autistic savants

flood of information versus our filtered information intake

that I used as the concept to drive this project. I wanted to

show the viewer what its like to be an autistic savant while

at the same time educating them about autistic savants. This

is why I chose to do a small book within a lager book, to

illustrate the full amount of information versus the filtered

amount of information we get.

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6SAVANTS WITH MUSIC SKILLSUnderstanding true sounds

Savants with musical skill are a lot like savants with image creation skills, but instead of visual information, they deal with audio information. Many times musical savant can play an instrument, most of the time it is the piano, without being taught. Some are able to reproduce melodies and identify notes in music after listing to it only once. In fact many musical savants are able to recreate entire songs after one listing. This skill is thought to work in the same way image based savant skills work. The person with this skill is able to retain the audio information in their mind without editing it in to a concept. On top of that the person is able to recall the notes and reproduce them.

MUSIC

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6SAVANTS WITH MUSIC SKILLSUnderstanding true sounds

Savants with musical skill are a lot like savants with image creation skills, but instead of visual information, they deal with audio information. Many times musical savant can play an instrument, most of the time it is the piano, without being taught. Some are able to reproduce melodies and identify notes in music after listing to it only once. In fact many musical savants are able to recreate entire songs after one listing. This skill is thought to work in the same way image based savant skills work. The person with this skill is able to retain the audio information in their mind without editing it in to a concept. On top of that the person is able to recall the notes and reproduce them.

MUSIC

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WHAT IS YOUR MIND NOT TELLING YOU?

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THE NEW CTE DOR


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THE NEW CTE DOR

Title / The New Cte dOr


Class / Packaging 1

Project / chocolate Rebranding Project

Client / Cte dOr

Comments / The goal of this project was to brand a line of

chocolates not marketed in the United States. We needed

to brand them as if it were going to be brought into the US

market. I chose Cte dOr for my brand. The original packaging

was very different from the way I ended up taking the design,

but the key element of the elephant was kept to connect it

with the original. I wanted the look of it to be very fresh and

fashionable. The packaging was inspired by the music of

pop singer Kylie Minogue.

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KMART LIFE MADE EASY

Title / Life Made Easy

Instructor / Michael Osborne

Class / Packaging 4

Project / Kmart Redesign Project

Client / Kmart

Comments / This was a group project for Packaging 4. As a

group we took Kmart in a new direction that would help them

do better against their competitors. This was a great project,

because it was the first time I worked in a group. Usually we

work alone so we dont get a lot of opportunities to work in

a group setting. I feel that I got a lot out of this experience,

because it taught me how to work as one unit. For this project

I painted all the cosmetics bottles and caps and made the

pillow and blanket. I also sculpted, molded, and cast the

blocks for the milk.

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Kmart became well known for it s Blue Light Specials in the early

90s. We recognized the value in the strong connection people made

between these promotions, Kmart, and savings. To expand this idea

into Kmarts own private line, we took a cue from the French word

soleil (meaning sun), and transformed it into a renewed light, for a

renewed Kmart. Inspired by the natural beauty and goodness of the

sun, Soleil products pair sustainable materials and organic ingredients

A sub-brand of Catherine & Sebastian, C+S offers a line of premi-

um products for babies, toddlers, and mothers. Innovative packaging

structures, l ike the rice milk four-pack, promote learning and brand

loyalty: the cubed bottle caps help teach children the letters of the

alphabet, while collecting them encourages the continuous purchase

of a Kmart product.

Serendipity honors the meaning of its name: good luck in making un-

expected, fortunate discoveries. Determined to make the new Kmart

a one-stop shopping experience, we created the Serendipity beauty

salon, and a line of beauty products that makes a direct connection

to the salon. This reciprocal connection strengthens the presence of

the beauty salon, while visiting the salon further promotes Serendipity.

We honored the founders by naming this first tier after them. Catherine

& Sebastian offers premium products at a great value. The package

design for these home goods are rich and sophisticated, providing the

consumer with a sense of pride in their purchase.

Inspired by Kmarts heritage, we combined Kmarts deeprooted retail

history with a welcoming visual aesthetic, strengthened environmental

values, and a focused marketing strategy. The result is a house of

brands organized in a four-tier system according to a price point and

lifestyle criteria that adds value to the consumers shopping experience

and strives to attract a younger consumer base.


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ANYWHERE ANYTIME


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ANYWHERE ANYTIME

Title / Anywhere Anytime

Instructor / Roland Young

Class / Print 2

Project / Product Promotion Project

Client / Canon

Comments / This project was all about the promotion of

an item. I chose to promote the Canon digital SLR and

its variety of interchangeable lenses. The promotion was a

contest / ad campaign. In the ads there would be a photo

and if you filled out the information card and guessed the

correct lens and settings used to take the photo you would

win that lens. This would get people thinking about Canon

and also the information cards would be a great way for

Canon to get a lot of research on potential customers.

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BY HAND

Title / By Hand

Instructor / Megumi Kiyama

Class / Print 1

Project / Pantone Poster Project

Client / Pantone

Comments / The goal of this project was to promote Pantone

with a set of three posters. For the posters I chose to do

Japanese papercrafts as the subject. This way the person

could have more than just a poster, they would have an

activity to do. I ended up going with puzzles for the actual

papercrafts that I used, this way the person can do the activity

of putting the papercraft together and also have a puzzle

that they can play with afterwards.

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Title / By Hand

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BY HANDPANTONE MATCHING SYSTEMA reconnection with the art of doing things by hand

Get help creating quality color graphics for printed materials. Pantone provide designers, technicians and printers with the tools and equipment they need to specify exact color at every stage of the process. Select from Pantones world-renowned line of color chips books, formula guides, ink scales and viewing lights to optimize your printed work.

STEP 2Folding tabs and jointsOnce you have all your parts, fold all tabs and joints into the correct direction. The fold lines are marked in a darker color then the main color of the parts.

STEP 1Cutting out partsCut out all parts as neatly as possible to ensure that each part fits together correctly. All parts are grouped in to corresponding families for easier assembly.

STEP 3Gluing parts togetherAfter cutting and folding all parts apply glue to the tabs as needed. Construct each part as shown in the instructions. Use tape to hold parts together as the glue sets.

PANTONE 2995 C

PANTONE 1205 C

PANTONE 130 C

PANTONE 132 C

ITEMS NEEDED Pantone, Inc., 2008. All rights reserved.

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Title / By Hand

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PANTONE 2995 C

PANTONE 1205 C

PANTONE 130 C

PANTONE 132 C


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PANTONE 234 C

PANTONE 358 C

PANTONE 557 C

PANTONE 575 C


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PANTONE 2365 C

PANTONE 691 C

PANTONE 7515 C

PANTONE 696 C


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Title / By Hand

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CREATING THE CANON


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CREATING THE CANON

Title / Creating The Canon

Instructor / Ariel Grey

Class / Print 3

Project / Paper Promotion Project

Client / French Paper

Comments / This project is very dear to me. It was done for

my Type 4 class where we needed to use experimental type.

At first I had a very hard time letting go of what I thought

type should look like. I had spent years learning the right

way to set and use type. In this class all that changed for

me. The book itself is about the uncanny valley and how

humans relate to robots. The look and feel of this book is

impaired by the computer scenes and the way characters

interact with digital information in the movie Johnny

Mnemonic.

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We hope to design robots or

prosthetic hands that will not

fall into the uncanny valley.

So I recommend designers

take the first peak as the

goal in building robots rather

than the second. Although the

second peak is higher, there

is a far greater risk of falling

into the uncanny valley. We

predict that it is possible to

produce a safe familiarity by

a nonhumanlike design. So

designers please consider

this point. A good example

is glasses. Glasses do not

resemble the real eyeball,

but this design is adequate

and can make the eyes more

charming. So we should follow

this principle when we design

prosthetic eyes. We can

create an elegant prosthetic

hand ? one that must be

fashionable. Artist who makes

statues of Buddhas created

a model of a human hand

that is made from wood. The

fingers bend at their joints.

Escape by design The hand has no finger print,

and it assumes the natural

color of wood. But we feel it

is beautiful and there is no

sense of the uncanny. Maybe

wooden hand can serve as a

reference for future design.

MD2: cc108304d211818fae20ee8ee5d4c179MD4: c95141ad51fa8cb763c93f9bad7131b8MD5: 8074cd0673fc72ff28cd177b56e2a1c5CRC 8, ccitt, 16, 32 : 6e, 64c, 19db, 26e9d3ef

CRYPT (form: $ MD5? $ SALT $ CRYPT):$1$6rIgzPy7$twrImiEjtpmh3QBtucVeK/ (form: SALT[2] CRYPT[11]):pscpq18xPWMpU

SHA1: 5aa5f039478e9ea0aeca31781e6381047e583656RIPEMD-160: 48bd3fbe 737d5589 d6e4a869 2dcab81b edfc9227SHA2-256: 9e320b73ad311f1f56e121609e89d336 ced664e3a105e91d0e215e865d7e5a3d

THERE IS A FAR GREATER RISK OF FALLING INTO THE UNCANNY VALLEY

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We hope to design robots or

prosthetic hands that will not

fall into the uncanny valley.

So I recommend designers

take the first peak as the

goal in building robots rather

than the second. Although the

second peak is higher, there

is a far greater risk of falling

into the uncanny valley. We

predict that it is possible to

produce a safe familiarity by

a nonhumanlike design. So

designers please consider

this point. A good example

is glasses. Glasses do not

resemble the real eyeball,

but this design is adequate

and can make the eyes more

charming. So we should follow

this principle when we design

prosthetic eyes. We can

create an elegant prosthetic

hand ? one that must be

fashionable. Artist who makes

statues of Buddhas created

a model of a human hand

that is made from wood. The

fingers bend at their joints.

Escape by design The hand has no finger print,

and it assumes the natural

color of wood. But we feel it

is beautiful and there is no

sense of the uncanny. Maybe

wooden hand can serve as a

reference for future design.

MD2: cc108304d211818fae20ee8ee5d4c179MD4: c95141ad51fa8cb763c93f9bad7131b8MD5: 8074cd0673fc72ff28cd177b56e2a1c5CRC 8, ccitt, 16, 32 : 6e, 64c, 19db, 26e9d3ef

CRYPT (form: $ MD5? $ SALT $ CRYPT):$1$6rIgzPy7$twrImiEjtpmh3QBtucVeK/ (form: SALT[2] CRYPT[11]):pscpq18xPWMpU

SHA1: 5aa5f039478e9ea0aeca31781e6381047e583656RIPEMD-160: 48bd3fbe 737d5589 d6e4a869 2dcab81b edfc9227SHA2-256: 9e320b73ad311f1f56e121609e89d336 ced664e3a105e91d0e215e865d7e5a3d

THERE IS A FAR GREATER RISK OF FALLING INTO THE UNCANNY VALLEY

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Thoughts on smart white paper from the think on paper series of promotions from French paper.

FRENCH PAPER 2008WWW.MRFRENCH.COMProgrammed for maximum opacity, brightness of 98 (independent

lab tested), and an ultra-smooth uncoated surface. Its not

only brighter than you computer monitor, but after looking at

your project on screen, Smart White will make the final printed

project look better, by holding a better four-color process dot

screen. With over 125 years of paper making behind us, our

Smart White line has proven to be light years ahead of the

competition. Unlik other, more generic white papers, Smart

White pushes the envelope as well as text and cover to a whole

new level. $ The uncanny valley is a hypothesis that when robots and other facsimiles of humans look and act almost like

actual humans, it causes a response of revulsion among human

observers. The valley in question is a dip in a proposed graph

of the positivity of human reaction.

ARTIFI C I A PERFEC T I O

. . . . . . . . . . . . . . . . . . . . . .. . . . .. . . . . . . . . .

CORPSE PROSTHETIC HAND

50%

50%

[COMMON]

FILES=01

Country=044,850,C:\WINDOWS\COMMAND\UNCANNEY.TXT

[MENU]

REM *********Start Menu*************************************

MENUITEM=1, Dos

MENUITEM=2, Windows 98

REM ***********OPTIONS*************************************************

MENUCOLOR=15,0

MENUDEFAULT=2 ,4

[1]MD2: 5e8cf6f6d7e3a9eba2fe3519c0677dd7MD4: 86b5a1fbc045e22210cacb0db27937a1MD5: ddf3c04f66236bc1b162405e8982cfe0CRC 8, ccitt, 16, 32 : 1, b5e4, bb2, 559f3071

CRYPT (form: $ MD5? $ SALT $ CRYPT):$1$7HiZIxV8$oPVAZZcnXLgViEOVvFAIr0 (form: SALT[2] CRYPT[11]):psNdqZtgCGKHY

SHA1: fb0d72af13cfe1f64c2f53193c255cdb017f2f20RIPEMD-160: d3e5ea83 7624ebe3 b349c122 73966f0e eb43363dSHA2-256: ce54d314ea2ed451c7061e1077d0bd11 2d7527531338576e9c98e362ba6ed508SHA2-384: 5a4814197490a5438a530c777afde61e 0798f0e26a6daa4036e951aa0134e581 681770ea5187c09af232e0142c405b8bSHA2-512: cbcb485b40087ffec9778eb39f952ce2 32fbf149e84487d002e384837fab867d 564fe8a2f9a74509cfc4fd1b385719ca 564fe8a2f9a74509cfc4fd1b385719caRIPEMD-160: d3e5ea83 7624ebe3 b349c122 73966f0e eb43363d

100%

100%

Understanding our reaction to the machine


/ 129

Thoughts on smart white paper from the think on paper series of promotions from French paper.

FRENCH PAPER 2008WWW.MRFRENCH.COMProgrammed for maximum opacity, brightness of 98 (independent

lab tested), and an ultra-smooth uncoated surface. Its not

only brighter than you computer monitor, but after looking at

your project on screen, Smart White will make the final printed

project look better, by holding a better four-color process dot

screen. With over 125 years of paper making behind us, our

Smart White line has proven to be light years ahead of the

competition. Unlik other, more generic white papers, Smart

White pushes the envelope as well as text and cover to a whole

new level. $ The uncanny valley is a hypothesis that when robots and other facsimiles of humans look and act almost like

actual humans, it causes a response of revulsion among human

observers. The valley in question is a dip in a proposed graph

of the positivity of human reaction.

ARTIFI C I A PERFEC T I O

. . . . . . . . . . . . . . . . . . . . . .. . . . .. . . . . . . . . .

CORPSE PROSTHETIC HAND

50%

50%

[COMMON]

FILES=01

Country=044,850,C:\WINDOWS\COMMAND\UNCANNEY.TXT

[MENU]

REM *********Start Menu*************************************

MENUITEM=1, Dos

MENUITEM=2, Windows 98

REM ***********OPTIONS*************************************************

MENUCOLOR=15,0

MENUDEFAULT=2 ,4

[1]MD2: 5e8cf6f6d7e3a9eba2fe3519c0677dd7MD4: 86b5a1fbc045e22210cacb0db27937a1MD5: ddf3c04f66236bc1b162405e8982cfe0CRC 8, ccitt, 16, 32 : 1, b5e4, bb2, 559f3071

CRYPT (form: $ MD5? $ SALT $ CRYPT):$1$7HiZIxV8$oPVAZZcnXLgViEOVvFAIr0 (form: SALT[2] CRYPT[11]):psNdqZtgCGKHY

SHA1: fb0d72af13cfe1f64c2f53193c255cdb017f2f20RIPEMD-160: d3e5ea83 7624ebe3 b349c122 73966f0e eb43363dSHA2-256: ce54d314ea2ed451c7061e1077d0bd11 2d7527531338576e9c98e362ba6ed508SHA2-384: 5a4814197490a5438a530c777afde61e 0798f0e26a6daa4036e951aa0134e581 681770ea5187c09af232e0142c405b8bSHA2-512: cbcb485b40087ffec9778eb39f952ce2 32fbf149e84487d002e384837fab867d 564fe8a2f9a74509cfc4fd1b385719ca 564fe8a2f9a74509cfc4fd1b385719caRIPEMD-160: d3e5ea83 7624ebe3 b349c122 73966f0e eb43363d

100%

100%

Understanding our reaction to the machine


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TRUTH

MEANING

LOGIC

DRIVE

OPTIONS

HAPPINESS

ORDER

STYLE

PASSION

SIMPLICITY POWER

MYSELF

GROWTH

INTERESTS

AESTHETICS

SKILLS

IMPORTANCE

SYNERGY

STRENGTH

METHOD

SOLUTIONS

POSSIBILITIES

PATIENCE

CULTURE

TECHNIQUE

TIME

INTERPRETATION

DISCIPLINE

INTUITION

PERSISTENCE

COMBINATIONS

APTITUDE

RELATIONSHIPS

ACCEPTANCE

COMMUNITY

FRIENDSHIPS

TRUTH

MEANING

LOGIC

DRIVE

OPTIONS

HAPPINESS

ORDER

STYLE

PASSION

SIMPLICITY

POWER

MYSELF

GROWTH

INTERESTS

AESTHETICS

SUSTAINABLE BEETLE CLOCK

Title / Sustainable Beetle Clock


Class / Packaging 3

Project / Clock Project

Client / Academy of Sciences SF

Comments / This project is an odd marriage of two things I

really love, the Academy of Sciences in San Francisco and

the specific shape of Japanese beetles. The assignment was

to design a clock for an existing brand or company. This was

around the time the Academy of Sciences had finished their

big remodel so I was super stoked about the museum already

and it seemed like a great idea to do a clock that could be

sold in their gift shop. After spending a long time at the

museum I knew that I wanted my clock to be in the shape

of an animal and also knew that it had to be an unexpected

animal. I eventually chose the Japanese rhinoceros beetle,

because I have always loved the shape of that type of beetle.

I looked at many different possible materials for the clock,

but it wasnt until my instructor Thomas McNulty showed

me an example of laser cut cardboard that I finally found

what I was looking for. Doing the clock out of cardboard

made perfect sense with the museums new green remodel,

it would cost almost nothing to make and was made almost

completely from post-consumer materials.

/

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TRUTH

MEANING

LOGIC

DRIVE

OPTIONS

HAPPINESS

ORDER

STYLE

PASSION

SIMPLICITY

POWER

MYSELF

GROWTH

INTERESTS

AESTHETICS

SKILLS

IMPORTANCE

SYNERGY

STRENGTH

METHOD

SOLUTIONS POSSIBILITIES

PATIENCE

CULTURE

TECHNIQUE

TIME

INTERPRETATION

DISCIPLINE

INTUITION

PERSISTENCE

COMBINATIONS

APTITUDE

RELATIONSHIPS

ACCEPTANCE

COMMUNITY

FRIENDSHIPS

TRUTH

MEANING

LOGIC

DRIVE

OPTIONS

HAPPINESS

ORDER

STYLE

PASSION

SIMPLICITY

POWER

MYSELF

GROWTH

INTERESTS

AESTHETICS

LOGOS

Comments / These are some of the logos that I have worked

on over the past few years. The logos range from designs

done in my first year to designs done in my last year.

/

Title / Logos

Instructor / Mary Scott

Class / Portfolio

Project / Logos

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Title / Logos

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Title / Logos

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Title / Logos

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TRUTH

MEANING

LOGIC

DRIVE

OPTIONS

HAPPINESS

ORDER

STYLE

PASSION

SIMPLICITY

POWER

MYSELF GROWTH

INTERESTS

AESTHETICS

SKILLS

IMPORTANCE

SYNERGY

STRENGTH

METHOD

SOLUTIONS

POSSIBILITIES

PATIENCE

CULTURE

TECHNIQUE

TIME

INTERPRETATION

DISCIPLINE

INTUITION

PERSISTENCE

COMBINATIONS

APTITUDE

RELATIONSHIPS

ACCEPTANCE

COMMUNITY

FRIENDSHIPS

TRUTH

MEANING

LOGIC

DRIVE

OPTIONS

HAPPINESS

ORDER

STYLE

PASSION

SIMPLICITY

POWER

MYSELF

GROWTH

INTERESTS

AESTHETICS

I WOULD LIKE TO THANK

Thank you

Book Title / Finding Myself

Instructor / Mary Scott

Class / Portfolio

I would like to thank my mother for giving up everything so

I could have a better life. I would like to thank all my family

for always being supportive of me. I would like to thank my

friends for always being there when I needed them. I would

like to thank my cat for letting me use her for my photos. I

would like to thank Laura Milton for teaching how to dive in

and take a more hands on approach to research. I would

like to thank Kelly Conley for teaching me how to let a concept

drive a design. I would like to thank Ariel Grey for always

pushing me to the next level. I would like to thank Thomas

McNulty for opening my eyes to the world of packaging. And

I would like to thank Mary Scott for guiding me through this

final and most important step of my education.

/

/F IND ING MYSELF

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