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INTRODUCTION

In today's dynamic and competitive business environment, survival, growth and

profitability are the essence goals of all industries. Porter's Five Forces model is currently

being adopted as the powerful management tool of choice by many organizations. The

essence of this model is that it can help senior managers to make right decision and build and

sustain competitive advantages in the organization level. This document presents the

overview approach of Porter’s five forces framework across organizations. And critically

evaluation of porter’s five forces model mainly focused on identifying the benefits and

limitations of it and exploring some perceived issues or problems regarding implementation.

India’s rapid rate of economic growth over the past decade has been one of the more

significant developments in the global economy. This growth has its roots in the introduction

of economic liberalization in the early 1990s, which has allowed India to exploit its economic

potential and raise the population’s standard of living.

Health insurance and pension systems are fundamental to protecting individuals against

the hazards of life and India, as the second most populous nation in the world, offers huge

potential for that type of cover. Furthermore, fire and liability insurance are essential for

corporations to keep investment risks and infrastructure projects under control. Private

insurance systems complement social security systems and add value by matching risk with

price. Accurate risk pricing is one of the most powerful tools for setting the right incentives

for the allocation of resources, a feature which is key to a fast developing country like India.

By nature of its business, insurance is closely related to saving and investing. Life

insurance, funded pension systems and non-life insurance, will accumulate huge amounts of

capital over time which can be invested productively in the economy. In developed countries

(re)insurers often own more than 25% of the capital markets. The mutual dependence of

insurance and capital markets can play a powerful role in channeling funds and investment

expertise to support the development of the Indian economy.

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OBJECT OF THE STUDY

PRIMARY OBJECTIVE

To study the Porter’s Five Forces analysis of general insurance industry with special

reference to L & T General Insurance limited, Chennai.

SECONDARY OBJECTIVES

To trace out the threat of new entrants in insurance industry.

To study the bargaining power of buyers in insurance industry.

To measure the competitive rivalry within the insurance industry.

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NEED FOR THE STUDY:

Larsen & Turbro Finance Limited is a 16 years old company, it was initially

incorporated as a Non-Banking Financial Company. L&T Finance offers number of financial

products and services for trade, industry and agriculture. The company focus segments are

corporate products, construction products, commercial vehicles and Tractors. Recently L&T

extended their business into insurance industry and they are interested to identify their

opportunity to excel in the general insurance industry. Hence the researcher is interested to do

“the porter’s five force analysis of insurance industry with special reference to L&T

Insurance” focuses on

To identify the entry level problems

To know the bargaining power of buyer

To measure the competitive rivalry with in the industry

SCOPE OF STUDY:

The study titled “The porters five force analysis of insurance companies in Chennai

with special reference to L&T Insurance Ltd”. Outcome of this analysis may help the growth

of their business in future. The study further help to manage the competitors in market focuses

on the various factors which facilitates for starting an insurance company and threat which

may block the entry of insurance companies.

On analyzing all the five forces the researcher had sort out only the following three

forces, which is applicable for insurance industry.

Entry level problems of insurance companies

Bargaining power of buyers

Competitive rivalry with in the industry

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INDUSTRY PROFILE

AN OVERVIEW OF INDIA’S INSURANCE MARKET

Insurance in India used to be tightly regulated and monopolised by state-run insurers.

Following the move towards economic reform in the early 1990s, various plans to revamp the

sector finally resulted in the passage of the Insurance Regulatory and Development Authority

Act of 1999. Significantly, the insurance business was opened on two fronts. Firstly, domestic

private-sector companies were permitted to enter both life and non-life insurance business.

Secondly, foreign companies were allowed to participate, albeit with a cap on shareholding at

26%. With the introduction of the 1999 IRDA Act, the insurance sector joined a set of other

economic sectors on the growth march.

INSURANCE DEVELOPMENT AND POTENTIAL

Notwithstanding the rapid growth of the sector over the last decade, insurance in India

remains at an early stage of development. At the end of 2003, the Indian insurance market

was the 19th largest in the world, only slightly bigger than that of Denmark and comparable to

that of Ireland. This was despite India being the second most populous country in the world as

well as the 12th largest economy. Yet, there are strong arguments in favour of sustained rapid

insurance business growth in the coming years, including India’s robust economic growth

prospects and the nation’s high savings rates.

The dynamic growth of insurance buying is partly affected by the income elasticity of

insurance demand. It has been shown that insurance penetration and per capita income have a

strong non-linear relationship. Based on this relation and other considerations, it can be

postulated that by 2014 the penetration of life insurance in India will increase to 4.4% and that

of non-life insurance to 0.9%.

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HISTORY OF INSURANCE DEVELOPMENT IN INDIA

MODERN INSURANCE CAME WITH A BRITISH ACCENT

Insurance in its modern form first arrived in India through a British company called

the Oriental Life Insurance Company in 1818, followed by the Bombay Assurance Company

in 1823, and the Madras Equitable Life Insurance Society in 1829. They insured the lives of

Europeans living in India. The first company that sold policies to Indians with “fair value”

was the Bombay Mutual Life Assurance Society starting in 1871. The first general insurance

company, Triton Insurance Company Limited, was established in 1850.

History of insurance

In India, insurance has a deep-rooted history. It finds mention in the writings of Man

(Manusmrithi), Yagnavalkya (Dharmasastra) and Kautilya (Arthasastra). The writings talk in

terms of pooling of resources that could be re-distributed in times of calamities such as fire,

floods, epidemics and famine. This was probably a pre-cursor to modern day insurance.

Ancient Indian history has preserved the earliest traces of insurance in the form of marine

trade loans and carriers’ contracts. Insurance in India has evolved over time heavily drawing

from other countries, England in particular.

It came to India as a legacy of British occupation. General Insurance in India has its

roots in the establishment of Triton Insurance Company Ltd., in the year 1850 in Calcutta by

the British. In 1907, the Indian Mercantile Insurance Limited was set up. This was the first

company to transact all classes of general insurance business. In 1957 saw the formation of

the General Insurance Council, a wing of the Insurance Association of India. The General

Insurance Council framed a code of conduct for ensuring fair conduct and sound business

practices. In 1968, the Insurance Act was amended to regulate investments and set minimum

solvency margins.

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In 1972 with the passing of the General Insurance Business Act, general insurance

business was nationalized with effect from 1st January, 1973. 107 insurers were amalgamated

and grouped into four companies, namely National Insurance Company Ltd., the New India

Assurance Company Ltd., the Oriental Insurance Company Ltd and the United India

Insurance Company Ltd. The General Insurance Corporation of India was incorporated as a

company in 1971 and it commence business on January 1st 1973.

This millennium has seen insurance come a full circle in a journey extending to nearly

200 years. The process of re-opening of the sector had begun in the early 1990s and the last

decade and more has seen it been opened up substantially. In 1993, the Government set up a

committee under the chairmanship of R. N. Malhotra, former Governor of RBI, to propose

recommendations for reforms in the insurance sector. The objective was to complement the

reforms initiated in the financial sector. The committee submitted its report in 1994 wherein,

among other things, it recommended that the private sector be permitted to enter the insurance

industry. They stated that foreign companies are allowed to enter by floating Indian

companies, preferably a joint venture with Indian partners.

Following the recommendations of the Malhotra Committee report, in 1999, the

Insurance Regulatory and Development Authority was constituted as an autonomous body to

regulate and develop the insurance industry. The IRDA was incorporated as a statutory body

in April, 2000. The key objectives of the IRDA include promotion of competition so as to

enhance customer satisfaction through increased consumer choice and lower premiums, while

ensuring the financial security of the insurance market.

The IRDA opened up the market in August 2000 with the invitation for application for

registrations. Foreign companies were allowed ownership of up to 26%. The Authority has

the power to frame regulations under Section 114A of the Insurance Act, 1938 and has from

2000 onwards framed various regulations ranging from registration of companies for carrying

on insurance business to protection of policyholders’ interests.

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In December, 2000, the subsidiaries of the General Insurance Corporation of India

were restructured as independent companies and at the same time GIC was converted into a

national re-insurer. Parliament passed a bill de-linking the four subsidiaries from GIC in July,

2002. Today there are 24 general insurance companies including the ECGC and Agriculture

Insurance Corporation of India and 23 life insurance companies operating in the country.

The insurance sector is a colossal one and is growing at a speedy rate of 15-20%.

Together with banking services, insurance services add about 7% to the country’s GDP. A

well-developed and evolved insurance sector is a boon for economic development as it

provides long- term funds for infrastructure development at the same time strengthening the

risk taking ability of the country.

PROBLEMS WHICH ARE FACED BY INSURANCE COMPANIES

By Flora Richards-Gustafson, How Contributor updated:

Factors in the economy, risk management, keeping costs low and retaining business in

a competitive market are issues insurance companies face on a regular basis, According to

Price Waterhouse Coopers. Uncertainty regarding the economy along with changes in how

people do business keep this industry on its toes as it strives to meet the demands of

consumers and ensure long-term success.

Maintaining Funds in Hard Economic Times

Price Waterhouse Coopers stated that instead of seeing collapsing assets, insurance

companies have to deal with problems relating to collapses in hedge funds, structured

securities and equities, according to the company's "Top Nine Insurance Industry Issues in

2009" publication. As a result, credit markets seized sales in life insurance policies dropped,

asset management fees lowered and bond and mortgage insurers lost significant amounts of

capital.

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In an effort to hold on to whatever funds they have, insurance companies are doing

what they can to deny claims, pay less in settlements and defend their claim decisions in

court, a battle that can take several years, according to a 2007 CNN article.

Solvency:

Companies that offered whole and term life insurance began offering "market-sensitive"

products in an effort to expand product portfolios, according to Price Waterhouse Coopers.

This gave policyholders competitive returns and gave insurance companies an edge in the

financial service market. Consequently, reserve calculations are subjective, more complex and

the investment portfolios require more attention in order to manage them so returns and cash

flow align with future liabilities. Market sensitive products that involve long- and short-term

investments for companies that sell life insurance are seeing low returns. As a result,

insurance companies need to look at other avenues to ensure solvency and increase retention

efforts.

Reducing Costs:

Cost cutting efforts can have devastating consequences to insurance companies, but is

an issue they face in an effort gain capital. Insurance companies, as they determine which

costs to cut, must look at forces behind costs. This helps them ensure a cut in one area does

not increase the cost in another, which can make an insurance company less competitive. For

example, cutting employee benefits reduces employee retention, or cuts in staff can lead to

long turn-around times. Financial Web states that as insurance company costs increase, their

capital decreases. Additionally, insurance companies face difficulties when it comes to

creating improvement plans that reduce costs when the plans lack a basis in resources,

priorities, dependencies and the integration of the human element, such as training,

communication and performance management.

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COMPANY PROFILE

Larsen & Toubro Limited (L&T) is India’s largest engineering and construction

conglomerate with additional interests in electrical, electronics and IT. A strong customer-

focus approach and constant quest for top-class quality have enabled L&T to attain and

sustain leadership over 6 decades. EPC project business constitutes a critical part of the

L&T’s engineering core. L&T has integrated its strengths in basic and detailed engineering,

process technology, project management, procurement, fabrication and erection, construction

and commissioning, to offer single point responsibility under stringent delivery schedules.

Strategic alliances with world leaders enable L&T to access technical know-how and execute

process intensive, large scale turnkey projects to maintain its leadership position.

L&T’s international presence is on the rise, with a global spread of over 30 offices

and joint ventures with world leaders. Its large technology base and pool of experienced

personnel enable it to offer integrated services in world markets. L&T enjoys a brand image

in India and several countries offshore. With factories and offices located all over the country

and abroad, L&T operations are supplemented by a comprehensive distribution network and

nationwide ramifications for customer service and delight.

The Company’s businesses have been classified into 6 Operating Division, viz.,

Engineering Construction & Contracts Division (ECCD)

Engineering & Construction Projects Division (E&C-Projects)

Heavy Engineering Division (HED)

Electrical & Electronics Division (EED)

Machinery & Industrial Products Division (MIPD) and

Technology Services Division.

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HISTORY:

Larsen & Toubro Limited is the biggest legacy of two Danish Engineers, who

built a world-class organization that is professionally managed, and a managed and a leader in

India’s engineering and construction industry. It was the business of cement that brought the

young Mr. Henning Holck-Larsen and Mr. S.K. Toubro into India. They arrived on Indian

shores as representatives of the Danish engineering firm F L Smith & Co in connection with

the merger of cement companies that later grouped into the Associated Cement Companies.

Together, Mr. Holck-Larsen and Mr. Toubro founded the partnership firm of L&T in

1938, which was converted into a limited company on February 7, 1946. Today, this has

metamorphosed into one of India’s biggest success stories. The company has grown from

humble origins to a large conglomerate spanning engineering and construction. ECC was

conceived as Engineering Construction Corporation Limited in April 1944 and was

incorporated as wholly owned subsidiary of Larsen & Toubro Limited. L&T’s founders Mr.

Holck – Larsen and Mr. Toubro laid the foundation for ECC. It has today emerged as India’s

leading construction organization.

VISION:

L&T shall be a professionally-managed Indian multinational, committed to total

customer satisfaction and enhancing shareholder value.

L&T shall be an innovative, entrepreneurial and empowered team constantly

Creating value and attaining global benchmarks.

L&T shall foster a culture of caring, trust and continuous learning while meeting

expectations of employees, stakeholders and society.

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L&T INSURANCE

OVER VIEW

L&T General Insurance Company Limited (L&T Insurance) is a wholly owned

subsidiary of Larsen & Toubro Limited - one of the world's top 50 most reputed companies in

the June 2009 issue of Forbes-Reputation Institute’s “World’s Most Reputable

Companies” survey.

COMPANY VISION

Our vision is to be an insurance company distinct in character, calibre and capability.

We are committed and equipped to offer the same levels of service in the insurance space that

our parent (Larsen & Toubro Limited) is renowned for, in its other fields of business. We

bring to the table the credibility, financial strength and expertise, backed by a world class

brand and seven decades of unmatched leadership of the L&T Group. We will cater to all

lines of general and health insurance throughout the country.

L&T Insurance will be a state-of-the-art technology-driven company that delivers

world-class services. We seek to create a single technological platform that integrates all the

key functions to provide seamless services to our customers through any interface of their

choice.

Finally, it is our people who will help us achieve our vision. L&T Insurance comprises

of an array of top notch Insurance Professionals who have come together to combine their

experience and expertise to create an entity which will lead by innovation, backed by a

prudent underwriting approach.

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Our Heritage

Larsen & Toubro Ltd is a USD 9.8 billion technology, engineering and construction

group with operations spread across the globe. It was ranked as 14th by the Economic

Times in their survey of the Top 500 Companies in India. Another feather in its cap was

added when L&T was ranked 47th in the world in the June 2009 issue of Forbes-Reputation

Institute’s “World’s Most Reputable Companies” survey. In this survey, L&T was the only

engineering and construction company in the world to have made it to the top 200. 

Having established its foothold in engineering and construction, electrical and

electronics, industrial products and information technology, L&T forayed into the financial

services space. Financial Services has been identified as a strategically important business for

L&T Group. It has been L&T’s vision to become a ‘wholesome’ player in this area of

business. With an entire range of products and service offerings, L&T’s ‘Financial Services’

initiative will cater to an entire spectrum of customers, and their various financial needs. The

launch of the General Insurance business is a major step in this direction.

Philosophy

Creating a world-class insurance company by constantly maintaining exalted quality

standards in all their endeavors.

Providing sustained innovation by working towards ever-evolving solutions. Customer

satisfaction has always been their ultimate goal and they remain committed to

constantly delivering customer needs with their innovative products and services.

Focusing on different customer segments. They endeavor to provide a complete range

of general insurance products and specialized services for various customer segments

across Individuals, Small and Medium Enterprises, Corporate with business lines that

include Property & Casualty, Automobile, Health, and a special focus on Rural and

Micro Insurance.

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Following a disciplined underwriting approach, in the competitive market conditions

prevailing today. This discipline and its importance to the company have been

ingrained in all our employees. They work hard to constantly reinforce customer trust

in us.

Our Values

In order to become an insurer of choice, they believe in building their business on

Integrity – by conducting our business with utmost fairness and honesty 

Transparency – by maintaining clean records accessible to all our customers and

stakeholders

Professionalism - through building strong relationships based on tolerance, trust and

mutual cooperation

Active social responsibility - by ensuring that the growth of our society and nation

parallels the growth of the business

High customer focus – by anticipating and proactively responding to all your

priorities and needs

Providing mutual value – by constantly working towards building a relationship

based on mutual value and respect, thereby ensuring optimal usage of your financial

resources

CORPORATE GOVERNANCE

Governance is a key component of corporate leadership. At L&T, every action is

filtered through integrity and fairness. With a ‘trust crisis’ emerging across sectors, the only

antidote is transparency. Highest priority is given to visible accountability across financial and

non-financial segments – without making any exceptions.

They consistently adopt innovative approaches for leveraging resources, fostering a healthy

growth, converting opportunities into achievements and development of human resources to

take the company forward.

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GOVERNANCE STRUCTURE

To run a transparent and accountable business requires effective upholding of the

principles that they stand for. This responsibility is vested in company experienced and

erudite team of executive and non-executive directors, the highest decision-making body

within the organization. 

Our four-tier governance structure ensures greater management accountability and

credibility, increased public confidence and a well performing management in place.

FOUR TIER GOVERNANCE STRUCTURE

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Board of directors

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TYPES OF INSURANCE

Health Insurance

A health insurance policy will provide a cover to you and your family against sudden

medical contingency or bodily injury.

Every human being is exposed to various health hazards. Medical emergency can strike

anyone without pre-warning.

The reasons why health insurance is a must: 

Medicines have become quite expensive

Private hospitals are too expensive

Diagnostic charges are beyond common man’s reach

Specialists come at a price

People opt for Travel Insurance which covers them against medical expenses they may

incur while travelling abroad (outside country of residence)

Health risk is a personal risk, which could arise from various factors viz.

Physical condition

Accident related 

Occupational related

Environment related

Life style related

Travel related

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Motor Insurance

Motor insurance protects you against damage caused to your vehicle or third party if

you have an accident. It is a contract between you and the insurance company. You agree to

pay the premium and the insurance company agrees to pay your losses as defined in your

policy. Motor insurance provides property, liability and medical coverage

Property coverage pays for damage to or theft of your car.

Liability coverage pays for your legal responsibility to others for bodily injury or property

damage.

Home Insurance

Your most important asset is your home.  Fire, earthquakes, and floods are all too often

a part of our life today. With natural disasters and man-made accidents not just a possibility,

but an eventuality, it is essential that you secure your home from natural and man-made

disasters. Home insurance policy makes sure you have a peace of mind by protecting the

structure and/or the contents of your home. Home insurance provides compensation for loss

of or damage to a home and it’s contents.

Travel Insurance

Travel insurance policies have been intended to insure you against certain events when

you take a holiday or trip to make your trip stress-free. Before going on a trip you need to

address all your travel worries. Medical treatment abroad can be costly and one never knows

when one would require it. There might also be other situations, which one might face like

loss of passport, flight delay, and baggage and so on. Without appropriate travel insurance,

you may be exposed to significant financial liability.

Personal Accident Insurance

Accidents occur unexpectedly, many individuals choose to purchase insurance coverage

to help family members and loved ones deal with the associated financial instability.

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Personal Accident is an insurance cover which is recommended to you and your family in the

event of accidental death, but also to cover disablement, leading to loss of earning capacity.

Personal accident policies cover you for four contingencies in the event of an accident: death,

permanent total disability, permanent partial disability and temporary total disability.

Personal Accident Insurance is inexpensive and it is recommended that you select the highest

level of cover available. Even if you already have permanent health insurance, you should

also have Personal Accident insurance to provide cover in case of accidents.

Commercial Insurance

Large corporations or even Smaller Companies have varied needs for insurance. Most

insurance companies offer a comprehensive set of products designed to protect business,

assets, liabilities, vehicles, construction/engineering/marine cargo/logistics activity &

employees against sudden and unforeseen loss or damage.

Group Health

Comprehensive health insurance solutions, designed for the employees of your

company and their family members.

It covers your employees and their family members from hospital and medical expenditure

that arise out of an illness or accident. Family members include spouse and two dependent

children.

Fire (property)

Fire Insurance is designed to cover your business assets against sudden and accidental

loss or damage due to wide range of perils. You can also insure Consequential loss of profits

following damage to your assets due to insured perils.

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Engineering

Engineering Insurance provides comprehensive insurance solutions for Construction

and Erection projects as well as Operational insurance covers like Contractor’s Plant and

Machinery, Electronic Equipments, Machinery Breakdown Insurance.

Marine

Marine insurance protects your assets against loss or damage while in transit by

Rail/Road/Air/Sea.

Liability

Provides complete range of business and commercial insurance liability policies,

covering the legal liability of your company and your directors towards third parties and

employees.

Group Personal Accident 

Accidents can happen to anyone anytime, anywhere. Medical expenses could pile up,

adding to the financial burden of your employee. Group Personal Accident Insurance provides

cover to your employees against accidental bodily injury, death or disablement. Cover can be

arranged on a 24 hours basis or only to cover accidents occurring during the period of

employment. It doesn’t just cover your employees; it also covers their dependants which

include their spouse, dependent children and parents if they choose to cover.

Casualty

Casualty insurances encompass a wide range of insurances like Money, Burglary,

Fidelity Guarantee & Plate glass and Neon Sign Board.

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TECHNOLOGY

In this shrinking, fast paced world, time is money. They truly understand this and this is

what has prompted us to build a state-of-the art technology-driven company that delivers

world-class services to all our stakeholders. As a step towards this, they have envisaged a

state-of-the-art technological platform that integrates all the key business functions to build a

deeper customer connect and create uniform brand experience. A single window will allow

you to purchase new policies, renew your policy, manage your policies and view the status of

claims, etc.

This innovative technology platform will provide the following features in a phased

manner

Anytime, Anywhere customers can access their account through our 24X7 support on

L&T Insurance website

Company system has the capability to contact customer through Internet, Mobile and

Telephone

Capacity to help customers generate ‘Quick quotes’ and issue on-the-spot policies for

select products 

Management of Business Process on ‘real-time’ basis

They having an Integrated Claims System for Motor & other portfolios

Ability to connect to various health care Networks like Hospitals etc., using our IT

platform to give customer seamless automated services 

Single View of customer account which includes customer contact details, family

members and their details, claims management, all in a single window 

Risk Management Systems that deploys different techniques to understand, manage

and most importantly mitigate ‘Risk’

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REVIEW OF LITERATURE

Michael E. Porter has made immense contribution in the development of the ideas of

industry and competitor analysis and their relevance to the formulation of competitive

strategies. He advocates that a structural analysis of industries be made so that a firm is in a

better position to identify its strengths and weaknesses. A model has been proposed

consisting of five competitive forces – threat of new entrants, rivalry among competitors,

bargaining power of suppliers, bargaining power of buyers and threat of substitute products –

that determine the intensity of industry competition and profitability.

THREAT OF NEW ENTRANTS

Any industry that is perceived as being profitable tends to attract new entrants. These

new entrants are firms that are interested in investing in the industry to share the growth

prospects. Such new entrants augment the existing production capacity and often possess a

desire to make large investments and secure substantial market share. The existing firms have

either to share a growing market pie with a larger number of competitors or part with some of

their own market share to the new entrants. Either way, new entrants may case comparatively

lesser sales volume and revenue and lower the returns for all the firms in the industry.

The chance that new entrants will enter into an industry depends on two factors: the

entry barriers to an industry and the expected retaliation from existing firms. Of these, entry

barriers are significant demotivators for new entrants. The concept of entry barriers implies

that there are substantial costs involved in entering into a new industry. The higher the entry

barriers in an industry, the less likely are the new entrants to enter that industry. So, higher

entry barriers serve to keep out potential entrants into an industry.

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Capital requirements being very high may prevent new entrants from making

CAPITAL REQUIREMENTS OF NEW INSURANCE COMPANIES

Any new life insurance company or non-life insurance company will not be registered

unless the company has a paid-up equity capital of a minimum Rs. 100 crores. In the case of a

re-insurance company the minimum paid-up equity capital will have to be Rs. 200 crores

(Sec. 6 of the Insurance Act, 1938). Further, Sec. 6 provides that in determining the paid-up

capital requirement, the deposit to be made under Sec. 7 and any preliminary expenses

incurred in the formation and registration of the company shall be excluded.

Equity capital held by a foreign company

The IRDA has issued detailed guidelines regarding the manner in which the quantum of

foreign investment will be calculated. The calculation of the holding of equity shares by a

foreign company either by itself or through its subsidiary companies or nominees in the

applicant company, shall be the aggregate of the quantum of paid-up equity share capital held

by the foreign company either by itself or through its subsidiary companies or nominees in the

applicant company; the quantum of paid-up equity share capital held by other foreign

investors, non-resident Indians, overseas corporate bodies and multinational agencies in the

applicant company; and the quantum represented by that proportion of the paid-up share

capital to the total issued equity share capital of an Indian promoter company held or

controlled by the category of persons mentioned in (i) and (ii) above.

However, for purposes of calculation referred to above, account need not be taken of

the holdings of equity in an Indian promoter company held by foreign institutional investors,

other than the foreign promoters of the applicant and their subsidiaries and nominees, and

Indian mutual funds.

On account of the above guidelines, in the case of the HDFC- Standard Life insurance

venture, the equity holding of the foreign company in the Indian insurance venture has been

reduced from the maximum allowable 26 per cent. The IRDA had to issue such strict

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guidelines as the upper cap on foreign equity limit in the new insurance companies was

insisted upon by Parliament. This also means that any dilution of norms would also have to be

passed by Parliament. This makes the insurance industry different from other industries where

foreign direct investment norms can be changed by administrative fiat.

Deposits

Sec. 7 of the amended Insurance Act, 1938 provides that every insurer shall, in respect

of the insurance business carried out by him in India, deposit with the Reserve Bank of India

(RBI) either in cash or in approved securities estimated at the market value of the securities

on the day of deposit:

* In the case of life insurance business, a sum equivalent to one per cent, of his total gross

premium written in India in any financial year commencing March 31, 2000, not exceeding

Rs. 10 crores.

* In the case of general insurance business, a sum equivalent to three per cent, of his total

gross premium written in India, in any financial year commencing March 31, 2000, not

exceeding Rs. 10 crores.

* In the case of re-insurance business, a sum equivalent to Rs. 20 crores; solvency margin;

assets and liabilities how to be valued; Sec. 64V provides the details and valuation of

liabilities (general insurance).

*In the case of reserves for unexpired risks for general insurance business, the following

provisions are required to be made in addition to those listed in the Section: fire and

miscellaneous business 50 per cent; marine cargo business 50 per cent; and marine hull

business 100 per cent of the premium, net of re- insurances, during the preceding 12 months.

Sufficiency of assets

The new IRDA Act (Sec. 64VA of the Insurance Act) has introduced detailed

provisions regarding the levels of solvency margins to be maintained by insurance companies.

However, on a simple level the following solvency margins have to be maintained:

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Life Company: The minimum amount of the value of assets over liabilities will be a

sum of a percentage of mathematical reserves and a percentage of the sum at risk. The IRDA

has to specify the percentages. The minimum solvency margin shall be Rs. 50 crores.

Non-life Company: The required solvency margin shall be the highest of the following

amounts. Twenty per cent of net premium income; 30 per cent of net incurred claims Rs. 50

crores. No risk to be assumed unless premium is received in advance.

Switching costs from the existing products or services to a new one may discourage

customers from making new commitments owing to the costs incurred in buying new

ancillary equipment, retraining employees or establishing a new network of

relationship.

Product differentiation by existing firms based on perceived distinctiveness by the

customers based on effective advertising, reputation as a service provider, brand

loyalty of customers towards existing firms or some such other factor.

Access to distribution channel can be monopolized by the existing firms on the basis

of their long–terms relationship with the distributors.

Government policies through licensing and other means can prevent the entry of new

firms to an industry.

Existing loyalty to major brands

Besides the entry barriers, the expected retaliation to the new entrants from the existing

firms may be a potential threat to entry. Any potential entrant to an industry would have to

predict the likely moves that the existing firms could make. For instance, an existing firm

with a large stake in the industry may lower its price to create a difficult situation for the new

entrant. Or an existing firm with substantial resources may attempt to alter the basis of

competition so that the new entrant is discouraged from making a foray.

Despite the formidable hurdles posed by existing firms, new firms do enter industries if

they find them to be promising. The popular strategy for doing so is finding market niches

not served by existing firms and to gradually build up a presence in the industry.

RIVALRY AMONG COMPETITORS

26

Competitor is a game in which normally, one player loses at the expense of the other.

A move on the part of a player may cause other players to make countermoves or initiate

efforts to protect themselves from the danger posed by the initial move. In this manner, firms

within an industry are mutually dependent. The situation in an industry keeps changing with

the actions and reactions of the constituent firms. The desire to be market leader or to corner

a larger market share leads to rivalry among competitors. The extent of the rivalry among

competitors in an industry affects the competition within the industry. When the rivalry is

weak, there is likely to be lesser competition; when such rivalry is high, the level of

competition is higher. This has implications for existing firms as well as those firms

contemplating entry into the industry.

The dimensions of rivalry among competitors are several. Some of the major ones are

described below:

Competitive structure

It refers to the number of competitors, their size and diversity. Different types of

competitive structures have different implications for the existing firms and for the new

entrants. Structures could either be fragmented or consolidated. A fragmented structure

means that there are a large number of small or medium – sized companies, one of them in a

position to dominate the industry. This structure is characterized by low entry barriers and

less or no differentiation, leading to products becoming commodities. Competition is intense

and the industry faces booms and busts, leading to frequent changing of the structure. A

consolidated structure consists of a few large companies (an oligopolistic market) or of just

one large firm (a monopoly). Such a structure has a closely knit group of companies whose

actions and reactions are matched: the actions of one lead to reactions from others.

Competitive actions of the competitors are under close watch by the others as they affect the

distribution of market share. The intensity of competition may range from benign tolerance to

fierce rivalry. In some industries, the competitors may adopt a policy of ‘live and let live’,

while in others, there might be cutthroat competition leading to underpricing or severely

fought competitive battles on the basis of other factors such as delivery, advertising or after –

sale service. Diversity among competitors means that different firms in an industry have

27

different ideas on the basis of which to compete, different set of goals to achieve, or different

organizational culture. An industry with greater diversity poses a higher potential challenge

to existing firms or new entrants for devising competitive strategies.

Competitors

Any person or entity which is a rival against another. In business, a company in

the same industry or a similar industry which offers a similar product or service. The presence

of one or more competitors can reduce the prices of goods and services as

the companies attempt to gain a larger market share. Competition also requires companies to

become more efficient in order to reduce costs. Fast-food restaurants McDonald's and Burger

King are competitors, as are Coca-Cola & Pepsi, and Wal-Mart & Target.

Industry growth rate

General Insurance

According to data released by IRDA, the general insurance industry recorded 22.76 per

cent year-on-year (y-o-y) growth in gross premium underwritten during April–October 2010.

The industry collected gross premium of US$ 5.29 billion during April–October 2010

compared with US$ 4.31 billion in the same period last year.

The public sector players posted 21.09 per cent y-o-y growth in gross premium during

April–October 2010 over the corresponding period last year. At the same time, private players

recorded a 25.19 per cent y-o-y increase in gross premium.

The state-run insurers fared better than their private counterparts, with New India

Insurance collecting the maximum premium of US$ 916.77 million during April-October

2010, compared to US$ 770.25 million in the same period last year, growing by 19.04 per

cent.

According to the IRDA's Summary Reports of Motor Data of Public and Private Sector

Insurers - 2009-10, nearly 28.4 million policies were issued and a total premium of US$ 2.31

billion was collected.

Diversity of competitors.

28

As we described these factors constituting the force of competitive rivalry within an

industry, you must have noticed that business strategies are critically dependent on the

industry environment. The nature of industry environment varies across industries and also

with time. There might be embryonic or introductory industries, growth or sunrise industries,

mature or stable industries and declining or sunset industries. Each of these industries would

require a different approach to the formulation of business strategies, as described in section

8.5. It is also important to note that industries respond to time and follow a life cycle. An

industry in the mature stage today might be a declining industry tomorrow. Here again, it is

important for firms to align their business strategies to the changing conditions in the industry

environment. The competitive equations change, so do the demand conditions. Entry barriers

erected today may fall by the wayside as soon as some new development takes place. Such is

the dynamic nature of strategic management where anything that a firm might do today does

not guarantee success tomorrow, unless there is a willingness to respond to environmental

conditions as they arise in between.

BARGAINING POWER OF BUYERS

The bargaining power of buyers constitutes the ability of the buyers, individually or

collectively, to force a reduction in prices of products or services, demand a higher quality or

better service or to seek more value for their purchases in any way. A high buyer bargaining

power constitutes a negative feature for existing firms or new entrants of an industry. A low

buyer bargaining power enables a firm to pass on the cost escalation to buyers or to make the

buyers accept a lower quality of product and service at a higher price.

The bargaining power of buyers is high under these conditions:

When the few buyers place large orders individually.

When the switching costs of buyers from one supplier to the other is low.

Product differentiation

Product innovation

BARGAINING POWER OF SUPPLIERS

29

Like the bargaining power of buyers, suppliers to have a level of bargaining power.

The bargaining power of suppliers constitutes their ability, individually or collectively, to

force an increase in the price of products or services or make the buyers accept a lower quality

of product or level of service. A high supplier bargaining power constitutes a positive feature

for the existing firms or new entrants of an industry. A low supplier bargaining power

prevents a firm from passing on its cost increases to the buyers or to make the buyers accept a

lower quality of product and service at a higher price.

THREAT OF SUBSTITUTE PRODUCTS

Substitute products or services are those that apparently are different, but satisfy the

same set of customer needs. We referred to the example to tea and coffee as substitutable

products in the beginning of this section. We could also include aerated drinks as another

form of substitute products and services could be alternative modes of transportation, postal,

fax and courier services and electrical gadgets like bulbs and tube lights. The platform for

substitutability in every case is the serving of the customer need.

The availability of close substitutes constitutes a negative competitive force in an

industry. In other words, those industries which have no close substitutes are more attractive

than those that have one or more of such substitutes, obviously, firms in an industry having no

close substitutes can charge a higher price and earn higher returns. For industries where close

substitutes are available, the level of price of products chargeable is restricted by the price of

the substitute available. Thus, firms have to formulate their business strategies keeping in

view the intensity of the competitive force arising out of the presence or absence of the threat

of substitutes.

The purpose of an industry analysis, in the context of strategic choice, is to determine

the industry attractiveness and to understand the structure and dynamics of the industry with a

view to finding out the continued relevance to strategic alternatives that are there before a

firm. It follows that, for instance, if the industry in not, or is no longer sufficiently attractive

30

(i.e., it does not offer long – term growth opportunities) then the strategic alternatives that lie

within the industry should not be considered. It also means that alternatives may have to be

sought outside the industry, calling for diversification moves.

Using the five forces model of industry competition, a firm can analyze its critical

strengths and weaknesses, its position within the industry, the areas where strategic changes

may yield the maximum profits and the significant opportunities and threats.

USE OF THE INFORMATION FROM FIVE FORCES ANALYSIS:

Five Force’s Analysis can provide valuable information for three aspects of corporate

planning:

Statistical Analysis:

The Five Forces Analysis allows determining the attractiveness of an industry. It

provides insights on profitability. Thus, it supports decisions about entry to or exit from and

industry or a market segment. Moreover, the model can be used to compare the impact of

competitive forces on the own organization with their impact on competitors. Competitors

may have different options to react to changes in competitive forces from their different

resources and competence’s. This may influence the structure of the whole industry.

Dynamical Analysis:

In combination with a PESTLE Analysis, which reveals drivers for change in an

industry, Five Forces Analysis can reveal insights about the potential future attractiveness of

the industry. Expected Political, Economical, Social, Technological, Legal and Environmental

changes can influence the five competitive forces and thus have impact on industry structures.

Analysis of Options:

31

With the knowledge about intensity and power of competitive forces, organizations can

develop options to influence them in a way that improves their own competitive position. The

result could be a new strategic direction, e.g. a new positioning, differentiation for competitive

products of strategic partnerships

Porter’s model of Five Competitive Forces allows a structured and systematic analysis

of market structure and competitive situation. The model can be applied to particular

companies, market segments, industries or regions. Therefore, it is necessary to determine the

scope of the market to be analyzed in a first step. Following, all relevant forces for this market

are identified and analyzed Hence, it is not necessary to analyzer all elements of all

competitive forces with the same depth.

The Five Forces Model is based on microeconomics. It takes into account supply and

demand, complementary products and substitutes, the relationship between volume of

production and cost of production, and market structures like monopoly, oligopoly or perfect

competition.

Influencing the Power of Five Forces

After the analysis of current and potential future state of the five competitive forces, managers

can search for options to influence these forces in their organization’s interest. Although

industry-specific business models will limit options, the own strategy can change the impact

of competitive forces on the organization. The objective is to reduce the power of competitive

forces.

Analyst Insight

There are three major factors that we must consider when analyzing an insurance

company. Coincidently, these are the same ones that the A.M. Best taken into account.

Leverage

32

  The first things you want to check when considering an insurance company are the

quality and strength of the balance sheet. Everyday insurers are taking in premiums and

paying out claims to policyholders. The ability to meet their obligations toward these policy

holders is extremely important. Companies should strike a balance between high returns while

keeping leverage intact. A company that is highly leveraged might not be able to meet

financial obligations when a large catastrophic event occurs.

The following three things act to increase leverage: 

*Writing more insurance policies 

* Dependence on reinsurance 

* Use of debt 

Reinsurance allows a company to pass off some of the risk exposure to other insurers (usually

a good thing), but be careful. Too much dependence on reinsurance means that the company

is not keeping a fair portion of responsibility for each premium dollar.

Liquidity

 The first test of an insurer's ability to meet financial obligations is the acid test. It tests

whether a firm has enough short-term assets (without selling inventory) to cover its immediate

liabilities. Also take a close look at cash flow. An insurer should almost always have a positive

cash flow. Other things to keep an eye on are the investment grades of the company's bond

portfolio. Too many high and medium risk bonds could lead to instability.

Profitability 

As with any company, profitability is a key determinant for deciding whether to invest.

For an insurance company, there are two components of profits that we must consider:

premium/underwriting income and investment income.

Underwriting income is just that any revenue derived from issuing insurance policies. By

averaging the premium's growth rates of several past years, you can determine the growth

trends. Growing premium income is a "catch 22" for insurance companies. Ideally, you want

33

the growth rate to exceed the industry average, but you want to be sure that this higher growth

does not come at the expense of accepting higher-risk clients. Conversely, a company whose

premium income is growing at a slower rate might be too picky, looking for only the highest

quality insurance opportunities. The one thing to remember is that higher premium collections

do not equate to higher profits. Lower numbers of claims (via low risk clients) contribute more

to the bottom line.

The second area of profitability that you need to include in your analysis is

investment income. As we mentioned earlier, a greater proportion of an insurer's income comes

from investments. To evaluate this area, take a look at the company's asset allocation strategy

(usually mentioned in the notes of the financial statements). You aren't likely to find any

secrets in this area. A majority of the assets should be invested in low-risk bonds, equities

or money market securities. Some insurers invest a substantial portion of their assets in real

estate. If this is so, take a look at what type of property it is and where it is located. A building

in New York City is much more liquid than one in Boise, Idah

RESEARCH METHODOLOGY

34

The project study mainly focuses on analysis of General Insurance companies through

porter’s five forces analysis.

Meaning of Research

Research in common parlance refers to a search for knowledge. One can also define

research as a scientific and systematic search for pertinent information on a specific topic. In

fact, research is an art of scientific investigation. Research is an academic activity and as such

the term should be used in a technical sense.

Systematic and organized effort to investigate a scientific problem.

Identify the problem.

Gather information.

Analyze the data.

Take corrective action and solve the problem.

Definition of Research

The advanced learner’s dictionary of current English lays down the meaning of

research as “a careful investigation or inquiry especially through search for new facts in any

branch of knowledge”. According to Redman and Mory define research as a “systematized

effort to gain new knowledge.”

Research Design

Research is an organized activity focused on specific objective with the support of

data collection involving tools for analysis deriving logically sound inferences.

Research Design is purely and simply the framework or plan for a study that guides

the collection and analysis of data. The function of researcher is to ensure that required the

data collected or accurate and economically.

Research Method

35

The research is analytical in nature.

Analytical research

The researcher has to use information already available and analyze those details to

make a serious assessment of the Receivable Management.

Data collection Method

Nature of Data

The data collected is secondary in nature. This is due to the nature of analysis, which

only identify for secondary data.

Source of Data

The source of data is the various year’s balance sheet, profit and loss account and

statements provided by the L&T Insurance Limited. It used for the analysis and for preparing

reports. The records maintained by the company where referred to get the required

information.

Secondary Data

The secondary data are collected mainly from Annual Reports, Balance Sheet, Income

and Expenditure and other broachers of the company.

The data for the analysis are collected and collected from the printed reports of L&T

Insurance Limited like annual reports, official files from IRDA records and other available

related material from related sites.

Period of study:

36

The period of study will be carried out from last four financial years.

Tools and Techniques for Analysis:

Various tools and techniques are used for the analysis are as follows.

Industry Concentration

The concentration of firms in an industry is of interest to economists, business

strategists, and government agencies. Here, we discuss two commonly-used methods of

measuring industry concentration:

The Concentration Ratio and

The Herfindahl - Hirschman Index. 

Concentration Ratio (CR)

The concentration ratio is the percentage of market share  owned by the largest m firms

in an industry, where m is a specified number of firms, often 4, but sometimes a larger or

smaller number. The concentration ratio often is expressed as CRm, for example, CR4.

The concentration ratio can be expressed as:

CR m = s1 + s2 + s3 + ...... + sm

where  si  =  market share of the ith firm.

If the CR4 were close to zero, this value would indicate an extremely competitive

industry since the four largest firms would not have any significant market share.

In general, if the CR4 measure is less than about 40 (indicating that the four largest firms own

less than 40% of the market), then the industry is considered to be very competitive,  with a

37

number of other firms competing, but none owning a very large chunk of the market. On the

other extreme, if the CR1 measure is more than about 90, that one firm that controls more than

90% of the market is effectively a monopoly.

Herfindahl-Hirschman Index (HHI)

The Herfindahl-Hirschman Index provides a more complete picture of industry

concentration than does the concentration ratio. The HHI uses the market shares of all the

firms in the industry, and these market shares are squared in the calculation to place more

weight on the larger firms. If there are n firms in the industry, the HHI can be expressed as:

HHI = s12 + s2

2 + s32 + ...... + sn

2

where si is the market share of the ith firm.

Unlike the concentration ratio, the HHI will change if there is a shift in market share

among the larger firms.

The Herfindahl-Hirschman Index is calculated by taking the sum of the squares of the

market shares of every firm in the industry. For example, if there were only one firm in the

industry, that firm would have 100% market share and the HHI would be equal to 10,000

-- the maximum possible value of the Herfindahl-Hirschman Index. On the other extreme, if

there were a very large number of firms competing, each of which having nearly zero market

share, then the HHI would be close to zero, indicating nearly perfect competition.

Fish bone tool

Trend analysis

ANALYSIS AND INTERPRETATION

The data after collection has to be processed and analyzed in accordance with the

outline laid down for the purpose at the time of developing the research plan. Technically

38

speaking, processing implies editing, coding, classification and tabulation of the collected

data so that they are easy to analysis.

Interpretation refers to the task of drawing inference from the collected facts after an

analytical and/or experimental study.

The analysis was restricted to three excluding suppliers and substitute product because

there is no suppliers for insurance and no substitutes for GI. It has been done with the

assistance of the secondary sources such as four years gross premium data collected from

IRDA. Tools such as trend analysis and fish bone diagram are used to have a clear analysis.

It is a device through which the factors that seems to explain what has been observed

by researcher in the course of study can be better understood and it also provides a theoretical

conception which serve as a guide for future research.

TABLE NO: 4.1

Fire Insurance Gross Premium hold by top six Private

General Insurance companies

39

(Rupees in Crores)

S. No CompaniesYears

2007 2008 2009 2010

1 Royal sundaram 99.08 69.65 33.2 37.43

2 TATA-AIG $ 130.25 133.25 126.59 153.72

3 Reliance 146.16 127.81 105.72 75.81

4 IFFCO TOKIO 294.76 234.8 160.48 176.76

5 ICICI Lombard 403.05 438.25 234.19 244.49

6 Bajaj Allianz 381.19 287.53 176.53 193.18

Source: www.irda.gov.in

CHART NO: 4.1

INTERPRETATION:

From the above table it is clear that, past four years ICICI Lombard having high gross

premium compared with others competitors.

All the six companies having good gross premium in the year 2007 compared to 2010,

all six companies gross premium were started to decrease from 2008.

40

2010 TATA-AIG had good gross premium than 2007. Gross premium Increased up to

18%.

But, in 2010 ICICI Lombard had lesser gross premium than 2007. Gross premium

decreased up to 39%.

TABLE NO: 4.2

Marine Insurance Gross Premium hold by top six Private

General Insurance companies

41

(Rupees in Crores)

S. No CompanyYears

2007 2008 2009 2010

1 Royal sundaram 18.44 18.27 15.73 18.49

2 TATA-AIG $ 71.31 97.92 86.86 114.16

3 Reliance 24.92 42.41 37.45 33.49

4 IFFCO TOKIO 129.96 69.45 101.83 102.42

5 ICICI Lombard 155.25 224.55 118.07 125.43

6 Bajaj Allianz 72.99 76.41 53.13 57.32

Source: www.irda.gov.in

CHART NO: 4.2

INTERPRETATION:

From the above table it is clear that, past four years ICICI Lombard having high gross

premium compared with others competitors.

In the year 2007 ICICI Lombard and IFFCO TOKIO had good premium range, ICICI

Lombard had high premium than IFFCO TOKIO With some 16.29% difference.

42

In 2008 ICICI Lombard and TATA-AIG had good premium compare to other

competitors, but difference was 56.39% between them.

In 2009 ICICI Lombard and IFFCO TOKIO had good premium range, ICICI Lombard

had high premium than IFFCO TOKIO With some 13.75% difference.

In 2010 ICICI Lombard and TATA-AIG had good premium compare to other

competitors, but difference was 8.99% between them.

TABLE NO: 4.3

Marine Cargo Insurance Gross Premium hold by top six Private

43

General Insurance Companies

(Rupees in Crores)

S. No CompanyYears

2007 2008 2009 2010

1 Royal sundaram 17.85 17.87 15.67 18.49

2 TATA-AIG $ 71.31 97.92 86.86 114.16

3 Reliance 16.45 31.64 22.7 18.65

4 IFFCO TOKIO 52.24 56.88 53.42 65.14

5 ICICI Lombard 56.23 67.27 62.18 80.22

6 Bajaj Allianz 60.43 67.49 47.99 53.81

Source: www.irda.gov.in

CHART NO: 4.3

INTERPRETATION:

From the above table it is clear that, past four years TATA-AIG having high gross

premium compared with others competitors.

In the years 2007 and 2008 TATA-AIG and BAJAJ ALLIANZ had good competition in

premium.

44

In 2007 premium difference was 15.26%, in 2008 31.07%

In the years 2009 & 2010 TATA-AIG & ICICI Lombard had good premium.

Premium difference between these companies in 2009 was 28.31% & in 2010 was

29.73%.

TABLE NO: 4.4

Engineering Insurance Gross Premium hold by Top six Private General Insurance Companies

45

(Rupees in Crores)

S. No Company nameYears

2007 2008 2009 2010

1 Royal sundaram 40.13 41.1 27.37 27.51

2 TATA-AIG $ 26.29 29.29 31.58 32.05

3 Reliance 93.68 103.54 61.36 34.63

4 IFFCO TOKIO 90.91 89.12 72.66 44.63

5 ICICI Lombard 177.54 179.51 125.72 116.33

6 Bajaj Allianz 154.6 145.92 72.69 76.48

Source: www.irda.gov.in

CHART NO: 4.4

INTERPRETATION:

From the above table it is clear that, past four years ICICI Lombard having high gross

premium compared with others competitors in Engineering insurance and followed by Bajaj

Allianz had high gross premium.

In the year 2007 premium difference was 12.92%, in 2008 18.71 per cent.

Premium difference between these companies in 2009 was 42.18% & in 2010 was

34.26 per cent.

TABLE NO 4.5

Motor Insurance Gross Premium hold by top six Private General Insurance companies

46

(Rupees in Crores)

S. No CompanyYear

2007 2008 2009 2010

1 Royal sundaram 303.39 410.18 440.24 556.72

2 TATA-AIG $ 288.09 265.01 158.78 279.92

3 Reliance 455.06 1,267.37 1,047.96 756.9

4 IFFCO TOKIO 448.9 582.24 515.99 682.46

5 ICICI Lombard 1,143.34 1,279.77 987.05 1,105.96

6 Bajaj Allianz 843.87 1,385.82 1,030.20 1,254.44

Source: www.irda.gov.in

CHART NO: 4.5

INTERPRETATION:

From the above table it is clear that, past four years Reliance, ICICI Lombard & Bajaj

Allianz had perfect competition among them compare to others competitors.

In the year 2007 ICICI Lombard and Bajaj Allianz had good premium, ICICI Lombard

had high premium than Bajaj Allianz With some 26.19% difference.

47

In 2008 Bajaj Allianz and ICICI Lombard had good premium compare to other

competitors, but difference was 7.65% between them.

In 2009 Reliance and Bajaj Allianz had good premium, Reliance had high premium

than Bajaj Allianz With some 1.7% difference.

In 2010 Bajaj Allianz and ICICI Lombard had good premium compare to other

competitors, but difference was 11.84% between them.

TABLE NO 4.6

Motor OD Insurance Gross Premium hold by Top six Private

General Insurance Companies

48

(Rupees in Crores)

S. no Company nameYears

2007 2008 2009 2010

1 Royal sundaram 266.68 330.74 341 441.95

2 TATA-AIG $ 262.21 221.52 135.55 239.22

3 Reliance 408.67 916.23 722.54 518.32

4 IFFCO TOKIO 348.63 352.7 354.43 474.99

5 ICICI Lombard 956.73 906.48 680.55 807.59

6 Bajaj Allianz 668.39 1,002.86 745.13 947.66

Source: www.irda.gov.in

CHART NO: 4.6

INTERPRETATION:

From the above table it is clear that, past three years Bajaj Allianz and in 2007 ICICI

Lombard having high gross premium compared with others competitors.

In the year 2007 ICICI Lombard and Bajaj Allianz had good premium range, ICICI

Lombard had high premium than Bajaj Allianz with some 30.14% difference.

49

In 2008 Bajaj Allianz and ICICI Lombard had good premium compare to other

competitors, but difference was 9.6% between them.

In 2009 Bajaj Allianz and Reliance had good premium, Bajaj Allianz had high premium

than Reliance with some 3% difference.

In 2010 Bajaj Allianz and ICICI Lombard had good premium compare to other

competitors, but difference was 14.8% between them.

TABLE NO: 4.7

Motor TP Insurance Gross Premium hold by top six Private

General Insurance companies

50

(Rupees in Crores)

S. No. Company nameYears

2007 2008 2009 2010

1 Royal sundaram 36.71 79.44 99.24 114.78

2 TATA-AIG $ 25.88 43.48 23.24 40.7

3 Reliance 46.39 351.14 325.42 238.58

4 IFFCO TOKIO 100.27 229.55 161.56 207.47

5 ICICI Lombard 186.6 373.29 306.5 298.36

6 Bajaj Allianz 175.48 382.96 285.07 306.78

Source: www.irda.gov.in

CHART NO: 4.7

INTERPRETATION:

From the above table it is clear that, past four years ICICI Lombard having high gross

premium compared with others competitors.

In the year 2007 ICICI Lombard and IFFCO TOKIO had good premium range, ICICI

Lombard had high premium than IFFCO TOKIO With some 16.29% difference.

51

In 2008 ICICI Lombard and TATA-AIG had good premium compare to other

competitors, but difference was 56.39% between them.

In 2009 ICICI Lombard and IFFCO TOKIO had good premium range, ICICI Lombard

had high premium than IFFCO TOKIO With some 13.75% difference.

In 2010 ICICI Lombard and TATA-AIG had good premium compare to other

competitors, but difference was 8.99% between them.

TABLE NO: 4.8

Liability Insurance Gross Premium holds by top six Private

General Insurance Companies

52

(Rupees in Crores)

S. No. Company nameYears

2007 2008 2009 2010

1 Royal sundaram 8.62 6.28 9.11 10.99

2 TATA-AIG $ 73.47 102.73 114.89 114.43

3 Reliance 10.03 14.1 15.75 14.6

4 IFFCO TOKIO 12.7 32.19 37.23 47.3

5 ICICI Lombard 84.02 78.78 81.26 89.42

6 Bajaj Allianz 29.73 47.91 52.79 76.36

Source: www.irda.gov.in

CHART NO: 4.8

INTERPRETATION:

From the above table it is clear that, past three years TATA-AIG and in 2007 ICICI

Lombard having high gross premium compared with others competitors.

In the year 2007 ICICI Lombard and TATA-AIG had good premium, ICICI Lombard

had high premium than TATA-AIG with some 12.56% difference.

53

In 2008 TATA-AIG and ICICI Lombard had good premium compare to other

competitors, but difference was 23.31% between them.

In 2009 TATA-AIG and ICICI Lombard had good premium range, TATA-AIG had

high premium than ICICI Lombard with some 29.27% difference.

In 2010 TATA-AIG and ICICI Lombard had good premium compare to other

competitors, but difference was 21.86% between them.

TABLE NO: 4.9

Other Insurance Gross Premium holds by top six Private

54

General Insurance companies

(Rupees in Crores)

S. No. Company nameYears

2007 2008 2009 2010

1 Royal sundaram 7.94 10.29 21.78 29.2

2 TATA-AIG $ 27.15 9.83 12.24 19.04

3 Reliance 91.07 55.47 33.96 27.81

4 IFFCO TOKIO 79.03 87.19 68.17 87.49

5 ICICI Lombard 158.59 109.72 106.27 215.41

6 Bajaj Allianz 129.07 157.21 127.42 140.19

Source: www.irda.gov.in

CHART NO: 4.9

INTERPRETATION:

From the above table it is clear that, past four years ICICI Lombard having high gross

premium compared with others competitors.

In the year 2007 ICICI Lombard and Bajaj Allianz had good premium, ICICI Lombard

had high premium than Bajaj Allianz with some 18.61% difference.

55

In 2008 Bajaj Allianz and ICICI Lombard had good premium compare to other

competitors, Bajaj Allianz had high premium than ICICI Lombard with some 30.21%

difference.

In 2009 Bajaj Allianz and ICICI Lombard had good premium, Bajaj Allianz had high

premium than ICICI Lombard with some 16.6% difference.

In 2010 ICICI Lombard and Bajaj Allianz had good premium compare to other

competitors, but difference was 34.9% between them.

TABLE NO 4. 10

Capital required starting insurance company

(RUPEES IN CRORES)

56

S No COMPANY CAPITAL

1 Life and Non-life Insurance 100

2 Re insurance 200

Source: www.irda.gov.in

CHART NO: 4.10

INTERPRETATION:

Non-life insurance company will not be registered unless the company has a paid-up

equity capital of a minimum Rs. 100 crores. In the case of a re-insurance company the

minimum paid-up equity capital will have to be Rs. 200 crores.

TABLE NO: 4.11Diversity of competitors in other products than what L&T Insurance offers

(Rupees in Crores)

57

S. No. Company nameYears

Marine hull Health Aviation Personal accident

1 Royal Sundaram 0 120.59 0 28.38

2 TATA-AIG $ 0 87.49 0 94.21

3 Reliance 14.84 191.71 45.27 37.89

4 IFFCO Tokio 37.28 131.1 31.91 20.93

5 ICICI Lombard 45.21 1,080.05 71.68 74.9

6 Bajaj Allianz 3.51 235.95 20.94 39.57

7 L&T 0 0 0 0

Source: www.irda.gov.in

CHART NO: 4.11

INTERPRETATION:

From the above table it is clear, that competitors offering some other insurance

segments which was our offering. Like Marine hull, it was offered by four competitors in that

segment ICICI Lombard had high premium than others.

Health insurance was offered by all our competitors in that ICICI Lombard had very

high premium than others. Aviation insurance was offered by four competitors in that

segment ICICI Lombard had high premium than others.

Personal accident insurance was offered by all our competitors in that TATA-AIG had

high premium than other competitors.

TABLE NO: 4.12

Market share of companies’ in general insurance industry

(RUPEES IN CRORES)

58

S. No Insurer Market Share

1 Royal Sundaram 2.69

2 TATA-AIG $ 2.90

3 Reliance 3.95

4 IFFCO Tokio 4.30

5 ICICI Lombard 10.14

6 Bajaj Allianz 6.80

7 HDFC ERGO 3.06

8 Cholamandalam 2.33

9 Future Generali 1.43

10 Universal Sompo 0.69

11 Shriram 1.70

12 Bharti Axa 1.21

13 Raheja QBE* 0.02

14 SBI 0.05

15 L&T 0.01

16 New India 17.23

17 National 13.99

18 United India 14.86

19 Oriental 12.64

20  Grand Total 100.00 

Source: www.irda.gov.in

CHART NO: 4.12

59

INTERPRATATION:

From the above table it is clear that new India having more market shares, secondly united India followed that national, oriental and ICICI Lombard. SBI, Raheja QBE and L&T having least market shares.

TABLE NO: 4.13

Growth rate of general insurance industry in past four years

60

(RUPEES IN CRORES)

S. No. Insurer 2007 2008 2009 2010

1 Fire4,157.14 3,516.80 2,980.31 3,557.97

2 Marine 1,633.93 1,835.72 1,623.87 1,896.96

3 Marine Cargo885.61 1,051.62 911.62 1,142.69

4 Marine Hull748.32 784.10 712.25 754.27

5 Engineering1,376.40 1,432.34 1,172.50 1,324.11

6 Motor 10,678.50 12,803.71 10,767.63 12,888.66

7 Motor OD7,585.70 8,186.01 6,880.55 8,486.03

8 Motor TP3,092.80 4,617.70 3,887.08 4,402.63

9 Health3,197.57 4,969.01 5,191.39 7,082.29

10 Aviation421.61 303.44 304.48 341.48

11 Liability464.49 582.96 669.11 774.89

12 Personal Accident591.95 722.10 626.07 835.95

13 All Others2,476.83 1,960.33 1,835.03 2,111.49

14 Total24,998.41 28,126.41 25,170.39 30,813.80

15 Industry growth rate 0 12.51 0.69 23.26

Source: www.irda.gov.in

CHART NO: 4.13

61

INTERPRETATION:

From the above table it is clear that growth rate of the insurance industry, increased in 2008 up to 12.51 points, in 2009 it was reduced in to 0.69 points & in 2010 it was increased at 23.26 points based on 2007 total value.

TABLE NO: 4.14

62

Insurance Products offered by L&T Insurance (Rupees in Crores)

Insurance products L&T Insurance Percentage

1 Fire 0.69 12.2

2 Marine 0.08 1.32849

3 Marine Cargo 0.08 1.32849

4 Marine Hull 0 0

5 Engineering 0.73 12.78412

6 Motor 1.77 31.19708

7 Motor OD 1.35 23.8146

8 Motor TP 0.42 7.382481

9 Health 0 0

10 Aviation 0 0

11 Liability 0.29 5.101602

12 Personal Accident 0 0

13 All Others 0.28 4.859891

14 Total 5.69 100

Source: www.irda.gov.in

CHART NO: 4.15

63

INTERPRETATION:

From the above table it is clear that, L&T Insurance offering 9 insurance products.

In total L&T insurance, 31% was covered by Motor insurance segment.

Motor OD insurance covers 24%.

Engineering insurance covers 13% from total.

Fire insurance covers 12%.

Motor TP insurance covers 8%.

Liability insurance covers 5%.

Marine & Marine cargo insurances both cover 1%.

PRODUCT INNOVATION

64

L & T GENERAL INSURANCE IS PLANNING FOR NEW PRODUCTS

L&T General Insurance Company is planning to launch some new health insurance

products to make growth inroads in the general insurance market in the next financial year.

L&T General Insurance is the latest entrant in the Indian general insurance sector and so far

launched 25 products and registered Rs.7-8 crores in premium.

The company is focusing itself into health insurance and micro insurance, this is why

they all planning for compressive products for health insurance sector. L&T General

Insurance was launched by engineering company L&T with a paid-up capital of 175 crores

and has already set up 10 branches.

Company is also tapping corporate part of L&T eco-system which includes corporate

customers of L&T, borrowers of L&T finance and investors in L&T Mutual Fund. By end of

March, 2011, company is expecting to gross a written premium of 14-15 crores.

Currently they have 430 licensed agents in L&T General Insurance and they are

planning to include more agents in Tier-2 and Tier-3 cities. There are agents already working

in smaller cities as we perceive micro insurance to be another focus area. As the general

insurance industry has rated growth rate of 22.1% in first nine months of current financial

year, this is a tremendous potential for L&T General Insurance to establish itself in general

insurance market.

TABLE NO: 4.16

65

Number of Competitors available to L&T Insurance in various segments

(RUPEES IN CRORES)

S. No. Types Number of substitutes

1 Fire 18

2 Marine 17

3 Marine Cargo 17

4 Engineering 18

5 Motor 18

6 Motor OD 18

7 Motor TP 18

8 Liability 18

9 All Others 19

Source: www.irda.gov.in

CHART NO: 4.16

INTERPRETATION:

L&T insurance offering 9 segment of insurance every segment having many competitors.

In other insurance segment 19 competitors are available.

In Fire, Engineering, Motor, Motor OD, Motor TP & Liability 18 competitors are available.

In Marine & Marine Cargo 17 competitors are available.

TABLE NO: 4.17

66

Consolidated Gross premium amount of seven general insurance companies details including L&T Insurance

S.

No.

Insurance

Segments

Insurers

Royal

Sundaram

TATA-

AIG $ Reliance

IFFCO

Tokio

ICICI

Lombard

Bajaj

Allianz L&T

1 Fire 37.43 153.72 75.81 176.76 244.49 193.18 0.69

2 Marine 18.49 114.16 33.49 102.42 125.43 57.32 0.08

3Marine

Cargo18.49 114.16 18.65 65.14 80.22 53.81 0.08

4 Engineering 27.51 32.05 34.63 44.63 116.33 76.48 0.73

5 Motor 556.72 279.92 756.90 682.46 1,105.96 1,254.44 1.77

6 Motor OD 441.95 239.22 518.32 474.99 807.59 947.66 1.35

7 Motor TP 114.78 40.70 238.58 207.47 298.36 306.78 0.42

8 Liability 10.99 114.43 14.60 47.30 89.42 76.36 0.29

9 All Others 29.20 19.04 27.81 87.49 215.41 140.19 0.28

Source: www.irda.gov.in

CHART NO: 4.17

67

Interpretation:

ICICI Lombard have high gross premium in four insurance segments, that was fire, motor, engineering and in other insurance.

TATA-AIG have high gross premium in two segments, which are marine cargo and liability.

Royal sundaram, Reliance, IFFCO Tokio and L&T don’t have high gross premium in any segment.

Bajaj Allianz have high gross premium in three segments, which are Motor, Motor OD and Motor TP.

TOOLS:

68

Fish bone diagram

Switching cost Capital requirement Money

Need for insurance Brand equity

Competitor’s available Existing loyalty

Product differentiation Number of competitors

Settlement Rate of industry growth

Product innovation Diversity of competitors

TREND ANALYSIS

Porter's five forces analysis

Power of buyers

Power of suppliers

Threat of substitutes

Competitive rivalry

Threat of new entrance

69

(RUPEES IN CRORES)

S. No. Insurer 2007 2008 2009 2010

1 Fire 4,157.14 3,516.80 2,980.31 3,557.97

2 Marine 1,633.93 1,835.72 1,623.87 1,896.96

3 Marine Cargo 885.61 1,051.62 911.62 1,142.69

4 Marine Hull 748.32 784.1 712.25 754.27

5 Engineering 1,376.40 1,432.34 1,172.50 1,324.11

6 Motor 10,678.50 12,803.71 10,767.63 12,888.66

7 Motor OD 7,585.70 8,186.01 6,880.55 8,486.03

8 Motor TP 3,092.80 4,617.70 3,887.08 4,402.63

9 Health 3,197.57 4,969.01 0.00 0.00

10 Aviation 421.61 303.44 0.00 0.00

11 Liability 464.49 582.96 0.00 0.00

12 Personal Accident 591.95 722.1 0.00 0.00

13 All Others 2,476.83 1,960.33 0.00 0.00

14 Total 24,998.41 28,126.41 0.00 0.00

15 Trend value 100 112.51 100.67 123.26

Source: www.irda.gov.in

CHART NO: 4.1

70

INTERPRATATION:

From the above table it is clear that, based on general insurance industry premium

underwritten the companies data. I calculated trend analysis base year data is 2007.

Consider that 2007 industry growth was 100%.

Year 2008 insurance industry rate was increased up to 112.51%.

Year 2009 insurance industry rate was decreased than 2007 growth rate, the growth rate

was 100.67%.

In the year 2010 insurance industry rate was increased than past years123.26%.

CONCENTRATION RATIO:

71

S1= New India insurance

S2= National insurance

S3= United India insurance

S4= The Oriental insurance

CR m = s1 + s2 + s3 + ...... + sm

=17.23+13.99+14.86+12.64

=58.72

In general insurance industry most of the market shares are hold by four major

companies. So the general insurance industry is monopoly in nature.

HERFINDAHL-HIRSCHMAN INDEX (HHI):

72

HHI = s12 + s22 + s32 + ...... + sn2

Insurer Market Share X=MS/100 X²

Royal Sundaram 2.69 0.02691383 0.00072361

TATA-AIG $ 2.90 0.029046123 0.000841

Reliance 3.95 0.0395313 0.00156025

IFFCO Tokio 4.30 0.043000139 0.001849

ICICI Lombard 10.14 0.101372858 0.010201

Bajaj Allianz 6.80 0.067970157 0.004624

HDFC ERGO 3.06 0.030569064 0.00093636

Cholamandalam 2.33 0.023311505 0.00054289

Future Generali 1.43 0.014323197 0.00020449

Universal Sompo 0.69 0.006891956 0.0004761

Shriram 1.70 0.017005928 0.000289

Bharti Axa 1.21 0.012127498 0.00014641

Raheja QBE* 0.02 0.000185242 0.00000004

SBI 0.05 0.000466924 0.00000025

L&T 0.01 0.000124519 0.00000001

New India 17.23 0.172348344 0.0297

National 13.99 0.139873114 0.01957201

United India 14.86 0.148587665 0.0221

Oriental 12.64 0.126350639 0.0159

Grand Total 100.00 1 0.1096664

Value in per cent 10.926592%

Based on HERFINDAHL-HIRSCHMAN INDEX (HHI) value is closer. So the general

insurance industry is a purely monopoly in nature.

SUMMARY AND CONCLUSION

73

The study attempts to analyze the insurance companies using “the porter’s five forces

analysis”. The analysis had been done by using information collected from IRDA’s insurance

industry gross premium data of past four years. The following are the findings, on the basis of

the findings the researcher also suggested some valuable points to overcome the problems

faced by the insurance companies in industry.

Findings:

It is found that. Due to the entrance of 7 new general insurance companies within 3

years from 2007. As a impact all six companies gross premium started to decreased compared

to the gross premium in 2007.

In Marine insurance, ICICI Lombard had high gross premium compared to other

competitors for all the past four year. This may be due to ICICI Lombard having good brand

image in marine insurance.

In Marine cargo insurance, from past four years TATA-AIG was the only company

which had high gross premium. This company having good market image in this segment.

In Engineering insurance, for the past four years ICICI Lombard had high gross

premium followed by Bajaj Allianz is also having high premium. Both companies having

good market power in in Engineering insurance.

The need for motor insurance is increasing due to increase vehicle insurance. Since the

industry is going in increasing trend. ICICI Lombard, Bajaj Allianz and Reliance had high

gross premium.

In Motor OD insurance, ICICI Lombard, Bajaj Allianz & Reliance had high premium

compared to other competitors. But the trend of gross premium decreasing because of new

entrance to the industry.

In Motor TP insurance, ICICI Lombard, Bajaj Allianz & Reliance had high premium

compared to other competitors.

In liability insurance, past four years TATA-AIG had good gross premium compare to

other competitors.

74

In other insurance, 2007 & 2010 ICICI Lombard had high premium and in 2008 & 2010

Bajaj Allianz had high gross premium.

Capital requirement for starting life and non-life insurance company is 100 crores and

for starting of re-insurance company is 200 crores.

Health and personal accident schemes are offered by all six companies and marine and

aviation offered by four companies. These products not offered by L&T Insurance.

Majority of the market shares are owned by four companies. This is due to those

companies having huge experience in GI industry, this may be a plus point to the companies.

United India Insurance Company Limited was incorporated on 1938. Oriental Insurance

Company Ltd was incorporated on 1947.New India Incorporated on 1919. National

Insurance Company Limited was incorporated on 1906, presently operating as a Government

of India undertaking.

Industry growth rate in 2008 increased 12.51 per cent. 2009 it reduced in to .69 per

cent. And 2010 it increased into 23.2 per cent.

L&T Insurance mostly covers, motor insurance 31 per cent, 24 per cent in motor OD,

13 per cent in engineering, 12 per cent in fire insurance, 8 per cent in motor TP, 5 per cent in

liability and same 5 per cent in other insurances and finally marine & marine cargo having

both 1 per cent.

L&T Insurance offering 9 products, in other insurance 19 competitors is available, in

marine and marine cargo insurance 17 competitors available and for other 6 insurance 18

competitors are available.

Trend values of insurance industry in 2008 was 112.51 per cent, in 2008 was 100.67 per

cent and in 2010 was 123.26 per cent.

Concentration ratio is 58.72 per cent. So the industry is purely monopoly in nature.

HERFINDAHL-HIRSCHMAN INDEX (HHI) value is 10.926592 per cent, it is closer.

So the insurance industry is purely monopoly in nature.

Suggestions

75

The study reveals that good market image is the one main reason for increasing the

market share. The top four private companies like ICICI Lombard, Bajaj Allianz, IFFCO

Tokio and Reliance holding a good market share as a result of their reputation. Hence, it is

observed the L&T being reputed company in other business, their brand image can help them

to capture more market share in future.

Though the study is confined only to private insurance companies, in concentration

ratio it is identified that government companies like New India, National, United India and

Oriental are holding the majority of market shares. This is due to the trust of customers

towards the company. Hence L&T may take more steps to build a strong trust in the mind of

customer to increase the market share in future.

Among the various general insurance, motor insurance is identified to have a high

growth rate. L&T may give some attractive schemes to capture more potential motor

insurance customers in future.

Just like motor insurance, health insurance is also having high growth opportunity.

From the study it is found that majority of gross premium is hold by ICICI Lombard , Hence

L&T as it haves a new proposal to enter health insurance may benchmark the schemes offered

by ICICI Lombard to capture more gross premium in the initial stage.

CONCLUSION:

76

“A study on the porters five forces analysis of general insurance industry with special

reference to L&T Insurance Limited, Chennai” helps to know the competitive intensity in

general insurance industry. The study also gives a clear view about the possibilities to

increase the market share in future. As suggested in the study, the reputation of company of

may help the company to capture more market share in futures.

The outcome of the study may also applicable other insurance company. The study may

be extended to other industries also.

Gross premium underwritten by non-life insurers with in India

77

(Segment wise): for the period of four years

(Rupees in Crores)

S No. Insurer Year Fire Marine Marine Cargo

Marine Hull

Engineering

1 Royal Sundaram 2010 0.00 0.00 0.00 0.00 0.00

    2009 33.20 15.73 15.67 0.07 27.37

    2008 69.65 18.27 17.87 0.4 41.1

    2007 99.08 18.44 17.85 0.59 40.13

2 TATA-AIG $ 2010 37.43 18.49 18.49 0.00 27.51

    2009 33.20 15.73 15.67 0.07 27.37

    2008 133.25 97.92 97.92 0 29.29

    2007 130.25 71.31 71.31 0 26.29

3 Reliance 2010 153.72 114.16 114.16 0.00 32.05

    2009 126.59 86.86 86.86 0.00 31.58

    2008 127.81 42.41 31.64 10.77 103.54

    2007 146.16 24.92 16.45 8.47 93.68

4 IFFCO Tokio 2010 75.81 33.49 18.65 14.84 34.63

    2009 105.72 37.45 22.70 14.75 61.36

    2008 234.8 69.45 56.88 12.57 89.12

    2007 294.76 129.96 52.24 77.73 90.91

5 ICICI Lombard 2010 176.76 102.42 65.14 37.28 44.63

    2009 160.48 101.83 53.42 48.41 72.66

    2008 438.25 224.55 67.27 157.28 179.51

    2007 403.05 155.25 56.23 99.02 177.54

6 Bajaj Allianz 2010 244.49 125.43 80.22 45.21 116.33

    2009 234.19 118.07 62.18 55.89 125.72

    2008 287.53 76.41 67.49 8.92 145.92

    2007 381.19 72.99 60.43 12.56 154.6

7 HDFC ERGO 2010 193.18 57.32 53.81 3.51 76.48

    2009 176.53 53.13 47.99 5.15 72.69

    2008 7.09 3.14 3.14 0 6.69

    2007 7.65 2.37 2.37 0 5.98

S No. Insurer Year Fire Marine Marine Marine Engineering

78

Cargo Hull

8 Cholamandalam 2010 39.39 31.50 30.56 0.94 17.94

    2009 53.47 23.32 23.32 0.00 17.99

    2008 70.1 32.66 31.18 1.48 29.91

    2007 80.54 26.56 25.66 0.9 23.72

9 Future Generali 2010 26.58 11.12 11.12 0.00 10.58

    2009 38.61 3.99 3.99 0.00 4.10

    2008 3.37 0.72 0.72 0 0.99

    2007 0 0 0 0 0

10 Universal Sompo 2010 28.02 3.09 3.09 0.00 2.58

    2009 2.70 0.17 0.17 0.00 1.38

    2008 0.48 0 0 0 0

    2007 0 0 0 0 0

11 Shriram 2010 1.09 0.00 0.00 0.00 0.90

    2009 27.94 8.26 8.26 0.00 8.32

12 Bharti Axa 2010 20.54 3.43 3.43 0.00 9.52

    2009 0.89 0.04 0.04 0.00 0.25

13 Raheja QBE* 2010 0.08 0.01 0.01 0.00 0.00

    2009 4.69 0.00 0.00 0.00 0.91

14 SBI 2010 0.69 0.08 0.08 0.00 0.73

15 L&T 2010 824.78 418.73 193.19 225.53 242.78

16 New India 2010 700.21 369.31 148.21 221.10 220.85

    2009 428.59 199.71 125.03 74.68 155.23

    2008 743.42 437.28 182.7 254.58 222.64

    2007 909.98 321.02 158.71 162.31 210.38

17 National 2010 325.83 183.51 103.21 80.30 118.47

    2009 594.60 385.32 209.09 176.23 292.60

    2008 377.52 188.52 139.2 49.32 145.71

    2007 491.21 196.97 120.29 76.68 134.95

S No. Insurer Year Fire Marine Marine

Cargo

Marine

HullEngineering

79

18 United India 2010 0.00 0.00 0.00 0.00 0.00

    2009 0.00 0.00 0.00 0.00 0.00

    2008 524.3 300.83 192.1 108.74 216.68

    2007 674.77 264.35 135.31 129.05 203.96

19 Oriental 2010 0.00 0.00 0.00 0.00 0.00

    2009 0.00 0.00 0.00 0.00 0.00

    2008 499.72 343.54 163.5 180.04 221.23

    2007 538.5 349.78 168.76 181.02 214.27

20 Grand Total 2010 0.00 0.00 0.00 0.00 0.00

    2009 0.00 0.00 0.00 0.00 0.00

    2008 3,516.80 1,835.72 1,051.62 784.1 1,432.34

    2007 4,157.14 1,633.93 885.61 748.32 1,376.40

S. No. Insurer Motor Motor

OD

Motor

TPHealth Aviation

80

1 Royal Sundaram 0.00 0.00 0.00 0.00 0.00

    440.24 341.00 99.24 91.62 0.00

    410.18 330.74 79.44 108.61 0

    303.39 266.68 36.71 96.18 0

2 TATA-AIG $ 441.95 114.78 120.59 0.00 10.99

    341.00 99.24 91.62 0.00 9.11

    265.01 221.52 43.48 68.91 0

    288.09 262.21 25.88 45.35 0.25

3 Reliance 239.22 40.70 87.49 0.00 114.43

    135.55 23.24 53.85 0.00 114.89

    1,267.37 916.23 351.14 275.62 7.42

    455.06 408.67 46.39 67.69 7.23

4 IFFCO Tokio 518.32 238.58 191.71 45.27 14.60

    722.54 325.42 181.98 39.88 15.75

    582.24 352.7 229.55 114.02 6.38

    448.9 348.63 100.27 71.89 4.74

5 ICICI Lombard 474.99 207.47 131.10 31.91 47.30

    354.43 161.56 91.57 26.59 37.23

    1,279.77 906.48 373.29 884.61 41.32

    1,143.34 956.73 186.6 735.85 32.07

6 Bajaj Allianz 807.59 298.36 1,080.05 71.68 89.42

    680.55 306.50 628.80 53.05 81.26

    1,385.82 1,002.86 382.96 243.25 13.95

    843.87 668.39 175.48 158.26 9.44

7 HDFC ERGO 947.66 306.78 235.95 20.94 76.36

    745.13 285.07 220.46 26.54 52.79

    134.8 119.34 15.45 28.1 0

    132.36 123.83 8.53 10.18 0

S No. Insurer Motor Motor

OD

Motor

TPHealth Aviation

81

8 Cholamandalam 233.72 95.46 122.02 0.00 10.46

    165.06 62.80 73.08 0.00 9.65

    263.56 210.26 53.3 109.38 -0.15

    97.16 80.53 16.63 38.6 0.4

9 Future Generali 100.55 39.85 40.13 0.00 5.95

    92.81 26.48 16.51 0.00 1.49

    1.77 1.54 0.23 0 0

    0 0 0 0 0

10 Universal Sompo 31.85 5.33 12.02 0.00 0.52

    270.91 245.51 0.00 0.00 0.31

    0 0 0 0 0

    0 0 0 0 0

11 Shriram 124.86 130.58 0.00 0.00 0.11

    214.85 62.75 35.26 0.00 1.64

12 Bharti Axa 77.92 24.05 22.59 0.00 1.87

    0.13 0.02 0.00 0.00 4.03

13 Raheja QBE* 0.11 0.02 0.00 0.00 0.87

    0.00 0.00 0.00 3.20 0.00

14 SBI 1.35 0.42 0.00 0.00 0.29

15 L&T 962.49 690.80 1,540.47 52.50 121.15

16 New India 853.44 650.45 1,171.28 38.60 97.57

    1,321.70 620.71 1,075.98 23.51 56.88

    2,034.36 1,097.30 937.05 1,209.42 78.44

    2,034.73 1,233.71 801.02 765.29 118.08

17 National 980.68 578.50 698.31 33.69 42.98

    814.33 692.19 1,193.90 6.12 74.93

    2,143.69 1,352.65 791.03 684.7 50.97

    1,980.16 1,310.14 670.03 333.12 84.49

S No. Insurer Motor Motor

OD

Motor

TPHealth Aviation

18 United India 625.36 536.44 772.56 69.86 78.43

82

    8,486.03 4,402.63 7,082.29 341.48 774.89

    1,434.90 707.5 727.4 694.94 26.13

    1,219.18 767.3 451.88 434.64 45.36

19 Oriental 6,880.55 3,887.08 5,191.39 304.48 669.11

    0.00 0.00 0.00 0.00 0.00

    1,600.25 966.88 633.37 547.44 78.98

    1,732.26 1,158.88 573.39 440.53 119.54

20 Grand Total 0.00 0.00 0.00 0.00 0.00

    0.00 0.00 0.00 0.00 0.00

    12,803.71 8,186.01 4,617.70 4,969.01 303.44

    10,678.50 7,585.70 3,092.80 3,197.57 421.61

83

S No. Insurer LiabilityPersonal

Accident

All

Others

Grand

Total

1 Royal Sundaram 10.99 28.38 29.20 829.32

    9.11 21.19 21.78 660.26

    6.28 30.77 10.29 695.16

    8.62 26.8 7.94 600.58

2 TATA-AIG $ 29.20 829.32 2.69 0.00

    21.78 660.26 2.62 0.00

    102.73 106.46 9.83 813.39

    73.47 79.4 27.15 741.56

3 Reliance 19.04 895.02 2.90 0.00

    12.24 658.09 2.61 0.00

    14.1 52.68 55.47 1,946.42

    10.03 16.47 91.07 912.31

4 IFFCO Tokio 27.81 1,218.11 3.95 0.00

    33.96 1,563.74 6.21 0.00

    32.19 20.43 87.19 1,235.83

    12.7 17.44 79.03 1,150.32

5 ICICI Lombard 87.49 1,325.00 4.30 0.00

    68.17 1,089.48 4.33 0.00

    78.78 108.18 109.72 3,344.69

    84.02 113.74 158.59 3,003.45

6 Bajaj Allianz 215.41 3,123.68 10.14 0.00

    106.27 2,399.64 9.53 0.00

    47.91 46.35 157.21 2,404.34

    29.73 24.2 129.07 1,803.34

7 HDFC ERGO 140.19 2,094.42 6.80 0.00

    127.42 1,800.45 7.15 0.00

    5.17 5.38 26.21 216.58

    4.76 7.69 19.17 190.16

84

S No. Insurer LiabilityPersonal

Accident

All

Others

Grand

Total

8 Cholamandalam 25.24 597.83 2.38 0.00

    14.83 441.35 1.43 0.00

    13.88 12.55 31.77 563.67

    14.7 7.63 25.27 314.59

9 Future Generali 7.63 252.07 1.00 0.00

    25.40 212.37 0.69 0.00

    0.1 3.43 0.25 10.64

    0 0 0 0

10 Universal Sompo 22.32 115.15 0.46 0.00

    1.24 524.02 1.70 0.00

    0 0 0 0.48

    0 0 0 0

11 Shriram 0.25 259.05 1.03 0.00

    3.46 373.69 1.21 0.00

12 Bharti Axa 1.92 170.12 0.68 0.00

    0.03 5.71 0.02 0.00

13 Raheja QBE* 0.00 1.18 0.00 0.00

    0.19 14.39 0.05 0.00

14 SBI 0.28 3.84 0.01 0.00

15 L&T 364.66 5,310.71 17.23 0.00

16 New India 312.62 4,488.99 17.83 0.00

    334.03 4,310.02 13.99 0.00

    95.65 83.08 373.06 5,277.35

    60.65 79.39 517.68 5,017.20

17 National 267.91 3,298.40 13.10 0.00

    436.35 4,578.55 14.86 0.00

    41.17 63.77 334.75 4,030.80

    36.42 55.24 501.84 3,814.42

85

S No. Insurer LiabilityPersonal

Accident

All

OthersGrand Total

18 United India 379.27 3,411.44 13.55 0.00

    2,111.49 30,813.80 100.00 20,67,940.46

    74.18 100.82 366.76 3,739.56

    67.79 95.31 504.59 3,509.95

19 Oriental 1,835.03 25,170.39 100.00 16,82,029.48

    0.00 0.00 0.00 0.00

    70.81 88.2 397.82 3,847.99

    61.61 68.62 415.43 3,940.53

20 Grand Total 632.52 632.52 0.00 0.00

    594.97 594.97 0.00 0.00

    582.96 722.1 1,960.33 28,126.41

    464.49 591.95 2,476.83 24,998.41