HEGELIAN DIALECTIC

This series depicts three different viewpoints of global warming. From left to right: Global warming is caused by humans, global warming is caused by a combination of human behavior and natural causes, and global warming is caused by natural causes. The illustrations combine my own photography and computer-generated art.

Hegelian DialecticPhotoshop & Illustrator, 2010

CANOPY LIVING

Canopy Living is a fictional company that specializes in creating country-style tree houses. Canopy Living targets middle to high-income adults who desire a unique getaway from the stresses of their every day activities. The tree houses provide an ideal escape while bringing the dreams of their childhood to life.

LogoIllustrator, 2011

Canopy Living

SAMMY’S BBQ PIT

Sammy’s BBQ Pit is a fictional local restaurant in the small town of Wimberley, Texas. The residents of Wimberley love supporting their hometown businesses, and Sammy’s BBQ Pit is thriving. People go to Sammy’s BBQ Pit because of the fun and laid-back atmosphere, which makes it a great place to eat for all ages.

LogoIllustrator, 2011

CO-OP THREADS

Co-op Threads is a fictional online blog that promotes green living through reusing and revamping old clothing. The blog posts detailed tips and tricks to demonstrate how old, worn out clothing can be turned into a new part of your wardrobe. They also promote clothing companies who use recycled materials in their products.

LogoIllustrator, 2011

TREKCARA

Trekcara is a fictional website that helps individuals find people to travel with. Members create a profile and are instantly connected to an active community with similar goals and interests. Trekcara also has an outdoor clothing and equipment line. The following pages show different elements of Trekcara brand.

The Trekcara Brand Identity Manual is available on my Issuu profile.

LogoIllustrator, 2011

Live. Travel. Explore.

Business PapersInDesign, 2011

Poster DesignInDesign, 2011

Experience an adventure.Come learn about Trekcara, and how you can become a member of one of the fastest growing traveling communities.

When:Where:

Tuesday, January 10, 2012Rotunda D, SDSU Campus

For more information, contact Ben Martin at (303) 443-3735 or visit Trekcara.com.

Our HistoryTrekcara was the vision of Ben Martin, a Boulder, CO native with a passion for adventure. Wanting to find others who shared this same passion, he turned to online resources in search of someone to accompany him on his frequent journeys. The idea occured to Ben that others must exist who also wanted to find a perfect travel companion.Ten years later, Trekcara is the largest online resource for finding travel partners, and has transformed into a leading producer of quality outdoor clothing and equipment. This success is the result of Ben’s perseverence and clear focus, both of which are qualities of all Trekcara members.The members of Trekcara appreciate the journey more than the destination point, and understand that the right equipment and companion are essential in having the most fulfilling experience.

Live. Travel. Explore.

Shoebox PackagingPhotoshop, 2011

for exploration. Our personality test found them to be compatible, and shortly after they got in contact, they were both boarding planes to meet in Mongolia.

During their adventure, they were able to successfully make their way through the Mongol Altai mountains, camp in the wilderness, and, most importantly, create a lasting friendship. When Greg was asked about the trip, he state, “It was like we had always been friends. I can’t imagine experiencing this with anyone else.”

The main goal of Trekcara is to bring together compatible people who can not only experience a great journey with each other, but who can also maintain a friendship throughout their lives. This

has been the case for many of our matches, including Jeff Hawkins from South Pasadena, California, and Greg Beier, from Quedblin, Germany.

Before meeting, these men were both interested in visiting Mongolia and hiking the Mongol Altai

mountains. They had many similarities in their travel profiles. Both had a limited budget, an open schedule, and an eagerness

Bringing People Together

Greg Beier &Jeff Hawkins

Greg Beier

I can’t imagine experiencing this with anyone else.— Greg Beier

Success StoryFebruary 2012

Vol.12, No.6

Jeff Hawkins

If you haven’t created a Trekcara travel profile yet, but want to experience an adventure similar to Greg and Jeff, visit Trekcara.com to take the first step.

Trekcara was the vision of Ben Martin, a Boulder, CO native with a passion for adventure. Wanting to find others who shared this same passion, he turned to online resources in search of someone to accompany him on his frequent journeys. The idea occurred to Ben that others must exist who also wanted to find a perfect travel companion.

Ten years later, Trekcara is the largest online resource for finding travel partners, and has transformed into a leading producer of quality outdoor clothing and equipment. This success is the result of Ben’s perseverance and clear focus, both of which are qualities of every Trekcara member.

Members of Trekcara appreciate the journey more than the destination point, and understand that the right equipment and companion are essential in order to have the most fulfilling experience.

Our History

Monthly NewsletterInDesign, 2011

SWATCHES

This poster and postcard were designed as promotional pieces for the Graphic Design Senior Show of myself, Caitlin Pisha, and George Dye. The pieces were a collaborative effort between the three of us. My contribution included the layout of the squares, the color choices, and the typography on the postcard.

Swatchesa design showcase

Postcard2.indd 2 2/9/12 5:14 PM

Swatches, Promotional MaterialsInDesign, 2012

Swatchesa design showcase

Ritz Gallery, Grove Hall Showing February 21st-24th

Reception, February 24th, 4:30-7:00pm George Dye, Molly Erdmann, Caitlin Pisha

Sponsored by the Visual Arts DepartmentRitz Gallery Hours: 8:00am-5:00pm

For more information, call 605-688-4103

Big Poster.indd 1 2/7/12 5:44 PM

Swatchesa design showcase

for the public reception celebrating the work of George Dye, Molly Erdmann, & Caitlin Pisha.

Ritz Gallery, Grove HallFebruary 24th, 4:30-7:00pm

Gallery HoursFebruary 21st-24th

8:00am-5:00pm

Please join us

Sponsored by the Visual Arts DepartmentFor more information, call 605-688-4103

The Ritz Gallery101 Grove Hall Box 2802South Dakota State UniversityBrookings, SD 57007

Postcard2.indd 1 2/9/12 5:14 PM

OLIVER PEOPLES

Oliver Peoples is an existing sunglasses company mainly popular in European countries. They are currently known amongst celebrities in the United States, but the general population is not aware of their presence. The purpose of this campaign was to strengthen and increase their following in the United States. All photography is my own.

Creative BriefInDesign, 2012

OBJECTIVEOur objective is to make women in the United States who are looking to express themselves through their eyewear more conscious of Oliver Peoples.

TARGET AUDIENCEThe target audience is a trendy woman who is trying to find a timeless pair of sunglasses that she can wear with every outfit. She lives in an urban area and has a passion for classic and sophisticated clothing with a vintage twist. She can frequently be spotted sifting through the clothing racks at vintage stores to find one-of-a-kind pieces, and all of her friends envy her unique style. She will purchase these sunglasses as an accessory to wear at any occasion.

FEATURES & BENEFITSFeatures Available as prescription glasses Lifetime warranty Variety of shapes and sizes Lightweight Non-reflective coating to eliminate glare Polarized VFX lenses

Benefits Versatile Durable Maximum protection from ultraviolet rays Unique style for expressive individuals

CURRENT POSITIONOliver Peoples has a prestigious reputation internationally for its quality glasses and sunglasses, but has yet to gain a firm consumer following in the United States. They have a large celebrity consumer base, but are not well known amongst the general population. Based on customer reviews online, most people who own a pair of Oliver Peoples sunglasses are greatly satisfied with the product.

WANTS & NEEDSWomen who want a timeless pair of sunglasses and need them to be versatile will find what they are looking for at Oliver Peoples. Consumers love Oliver Peoples sunglasses because they allow the individual to wear the eyewear instead of having the eyewear wear them. Oliver Peoples intentionally designed frames void of a large logo in order for the eyewear to speak for itself. Oliver Peoples sunglasses offer a variety of shapes and sizes, all of which are sure to make their wearer noticed in a crowd.

CALL TO ACTIONFrom the advertisements, we want our audience to first and foremost become more aware of Oliver Peoples. Once we can make our audience more aware that this brand exists, we can persuade them to visit our website and purchase a pair of sunglasses.

Creative Brief

Presented by Molly Erdmann

Creative Brief.indd 1 1/22/13 10:10 PM

Never a trend. Always in style.

Oliver Peoples offers timeless eyewear to help you stand out at every occasion. We design our frames void of a large logo in order for the eyewear to speak for itself. This allows you to wear the eyewear instead of having the eyewear wear you.

Magazine AdvertisementInDesign, 2012

Digital Billboard AdvertisementsPhotoshop, 2012

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Thank you for stopping by to check out some of the things I’ve made.

To learn more about me ...

@mollykerdmann

Molly Kathleen Erdmann

Molly Erdmann