PortofolioMcDonald’s Corporation

McDonald’s, My Favorite RestaurantMcDonald’s is a fast food restaurant chain and “has over 32,000 locations in more than 100 countries around the globe” (McDonald’s website). It is one of most popular fast food restaurants in the world, and preferred by a lot of people. The restaurants are very modern and cozy and always have a place for children to play in. It is also known for their Happy Meals, which contains a hamburger, french fries and the always desired toy. McDonald’s is my favorite fast food restaurant because it has everything I love. Their food is my favorite, the service is good and they have charities, which is very important.McDonald’s has a lot of combos, which have a hamburger, french fries and a soda. There is a wide variety of hamburgers and my favorite is the Quarter Pounder with Cheese. It is made of a quarter pound of meat cooked to the point and always crunchy at the edges, two slices of the most delicious and melted cheddar cheese and onions, obviously with ketchup and mustard; this hamburger does not come with mayonnaise. Another great thing from McDonald’s is their famous french fries, which everyone loves. They are crunchy yet soft inside and their taste is unique; no other restaurant has the same flavor. They are served very warm and with a lot of salt. Aside from the combos, there is the Happy Meal, which is always wanted by kids. The Happy Meal comes inside a box made of red and yellow cardboard. Inside comes a hamburger, french fries and fruit. The hamburger is made of bread, a good portion of meat always well cooked and crunchy around the edges, a slice of the most luscious cheddar cheese, onions chopped very small in such a way that you will not feel them when eating, and at last ketchup. French fries come in a very small portion, so kids will not

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eat more than they are supposed to. Finally, there is the fruit, the majority of time apples, so kids always stay healthy.

Who We Are• Headquartered in Oak Brook, Illinois.• World’s largest foodservice retailing chain.• Known for its burgers and fries.• Offers a standard menu at all locations, though some locations may have some variation based on geographic variations in taste preference.• Operates over 31,370 fast food restaurants in over 118 countries, employing 390,000 people.• A majority of the restaurants are operated by franchisees.

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• McDonald’s owns the land used for each of the franchises, then builds and secures a long-term lease for the restaurant site. • Franchisees then provide a portion of capital by investing in the equipment, signs, seating and décor of their restaurant business.• The company also operates restaurants under the brand name 'The Boston Market‘, acquired in May of 2000.

Nutrition Information• 1st restaurant to place its information in an easy-to-read graphic format on their packaging• We all know that McDonald’s stands out from all the other fast food restaurants. It may have to do with their keen ability to take popular entrees and make them the perfect fast food meal. Most likely its the fact that they make the best breakfast on the planet. More recently they took Starbucks drinks and made them not only affordable, but desirable to the masses that you wouldn’t even think to enter Starbucks store. Though I love a good frappe, there is more to the McDonald’s story then that, there are the continually updated restaurants.•

• Nutrition Choices• Changing. Together.• You told us you're trying harder to be more nutrition-minded for yourself and for your family. We listened. That's why we have been accelerating our efforts to serve food you feel better about eating and to help you make informed nutrition choices.• And that's just the beginning. We believe continuous improvement is a journey, not a destination. For more than 55 years, we've evolved our menu to meet the changing needs of our customers. 4

We're committed to giving you more delicious choices to feel good about now and in the months and years to come. Because we all have the same goal: making sure the food you and your family love is something you can feel good about.

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McCafé • 1993: First McCafé launched in Melbourne, Australia. These reflect a consumer trend towards espresso coffees.• Turned out to generate 15% more revenue than regular McDonald’s.• Largest coffee shop brand in Australia and New Zealand by 2003.• First US location was in Chicago, opened in 2001, after 300 locations had opened worldwide.• By 2002, had spread to 13 countries.• Features a relaxed adult atmosphere. Offers customers a variety of specialty coffee drinks along with muffins, pastries and sandwiches.

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Menu

Big Mac

Quarter Pounder with Cheese

Deluxe Quarter Pounder

BBQ Ranch Burger

Premium McWrap Southwest (Crispy)

Honey Mustard Snack Wrap (Grilled)

Ranch Snack Wrap (Crispy)

Premium Southwest Salad

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Side Salad

World Famous Fries

McCafé Hot Chocolate

McCafé White Hot Chocolate

McCafé Iced Coffee

McCafé Iced Mocha

McCafé Iced Caramel Mocha

McCafé Frappé Mocha

McCafé Frappé Caramel

McCafé Frappé Chocolate Chip

McCafé Blueberry Pomegranate Smoothie

McCafé Strawberry Banana Smoothie

McCafé Mango Pineapple Smoothie

McCafé Vanilla Shake

McCafé Chocolate Shake

McCafé Strawberry Shake

Vanilla Cone

Kiddie Cone

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Hot Fudge Sundae

Hot Caramel Sundae

Strawberry Sundae

McFlurry with M&M's®

McFlurry with OREO® Cookies

McCafé Vanilla Shake

McCafé Chocolate Shake

McCafé Strawberry Shake

Baked Apple Pie

Soft Baked Chocolate Chip Cookie

Soft Baked Oatmeal Raisin Cookie

Fruit 'N Yogurt Parfait

Fruit 'N Yogurt Parfait

Egg McMuffin

Egg White Delight McMuffin

Sausage McMuffin

Sausage McMuffin with Egg

Steak, Egg & Cheese McMuffin

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Bacon, Egg & Cheese Biscuit

Sausage Biscuit

Sausage Biscuit with Egg

Hotcakes and Sausage

Sausage Burrito

Fruit & Maple Oatmeal

McCafé Strawberry Shake

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Vocabulary french fries - картофель фриservice – обслуживаниеcrunchy – хрустящая

cheddar cheese - расплавленный сырhamburger – гамбургер

retailing- розничная торговляentree – закускаdrink – напитокmuffin – кексpastrie – пирожноеpineapple – ананасEgg White - яичный белокSausage – колбасаStrawberry – клубникаHot Caramel Sundae - Горячая Карамель ПломбирIced - Холодный

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