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Marketing and Packaging Management. Collaboration platform to drive positive brand experiences across digital, social and physical consumer touchpoints.
of marketing leaders will invest in creating omnichannel experiences.*
84% 50%time reduction across the entire design lifecycle process. **
NEW
After the Brand Manager finds the right Digital Assets, the Creative Team designs the collateral marketing assets for the campaign in their favorite Adobe Suite Applications.
02
The Brand Manager determines which Product logo, image and message must be
used for the launch. The process starts by searching & finding
in its Asset Management System any existing lifestyle images & stock footage
for inspiration and to repurpose for the new campaign.
Every great product starts with a great idea. Esko Platform for Brands empowers your team to bring your products to life.
01
NEW PRODUCT LAUNCH
The Brand
Packaging Design
Governance and Compliance
The Look and Feel
Meanwhile, Packaging Team uses its favorite Esko application to create Packaging artwork, 3D
designs, and important content such as Nutritional Facts and routes for approval.
03
Then, your Creative, Brand and Packaging Teams get to approve
Content, Brand and Design for consistency and alignment.
05Cross-Functional Approval
Assets Deployed to Repository
Your Legal and Nutritional Teams approve for compliance, claims and content licenses. 04
LEGAL
Project is finished and approved Assets are uploaded to DAM under the Product campaign.
06
PRODUCT
Approved assets for printed media are then shared with external users from
your DAM and Digital Assets are shared across every digital channel
where you promote your product.
07Omnichannel Marketing Mix
www.esko.com/brands
Seamless Experience, Brand consistency
PRODUCT
NEW
Esko Platform for Brands is a solution that empowers your Brand by managing your Marketing and Product Programs through every stage of its execution, from concept to consumer.
It drives your Brand’s consistency across every digital and physical touchpoint your customers navigate, so that you can offer a seamless experience across all the channels where you sell and promote your products.
LEGAL
Your brand is consistent and you offer a seamless experience to your customer acrossevery channel where they navigate.
Powerful & Intuitive Search
Powerful & Intuitive Drag & Drop Workflow
Engines
Seamless integration with
your favorite Esko Packaging
Structural and Design Software
Robust Review and Approval on
your preferred
device
Bring your assets to
life with 3D viewing & approval
Publish to social media
and other omnichannels
Analyze
Improved Customer Experiences. *#1Perceived
benefit of implementing a DAM system
SOURCES:* The Next Generation of Digital Asset Management, A commissioned study conducted by
Forrester Consulting on behalf of MediaBeacon.", March 2017** Will Credicott, Senior Specialist Digital, Corporate Communications & Marketing at Ansell.
