POULTRY - Watt Global Media · Future of Poultry Nutrition J. Future of Poultry Processing J Space Closing: Jul 10, 2017 Materials Deadline: Jul 12, 2017 Top Poultry Companies

POULTRY MEDIA KIT 2017

2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1

ANIMAL AGRIBUSINESS AUDIENCE REACHAccess the most extensive knowledge base in Animal Agribusiness with a global community of more than 100,000 targeted and engaged professionals who rely on multiple media channels for consuming important industry information, data and research.

FOCUS ON AUDIENCE: Data-driven behavioral insights maximize your marketing & communication results. UNIQUE CAPABILITIES: Reach professionals engaged in multiple media channels with digital solutions,

publications and live events. PREMIUM CONTENT: Connect buyers to your brand through their engagement with our exclusive market

reports, industry data, company profiles and up-to-the-minute industry news.

AGRIBUSINESS AUDIENCE ENGAGEMENT

Publications Newsletters Events, website, content marketing

TOTAL agribusiness audience reach (unduplicated):

104,645

8%8%

10%

17%

34%

16%

30%

PRIMARY BUSINESS & INDUSTRY PROFILE

Feed Manufacturer .......................... 34%Farm/Producer/Breeder ................... 30%Supplier ........................................... 17%Veterinarian/Nutritionist/Consultant . 16%Distributor/Broker/Import/ Export/Retail .................................... 10%University/Government/ Industry Association .......................... 8%Processor .......................................... 8%

Percentages based on consensus data

GEOGRAPHICAL BREAKDOWN

US/CANADA42,316

ASIA/PACIFIC19,750

MIDDLE EAST/AFRICA11,163

EUROPE13,905

LATINAMERICA17,511

Dear Marketing Partner,

2017 brings a significant milestone as our company celebrates 100 years in business!

In 1917, my great grandfather, J.W. Watt, was working as a foreman in a printing plant in Mount Morris, Illinois USA, when he decided to take a chance on a magazine called Poultry Tribune that was struggling and was up for sale. He and his business partner, Adon Yoder, bought the publication and went into the publishing business. The rest, as they say, is history.

Over the decades, WATT Global Media has launched, acquired and evolved its media and information services to serve an ever-changing audience around the world. I am proud that after a century in business, the company remains family-owned with corporate headquarters in Rockford, Illinois USA – less than 30 miles from our original office in Mount Morris.

Strong relationships with partners like you play a significant role in WATT Global Media’s longevity and continued success. We remain committed to helping you reach your business goals by providing a highly engaged audience and innovative solutions.

This resource provides just a snapshot of the many ways you can reach your customers and prospects through our media channels. We are ready to work with you to build a customized solution that uniquely addresses your specific needs.

Wishing you continued success in 2017 and beyond!

Cheers,

Greg Watt President/CEO


Print Specifications

Digital Specifications

AD SPECIFICATIONS


US/CANADA29,265

ASIA/PACIFIC15,440

MIDDLE EAST/AFRICA8,786

EUROPE11,215

LATINAMERICA16,208

POULTRY MARKETRun with the leader in poultry business information and reach more than 80,000 professionals around the world. For 100 years, the global industry has trusted WATT Global Media’s market-defining expertise, providing you with an ideal audience to connect with buyers.

POULTRY INDUSTRY AUDIENCE ENGAGEMENT

Publications Newsletters Events, website, content marketing

TOTAL poultry industry audience reach (unduplicated):

80,914

8%9%

10%

20%

35%

16%

26%

PRIMARY BUSINESS & INDUSTRY PROFILE

Farm/Producer/Breeder ................... 35%Feed Manufacturer .......................... 26%Supplier ........................................... 20%Veterinarian/Nutritionist/Consultant . 16%Distributor/Broker/Import/ Export/Retail ................................... 10%Processor .......................................... 9%University/Government/ Industry Association .......................... 8%

Percentages based on consensus data

SOLUTIONS INDEXClick on any item listed below to navigate to its dedicated page for complete details.

Then, contact your WATT Global Media sales professional to discuss your marketing and communication goals and develop a comprehensive, integrated solution that will help your business succeed.

Research Programs

Signet AdEffect™ Study

Content Marketing

CUSTOM SOLUTIONS

ONLINE SOLUTIONS

Digital Edition Options

Newsletters

WATTAgNet.com

Online Directory Enhancements

Native Advertising

Webinars

Whitepapers

Video Programs

Targeted Audience Messaging

WATT PoultryUSA

Poultry International

Industria Avícola

Egg Industry

Poultry International China

WATT Executive Guide to World Poultry Trends

WATT IPPE Directory

PUBLICATIONS


3%7%

7%

7%

10%

17%

40%

9%

WATT PoultryUSA is the business magazine for the U.S. and Canadian integrated poultry meat industry.

Reach poultry professionals who depend on industry-defining business information and unique top company data that shapes today’s integrated poultry meat business in the U.S. and Canada. Readers seek this unique expertise through multiple media channels which connects your company with the integrated poultry meat business throughout North America.

www.wattpoultryusa-digital.com

GEOGRAPHICAL BREAKDOWN NORTH AMERICA

11,590INTERNATIONAL

710

n Top Executives/Key Corporate Professionals 33%

n Grower/Owner 24%n Marketing & Sales 10%n Food Safety, Quality Control,

Technical Service, Other Personnel 10%

n Nutritionists, R&D, Veterinarians, Consultants 10%

n Live Production Management 7%n Processing Management 3%n Procurement 3%

CROSS-MARKETING OPPORTUNITIES WATT PoultryUSA readers are also subscribed to:

JOB

FUNCTION

PRIMARY BUSINESS

Poultry Production ........................... 40%Poultry Processing ........................... 17%Poultry Marketing ............................. 10%Breeder Farm/Hatchery ..................... 9%Feed Manufacturer ............................ 7%Veterinary/Nutrition/Consulting .......... 7%University/Government/Association/ Allied to the Industry .......................... 7%Commercial Egg Production ............. 3%

NOTABLE SUBSCRIBERS Owner

Cold Springs Farm Nutritionist

Tecumseh Poultry Live Production Manager

Pilgrims Senior Manager of Farms & Feed Mill Operations

Tyson Foods Live Operations Manager

Harrison Poultry Inc.

Display Ad 4-Color 1x Full Page $8,480 2/3 Page $6,640 1/2 Page $5,240 1/3 Page $3,500 1/4 Page $3,050 1/6 Page $2,040 1/8 Page $1,540 2-Page Spread $12,700

Marketplace Display Ad B/W per column inch ...........$280 (Spot color extra)

Marketplace Line Listing Text only* ...............................$110

* Includes company name, website, phone number and 120-character description

Contact your sales professional for information on volume discounts for multiple ad insertions or cover

premium options.

J Commemorating the 100th

anniversary of WATT Global Media, this forward-looking series explores how developments in key areas will impact

the worldwide poultry industry.

2017 ADVERTISING RATESAll rates are in gross U.S. dollars.

Poultry antibiotics policy begs for science, data

FEBR

UA

RY 2

016

www.WATTAgNet.com

PLUSChicken Caucus: Promoting US poultry exports globallyEconomic effects of antibiotic use in poultry, pig productionBig food animal protein buyers talk consumer trends

Digital version at www.WATTPoultryUSA-digital.com

1602USAcov.indd 1 1/20/2016 3:26:36 PM

IPPE 2017 AtlantaJAN

JUL

FEB

AUG

MAR

SEP

APR

OCT

MAY

NOV

JUN

DEC

Directory listing/logo

Midwest Poultry ShowPetfood Forum

Petfood Innovation Workshop

National Meeting on Poultry Health, Processing & Live

Production

Signet AdEffect Study

National Chicken Council Annual

Conference

Chicken Marketing Summit

IPPE 2018 Atlanta

Future of Poultry Genetics J Health & Welfare

Space Closing: Dec 8, 2016 Materials Deadline: Dec 12, 2016

Who’s Who in the Egg & Poultry Industries

Space Closing: Jun 8, 2017 Materials Deadline: Jun 12, 2017

Future of Feed Ingredients J

Nutrition Midwest Poultry Show Preview

Space Closing: Jan 10, 2017 Materials Deadline: Jan 12, 2017

Future of Poultry Nutrition J Future of Poultry Processing J

Space Closing: Jul 10, 2017 Materials Deadline: Jul 12, 2017

Top Poultry Companies Space Closing: Feb 7, 2017

Materials Deadline: Feb 9, 2017

Future of Environmental Sustainability J Health & Welfare

Space Closing: Aug 8, 2017 Materials Deadline: Aug 10, 2017

Future of Poultry Gut Health J Breeding/Hatching

Space Closing: Mar 8, 2017 Materials Deadline: Mar 10, 2017

Future of Poultry Husbandry J Nutrition

Space Closing: Sep 7, 2017 Materials Deadline: Sep 11, 2017

Future of Poultry Welfare J Food Safety

Space Closing: Apr 10, 2017 Materials Deadline: Apr 12, 2017

Future of Competing Proteins J Live Production

Space Closing: Oct 10, 2017 Materials Deadline: Oct 12, 2017

Future Poultry Industry Structure J Nutrition & Feed Survey

Processing Space Closing: May 9, 2017

Materials Deadline: May 11, 2017

Future Food Safety for Poultry J IPPE 2018 Atlanta Preview Space Closing: Nov 9, 2017

Materials Deadline: Nov 13, 2017

TOPICS

BONUS DISTRIBUTION/ VALUE ADDED

EDITORIAL CALENDAR 2017

WATT Global Media 100th Anniversary – Sponsorship opportunities are available! Please contact your WATT Global Media sales professional for details.


18%7%7%

8%

10%

10%

11%

14%

15%

Poultry International is the global resource for the poultry meat and egg industries worldwide.

Influence a diverse audience of poultry meat and egg market professionals across multiple job functions throughout 142 countries who rely on Poultry International for practical business applications, in-depth market information and top company data that helps shape the industry.

www.poultryinternational-digital.com

GEOGRAPHICAL BREAKDOWN ASIA/PACIFIC

10,496MIDDLE EAST/AFRICA

4,056

EUROPE5,448


n Marketing & Sales 20%n Nutritionists, R&D,

Veterinarians 20%n Live Production Management 13%n Grower/Owner 11%n Food Safety, Quality Control,

Technical Services, Other Personnel 7%

n Processing Management 3%n Procurement 2%

CROSS-MARKETING OPPORTUNITIES Poultry International readers are also subscribed to:

JOB

FUNCTION

PRIMARY BUSINESS

Poultry Production ............................18%Feed Manufacturer ...........................15%Veterinary/Nutrition/Consulting .........14%Poultry Processing ............................11%University/Government/Association. 10%Allied to the Industry .........................10%Poultry Marketing ................................8%Breeder Farm/Hatchery ......................7%Egg Production/Packing/Processing ..7%

NOTABLE SUBSCRIBERS Managing Director

Bairaha Farms PLCNutritionist

Avena Nutricio SLPoultry Production Manager

Jata Emona DOOOwner

Prasit FarmVice President of Finance

Tyson Foods

Display Ad 4-Color 1x Full Page $10,020 2/3 Page $7,790 1/2 Page Island $6,790 1/2 Page $6,170 1/3 Page $4,110 1/4 Page $3,400 1/6 Page $2,430 1/8 Page $1,800 2-Page Spread $15,000

Marketplace Display Ad B/W per column inch ...........$260 (Spot color extra)




premium options.





PLUSChina’s poultry industry must win over consumers to growInsect protein closer to being legal in EU poultry feed10 tips for cleaning, disinfecting broiler houses

for thepoultry, feedindustries

JUN

E 20

16

www.WATTAgNet.com

Digital version at www.poultryinternational-digital.com

for the Sustainabilitytips

1606PIcover1.indd 1 5/10/2016 8:28:00 PM

IPPE 2017 AtlantaVIV Asia

VIV Asia

JAN

JUL

FEB

AUG

MAR

SEP

APR

OCT

MAY

NOV

JUN

DEC

International Poultry Forum China

SPACESignet AdEffect Study

Figan Zaragoza

China Animal Husbandry Expo

(CAHE)


VIV Turkey

IPPE 2018 Atlanta

Future of Poultry Genetics J Nutrition


Future of Poultry Nutrition J Egg Production/Processing Space Closing: May 31, 2017

Materials Deadline: Jun 2, 2017

Future of Feed Ingredients J Flock Health

VIV Asia Preview Space Closing: Jan 5, 2017

Materials Deadline: Jan 9, 2017

Future of Poultry Processing J Health & Welfare SPACE Preview

Space Closing: Jun 30, 2017 Materials Deadline: Jul 5, 2017

Future of Poultry Health J Layer/Broiler Management Space Closing: Feb 2, 2017


Future of Environmental Sustainability J

Processing Space Closing: July 31, 2017

Materials Deadline: Aug 2, 2017

Future of Poultry Gut Health J Health & Welfare

VIV Russia Preview Space Closing: Feb 28, 2017

Materials Deadline: Mar 2, 2017

World’s Top Poultry Companies Space Closing: Aug 30, 2017

Materials Deadline: Sep 1, 2017

Who’s Who International Directory Space Closing: Apr 3, 2017

Materials Deadline: Apr 5, 2017

Future of Poultry Husbandry J Future of Competing Proteins J

Nutrition Space Closing: Sep 28, 2017

Materials Deadline: Oct 2, 2017

Future of Poultry Welfare J Future Poultry Industry Structure J

Nutrition & Feed Survey VIV Turkey Preview

Space Closing: May 1, 2017 Materials Deadline: May 3, 2017

Future Food Safety for Poultry J IPPE 2018 Atlanta Preview

Processing Space Closing: Oct 30, 2017


TOPICS





JOB

FUNCTION

22%

5%

8%

9%

10%

12% 14%

16%

4%

Industria Avícola is the only Spanish language publication serving the entire Latin American poultry meat and egg industries.

Target professionals from Mexico through Central/South America and the Caribbean who trust Industria Avícola’s comprehensive coverage of business data, top company information, trends and developments in the America Latina region.

www.industriaavicola-digital.com


LATIN AMERICA12,000

South America, Central America, Mexico & Caribbean


n Nutritionists, R&D, Veterinarians 20%

n Live Production Management 15%n Owner/Grower 14% n Technical Service, Consultants &

Others Allied to the Industry 12%n Marketing & Sales 9%n Processing Management 3%n Procurement 2%n Food Safety & Quality

Assurance 2%

CROSS-MARKETING OPPORTUNITIES Industria Avícola readers are also subscribed to:

PRIMARY BUSINESS

Poultry Production ................................22%University/Government/Association .....16%Veterinary/Nutrition/Consulting .............14%Allied to the Industry .............................12%Egg Production/Packing/Processing ....10%Feed Manufacturer .................................9%Poultry Processing ..................................8%Breeder Farm/Hatchery ..........................5%Importer/Exporter ...................................4%

NOTABLE SUBSCRIBERS

Owner Roppa Consulting

Veterinarian Grupo Pilar SA

QA Manager Cooperativa de Productores

de Leches DosProduction Manager JBS Argentina SA

Nutritionist Agrifeed

Display Ad 4-Color 1x Full Page $8,300 2/3 Page $6,480 1/2 Page Island $5,630 1/2 Page $5,130 1/3 Page $3,420 1/4 Page $2,830 1/6 Page $2,000 1/8 Page $1,490 2-Page Spread $12,430

Marketplace Display Ad B/W per column inch ........... $240 (Spot color extra)




premium options.





Además:Manejo del agua en granjas avícolas colombianasMayor visibilidad del gremio avícola en AntioquiaLos avicultores mexicanos ante 2016

Huevos cage-free: ¿necesidad o vanidad?

ABR

IL 2

016

www.WATTAgNet.com

Edición digital: www.industria avicola-digital.com

1604IAcov.indd 1 3/17/2016 10:24:56 AM

IPPE 2017 AtlantaJAN

JUL

FEB

AUG

MAR

SEP

APR

OCT

MAY

NOV

JUN

DEC

SIAVSLatin American

Poultry Congress


Figan Zaragoza

Latin American Poultry Congress

Signet AdEffect Study

IPPE 2018 Atlanta

Future of Poultry Genetics J Nutrition


Future of Poultry Nutrition J Nutrition & Feed Survey

Egg Production Space Closing: Jun 2, 2017


Future of Feed Ingredients J Flock Health

Space Closing: Jan 9, 2017 Materials Deadline: Jan 11, 2017

Guía Anual (Buyer’s Guide) Space Closing: Jul 6, 2017

Materials Deadline: Jul 10, 2017

Top Latin American Poultry Companies

Space Closing: Feb 6, 2017 Materials Deadline: Feb 8, 2017

Future of Poultry Processing J Future of Environmental Sustainability J Latin American Poultry Congress Preview


Future of Poultry Health J Future of Poultry Gut Health J

Layer/Broiler Management Space Closing: Mar 2, 2017

Materials Deadline: Mar 6, 2017

Future of Poultry Husbandry J Broiler Production

Space Closing: Aug 31, 2017 Materials Deadline: Sep 5, 2017

Future of Poultry Welfare J Hatchery Breeder


Future of Competing Proteins J Flock Health


Future Poultry Industry Structure J Food Safety


Future Food Safety for Poultry J Processing

IPPE 2018 Atlanta Preview Space Closing: Nov 3, 2017


TOPICS




2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1

35%

6%

7%

12%

17%

20%

3%

Egg Industry is the news source for the North American egg industry.

Reach professionals throughout the North American layer industry who depend on Egg Industry for timely coverage of regulatory affairs, business information and exclusive top company production data to keep their business at a competitive advantage.

www.eggindustry-digital.com

GEOGRAPHICAL BREAKDOWN NORTH AMERICA1,812

INTERNATIONAL188

n Farm Production 28%n Top Executives/Key

Corporate Professionals 24%n Nutritionists, R&D,

Veterinarians 24%n Egg Production

Management 12% n Marketing & Sales 9%n Allied to the Industry 3%

CROSS-MARKETING OPPORTUNITIES Egg Industry readers are also subscribed to:

JOB

FUNCTION

News for the egg industry world

PRIMARY BUSINESS

Commercial Egg Production ............... 35%Breeder/Hatchery ................................ 20%Veterinary/Nutrition/Consulting ............ 17%Broker/Distributor/Wholesaler .............. 12%Egg Processing ..................................... 7%University/Government/Allied to the Industry ........................................ 6%Supplier ................................................. 3%

NOTABLE SUBSCRIBERS

Production Manager Calmaine Foods Inc.

Director of Veterinary Services Purdue Foods

President Rose Acre Farms

Senior Livestock Analyst Bunge

Sourcing Manager (Purchasing) Tyson Foods Inc.

Display Ad 4-Color 1x Full Page $4,100 1/2 Page $3,170 1/3 Page $2,330 1/4 Page $1,520 2-Page Spread $6,150

Marketplace Display Ad B/W per column inch ........... $180 (Spot color extra)




premium options.

J Commemorating the 100th anniversary of WATT Global Media,

this forward-looking series explores how developments in key areas will impact



MAY

201

6

www.WATTAgNet.com

volume 121 number 5

4 Can a cage-free layer housing system have a door?

6 A closer look at the standards of cage-free certifi ers

14 4 ways to improve laying hen bone strength

20 New smartphone app tracks poultry disease outbreaks

14

20

4 ways to improve laying hen bone strength

New smartphone app tracks poultry disease outbreaks

6

A closer look at the standards of

cage-free certifi ers

Digital version at www.eggindustry-digital.comDigital version at

1605EIcov-toc.indd 1 5/2/2016 11:03:19 AM

IPPE 2017 AtlantaJANFuture of Poultry Genetics J Space Closing: Dec 20, 2016

Materials Deadline: Dec 22, 2016

JULFuture of Poultry Nutrition J Space Closing: Jun 20, 2017


AUGFuture of Poultry Processing J

Space Closing: Jul 20, 2017 Materials Deadline: Jul 24, 2017

MAR

FEBTop Companies

Midwest Poultry Show Preview Space Closing: Jan 19, 2017

Materials Deadline: Jan 23, 2017

Midwest Poultry Show

Future of Feed Ingredients J Future of Poultry Health J Space Closing: Feb 16, 2017


APRFuture of Poultry Gut Health J

Space Closing: Mar 22, 2017 Materials Deadline: Mar 24, 2017

SEP

OCT

Future of Environmental Sustainability J


Future of Poultry Husbandry J Space Closing: Sep 20, 2017

Materials Deadline: Sep 22, 2017

MAYFuture of Poultry Welfare J Space Closing: Apr 19, 2017

Materials Deadline: Apr 21, 2017

NOVFuture of Competing Proteins J


JUNFuture Poultry Industry Structure J


DEC IPPE 2018 Atlanta

Future Food Safety for Poultry J IPPE 2018 Atlanta Preview

Space Closing: Nov 15, 2017 Materials Deadline: Nov 17, 2017

TOPICS





POULTRY INTERNATIONAL CHINAPoultry International China is the Mandarin language business resource for the Chinese poultry industry.

Target leading commercial poultry companies and other key professionals in the fast-growing Chinese market. Articles cover a wide range of production, processing and marketing topics, along with special reports on industry developments, products, shows and seminars. Published bi-monthly, Poultry International China reaches 8,300 industry professionals who receive important information to remain competitive in the market.

http://www.guojixumu.com/jiaqin/enindex.aspx

Display Ad 4-Color 1x Full Page $4,430 1/2 Page $2,940 1/3 Page $2,110 1/4 Page $1,700 2-Page Spread $6,620

Contact your sales professional for information on volume discounts

for multiple ad insertions or cover premium options.


TOPICSBONUS

DISTRIBUTION/ VALUE ADDED

IPPE 2017 AtlantaVIV Asia

China Animal Husbandry Expo

(CAHE)

Shanghai Livestock Trade Show

Henan Provincial Poultry Trade Show

Shandong Provincial Livestock Trade Show

Independent Breeding of Broilers Space Closing: Dec 20, 2016

Materials Deadline: Dec 22, 2016

China Feed Expo

Analysis of Chinese Breeding Layer Market

Space Closing: Feb 20, 2017 Materials Deadline: Feb 22, 2017

Influence of Media on the Chinese Poultry Industry


Chinese Poultry Production PotentialFurther Processing

Space Closing: Jun 20, 2017 Materials Deadline: Jun 22, 2017

Pollution Control in Large-Scale Chinese Poultry Farms


Poultry Gut Health & Feed Solutions


POULTRY INTERNATIONAL CHINAEDITORIAL CALENDAR 2017

JAN/FEB

MAR/APR

MAY/JUN

JUL/AUG

SEP/OCT

NOV/DEC

NOTE: All content subject to change.

WATT EXECUTIVE GUIDE TO WORLD POULTRY TRENDSWATT Executive Guide to World Poultry Trends is the exclusive statistical reference for global poultry executives. Position your brand in front of a global audience of more than 44,500 decision-makers in 142 countries who rely on this annual resource to guide them in forecasting, planning and budgeting for the upcoming year.

Released in mid-November, Poultry Trends is distributed digitally three additional times (December, February and June) which are key planning cycles for poultry professionals. Poultry Trends also has print bonus distribution at industry-appropriate meetings and global events in 2017.

In addition, advertisers placing a 1/2-page or larger advertisement receive all of the data in unlocked Excel spreadsheets. Customize the data for your own presentations and save hours of work searching, formatting and creating data for your business development needs.

WATT IPPE DIRECTORYThe WATT IPPE Directory is a comprehensive resource for the International Production & Processing Expo (IPPE) in Atlanta, Ga. USA. Reach a global audience of influencers and decision-makers in the poultry, feed and meat industries in more than 140 countries as they plan for and attend one of the world’s largest and Top 50 fastest-growing annual trade shows.

The WATT IPPE Directory is released digitally in November and again in January to 70,000 poultry, feed and meat professionals. Additionally, 10,000 printed copies are available at IPPE in Atlanta in January.

WATT IPPE Directory advertisers receive: >> Enhanced exhibitor listing with highlighting and bold-type fonts >> Cross-referencing of both your ad and exhibitor profile for easy viewing >> Exhibitor profile in separate Show Products “advertisers only” section with 60-word

description, logo and/or photo

Display Ad 4-Color 1x Full Page $7,830 2/3 Page $6,100 1/2 Page $4,830 1/3 Page $3,240 1/4 Page $2,670 1/6 Page $1,870 1/8 Page $1,410

2017 ADVERTISING RATESSpace Closing: October 12, 2017

All rates are in gross U.S. dollars.

Display Ad 4-Color 1x Full Page $8,620 2/3 Page $6,700 1/2 Page $5,290 1/3 Page $3,540 1/4 Page $2,930 1/6 Page $2,060 1/8 Page $1,550 2-Page Spread $12,910

*To be included in the WATT IPPE Directory, your company must have a booth assignment.

For booth info please contact: Anne Sculthorpe +1.678.514.1976 [email protected]

Atlanta, GeorgiaJanuary 26 – 28, 2016

201

6

Your guide to the IPPE, the world’s largest annual poultry, feed and meat expo

➥Schedules ➥Directory

➥Product listings

WATT IPPE DIRECTORY

2016 IPPE cover.indd 1 12/23/2015 2:05:00 PM



2018 ADVERTISING RATESSpace Closing: October 26, 2017

All rates are in gross U.S. dollars.




DIGITAL EDITION SPECIALTY ADS & ENHANCEMENTSDigital editions provide the benefits of an interactive platform with all the familiarity of a traditional print layout.

Engage readers at a deeper level with specialty ads and interactive enhancements that extend beyond the limits of print – such as video, audio, hyperlinks and more – while they consume your message on any digital device.

E-NEWSLETTERSInfluence executives and professionals in the global agribusiness market who rely on

weekly and daily email newsletters to deliver current industry news in a mobile-friendly format.

NOTE: Volume discounts and combination rates with print advertising and event sponsorship programs are available for all e-newsletters. Ad space is limited and available on a first come, first served basis.

TRADE SHOW SPECIAL EDITION NEWSLETTERS IPPE Weekly and VIV Asia Weekly

These two special edition e-newsletters are sent once per week for the four weeks leading up to the opening of the industry event, featuring exclusive news and exhibitor profiles.

5 TOTAL SPONSORS PER WEEKLY ISSUE >> Includes logo, 60-word description, booth number & website

>> $1,750 per newsletter insertion

WATT POULTRY UPDATE Total engaged subscribers: 25,000 (as of September 1, 2016)

Daily e-newsletter sent Monday through Friday each week in a mobile-friendly headline format for global poultry growers, producers and integrators.

6 TOTAL AD SPACES AVAILABLE >> Choose banner ad (470 x 56) OR text ad (64-character headline & 160-character description) >> $995 per newsletter insertion

TRENDING THIS WEEK Total engaged subscribers: 38,000 (as of September 1, 2016)

Weekly e-newsletter sent each Sunday highlighting the five most popular stories on WATTAgNet.com from that week in a condensed, mobile-optimized format.

2 TOTAL AD SPACES AVAILABLE >> Banner ad only - 300 x 250 (no text ads) >> $995 per newsletter insertion

AVES Y BALANCEADOS LATINOAMÉRICA Total engaged subscribers: 8,000 (as of September 1, 2016)

Weekly Spanish language e-newsletter sent each Thursday providing the latest news, research and market information on the Latin American poultry and feed industries.

6 TOTAL AD SPACES AVAILABLE >> Choose banner ad (470 x 56) OR text ad

(64-character headline & 160-character description) >> $795 per newsletter insertion

DIGITAL BLOW-IN ADMuch like a printed card insert, a digital blow-in ad grabs attention and provides flexibility. Your message can be placed in a variety of positions throughout the publication.

If desired, a blow-in ad can be two-sided and flip back and forth like the front and back of a printed page.

SIZE Width: 6" (152mm)

Height: 4.5" (102mm)

$2,500 per issue

DIGITAL BELLY STRIPSimilar to a traditional printed belly band, a digital belly strip is the first thing subscribers see when they open a digital edition. Use a digital belly strip to offer a teaser and direct readers to your relevant content inside or to build general brand awareness.

A digital belly strip is two-sided and flips back and forth on the left edge just like the front and back of a printed page.

SIZE Width: 7.375" (188mm)

Height: between 4" (102mm) minimum to 5" (127mm) maximum

$3,000 per issue

DIGITAL COVER TIPThe full-page format and premium placement of a digital cover tip offers maximum exposure for your brand. The expansive size provides endless opportunities for creative design elements and more detailed description.

A cover tip is two-sided and flips back and forth like the front and back of a printed page.

SIZE Width: 7.375" (188mm)

Height: 10" (254mm) maximum

$5,000 per issue


* WATT Global Media has estimated the number of impressions (inventory) available in each channel for 2016-2017. Monthly impressions may vary above or below these estimates, and we reserve the right to adjust the number of impressions and/or make additional impressions available for sale.

WATTAgNet.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the home page:

POSITION

COST PER THOUSAND

IMPRESSIONS (CPM)

ESTIMATED TOTAL AVAILABLE

MONTHLY IMPRESSIONS*

PRICE PER MONTH

50% AVAILABLE MONTHLY

IMPRESSIONS*

PRICE PER MONTH

Top Medium Bottom Leaderboard Rectangle (2) Leaderboard 728 x 90 300 x 250 728 x 90

$80 $75 $70

20,000 20,000 20,000

$1,600 $1,500 $1,400

10,000 10,000 10,000

$800 $750 $700

WATTAGNET.COM HOME PAGE ADVERTISING OPTIONSWATTAGNET.COMReach a highly-engaged and growing online community working in the poultry, pig and animal feed industries worldwide. These professionals turn to WATTAgNet.com’s mobile-optimized format to quickly and easily access the latest news and exclusive market data on any device.

On WATTAgNet.com, your message will be seen by an average of more than 70,000 unique visitors each month who come to our site for an unparalleled variety of business content including:

>> Exclusive, in-depth articles in our digital magazines

>> Dedicated blogs featuring expert insight and commentary from editors and contributors

>> Detailed company information in the global Top Companies databases

>> Data and interactive charts in the Market Data section

>> Targeted species-specific sections

>> Educational webinars and technical whitepapers

>> Supplier directories and searchable product databases

KEY WEBSITE STATISTICS>> More than 250,000 page views per month

(57% increase year-over-year)

>> Average of 137,000 site visits per month (56% increase year-over-year )

>> Average of 70,000 unique visitors per month (more than 37,000 registered users)


COST ESTIMATED TOTAL 50%

INDUSTRIA AVICOLA PER THOUSAND AVAILABLE MONTHLY

PRICE AVAILABLE MONTHLY

PRICE CHANNEL POSITION

IMPRESSIONS (CPM) IMPRESSIONS* PER MONTH

IMPRESSIONS* PER MONTH

Top Leaderboard 728 x 90

$80 12,000 $960 6,000 $480

Medium Rectangle (3) 300 x 250

$75 12,000 $900 6,000 $450

Bottom Leaderboard 728 x 90

$70 12,000 $840 6,000 $420

WATTAGNET.COM CHANNEL ADVERTISING OPTIONSPOULTRY CHANNEL BUYS AVAILABLE>> Poultry channel >> Industria Avícola channel

INTERSTITIAL ADSReceive significant brand awareness and increased response from thousands of industry professionals engaged in

WATTAgNet.com when utilizing an interstitial ad that slides in or pops up for each site visitor once per 24-hour period.

WATTAgNet.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the Poultry and Industria Avicola channel pages:

POULTRY CHANNEL POSITION

COST PER THOUSAND

IMPRESSIONS (CPM)

ESTIMATED TOTAL AVAILABLE

MONTHLY IMPRESSIONS*

PRICE PER MONTH

50% AVAILABLE MONTHLY

IMPRESSIONS*

PRICE PER MONTH

Top Medium Bottom Leaderboard Rectangle (3) Leaderboard 728 x 90 300 x 250 728 x 90

$80 $75 $70

45,000 45,000 45,000

$3,600 $3,375 $3,150

22,500 22,500 22,500

$1,800 $1,687 $1,575

* WATT Global Media has estimated the number of impressions (inventory) available in each channel for 2016-2017. Monthly impressions may vary above or below these estimates, and we reserve the right to adjust the

number of impressions and/or make additional impressions available for sale.

(1) ad space available of the two positions, one time per week. Each ad runs across the whole site. Ads are activated at user’s point of entry into site, regardless of page. .gif and .jpg files only; no .swf files or audio files permitted.

ONLINE DIRECTORY ENHANCEMENTSNEW! The online Directory of Suppliers on WATTAgNet.com has a fresh new look and improved functionality, making it easier for prospective customers to find your business. Plus, enhanced listings offer new features such as the ability to include images, video and files for download in your profile.

Enhanced Directory Listing Options

>> Purchase a print-only or online-only enhanced directory listing>> Purchase the print AND online enhanced listing for the best value and greatest exposure

Contact your WATT Global Media sales professional for more information and pricing.

POSITION PRICE PER WEEK

Pop-Up

550x480 $2,000 (300 x 250 - Mobile)

Slide-In 300x250 $1,500 (Mobile = N/A)


What is Native Advertising?Native advertising is sponsored content that is consistent with a publisher’s editorial standards and also meets the content expectations of the audience. By repackaging your existing content in a visually engaging manner, you can build brand awareness, position your company as a thought leader, and reach more potential customers - with minimal setup time.

NATIVE ADVERTISINGExtend your company’s existing investment in content creation by publishing your articles alongside WATTAgNet.com editorial articles.

How does it work?FIRST, we partner with you to develop a dedicated Native Article page:

>> We create a Native Article page on WATTAgNet.com that combines content from your website with WATT’s trusted content to create an informative, engaging page on the topic of your choice.

>> All you need to supply are web addresses for the high-value content landing pages on your website.

>> We use our state-of-the art tools to combine your content and ours into one page of must-read content on your chosen topic.

>> Your content is clearly labeled and readers will be directed to the full story on your website.

>> You supply multiple pieces of content (URLs), and can rotate or add new content weekly if desired.

>> All page setup work done by WATT editorial and technology teams.

>> You have exclusive banner ad positions on your article page – no other ads appear.

NEXT, we promote your dedicated article page in various media channels to drive traffic to your content:

>> A highly visible banner ad – developed by WATT – on the Home page and Channel page of WATTAgNet.com drives readers to your dedicated Native Article page

>> Sponsored links on Home page and Channel page of WATTAgNet.com lead readers to your Native Article page

>> Sponsored links in WATT e-newsletters direct readers to your Native Article page

>> Your Native Article page promoted in an appropriate e-newsletter one time per month, per campaign

Contact your WATT Global Media sales professional for complete program specifications and pricing information.

WEBINARS Position your company as a subject matter expert and build a database of qualified sales leads with a custom webinar program. Deliver compelling content, solutions and your branding message to the targeted global audience you select from our advanced behavioral database.

Execution of your custom webinar program is streamlined and simple with the guidance of our experienced team. Our proven track record of producing quality webinars provides you with a strong, attentive audience base for your event.

WEBINAR PROGRAM DETAILSRates for a custom webinar range from $15,000 to $25,000*

* Discounts are available for multiple webinar programs and print/online advertisers. Contact your WATT Global Media sales professional for details and pricing information.

TECHNOLOGY TRAINING CONTENT PROMOTION RESEARCH REPORTING

Industry-leading Orientation Sponsor an Fully integrated In-webinar polling Detailed post- platform & session for editorial webinar marketing capability webinar report dedicated speakers to or create your campaign with

Post-webinar Consultation webinar producer ensure a flawless own presentation custom design survey to review report

Online

presentation elements and program results

registration page


BEST VALUE - Whitepaper Package - $6,000 per month*

Includes all features listed in Whitepaper Program above PLUS (1) dedicated e-blast per program and (1) 1/3-page print ad in a magazine issue of your choice.

*Additional costs may be incurred for writing, editing or creative services. Discounts are available for print and online advertisers.

Present your company as an unbiased solution provider and thought leader by providing technical information and research about pressing industry problems. Repurpose your educational content into a whitepaper resource to attract new prospects and retain current customers.

WHITEPAPERS

WHITEPAPER PROGRAM DETAILS $3,500 per month*

TECHNOLOGY CONTENT PROMOTION REPORTING

Whitepaper Repurpose Sponsored link Contact hosting on existing content on website and information of WATTAgNet.com in appropriate viewers provided Writing, editing e-newsletters monthly and creative services available

Transform your existing video content into a powerful lead generation tool. Hosting your videos on WATTAgNet.com is an excellent way to enhance credibility, educate the market about your products and services, and drive sales inquiries in a unique and engaging way.

VIDEOS

Contact your WATT Global Media sales professional for customized pricing information.

VIDEO PROGRAM DETAILS

TECHNOLOGY CONTENT PROMOTION REPORTING

Video content Repurpose Sponsored link Contact hosted on existing video on website and information of WATTAgNet.com content in appropriate viewers provided (search engine- e-newsletters monthly friendly) Editing services available

TARGETED AUDIENCE MESSAGE Capture the undivided attention of a specific audience with customized, targeted email messaging. Generate interest and drive sales by connecting with the right segment of professionals who can purchase or recommend your product or service.

AUDIENCE MESSAGE PROGRAM DETAILS$4,000 per send

Discounts are available for multiple programs and print/online advertisers. Contact your WATT Global Media sales professional for details.

SEGMENTATION CONTENT PRODUCTION REPORTING

Select your ideal target Provide marketing message Digital Production Team Report includes number audience from our handles layout, testing of sends, open rate advanced behavioral Copywriting and design and delivery in HTML and click-thru rate database services available and text formats Detailed analysis available upon request


All projects are 100% customized to fit your unique needs. With 100 years of experience in creating and distributing quality, trusted content, we can help you plan and execute a successful content marketing strategy.

Capabilities>> Custom publications >> Case studies >> Whitepapers >> Custom webinars >> Custom e-newsletters >> Roundtable events >> Advertorials >> Educational symposiums >> Videos and blogs >> Subscriber development campaigns

To explore more Case Studies, visit www.WATTGlobalMedia.com/custom-solutions/custom-media-portfolio

Whether your needs are exploratory or you want to quantify market opportunities, our professional researchers have the experience to recommend the right method for your objectives and budget. No project is too large or small, and our industry-leading behavioral database ensures excellent sample selection.

Capabilities>> In-depth audience analysis >> Market expansion >> Brand building >> Product concept testing >> Brand awareness >> Strategic planning

To explore more Case Studies, visit www.WATTGlobalMedia.com/custom-solutions/custom-media-portfolio

RESEARCH Obtain professional opinions, data and valuable insights with customized research solutions.

SIGNET ADEFFECT™ STUDIES

CONTENT MARKETING Tell your story and reach buyers with valuable, relevant content through

a variety of solutions in content marketing.

Receive valuable reader feedback and analysis on the effectiveness of your display ad in a particular publication issue. Use results to find new ways to better communicate with your target market and realize a stronger return on your advertising investment.

Marketers placing an advertisement of a specified size (or larger) receive a free copy of the study which includes:

>> Ad Creative, Messaging and Overall Measurement scores for each ad (including your competitors) in the issue

>> Analysis on your individual ad performance >> Detailed information on reader demographics and behaviors >> Verbatim feedback from readers >> List of contacts who requested additional information about your products

and services 2017 Schedule >> WATT PoultryUSA April issue (1/3 pg +) >> Feed International June/July issue (1/3 pg +) >> Industria Avícola April issue (1/3 pg +) >> Petfood Industry July issue (1/4 pg +) >> Feed Management May/June issue (1/3 pg +) >> Poultry International August issue (1/3 pg +)

CASE STUDIESCUSTOM DIGITAL MAGAZINE

NEEDS: One of the world’s leading suppliers of vitamins, carotenoids, eubiotics, and feed enzymes needed to increase brand exposure, educate and inform its prospects about best practices to improve their operations, and develop a global database of leads for its sales team and distributors.

SOLUTION: Produce a digital magazine distributed to a targeted list of potential subscribers from WATT Global Media’s advanced behavioral database. This was supported by a multi-channel subscriber development campaign including: targeted e-blasts, prestitial website ads on WATTAgNet.com, text ads in e-newsletters and display ads in print magazines.

RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions, more than 1,000 subscribers to the digital magazine and a measurable increase in brand exposure. Furthermore, the sales team was provided with the subscriber list for direct follow-up with qualified prospects.

SUBSCRIBER DEVELOPMENT NEEDS: An international poultry health company needed to increase the

number of subscribers to its educational magazine and understand more about reader demographics.

SOLUTION: Develop a multi-channel subscriber development campaign including: e-blasts to a targeted list of potential subscribers, prestitial website ads on WATTAgNet.com, text ads in WATT Poultry Update e-newsletter, Native Advertising on WATTAgNet.com and print advertorials in WATT PoultryUSA magazine.

RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions and more than 1,000 new poultry health professionals subscribing to the magazine. In addition, WATT Global Media’s Audience Intelligence Marketing (AIM) master database was able to identify other information channels the subscribers were using thereby providing further value to the customer.

DIGITAL MULTI-CHANNEL CAMPAIGN NEEDS: An international poultry health company needed to promote three

educational videos and persuade viewers to request a promotional DVD.

SOLUTION: Develop a multi-channel digital marketing campaign including: targeted e-blasts, online text ads and banner ads – all designed to drive poultry health professionals to a custom landing page housing the three videos and instructions to order the promotional DVD.

RESULTS: The campaign resulted in tens-of-thousands of brand impressions, and hundreds of video views and requests for the promotional DVD.

Contact your WATT Global Media sales professional to discuss how you can leverage your proprietary content with a content marketing program.

CASE STUDIESBRAND AWARENESS

NEEDS: A feed ingredient supplier needed to measure perceptions and awareness for their brand and specific products, as well as its competitors’, among poultry and swine growers and nutritionists in Asia and Latin America.

SOLUTION: Develop a brief online questionnaire to maximize responses in a short time period. WATT’s Industria Avícola editor translated the questionnaire into Spanish for distribution to Latin America. The client specified job functions for target respondents in the poultry and swine industries in Asia, Southeast Asia and Latin America.

RESULTS: Insight from the respondents led the client to differentiate marketing messages and tactics in these areas to clear up misperceptions about their brand and confusion with competitors.

PRODUCT DEVELOPMENT

NEEDS: A supplier of feed mill information management solutions was seeking a deeper understanding of customer needs before planning product enhancements and marketing outreach.

SOLUTION: Qualitative research in the form of in-depth interviews with a small number of selected customers and prospects. WATT Research solicited respondents for individual phone interviews, collaborated with the client to develop interview questions and prepared a comprehensive report summarizing themes from interview transcripts.

RESULTS: The client gained actionable insights which translated into plans that were implemented in product improvements and have been enthusiastically received by customers.


PDFs can usually be made either by distilling an EPS exported from programs such as Quark, InDesign and Illustrator, or printed directly from the program you are working in.

Distilling:Adobe highly recommends that PDF’s be created from Acrobat Distiller. **Only EPS documents should be Distilled.1. Select PDF/x1-a or Press Quality in the job options

pop-up menu of Distiller.2. Drag & drop the .eps file onto Distiller.

This will create the high-res PDF for you.

Printing:If your computer has an Adobe PDF option in its printer menu:1. Select Print from the File menu.2. Select the Adobe PDF printer.3. Click on the Setup button, then click on the

Preferences button.4. Select PDF/x-1a or Press Quality from the default

settings drop-down menu.5. Click OK to print to PDF.

1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes and

masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within

live area 1/4” from trim all around

2. Save file as TIFF.› Image Compression: None› Pixel Order: Interleaved› Byte Order: IBM PC› Layer Compression: Discard Layers and Save a Copy

(if available)

1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes

and masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within

live area 1/4” from trim all around

2. Do all of the following.› Look for type that may have shifted in the ad› Outline all fonts: Select all, go to Type, Create› Outlines, click off.› Go to Type, Find font, highlight each font to locate, then delete.

Repeat as necessary.› Embed all images (Select all, select Embedded Images

in Document Info menu)› Double check your work: Select all, open the Document Info

palette, select Objects in menu:› RGB Objects: None› Spot Color Objects: None› Fonts: None› Linked Images: None› Type: CMYK› Resolution: at least 300 x 300

3. Save File: Go to Save as: Illustrator EPS.› Compatibility: Version 10.0› Preview: Tiff (8-bit color)› Options: Include thumbnails, CMYK Postscript› Postscript: Level 3

PRINT ADVERTISEMENT SPECIFICATIONS NON-BLEED PRINT SPECIFICATIONS

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

CREATING PDFS: PREFERRED FORMAT

Please provide ad materials in one of the following formats:4 Acrobat: .pdf (PDF/x-1a is our preferred format for all

submissions. Press Quality if also acceptable.)4 Photoshop: .eps or .tif4 Illustrator: .eps (fonts outlined and images embedded)

All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Proofs:Proofs MUST be supplied with all color-critical ads. Only SWOP certified contract proofs are acceptable for critical color.

Do not use unacceptable software:› Microsoft Word› Microsoft Publisher or Power Point› Crude paint programs (Paint or MacPaint)› Spreadsheet database (i.e. Excel)We cannot accept these and will ask you to redo them.

Do not scan images low-resolution(below 250 dpi) We cannot guarantee print quality

SEND FILES VIA:Mail color-critical proofs to: WATT Global Media Attn: Connie Miller 303 North Main Street, Suite #500 Rockford, Illinois 61101

Email (up to 8Mb) or send via cloud file-sharing service. If you do not have a file-sharing account, please email Connie Miller (address below) to obtain access to the WATT corporate DropBox account.

Email: [email protected]

Ad sizes:Inches Millimeters

width x depth width x depth2 page spread

Non-bleed 15.25 x 10 388 x 254

Full page

Non-bleed 7.375 x 10 188 x 254

2/3 page

Non-bleed 4.5 x 10 114 x 254

1/2 page

Horizontal - 3 columns 7.375 x 4.625 188 x 118

Island - 2 columns 4.5 x 7.5 114 x 191

Vertical - 1/2 page 3.375 x 10 85 x 254

1/3 page


Square - 2 columns 4.5 x 4.625 114 x 118

Vertical - 1 column 2.125 x 10 54 x 254

1/4 page


Square - 2 columns 4.5 x 3.625 114 x 92

Vertical - 1/2 page 3.375 x 4.625 85 x 118

Island - 1 column 2.125 x 7.375 54 x 188

1/6 page


Vertical - 1 column 2.125 x 4.625 54 x 118

Banner - 3 columns 7.375 x 1.5 188 x 38

1/8 page


Square - 1/2 page 3.375 x 2.25 86 x 57

Vertical - 1 column 2.125 x 3.625 54 x 92

2/3 page

1/2 island

1/2 vertical

1/2 horizontal

1/3 vertical

1/3 horizontal

1/3 square

1/4 vertical

1/4 horizontal

1/4 square

1/4 island

1/6vertical

1/6horizontal

1/6banner

1/8horizontal

1/8square

1/8vertical

Full page2-page spread

For BLEED advertising specifications and illustrations, please see next page.


BLEED PRINT SPECIFICATIONS BLEED AD SPECIFICATIONS - SAMPLE FULL-PAGE BLEED AD

bleed size — 8.125” x 10.75” (207mm x 274mm)

trim size — 7.875” x 10.5” (200mm x 267mm)

live area where text, logos and

images should be — 7.375” x 10” (188mm x 254mm)

BLEED 2-page spread

Bleed or Oversize: No extra charge for bleed. Bleed not acceptable on less than 1/2 page.

Ad sizes:Inches Millimeters

width x depth width x depth

2 page spread

Bleed 16 x 10.75 407 x 274

Full page

Bleed 8.125 x 10.75 207 x 274

2/3 page

Bleed 5 x 10.75 127 x 274

1/2 page

Bleed - Horizontal 8.125 x 5.25 207 x 133

Bleed - Island 5 x 8 127 x 203

Bleed - Vertical 3.875 x 10.75 98 x 274

Bleed file size measures 16" x 10.75" (407mm x 274mm)

Black rule represents the trim size - 15.75" x 10.5" (400mm x 267mm)

All "live" matter must remain within the yellow area - 15.25" x 10" (388mm x 254mm) to avoid trimming errors.

Avoid placing "live" matter within the half-inch (13mm) gutter area.

gutte

r are

a

2-page bleed spread

Full-page bleed

Live area

Bleed file size measures 8.125" x 10.75" (207mm x 274mm)

Ad will ultimately trim to 7.875" x 10.5" (200mm x 267mm)

All "live" matter must remain within the dark blue area - 7.375" x 10" (188mm x 254mm) to avoid trimming errors.

2/3 pageverticalbleed

Bleed file size measures 5" x 10.75" (127mm x 274mm)


All "live" matter must remain within the dark red area - 4.625" x 10" (117mm x 254mm) to avoid trimming errors.

1/2 page horizontal bleed



All "live" matter must remain within the yellow area - 7.375" x 4.875" (188mm x 124mm) to avoid trimming errors.

1/2 pageisland bleed

Bleed file size measures 5" x 8" (127mm x 203mm)


All "live" matter must remain within the dark blue area - 4.625" x 7.625" (118mm x 194mm) to avoid trimming errors.

1/2 pageverticalbleed



All "live" matter must remain within the dark red area - 3.5" x 10" (89mm x 254mm) to avoid trimming errors.

Live area

Live area Live area

Live area

Live area

Live area

2017 Poultry Market Media Kit - V1

› Digital blow-ins are 2-sided, and will require a PDF for each side. The submitted PDFs will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are 6" wide by 4.5" tall (152mm by 102mm). No crop marks or extra bleed is required, as the materials are built to size and will not be printed.

› Resolution must be between 150 and 300 dpi.

› Please supply a URL link for the blow-in banner.

› A digital belly strip is 2-sided and will display on the front cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are: Width — 7.375" wide (188mm) Height — 5" tall (127mm) maximum, 4" tall (102mm) minimum — Height is left to discretion of the client.

No crop marks or extra bleed is required, as the materials are built to size and will not be printed.

› Resolution must be between 150 and 300 dpi.

› Please supply a URL link for the blow-in banner.

› A digital cover tip is 2-sided and will display on the front cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are: Width — 7.625" wide (194mm) — please see note below** Height — 10.25" tall (260mm) maximum — please see note below**

› Resolution must be between 150 and 300 dpi — please see note below** If a digital cover tip is purchased in addition to a printed cover tip, the same PDF materials may be used for both print and digital editions. However, a couple of changes are required for the specs: **Width — 7.875" wide (200mm) including bleed — WATT will trim PDF to specs for digital edition **Height — 10.5" tall (267mm) including bleed — WATT will trim PDF to specs for digital edition **Resolution must be at least 300 dpi to guarantee print quality.

If you have any questions regarding digital magazine ad specifications, please email Jim Riedl at [email protected].

DIGITAL WEBSITE, NEWSLETTER, AND EMAIL SPECIFICATIONS DIGITAL MAGAZINE SPECIALTY AD SPECIFICATIONS

Banner sizes (in pixels)› Leaderboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Medium Rectangle (3): 300w x 250h › Footerboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Pop-Up ad: 550w x 480h (desktop view), 300w x 250h (mobile view) › Slide-In ad: 300w x 250h

Please provide linking instructions and digital ad materials in the following format (The file size must remain under 130K):

› Static .jpg, .png, or .gif files only, no .swf or audio files permitted PLEASE NOTE: Tags cannot be used for Pop-Up or Slide-In ads

Banner size (in pixels)› Display Banner: 470w x 56h

Please provide linking instructions and digital ad materials in the following format (maximum file size 130K):

› .jpg› .gif (In Outlook 2007-2010, only the first frame of an animated .gif

file will display. Please ensure essential details and company information are on the first frame of the file.)

Please provide the following for website and/ore-newsletter sponsored links or text ads:› Headline: 64 characters or less (including spaces)› Description: 160 characters or less (including spaces)› Linking instructions (one hyperlink per insertion, no use of bold type)

If you have any questions regarding website or electronicnewsletter ad materials, please contact Connie Miller [email protected].

You provide the following:

› Web addresses (URL’s) to existing articles on your website › Best practice: Submit 4-7 URL’s (articles) for each month of the program › (1) Leaderboard banner ad: 728 x 90 (desktop view), 300 x 50 (mobile view) + link› (1) Medium Rectangle banner ad: 300 x 250 + link› Banner ad file size must be less than 130K. › Files must be: .jpg, .gif, or .png. Animation is allowed.

If you have any questions regarding native advertising cam-paigns, please email Jeff Miller at [email protected].

WATT Global Media email campaign materials should be submitted in finished HTML format.

The following criteria must be met to be considered as finished HTML format:

› The HTML file must be submitted as an attachment with an .html extension.

› The styles within the HTML must be applied as basic HTML in-line styles.

› Internal CSS style sheets are not universally rendered by email providers.

› Our mailer system does not allow for use of CSS styles.

› Any images not being hosted externally must be provided separately in an attached zip folder.

If completed HTML cannot be provided we are able to create a basic HTML design. Creating finished HTML email campaign material will add additional fees to the cost of the send. We have standard guidelines to follow for creating the email design.

The following must be supplied before the basic HTML design can begin:

› Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.

› Body of text – must be supplied in a selectable format.

› Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

› A few slight revisions to the body copy to avoid being labeled as spam.

› An updated subject line for each email send.

Here are list of best practices to consider when preparing an eblast campaign:

› Utilize a strong call to action within the subject line to entice a subscriber to open the email.

› Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.

› Tailor the message specifically to your audience.

› Limit the amount of imagery being used in the design.

› A 75% text to 25% image ratio is highly recommended.

› Many e-mail providers do not allow automatic image downloads.

› Lower image ratios help HTML emails avoid spam filters.

If you have any questions regarding custom email campaigns, please email Bill Spranger at [email protected].

WEBSITE BANNERS CUSTOM EMAIL CAMPAIGN SPECIFICATIONS

E-NEWS BANNERS

SPONSORED LINKS/TEXT ADS

NATIVE ADVERTISING CAMPAIGNS

DIGITAL BLOW-INS

DIGITAL BELLY STRIP

DIGITAL COVER TIP

WATT Global Media 303 North Main Street, Suite 500 Rockford, Illinois 61101 USA Tel: +1.815.966.5400 www.WATTGlobalMedia.com

Contact your sales professional: www.WATTAgNet.com/help-and-information

Documents

POULTRY - Watt Global Media · Future of Poultry Nutrition J. Future of Poultry Processing J Space Closing: Jul 10, 2017 Materials Deadline: Jul 12, 2017 Top Poultry Companies