MARKET DEMAND COMPUTATION

MARKETING | TECHNICAL | FINANCIAL

TARGET MARKET

TM = CS + (KR x AG)

where:

TM = target market CS = college students from UP, AdMU and Miriam

College KR = residential population of pre-selected areas near

KatipunanAG = percentage of population between 15 to 24

MARKETING | TECHNICAL | FINANCIAL

Population and Growth Rate of Targeted Schools

School Population Growth Rate

AdMU – College Dept.

8,437 1.83%

Miriam College 3,982 1.22%

UP - Diliman 12, 959 2.03%

TOTAL 25,378

MARKETING | TECHNICAL | FINANCIAL

Population of Targeted Locality

Locality Population

Pansol 18,968

Teacher’s Village 25,643

Loyola Heights 15,344

Blue Ridge A& B 3,450

Xavierville 10,989

White Plains 2,010

TOTAL 76,404

MARKETING | TECHNICAL | FINANCIAL

Projected Population for the next five years

Year

Residential

Population

Age Of Between

15-24

CollegiatePopulatio

n

TargetMarket

2006 76,404 16,045 25,378 41,423

2007 77,871 16,353 25,844 42,197

2008 79,366 16,667 26,319 42,986

2009 80,890 16,987 26,803 43,790

2010 82,443 17,313 27,295 44,608

2011 84,026 17,645 27,797 45,442

MARKETING | TECHNICAL | FINANCIAL

MARKET DEMAND

MD = AMAR x TM x CR

where:

MD - market demandAMAR - adjusted market acceptability rateTM - target marketCR - consumption rate

MARKETING | TECHNICAL | FINANCIAL

MARKET DEMAND

AMAR = MAR x Conservative Rate

where:

MAR = number of willing to buy / sample size

AMAR = 81.91% x 95%

MARKETING | TECHNICAL | FINANCIAL

Market Demand Forecast

Year AMARTarget Market

Potential

Buyers

Consumption Rate

Annual Deman

d

Monthly Demand

2006

77.81%

41,423 32,231 4128,92

510,744

2007

77.81%

42,197 32,833 4131,33

410,944

2008

77.81%

42,986 33,447 4133,79

011,149

2009

77.81%

43,790 34,073 4136,29

211,358

2010

77.81%

44,608 34,709 4138,83

811,570

2011

77.81%

45,442 35,358 4141,43

411,786

MARKETING | TECHNICAL | FINANCIAL

MARKET SHARE

PantSaloon Ave. Monthly Production Capacity

Monthly Market demand

Market Share = 900 / 9422.99

9.55% Market Share