PowerFlex 525 AC Drive Internal Presentation

7/24/2019 PowerFlex 525 AC Drive Internal Presentation

1/70

Copyright 2012 Rockwell Automation, Inc. All rights reserved.

PowerFlex 525 AC Drive Product Launch

1


2/70

Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only 2

Agenda

Actions and !pectations

Collateral and Resources

"ositioning, "ricing and Competitive Analysis

#echnical $iscussion

"roduct %verview


3/70

Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only

PowerFlex525 AC Drive

1stdrive o& the next generationo& Allen'(radley "ower)le! compact drives

"rovides ultimate lexi!ilityto your

applications

Features are unmat"#e$in the market placetoday

#he "ower)le! *2* can help you sa%e money,maximi&e your system 'erorman"e an$

re$u"e t#e time to $esign an$ $eli%er your

ma"#ines

+


4/70


PowerFlex 525 AC Drive Family

"ower, control, &le!iility and &eatures &or a wide range o&applications

Ideal &or standalone machines and simple system integration

-

"ower range

100'120/ 0.- to 1.1 k 0.* to 1.* p 200'2-0/ 0.- to 1* k 0.* to 20 p +30'-30/ 0.- to 22 k 0.* to +0 p *2*'400/ 0.- to 22 k 0.* to +0 p

5ni6ue modular design

7eamless integration into 8ogi! controlarchitectures

medded port &or ther9etI" and 7a&e#or6ue'%&& standard

asy to use con&iguration tools )le!ile motor control and installation

options


5/70



Inno%ati%e Design

Removale control modulespeeds installation

%ne control modulesupports entire power range

9o additional si:e penaltywhen adding option cards

*

Ease o Programming

7tudio *000 A%"s ; A$C

Connected Componentorkench ains)ree? programming

Communi"ations

medded ther9etI"

%ptional $ual "ortther9etI"

%ption Cards &or $evice9et,

"ro&ius $"


6/70



(ae-Tor)ue O

medded 7a&e'#or6ue %&&7I82"8d standard

4

O'eration at *ig# Am!ientTem'erature

5p to *0@C

40@C with current derating

%ptional &an kit allows 0@C

operation with currentderating

+est-in-Class Po,er ating. /lo!al 0oltage Classes

0.2 to 22k


7/70


Innovative Design

5ni6ue modular design reducesinstallation and con&iguration time

7tandard o&&ering includes emedded port&or ther9etI" and 7a&e'#or6ue %&&

Industry leading compact &ootprint

9o penalty &or adding option cards

7mallest mounting clearances availale &ortop and ottom o& drive

igh amient operation to 0@C

)le!ile installation with oth vertical andhori:ontal and side'y'side installation


8/70


Seed Installation ! Con"iguration

Install power module while you con&igureyour drive in parallel

7ame control module supports entirepower range reducing customer spare

part inventory 5ses standard 57( connection &or

upload, download ; &lash

>ains)ree? con&iguration allows thecontrol module to e powered &rom the57( connection

3


9/70


Am#ient $emerature

B

Current Derating Curves

Best in class drive with high ambient temperature


10/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only

%ounting Clearances ! &rientation

10

Optimize Cabinet Design, Minimal mounting clearances, Flexible Mounting

9ow only*0mm



Flexi#ility in %otor Control

Ideal &or any applicationmore motor control options than any other drivein its class

11

Motor Control Perorman"e Po,erFlex 2 ('ee$ ange ('ee$ A""ura"y

03*& Des 401 0.*0E

(0C Des 1001 0.*0E

(0C ,it# E"onomi&er Des 1001 0.*0E

0elo"ity 0e"tor Control,3o s'ee$ ee$!a"4

Des Currently in #est

0elo"ity 0e"tor Control ,3 s'ee$ ee$!a"4 Des 10001 0.10E

/:

7ensorless vector control

conomi:er mode Closed 8oop /elocity /ector Control

"ermanent magnet motor control




"ermanent magnet motor control

ill support oth interior mount and sur&ace mountpermanent magnet motors

i"> will support oth open and closed loop control s"> will support open loop control only

Availaility )uture &irmware revision no new hardware will e

re6uired Current &irmware release is scheduled &or $ec 201+

12




"oint to "oint position control Cost e&&ective and &le!ile )or applications such as diverters, smart

conveyors and packaging machines

"oint7top? )or applications re6uiring stops at

designated positions regardless o& thespeed or load, and without the help o& anencoder

#his set o& parameters directs the drive toadFust its deceleration rate ased on itsspeed when a command is initiated,allowing a motor to stop in the sameposition

1+



Simli"ied Programming

Con&igure your drives &aster with intuitive tools

$ynamic I> 8C$ Guick/iew? 7crolling #e!t >ultiple 8anguages

Connected Components orkench? )ree so&tware

Application "rogramming Hroups App/iew?; Custom/iew?

7tudio *000 8ogi! $esigner? "remier Integration

Automatic $evice Con&iguration



Seed Installation ! Con"iguration

57( connection is &or uploaddownload

o& con&iguration &ile

)unctions as a data trans&er port only 5pload

$ownload )lash

9o online programming via 57(

Con&iguration &ile created in ConnectedComponents orkench 7o&tware

7o&tware does not need to reside on "Cto download a &ile

#he 57( con&iguration is similar

to synchroni:ing a smart device with acomputer1*



Connected Comonents 'or(#ench

asy to use so&tware 7tart up wi:ards &urther ease con&iguration

Create your &iles online or o&&line

)aster con&iguration with applicationspeci&ic sets

14

$ownload to drive viastandard 57( connection

Con&igure and control viastandard ther9etI"communications



Connected Comonents 'or(#ench

"roFect %rgani:er $evice $etails i:ards Connect (utton $evice #oolo!

1



Connected Comonent 'or(#ench

i:ards /ariety o& 7tartup, Application, and

$iagnostic wi:ards availale dependingon the device and whether online o&&line

13

Exam'le oline sele"tion

Exam'le online sele"tion



Dedicated Alication Programming

"arameters are organi:ed into dedicated groups ased on &unctions7ome o& these new and uni6ue groups are

Application group App/iew? and Custom/iew? organi:ed parameters ased on application

>odi&ied group Allows users to view which parameter



7peed con&iguration o& commonapplications with the App/iew?tool

Application parameters groupedtogether provide &aster visiility to

drive settings App/iew has a total o& 3 groups

including conveyors, &ans, mi!ersand pumps

App/iew programming is availaleusing Connected Componentsorkench or the human inter&acemodule =

Alication Seci"ic Parameter )rous

20



Custom Con"iguration

Custom/iew? con&iguration tool allows youto create and save custom parametergroups

Add or remove parameters &rom an App/iew

group or create your own

5p to 100 parameters

Custom/iew programming is availale using

Connected Components orkench or I>

21



Custom*iew Con"iguration

1. 7elect parameters&rom parameter list

22

2. >ove parameters yclicking the JaddK orJremoveK uttons

+. "arameters appearin the Custom/iewwindow



Simli"y Alication Programming

7peed programming with &iltered searchcapaility

$ynamic &ilter displays real time search results 5se keywords

8inear list parameter editor )iltered display o& parameter group ased on

value entered &or )unction

"arameter numer

"arameter name

5nits

2+

Use A''0ie, an$ iltere$ sear"# to )ui"4ly in$

t#e 'arameters or your a''li"ation5



SteLogic Function

8ogic controlled steps usingpreset speed settings

ach step can eprogrammed to

7tep, ased on digital input



Communications

24

Con&igure, control and monitor your deviceswith onoard communications

7eamless integration into 8ogi! architecturewith a standard emedded port &orther9etI"

%ptional dual port ther9etI" card providesmore connectivity options and device level ring



3ther4etIP6 $oologies

8inear

7tar

Ring

2

%nly Rockwell Automation supportsrings at the device level



Automatic Device Con"iguration 7ADC8

A$C allows a user to con&igure their 8ogi!system to automatically download a driveLscon&iguration

Ideal &or drive replacement

A$C is a version 20 and aove &eature

Also compliments 7trati! 4000 ; 3000 and *00 switches

Automatically assigns I" Address

)irmware 7upervisor

)lashes the drive and peripherals

$ownloadutton

Add'%n "ro&ile



9educe Downtime with Automatic

Device Con"iguration

2B

To'ologies ADC Automati" assignmento Et#erNet3IP a$$ress Manually loa$Et#erNet3IP

Competitive controller 9o 9o Re6uired

7trati! 2000

Des 9o Re6uired

7trati! *00, 4000, 3000

Yes Yes No

$8R

Des 9o Re6uired

%nly drives &rom Rockwell Automation have this capaility


29/70


3m#edded 3ther4etIP ! Dual Port Card

$ual port ther9etI" provides an additionalnetworking solution that can simpli&y installationand lower costs associated with switches

$ual port card provides $8R a!imum recommended numer o& nodesin a $8R network is *0

hen dual port card is installed, emedded

single port still availale &or drive programming $rive does not act as e'tap

+0


30/70


Datalin(s

+1

"ower)le! *2* drivesprovide 3 datalinks - in and - out

ase o& programming y

allowing drives totrans&er any parametervalues to controllers

Reduces programmingtime y eliminating theneed to write a message


31/70


Sa"ety

elp protect your personnel andassets with standard emedded 7a&e#or6ue'%&&

Reduce wiring and installation spacewith emedded sa&ety

elps with &aster start ups and reduceswear on motor assets

"rovides sa&ety rating up to andincluding 7I82"8d Cat +

+2


32/70


:nderstanding SIL2PLd vs; SILPLe

Source: Safety Integrity Software Tool for the Evaluation of Machine

Applications (SISTEMA) from IFA

7I8 levels and "8 ratings are &unctionso& the &re6uency and severity o& sa&etyincidents

A Jtruth taleK has een estalished tohelp guide %>s and end users to the

proper 7I8 level and "8 rating

7I82"8d is ecoming the industrystandard &or most machine uilders

7I8+"8e is not a common application

re6uirement, especially in compactdrives applications

7I8+"8e installations typically aremore e!pensive since the rating is &ora system, not Fust an individual product


33/70


Sa"e $or


34/70


3nergy Savings

nergy saving &eatures help reduce energy consumption andincrease e&&iciency

conomi:er mode in sensorless vector control adFusts toreduce energy consumption while meeting the demands o&the application

>easures power consumption %ptimi:es current output $elivers reduction in energy consumption

nergy parameters deliver data on energy usage and can

help monitor health o& assets Replace traditional &low control with variale &re6uency drives

+*


35/70


3%C Solutions

7tandard o&&ering &or emedded >C &iltering 7ingle phase 200'2-0/

#hree phase +30'-30/

%ptional e!ternal &ilter &or all voltages

)oot print Jpiggy ackK style &or &rame A, ( and C drives

+4

EN 611 Class +ousing, trades and light

Industries

Class A /rou' 1Industrial environment

Class A /rou' 2Industrial environment

EN3IEC 71866-9 Category C1)irst environmentome and %&&ice

Category C2)irst environmentome and %&&ice

Category C97econd environment

Industrial

Integral - 16 meters 26 meters

External 96 meters 166 meters 166 meters


36/70

Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only +

Low Cost =ra(e Solutions

All drive ratings include th IH(#

5se "ower)le! &amily o& dynamic rake resistors


37/70


9emote -I%

Remote 8C$ I>s with CopyCat "anel mount A58 #ype 1=

App/iew and Custom/iew are not

availale on remote I>

#ype I Remote; and'eld I>

ount (e:elount I>


38/70


PowerFlex 525 Inuts ! &ututs

$igital Input


39/70

Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only Copyri

%ulti1Drive %ode Con"iguration

Connect up to &ive "ower)le! *2* AC drives using one node o&ther9etI" or $evice9et network

Re6uires one drive on either ther9etI" or $evice9et asR7'-3*$7I master

5p to &our additional drives can e added on the R7'-3*$7I network asslaves

Et#erNet3IP or De%i"eNet

D(I

: to 5 drives

on + mode


40/70


Con"ormal Coating

7tandard on all "ower)le! *20'7eries drives Con&orm to IC 4021'+C2 speci&ication


41/70


=ulletin +0, %igration

to PowerFlex 52,1Series

A$a'tor Plate

AC 7upply7ource

B2mm

1B+mm

+ulletin

176

130mm

3Bmm

PF 26

series

AC >otor

Dri%e Dri%e Mounte$ onto A$a'tor Plate

AC (u''ly

(our"e

!" Supports Feed#through wiring re$uirement of B!%& to 'F()( *includes wire harness+

)" 'rovides exact mounting footprint of B!%& while migrating to 'F()( product

" -ccommodates D./ rail mounting configurations *re$uires direct mount to panel+

0" 1nables migration to 'F()( product meeting B!%& Comms and SC functionalit2-2

Fee$ T#roug# "onne"tor

+176

oot'rint

PF26 series

mounting

:ire #arness

Din-ail

mounting


42/70


'orldwide Certi"ications

UL*03C

"UL*03C EAC*

CE

O 8ow /oltage 941300'*'1

O >achinery 7a&ety 94020-2004

O >C IC 41300'+200- P Am12011

C-Ti"4

O 941300'+


43/70


&ther nota#le "eatures

--

Improved "ower 8oss$ip Ride #hrough7electale Q line voltage operation 20B al& (us naleS

%ptimi:ed &or Common $C (us Applications P' $C (us terminals ahead o& pre'charge

Control o& "re'Charge via $ILs

ider /oltage #olerance to cater &or instale incoming supply Input /oltage tolerance etween '1*E and P10E

Compact )ootprint %ptimi:e panel space relative to its power range

)ier speci&ic &eatures


44/70


Pre13ngineered Pac(aged Drives

$esigned to meet demand &or space savings,application &le!iility and reliaility

"rovide you with a ready'to'install solution

&or 9>A 1 ; 9>A 12 "re'engineered to ensure design integrity

and 6uick delivery.

"ackaged options support complete"ower)le! *2* power range andcommunications

Catalog code 2-(-*


45/70


PowerFlex Drives Comact Port"olio

PowerFlex4M

PowerFlex 4PowerFlex

40PowerFlex

40PPowerFlex

400PowerFlex 525

Ratings

0.2 11 kW(0.25 15 Hp)

120, 240, 480Volts

0.2 3.7 kW(0.25 5 Hp)

120, 240, 480Volts

0.4 11 kW(0.5 15 Hp)

120, 240, 480,600 Volts

0.4 11 kW(0.5 15 Hp)

240, 480, 600Volts

2.2 260kW(3 350 Hp)

240, 480 Volts

0.4 22 kW(0.5 30 Hp)

120, 240, 480, 600Volts

MotorControl

Volts/Hertz

Slipo!pe"s#tio"

Volts/Hertz

Slipo!pe"s#tio"

Volts/Hertz

Se"sorlessVe$tor o"trol

Slipo!pe"s#tio"

Volts/HertzSe"sorless

Ve$tor o"trolSlip

o!pe"s#tio"or %"$o&er 'ri!

ositio"e*+l#tor o&e

Volts/Hertz

Slipo!pe"s#tio"

-+ili#r otoro"trol

Volts/HertzSe"sorless Ve$tor

o"trolSlip o!pe"s#tio"

or %"$o&er 'ri!ositio" e*+l#tor

o&elose& loop

elo$it e$tor$o"trol

Safety - - - S#e 'or+e (optio") - %!e&&e& S#e'or+e

Step Logic - -8 Steps i#se&

o" 'i!e

8 Steps i#se&o" 'i!e or

ositio"-

8 Steps i#se& o"'i!e or ositio"

Communications

"te*r#l S485 (o&+s

')

ptio"#l9:ei$eet,

%t;er"et/,o"trolet +t+re ele#se

Power Rating # 15H # 30H # 10H # 20H # 20H # 30H # 30H

Remoa!leControl Core

o o o o o o Bes, or e#se o%

pro*r#!!i"*

1SB o o. (C+t+se

>l#s;&rop)

Bes, "o"=isol#te&

o (C+t +sesi!ple

lo#&er < S:#r&)

o (C+t+se si!ple

lo#&er

>otor control &or oth i"> and s">B. "ower range up to +0"

10. 100/ to 400/11. ori:ontal mounting, *0mm air &low gap, :ero stacking12. 8C$ I> display with Guick/iew? scrolling te!t1+. Con&ormal coating to IC21'+'+ to +C2 ultiloader con&iguration tool

Ot#er4. 7/C, "> >otor control in open loop. Allows programming drive in package3. ide variety o& communication optionB. medded (luetooth10. 7ame &ootprint as 8e!im +2


52/70


Altivar 2 ?ey Commercial %essages

*+

T#ey say 7o 7limX 7o 7martX

"roclaims -0E reduction inpanel space consumption withook shel& design

:e say orld Class &ootprint

A#/+2 &ootprint increases rapidly as power increases

7ee &ootprint comparison in previous slide

A#/+2 depth prohiits mounting in some cainets without a dramatic

increase in panel consumption

")*2* has world class &ootprint and re6uires only 2 inches o& air gap

aove and elow drive

PF2 ,ill out'erorm AT092 in almost e%ery 'o,er rating,e

#a%e a $istin"t a$%antage #ere "acked with Innovation

mphasi:es Jin o!K (luetoothconnection &or mains &reeprogramming, simpli&ied I>,

integrated logic and simplewiring

>ains )ree programming and enhanced I> A#/+2 I> is a segment 8$ display without multi'

language supportY")*2* I> is a ig advantage with multi'language and scrolling te!t

")*2* o&&ers standard 57( connection with on'oard5"8%A$$%98%A$)8A7 capaility &or ease o& use

A#/+2 luetooth connection re6uires a special (luetoothso&tware on the computer to connect

PF2 #as signii"antly !etter *IMB easier "oniguration

"onne"tion an$ )ui"4er 'rogramming


53/70


PowerFlex 525 Sales Samle =ox

asy to use tool to highlight thekey &eatures o& the drive and givethem a hands on demonstration o&

these &eatures

"art o& launch kit mailing

ill e availale &or sale at launch&or limited time


54/70


Sales Samle =ox Locali.ation


55/70


Collateral Availa#le in + Languages


56/70


PowerFlex 525 Locali.ed Folders


57/70


PowerFlex 525 e1$ools

/iew online at www.a.compower&le!*2*

or download &rom 9oggin


58/70


PowerFlex 525 Product Si.e Cards

PowerFlex 525 Alignment with
http://www.ab.com/powerflex525


59/70


PowerFlex 525 Alignment with

%idrange Architecture System

40Copyright 2011 Rockwell Automation, Inc. All rights reserved.

FactoryTalk !!!

"anel#iew "lus $%ompact&ogi' !&* &+* &,

Strati' !!

-ineti' !!

"owerFle' +

"remiere Integration with A%"s &or 7tudio *000

ther9etI" solutionssingle emedded portor optional dual port with support &or $8R

Automatic $evice Con&iguration

medded 7a&e #or6ue'%&&

T#e Po,erFlex 2 'ro%i$es %alue to t#e Mi$range Ar"#ite"ture ,it#


60/70


*alue o" the Integrated Architecture

Current >idrange campaign


(egmentation Perorman"e Colla!oration De%i"e Integration


61/70


Device Integration


7ingle design and con&igurationenvironment greatly reducesdevelopment time

%ne standard network ' ther9etI" 'provides seamless e!change o&

in&ormation etween drives andcontrollers

7impli&ied use and maintenance,including productivity'enhancing

Automatic $evice Con&iguration Intuitive, easy'to'use add'on pro&iles

eliminate individual programming o&re6uired parameters and tags


62/70


PowerFlex 525 $arget Alications

4+

Automotive

"alleti:ers Conveyors Compressors (lowers

Consumer Pa"4age$/oo$s

Agitators )illers >i!ers and

Caronators Conveyors "umps ashers 8aellers

Lie ("ien"es

Industrial Guali&ied/AC

>i!ing 8aelers Conveyors

"umping Centri&uge

Po,er /eneration 3Alternati%e Energy

>irror "ositioning "umps

:ater an$ :aste,ater

)ans "umps

>i!ers Compressors

Textiles

>etering "umps 7ynthetic &ier

manu&acturing eaving and Mnitting

machinery $yeing and &inishing

e6uipment

(emi"on$u"tor

>i!ers Conveyors "umps (lowers Compressors

Oil . /as

Compressors "umps

Material *an$ling

"alleti:ers Conveyors 7orters

(lowers

C#emi"als

>i!ers "umps Centri&uges !truders $ryers


63/70


Call to Action> $arget Account Pursuit

1. Identi&y current %> customers who uild standard machines )ood ; (everage, >aterial andling, aste ; aste water, Automotive #e!tile ; )ier, Industrial "ump and )an

2. Identi&y accounts in your areas that use competitive drives

7chneider A#/+2, A#/+12 Daskawa /1000 $an&oss )C+01, A(( AC7 +** >itsuishi $00 ; 00

+. Identi&y accounts in your areas that need these new (est in Class

&eatures4-


64/70


Call to Action> Inventory

1. >aintain e!isting "ower)le! -0 ; "ower)le! -0" customers andinventory e do not e!pect an immediate migration to the new drive

2. ork with Channel #eam and $istriutors &or initial stock orders

(ased on #arget Account list identi&ied and conversion plans 8everage regional incentive stocking programs

5se historical "ower)le! -0 ; -0" sales as a re&erence point

+. Identi&y what initial stock o& ")*2* would e re6uired

at launch &or your region Align with your customersL needs

4*


65/70


Call to Action> Pricing Strategy

1. 8ist pricing is positioned to aggressively convert

competitive usiness

2. #he "ower)le! *2* is highly di&&erentiated &rom the

"ower)le! -0 and -0" o&&erings. "ricing multipliers

will e di&&erent even though list price is similar

+. e must protect the estalished value o& the

"ower)le! -0 and -0" with 22'C%>>' at our

e!isting customers

!isting customers uying the "ower)le! -0 and

22'C%>>' at discounted levels will receive a highermultiplier &or the "ower)le! *2*

Customer e!perience will e enhanced ecause they will still

have an e!cellent net price with a &ull &eatured product

Regional "ricing #eams will help manage this transition when

re6uired44


66/70


PowerFlex 525 Pricing Example

!isting Accounts "ower)le! -0-0" with ther9etI" "ricing 22('$4"0910- "ower)le! -0 $rive


67/70


Call to Action> %ar(eting Activities

1. 7chedule training &or key resources in the teams "ower%## sessions where availale 8everage "ower%## las &or RA%#>s, Roadshows,

5niversities

2. Align and egin marketing activities 7tart promotion and introductions at Mey customer

events #arget Account visits "artner with (5 where appropriate

+. $istriute 7ales 7ample (o!es to key sales resources

in the regions 7ales sample o!es and demo trainers are power&ul

selling tools &or the "ower)le! *2* AC drive 8aunch Mit and 7ales collateral are availale in 1-

languages

43


68/70


Launch In"ormation on 4oggin

"ower)le! *2* AC $rive "relaunch "resentation

e! recording will e posted to 9oggin

7earch &or J"ower)le! *2*K

Additional supporting tools will e made availale at launch

4B


69/70


Suorting %ar(eting $ool Collateral

0

Des"ri'tion Pu! Num!er A%aila!ility

5sers >anual *20'5>001 )e 1*, 201+ \

#echnical $ata *20'#$001 )e 1*, 201+ \

"ower)le! *2* (rochure *20'(R0001 >arch 1, 201+

"ower)le! *2* e'rochure Availale now www.a.compower&le!*2* ; 9oggin

"roposalorks 9A )e , 201+

\ Availale to RA internal on )e 1*, 201+ in literature liraryand to pulic on 23 )e 201+


70/70

)ollow R%MAutomation on )aceook ; #witter.Connect with us on 8inkedIn.

$han( you

Documents

PowerFlex 525 AC Drive Internal Presentation