Embed Size (px)
DESCRIPTION
Citation preview
© 2
010
Pow
erh
ou
se D
yna
mic
s
Total Home (Energy) Management
Martin Flusberg, CEO
© 2
010
Pow
erh
ou
se D
yna
mic
s
Those devices will serve as remote controls that allow a person to see how much energy a house is consuming, at what cost and suggest heating, lighting and air conditioning settings to save money”
January 6, 2009
The smart home has remained a dream for years, just over the horizon
What is needed is a “killer app” — a compelling use — and some government encouragement
The killer app . . . will be energy efficiency
© 2
010
Pow
erh
ou
se D
yna
mic
s
Analyst Views of Home Energy Management Market
Home Energy Management to reach 28M HHs by 2015
Pike Research, Nov. 2009
17M Home Energy Mgmt. Systems to ship by 2014
ABI Research, Nov. 2009
Smart Grid Home Energy Management - A Lot of Activity Just Under the Radar!
TMCnet, Apr. 2010
Massive Business Growth Opportunities for the Home Energy Monitoring Market
Frost & Sullivan, Apr. 2010
Beyond some of the interesting start-ups, such as Tendril, Gridpoint, Gainspan, and Powerhouse Dynamics, Google has launched its Powermeter and Microsoft has announced its "Hohm" Energy Management System
© 2
010
Pow
erh
ou
se D
yna
mic
s
Energy Management MismatchProducts in Market
− Point solutions
− Measure at whole house or outlet level
− Present limited data, and do nothing to interpret it
− Expect consumers to come to them
Typical Consumer− Takes a “holistic” view
− Needs data at right level of granularity to be meaningful
− Needs help analyzing & diagnosing
− Energy is not top of mind: wants easy access to information
© 2
010
Pow
erh
ou
se D
yna
mic
s
Total Home Management Services• Monitor energy use and production at
the circuit level• Analyze and Recommend targeted,
actionable efficiency and renewable strategies
• Diagnose and Alert on energy use, production, appliance performance, and safety issues
• Control thermostats and devices to optimize use
• Integrate with social media for users to share, advocate, interact, and compete
• Deliver a Compelling User Experience – bringing information to the consumer
© 2
010
Pow
erh
ou
se D
yna
mic
s
Hardware Software
Services
The eMonitorTM Platform
© 2
010
Pow
erh
ou
se D
yna
mic
s
Building on the eMonitor PlatformMonitoring
−Solar Hot Water
−Geothermal
−Gas
−Water
−Security
3rd Party Controls−Hot Water Heater
−Pool Pumps
−Lighting
−Irrigation
−Doors
3rd Party Apps−iPad display
−Control integration
−Games
−Carbon Footprint
−Others TBD
© 2
010
Pow
erh
ou
se D
yna
mic
s
Beyond Energy ManagementCircuit-level monitoring & diagnostics enables managing the health (and costs) of home systems – a Home Dashboard:• Services
Performance monitoring› Actual vs. Rated
› Over time
Maintenance history
User manuals
Alerts: Issues
Reminders: Maintenance; warranty
Notifications: Savings opportunities
• Revenue Streams Lead generation
Coupons and offers
Data aggregation & sale
© 2
010
Pow
erh
ou
se D
yna
mic
s
Near Term MarketFrugal Goal Seeker
Willing to take modest actions but constrained by income
Energy Stalwart: 21%Both income and desire to act on
specific energy goals
Energy EpicureHigh energy usage with little or no desire for conservation or control
Passive RatepayerRelatively uninvolved, uninterested or unableto take energy actions
Source: “Lighting the Way” – 2008 IBM report based on 5,000 person survey.
22%
26%
21%
32%
Target Market of 20M+ homeowners in the US and Canada
© 2
010
Pow
erh
ou
se D
yna
mic
s
Affinity-Based Sales Channel• Already selling to this market• Related products and services• Installation capabilities• Less price-sensitivity• Interest in ongoing revenue streamUtilities will be marketing, not sales partners
SolarInstallers
Home ElectronicsIntegrators
Home SecurityServices
Energy Auditors
Green Builders/Remodelers
Other HomeServices
© 2
010
Pow
erh
ou
se D
yna
mic
s
Dealer Locations as of 6/15
© 2
010
Pow
erh
ou
se D
yna
mic
s
User Feedback“The eMonitor is a robust and finished product. It's not just that it works
once installed; it works flawlessly. I have not had a single gotcha, bug, UI
display or data problem since I installed it and I can't tell you how rare that
is. I've done product development for software companies and to have this
system work like this out of the box is amazing.
The best part is that I know the exact energy footprint pattern of my entire
house and can control it. I know what is waste vs. necessity. I have not
lowered my living standards one whit, but I have completely eliminated
expensive and unnecessary consumption.” – Chris Hunt, San Carlos CA
© 2
010
Pow
erh
ou
se D
yna
mic
s
User Feedback cont’d“I was amazed to find that my furnace accounted for 40% of my electricity usage. It turns out, I had inadvertently turned on the whole-house humidifier attached to the furnace, and it was sucking up energy like crazy. Now that the problem has been diagnosed and fixed, I am probably going to knock $70 off my bill for next month! Without the eMonitor, who knows how long it would have taken me to diagnose and correct the problem?” – George Twigg, Burlington Vermont
“After watching the market for several years, I was thrilled to find the eMonitor. The system has all the major features I was looking for: 1) individual circuit monitoring, 2) simple installation, 3) web based interface, 4) attractive price point. The eMonitor has provided a myriad of insights and takes homeowner awareness to a whole new level. Once you know what's really happening in your house, you are then empowered to do something about it.” – Adam Prince, Eastham MA
