2016

Since its inception in Sydney in 1998, Good Food Month has expanded to 5 locations across the country and showcases feature events and highlights, the much loved Hats Off Dinners and Let’s Do Lunch. Our devoted audience have embraced their love of Good Food Month in Brisbane, Canberra, Melbourne, Perth and of course the home city of Sydney with a variety of crowd favourite events including talent such as Massimo Bottura, David Thompson, Rene Renzepi, Yotam Ottolenghi + many more. Our goal is to provide a continuously improving event to both our participants, sponsors and the community and we invite you to explore the opportunity with us and become part of one of Australia’s most loved food festivals.

GOOD FOOD MONTH 2016

We're kicking off registrations for The Age Good Food Month presented by Citi 2016, and this year a few things have changed.

Going forward the program is all about bringing last years The Age Good Food Guide to life. To that end, event registrations are by invitation only and free.

We have a new and vastly improved website about to launch, and this will be the primary tool for promotion. A short print program will also go out in the The Age, featuring a few events selected at our discretion to drive attention online.

We've simplified categories down to:

Exclusive and One Offs (No event offers in this category)

Hats Off Dinners (for hatted restaurants only)

Let's Do Lunch ($38 lunch deal matched with either a glass of Yalumba wine, Coopers Beer or Thatchers Cider)

GOOD FOOD MONTH REGISTRATIONS

Registrations Open

Wed 27th July

Key Dates 2016

Print Deadline

Fri 16th Sep

All Registrations Close

Fri 26th Aug Tues 04th Oct

Program launches

The Age Good Food Month presented by Citi, is the most exciting cultural food event on the food lovers

calendar. It presents a unique opportunity for chefs, sommeliers and restaurateurs to connect

with a diverse audience of local, national and international visitors, that love to drink and dine.

Whether it’s getting the chance to work and collaborate with international and local chefs,

brand awareness, sales for your business or just looking to put on a kick-ass event, Good Food Month is the perfect platform to engage with.

WHY WORK WITH US? • Bring your brand to life in an exciting

interactive environment.

• Reach a brand new audience of food lovers.

• Leverage your marketing budget by association with our campaign.

• Directly communicate and educate thousands of new and existing customers.

• Boost new business and build customer loyalty.

• Launch new menus and get instant feedback from the customer.

• Align your brand with Australia’s favourite food event.

YOU CAN …

6,523,630

Combined reach through

media/PR, social media,

website & consumer events

9.0 / 10

Consumer satisfaction rating

for Good Food Month

67%

Of attendees are likely to visit the actual restaurant

after attending an event as part of GFM

88%

Of visitors are likely or highly

likely to return again in 2016

80%

Of attendees were new to Good

Food Month

$6,459,179

Good Food Month

Marketing Value

Source: 2015 Repucom consumer surveys

Good Food Month Snapshot

Food Audience Snapshot

1.5 million Festival attendees nationally

63% Income over $100k p/a

80% Attended event for the first time

63% Single or couple without children

76% Female skew

25 – 34 Average age

77% University qualified

Average 150 Events Per festival

MARKETING & COMMUNICATIONS

2016 INITIATVES & STRATEGIES

Core Audience : 25-40 Food & lifestyle Enthusiasts

Females /Household Expenditure Influencers

Business Diners

Youth : Under 30’s Market

The Local, Interstate & International Traveller

Over arching and

Segmented Strategies to speak to all

markets

Marketing Strategies to Target all Major Audiences

Transit Advertising Ferry Advertising Major Venues Partnerships Tourist Centres

Wi Fi Hotspots Major Foot Traffic

Activations Special Events & Launches

City Flags & Billboard

Advertising & Activations

All New Community Reach & Engagement Bringing your message as part of Good Food Month to an all new heightened

consumer reach

Unprecedented Media Partnerships & Integration

Fairfax Network The Age Program Insertion , Mastheads Online & Print, Good Food

Month Database, Good Food Month Online & Social, goodfood.com.au, Fairfax Events Database & On ground

.

Venue & On Ground Distribution Letterbox Drop, Major Foot Traffic Centres, Hotel Chains, Tourist Centres, Arts Centres, Shopping Centres, Cinema Chains, Libraries,

Cafes, Campuses

Partner Distribution Fairfax Partners , Media Partners, Sponsor Partners, Promotional Partners, Members Program Partners, B2B, Restaurant Partners,

Charitable Partners

Downloads & Direct Links Social & Digital Advertising, Wi-Fi Takeovers, Transit Wi-Fi In Store I-

Beacons, QR Codes in Posters Venue POS &, Download Links via Members Programs, B2B, Media Partners, Media Kits

Good Food Month Program Will Reach Unprecedented

Market Across Digital & Print

All New & Invigorated Marketing

Support Provided to You

Digital Marketing Including • Imagery • Event Highlight Reels & Campaign Videos • Translation/Foreign Language Overviews to target visitors & tourists • Online Assets

Social Media Marketing Including • Social images and assets tailored for all main social portals [Twitter, Instagram, Facebook,, Snapchat] • Social Media Teaser and Campaign Videos • Competition Assets and Imagery to run on your social and online sites [linked to major prizes provided by Fairfax Media Events] • Hashtags and Handles • Social Media Guides providing insight on optimum posting times and frequency • Social Media Copy Examples and Templates for ease of use

Collateral & Program Including • Digital Version of Program for your social & online sites • Individualised Digital asset of your restaurant/event for your won advertising, social or online use. • Marketing Materials available for in house brochure distribution, bill fold inclusion & mini posters

CONTACT US

The Age Good Food Month presented by Citi is organised by:

Fairfax Events

Level 3, 655 Collins Street, Docklands, 3008

W goodfoodmonth.com.au

E foodandwineevents@fairfaxmedia.com.au

Lisa Marshall

T 03 8667 1195 E lisa.marshall@fairfaxmedia.com.au

Asha Xavier

T 03 8667 2651 E asha.xavier@fairfaxmedia.com.au

CONTACT US

Bringing your message to market

• Good Food Month wants to showcase your event or restaurant across the Good Food Month Network of assets

• Giving you the opportunity to feature in the Good Food Month Weekly Newsletter, Good Food Month Online & Social Channels and spotlighted in unique stories and features.

• To do this we want you to share your assets and imagery with us. Elements such as menu’s, photo’s, signature dishes, preparation videos, highlight videos, media releases and behind the scenes information will help us take your brand to market and our network audience.

• Our team will provide you with a dedicated portal address to upload your images and activity and the collaboration will be supported by our media and marketing team who are here to assist.

Darrin Parker

T 02 9282 1751 E darrin.parker@fairfaxmedia.com.au

Sally Morris

T 02 9282 3135 E sally.morris@fairfaxmedia.com.au

Elysia Vickas

T 02 9282 1626 E elysia.vickas@fairfaxmedia.com.au