Proposal BNNMarjolijne Storm

BNN

• Dutch Broadcast Organisation• Founded in 1998• Radio and television programs, websites

• Values: surprising, tough, humor, different• Hyves, Twitter

Proposal

• Management Summary

• Research Question

• Literaure Review

• Empirical Research

• Financial Proposal

• Questions

Management Summary

• How can BNN make their programs more

interactive in the future?

• Literature Review gives background

information

• Empirical Research should give BNN

opportunities

BNN Research Question

How can BNN use social media to enrich their television programs in the future?

Literature Overview

Literature Review

• Television in General

• P.C. Adams• Television as Gathering Place, 1992• Social context and a center of meaning• Influences social processen• Average in U.S. 40% of free time on television

Literature Review

• Internet in General

• P. DiMaggio• Social Implications of the Internet, 2001• Electronic network of networks, allowing

person-to-person communication

Literature Review

• First concerns about Internet

• E.J. Malecki• The Economic Geography of the Internet’s

Infrastructure, 2002• Cyberspace

Literature Review

• Economic Aspects of Internet

• E.J. Pinker• Managing Online Auctions: Current Business

and Research Issues, 2003 • Economic perspective, our actions on Internet

Literature Review

• Interactivity

• M. Lister, et al.• New Media, A Critical Introduction, 2009• Search and choose own information

Literature Review

• Effects on People

• N. Carr• Is Google Making us Stupid? 2008• Concentration• It is our own intelligence that flattens into

artificial intelligence

Literature Review

• Effects on People

• M. McLuhan• Medium is the Message, 1994• Personal and social consequences of any

medium are introduced by ourselves

Empirical Research

Empirical Proposal

• Online questionnaires

• Online and television commercials

• Reward every fiftieth person

• Not too long

Financial Research

Financial Proposal

Reseacher Time needed € per month € total

JUNIOR 15 months 2200 33000

MEDIOR 15 months 2550 38250

SENIOR 18 months 3500 63000

€ 143.250

Questions?