ppt Airtel Telecom by abhishek

8/8/2019 ppt Airtel Telecom by abhishek

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TELECOM INDRUSTRY

Abhishek MBA

IIEM, Bareilly


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TELECOMMUNICATIONTELECOMMUNICATION


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Airtel

Founded 7 July 1995 (1995-07-07)

Founder(s) Sunil Bharti Mittal

Headquarters New Delhi, India

Area served South Asian & African countries and theChannel Islands

Key people Sunil Mittal (Chairman) and (MD) Sanjay Kapoor (CEO)

Products WirelessTelephoneInternet

Satellite television
http://en.wikipedia.org/wiki/Satellite_televisionhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Managing_directorhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/Entrepreneur


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q Airtel is the fifth largest telecom operator in theworld with over 190 million subscribers as of

September 30, 2010.

q Airtel is the 3rd largest in-country mobileoperator by subscriber base, behind

China Mobile and China Unicom. It has a29.00% market share of the GSM mobileservice in India.q

q Total Wireless & Wireline subscribers in IndiaIn ,September 30 2010 are , ,190 000 00 0q
http://en.wikipedia.org/wiki/China_Unicomhttp://en.wikipedia.org/wiki/China_Mobile


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On 19 October 2004, Airtel announced the launch of a BlackBerryWireless Solution in India.

The Apple iPhone 3G was rolled out in India on 22 August 2008by Airtel & Vodafone

On May 18, 2010, 3G spectrum auction was completed and Airtelwill have to pay the Indian government Rs. 12,295 crores for spectrum in 13 circles, the most amount spent by an operator inthis auction. Airtel won 3G licences in 13 telecom circles of India:Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu,Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir. Bharti is expectingto launch its 3G service by December 2010. [

Bharti had 195 million subscribers across 19 countries as of September 30, 2010
http://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Jammu_&_Kashmirhttp://en.wikipedia.org/wiki/Northeast_Indiahttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/IPhone_3Ghttp://en.wikipedia.org/wiki/IPhone_3Ghttp://en.wikipedia.org/wiki/Apple_Inc.


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http://www.wikipedia.org/wiki/Communications_in_India
http://www.wikipedia.org/wiki/Communications_in_India


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Operator Subscriber base [4] Market Share [4]

Bharti Airtel 139,220,882 21.34%MTNL 5,255,444 0.81%BSNL 73,781,448 11.31%Reliance Communications 113,315,831 17.37%

Aircel 43,296,659 6.64%

Sistema 5,582,683 0.86%Loop 2,947,288 0.45%Unitech 6,873,798 1.05%Idea 70,748,936 10.84%Etisalat 30,023 0.005%Videocon 2,777,396 0.43%Stel 1,423,043 0.22%Tata Teleservices 74,850,220 11.47%HFCL Infotel 851,887 0.13%Vodafone 111,465,260 17.08%All India 652,420,798 100%

The following table gives details regarding the subscriber baseof each Mobile Service Provider in India as of 31 July 2010
http://en.wikipedia.org/wiki/Communications_in_Indiahttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Stelhttp://en.wikipedia.org/wiki/Videoconhttp://en.wikipedia.org/wiki/Etisalathttp://en.wikipedia.org/wiki/Ideahttp://en.wikipedia.org/wiki/Unitechhttp://en.wikipedia.org/wiki/Loophttp://en.wikipedia.org/wiki/Sistemahttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Communications_in_Indiahttp://en.wikipedia.org/wiki/Communications_in_India


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7 Ps of Airtel


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Product

Airtel Pre-paidAirtel Post-paidBlackberry Wireless Handheld3 G Service, Internet

The different value added services provided by Airtelare-

Instant Balance Enquiry , 24Hr recharge Facility ,Call divert, Call wait & Call HoldMultimedia messaging service (MMS),Airtel Live Portal ,GPRSHello Tunes & Ring TonesEasy Post-paid bill collectionGifting Hello Tunes , Voice Mail ServiceGPRS


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Price

Customer based pricing strategies. Occasion based pricing Competition based pricing strategies


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Place

It has wide and extensive presence Airtel Customer Care Touch Points Network in Rural & Metro cities as well as. Distributors like

E.g. Paan shops, grocery stores, chemists,outlet etc.


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Promotion

Large scale print and video advertising. Big celebrities like SRK and Sachin are roped

in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R.

Rehman, this signature tune is the mostdownloaded tune in India.

Provides innovations such as Bollywood moviepremiers, music services such as ring back tones & many more.


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PeopleTotal Employees 18598 ( Bharti Airtel consolidated) 27 jan. 2010.Dedicate and passionate workforce.

One of the best customer support.

Have won 2 nd Best employer award in 2004.


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Process

Process for services is very easyand customer can avail it veryeasily.

121 is the customer support no.which can be dialed fromanywhere in India.


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Pre-Purchase activity


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Post purchase activity(backstage)


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Physical Environment


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Innovation


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Some more innovation


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Quality MixReliability

Ability to perform the promised service dependably andaccurately.


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Assurance

ge & Courtesy of employee and their ability to convey trust an


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i phone SIM card Airtel 3G USB &Airtel Micromax

Physical facilities, equipment, and appearance of personnel.

Tangibility


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Caring, individualized attention the firm provides itscustomers.

Empathy


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Willingness to help customers and provide promptservice.

Responsiveness


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Thank!!!you

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ppt Airtel Telecom by abhishek