WELCOMEWELCOME

The Marketing Environment

of BIHAR

Objectives• The main objectives of this project is how

does environment affect the marketing in Bihar.

• Know the environmental forces that affect the company’s ability to serve its customers.

• Realize how changes in the marketing environments affect marketing decisions.

• Identify the major trends in the firm’s natural and technological environments.

• Know the key changes in the political and cultural environments.

Marketing Environment

The actors and forces outside marketing that affect marketing management ability to develop and successful transactions with its target customers.

Types of Marketing environment• Micro environment• Macro environment

Micro Environment

• • Company’s Microenvironment

• •

Forces close to the company that affect its

ability to serve its customer

Micro EnvironmentCompany :- Its internal environment functional areas such as

top management, finance and manufacturing etc.

Supplier :-

Suppliers are firms and individuals that provide

the resources needed by the company to

produce its goods and services .Intermediaries:- Marketing intermediaries help the company promote,

sell, and distribute its goods to the final buyers.

Micro Environment

Public :- Any group that perceives itself having an

interest in a company ability to achieve its objectives.

Competitors :- Those who serve a target market with simillar

product and services.

Customer :- They purchases goods and services .

Macro EnvironmentThe macro environment consist of broader forces

that not only affect the company and the industry but also other actors in the microenvironment.

Demographic Environment

Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

Why its information useful for business:-

To know consumer capacity. Identify Focus area. To know Human resources.

The Demographic Environment of Bihar

• Population of Bihar – 8,28,78,786• Position of Bihar in India on population based:- Third

Urban population-8679200Rural population -74199596

• Percentage of population living in urban area10.47%

• Percentage of population live in rural area 89.53%

• Literacy rate of Bihar 47.53% MEN – 60.32% WOMEN - 33.57%

Natural Environment

The natural environment consists of natural resources required by marketers or affected by marketing activities.

Why its information is useful for business:-

Identify and forecasting natural based business. To know raw material capacity. To know supplier.

Natural Environment of Bihar Total area of land - 94.16lakh hectare Useful land : Hectare % Agriculture 7946435 84.9 Forest 616446 6.58 Waste land 436503 4.66

• Its field part is useful for agriculture and agri based business that is reason Bihar play important role in agri and industrial life of india.

• In Bihar has also store of metallic minerals and non matellic minerals

• Good opportunity of sugar industries

Political Environment

The political environment is made up of laws, government agencies, and pressure groups that and limit the activities of various organizations and individuals in society.

Why its information useful for business:-• To know Govt. business behaviour.• To know policy / rules of business.• To know security for new form as well as

old form.

The Political Environment of Bihar

• The NDA Government and chief minister Nitish Kumar, has made" development with justice”an aim of the state.

• In January 2009,Nitish kumar was awarded the CNN IBN Indian Politician of the year award for helping Bihar on the sustainable development and growth track.

• After November 2005,the government of Bihar has introduced several lows which it hopes, will provide a positive contribution the development of the states industries.

The Political Environment of Bihar

NEW BUSINESS POLICY OF BIHAR GOVERNMENT• Bihar single window clearance Act• VAT reimbursement @80% of the deposited• amount for a period of 10 years with a ceiling of

300% of the capital investment.• New industrial policy.• Exemption from electricity duty for new units• Exemption from stamp duty and registration fee

on land transfer.

Cultural Environment

The cultural environment includes institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors.

Why its information is useful for business:-

• To know lifestyle of people.• To know changing structure of family.• Fashion awareness.

The Cultural environment of Bihar

• History show that Bihar is religious state .• The life style of people of urban and rural

people are different.• Part, expensive ear ,designer clothes and

pleasure trips these components make happy life of urban people –branded, restaurant.

• Now days role of dual income families is important.

• More women are working outside homes and this number is only going in increase.

ex. Political, Education , Job.• Simple living high thinking of rural people.

Economical environment

The economic environment consists of factors that affect consumer purchasing power and spending patterns.

Why its information is useful for business:-

In price making .To know spending capacity .To help future expenses Income of people. Identity target customer according to economical level.

The Economical environment of Bihar• The economy of Bihar is largely Service

oriented, But it also has a Significant agricultural base.

• The state also has a small industrial sector as of 2008, agriculture accounts for 35%,Industry 9%,and servic55% of the economy of the state.

• Bihar has the lowest per capita income in the national average of Rs.22,946 but Patna has higher per caipta income compare than metro cities.

• 42% of population of Bihar Lives below poverty line.

Technological Environment

Information technology has made it possible to plan truly global supply chains.

Why its information is useful for business:- To make product and services on based of new

technology. To counter inflation and recession. To enhance personal efficiency and

effectiveness of business. Affective promotion.

The Technological Environment of Bihar

Bihar registered the maximum increase in annual telecom subscriber. Making a growth 88.2% in fiscal 2007-08 as compare the 51.1% in 2006-07.

The total number of mobile phone in Bihar increased from 5773370 in 2006-07.

People used internet, cable for getting more knowledge.

In rural area Govt. start new technology centre “VSHUDH” where Govt. provide internet agriculture based information and training with help of computer on low cost .

SUMMARY

8,28,78,786 show good human resources customer.

55% people occupation in service sector. Development with justice, good political

agenda. Good agriculture base environment gift of

nature. Strong cultural nature Changing behaviour with new technology.

MEMBERS PRESENTED BY :- Hina(18) Rishikesh(14)

MESSAGEMESSAGE

“Badlega Bihar jab badlenge Hum, Aap aur Humara

Pradesh”.

THANKS TO ALL OF YOU