Ppt on Product Can b Nything

8/2/2019 Ppt on Product Can b Nything

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A PRODUCT CAN BEANYTHING


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.

Physical goodslike

soaps,detegentsAirlines services

Places likehyderabad.


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Propertieslikeshopping

malls

Tourismcompanies

Newschannels


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PRODUCT

The product is defined as a "thingproduced by labor or effort .or the

"result of an act or a process.

Since 1575, the word "product" hasreferred to anything produced. Since1695, the word has referred to "thing or

things produced".


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PRODUCT AT DIFFERENT ASPECTS

IN MARKETING PRODUCT CAN BE ANYTHINGTHAT CAN BE OFFERED TO MARKET.

IN RETAILING , PRODUCT ARE CALLED

MERCHANDISE.

IN INSURANCE PRODUCT IS THE INSURANCEPOLICY SALE BY INSURANCE COMPANIES

BANKING SECTOR SALES BANKINGSERVICES AS PRODUCT.


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SOAP AND AIRLINES SERVICES AS PRODUCT

SOAPAIRLINES

SERVICESSoap as a product comesunder category of non -durable goods. Also theyare tangible goods.. i.e theynormally consumed in few

uses.As they are purchased

frequently and alsoconsumed very often. Itcomes under category offast moving consumersgoods (fmcg) products

Airline Services comesunder category ofintangible , inseparable ,variable, and perishableproducts.

These services needs agood amount of qualitycontrol, credibility of thesuppliers, adaptability tovarious consumptionbehavior.


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EXPERIENCE COULD BE A PRODUCT

Tourism enterprises usually offer both tangible and intangible products to

their customers which are complementary to each other and perceived as

the integral parts of a whole travelexperience. Although the tangible

and intangible products are dissimilar in characteristics, they can be

distinguished by their effects on customer satisfaction or combined for

improving customer satisfaction. In this project, hotel products have been

categorized by their tangibility and intangibility as well as theirinfluences on customer satisfaction. The example is of the customers of a

tour operator from six countries (the Russian Federation, Ukraine,

Belarus, Latvia, Tatars tan, and Kazakhstan) whose holiday destination

was Antalya, Turkey. Regression analysis results showed that tangible

elements of the products were more influential on overall customersatisfaction than intangible elements at the hotels. Only for customers

from Latvia, intangible elements of the hotel were more influential on

overall satisfaction. This example showed that customer perceptions

about the tangible and intangible elements of the tourism products may

be varied according to nationalities, although tourism products usuallycombine both elements.


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A destination may be viewed as an amalgam of individual products and experience

opportunities that combine to form a total experience of the area visited. Tourism

products are served to foreign visitors by numerous local companies which

sometimes operate in different sectors in the host country. However, in the tourism

literature, researchers to a large extent have concentrated on such aspects asaccommodation, transportation facilities, and services as the duration of the

customer-company interactions at hotels and transportation vehicles are usually

much longer and their influences oncustomersoverall satisfaction are much higher

than other sectors. For this reason, it becomes necessary to identify and analyze theintangible-dominant but it stresses that a business is made up of a mixture of

discrete elements that need not be of the same type. The overall structures of the

businesses are determined by the characteristic of the core element together with the

feature of each of the separate elements. The molecular model can successfully be

transformed to the hotel product since it is composed of a set of separate but

interrelated elements such as the design of the hotel, the room facilities, the food

and beverages served, the service offered by the staff, the overall ambience of the

establishment and so on.


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We could conclude that experience such as

tourism packages, or an experience of havingdinner at a five star hotel could lead to thesatisfaction of the customer. Hence, experience

could be sold as product and it has variouspotential customers. If we take example of adinner in five star hotels, its potential customerwould be upper middle class and upper class and

they pay in thousands for having a dinner there atthe five star hotel. So it leads to the huge profit toits sellers and these are the most liquid product

these days.


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EXPERIENCE AS A PRODUCT

TANGIBLE

TANGIBLE

INTANGIBLE CUSTOMERSATISFACTI

ON

TANGIBLE

Travelling a lifetime

experience.

Dinner at five star hotels is

fun.


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PLACE COULD BE A PRODUCT

Place could also be a product e.g. these days we see a

variety of advertisement regardingvibrantGujarat.Gujaratgovernme

ntpromotingits stateunder theproject-vibrant

Gujarat

Gujarat government promoting its state under the project-vibrant GujaratGujarat government promoting its state under the project-vibrant GujaratGujarat government promoting its state under the project-vibrant GujaratGujarat government promoting its state under the project-vibrant GujaratGujarat government promoting its state under the project-vibrant Gujarat


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As a contributor to the global economy, tourism industry provides opportunities

like: Employment of over 204 million people worldwide or one in every nine

workers, 10.6 percent ofThe global workforce. Is the worlds leading economic contributor, producing an incredible 10.2

percent of the worlds

Gross national product. Is the leading producer of tax revenues at US$655 billion. Is the worlds largest industry in terms of gross output approaching US$304

trillion.The World Tourism Organization defines tourists as people who "travel to and stay

in places outside theirUsual environment for not more than one consecutive year for leisure, business

and other purposes not

Related to the exercise of an activity remunerated from within the placevisited". Hence we could say that places are becoming a product andtheir market is been flourishing day by day making it a profitable dealto the state government.


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Ppt on Product Can b Nything