Pptitm

8/3/2019 Pptitm

http://slidepdf.com/reader/full/pptitm 1/17

JustMenz Ltd.

• Just Menz is Startup Company andwill start its operations by

producing its main product JustMenz fairness cream.

• It will cater to the cosmetic industryof India by manufacturing a high

quality fairness product.• Forecasting the current market,

Just Menz is ready to launch its

fairness cream with its tagline“ ”

8/3/2019 Pptitm


Business Summary

• Skin color is one of the most importantaspects of a person’s personality. Personwith a fair and a glowing complexion willalways feel confident in front of others.

The current men fairness cream marketis dominated by Skin care, having thelargest market share

• Just Menz is dedicated to provide its

consumers the best and have a target of achieving 5% market share and willcreate strategies to increase by 10%annually and later 5%, eventually

become the market leader

8/3/2019 Pptitm


Vision

• “Within five years, MEN CARE menfairness cream will become numberone company in India by producingand selling the highest qualityproducts and will work with all oureffort to meet and exceed our

customer needs and expectations”.

8/3/2019 Pptitm


Mission

• “To provide high quality productsthat combines performance withvalue pricing.

• Establishing a successful relationshipwith our customers and our suppliersand to stay ahead of the competitionby innovating new products based onthe needs of our customers and

market demand”.

8/3/2019 Pptitm


Goal

• To be a Trustworthy product in themarket.

•

Achieve a consolidated sale of 100crores by 2020.

• To develop 5 research & 7 evaluationcentres across the India.

• To be listed in Fortune 500companies within 2020.

•

Workplace safety and environmentstandards.

8/3/2019 Pptitm


GLAMEN’s Objective

• To make Manufacturing facilities ISO

14000 certified.• Have 92% of Manufacturing facilities

OHSAS 18000 or VPP certified.

•

Making manufacturing facilities ISO9001 certified.

8/3/2019 Pptitm


Competitive Advantage

• Gives you complete fairness in just 3-weeks faster than our competitors

•

Makes you fair through naturalprocess

• No side effects

•

Faster and more effective results at alower price

• Strong distribution Channel

8/3/2019 Pptitm


Resources

• Tie up with best in class technologyproviders to ensure best quality forour customers.

• Ensure that the name of ourcompany reflects a positive image of reliability in minds of customers.

• Keep updated with market researchto know the needs of the customers.

8/3/2019 Pptitm


GLAMEN’s Structure

8/3/2019 Pptitm


____ System

8/3/2019 Pptitm


Processes

• Create a complete network of employees on in-formal level bymaking social portals etc.

• Motivate employees so that they feelinterested in job and at work.

• Annual picnic for employees to

socialize.

8/3/2019 Pptitm


Tangible Assets Intangible Assets

Office Buildings Copyrights

Vehicles Patents

Inventories Goodwill

Machineries Trademarks

Equipment Websites

Raw Materials Shares & Stocks

8/3/2019 Pptitm


Organizational Capabilities

• Working in teams

• Competent people

•

Managing the complexity of change• Demonstrating the human aspects of

leadership

•

Management development.• Commitment to organizational

development.

8/3/2019 Pptitm


Resource Demand Scarcity Appropriabilit

y Raw Materials N N Y

Office Building N N Y

Machinery Y N Y

InvestmentAmount

Y N Y

Value Assessment

8/3/2019 Pptitm


Strategically ImportantResource

• R&D centre, These centers will beimportant for the development of better products for our customers.

• Land, We will acquire land as per ourrequirement in present situation andas per our future prediction of expected expansion.

8/3/2019 Pptitm


Strategically ImportantResourceResources

Disadvantages

Competitivelyequal

Valuable

Critical

Land N Y YMachinery N Y Y

Goodwill N N N

Hiring bestScientist Y N Y

Non-critical

Investmentamount N Y Y

Inventories of rawmaterials N Y Y

OfficeInfrastructure N Y N

Patents in CreameFormulation N Y Y

Required

Strategic partnerchannels in Sales Y Y YEmployeessupport Y N Y

New Technology N N Y

AdvertisingCampaigns N N Y

8/3/2019 Pptitm


Questions

• To be Strengthened:- New Technology, Advertising Campaigns.

• Complimentary Resources:-Geographic reach, Wide DistributionSystem

• Employing Full Resource:- Yes,accept for office Infrastructure forFuture Segments or Industries.

Documents

Pptitm