PQCNC HM II LS1: Lactation Business Case

7/31/2019 PQCNC HM II LS1: Lactation Business Case

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Lactation Servicesat

Presbyterian Hospital

Gretta Blythe

RN, BSN, IBCLC


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Describe key components of a

comprehensive lactation program


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Selling a Service

Identifying your customersAdministration

Healthcare System

Physicians, nurses and otherHealthcare Providers

Patients / Clients

Community

Social Marketing

Letters


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Marketing

Doctor Office

Communication/ rounds, emails

Word of Mouth and Reputation

Advertisements/ coupons

Articles and Interviews

Letters to Admin. and Insurance Co.

Health Fairs and Community Events

Website/ internet


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The Nursing Mothers Place

PH Charlotte

PH Matthews

PH Huntersville

Matthews Childrens Clinic

Blakeney Medical Park

A Womans View


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Lactation Center Components

Inpatient ConsultationsOutpatient ConsultationsWarm-line / Phone AssistanceRental Station

Pump and Baby Weigh Scale Rental Breastfeeding ClassesClinical Internship Staff Education/In-services/Online EducationDonor MilkRetail


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Inpatient Consultations


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Registration and Billing

Outpatient re-occurring

Reimbursement / Casemix


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OutpatientConsultations


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Pump and Scale Rental


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Budget

Staffing

Volume / Productivity


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Managed Care

Breastfeeding saves healthcare dollarsStandard of Care

Consumer expectation

Options


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Customer Satisfaction


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Lactation Board

Increases support

Diverse input

increases creative ideas

strengthens anticipatory trouble-shooting

provides perceptive feedback

develops a more complete vision


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Presbyterian Hospital Huntersville


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Presbyterians Women Specialty Center

The Nursing Mothers Place at Blakeney


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NICU Support


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Donor Milk Program


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Phone Support


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Breastfeeding Classes

A W Vi


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A Womans ViewRetail

POS / Deposits

Inventory

Best Selling Vendors


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Intern Program


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Intern Program

Win Win for All


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Health Care Team

C i t


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Consistency

Policy

Care Paths

Mother Infant Guide

Approved Handouts

Scripting


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Documentation

QS/ CPN/ EPIC

Progress Notes

Core Measure

PQCNC BFHI

Best Fed

Beginnings


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Staff Education

Online education

In-services

Educational Boards

Skills Fair Competencies / Simulations


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Recognition for Hospital

Baby Bootie AwardBreastfeeding Friendly Workplace Award

Breastfeeding Friendly Business Award

Golden Bow

American Academy of Pediatrics


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Breastfeeding and the Use of Human Milk

American Academy of Pediatrics

Policy Statement

2012


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The Ten Steps to Successful

BreastfeedingBaby Friendly Hospital Initiative


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Initiatives

Kangaroo CareMother Baby Care

PQCNC

? Best Fed Beginnings

Baby Friendly

Business Case of Breastfeeding

NCBC

Goal: Increase Exclusive Breastfeeding

Joint Commission Perinatal Core Measure


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Joint Commission Perinatal Core Measure

Exclusive Breast Milk Feeding

PQCNC / Perinatal Quality


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PQCNC / Perinatal QualityCollaborative of North Carolina

Initiative to increase exclusivebreastfeedingin the well, term infant

Initiative to support the mom

of the VLBW infant to provide

milk for her baby for the first

28 days


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Affordable Care Act


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Affordable Care Act

Ensures Women Receive PreventiveServices at No Additional Cost

The guidelines can be found at:www.hrsa.gov/womensguidelines/

To learn more about the Affordable CareAct, please visithttp://www.healthcare.gov/
http://www.hrsa.gov/womensguidelines/http://www.healthcare.gov/http://www.healthcare.gov/http://www.hrsa.gov/womensguidelines/


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Business Case for Breastfeeding

About The Business Case For BreastfeedingFor Business Managers

Easy Steps to Supporting Breastfeeding EmployeesTool Kit: Resources for Building a Lactation Support Program

Employee's Guide to Breastfeeding and WorkingOutreach Marketing Guide


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Best Fed Beginnings:An Introduction to the NICHQ

and the CDC Breastfeeding Initiative


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Goals

Website

On-line Store

24 hour beeper

Grant

Doula Program

Open other sites


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Keys to Success

Administrations Support

Location

Staff/Commitment

Practice within your scope

Teamwork/Multi-disciplinary team

Evidence & Research/Consistency/Scripts

Disney Approach/ internal & externalcustomers

Its All in Your Presentation


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Goal of Healthy People 2020

In early postpartum75%

At 6 months

50% At 1 year

25%

73.9% to 81.9%

43.4% to 60.5%

22.7% to 34.1%


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Breastfeeding Report Card for 2010released by CDC

"The most recent CDC data show that 3 out ofevery 4 new mothers in the U.S.now starts out breastfeeding. The U.S. has now

met the Healthy People 2010 national objectivefor breastfeeding initiation. However, rates ofbreastfeeding at 6 and 12 months as well asrates of exclusive breastfeeding at 3 and 6

months remain stagnant and low."


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Comprehensive lactation support andcounseling, by a trained provider duringpregnancy and/or in the postpartum

period, and costs for renting breastfeedingequipment.

Documents

PQCNC HM II LS1: Lactation Business Case