PR and Employee

8/3/2019 PR and Employee

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PR And Employee

Relationship

Presented by-

Suman raiPratik sonawne

Preeti funde


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Introduction

The relationship between themanagement and the employees

should be cordial. Every organisation must have a vision.

Employee relationship means sharingof organisational information amongthe employees.


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Employee Relationship

An Internal communication system

Exchange of facts,ideas,opinions of individuals

or departments of an organisation. Internal communication is meant for giving &

receiving information at all hierarchical levels.

Internal communication may be either oral orwritten.


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Need foremployeecommunication

The in-house campaign is best suited for

tackling the issues

All must think & act together to find ways togrow

Aims at receiving positive feedback

Correct employee communication increasesinterest in the organisation,supports and

strengthens its identity


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Requirement for effective employee

communication

Employee communication must be recognisedas an essential tools of management.

All the employees must be informedconcerning their mutual interest in companys

success.

Individual manager must actively support

corporate communication efforts Great emphasis must be placed on

communication & measurement.


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Top management must establish acommunication climate

It is necessary to take a long-term investment

in professional talent & communication

programming must be made.

The management must recognise its

responsibility to listen as well as to speak.


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Employee communication & media

There are many media available for employee

communication:-

1. Print media2. Visual media

3. Electronic media

4. Others


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Media oforal communication

Media ofwritten communication

Media ofvisual communication


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Downward communication

It flows from the top to the bottom.

The information passes through written

orders,reports,rules,instruction,manual,policy directives etc.


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Purpose ofdownward

communication

There are five basic purposes for sending messages

from superiors to subordinates. They are:-

To provide specific task directives or instruction

To provide information about organisational policies

To provide feedback on performance

To provide philosophical information

To provide information which produces an

understanding


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What should be communicated

downward?

1. Subordinates needs and wants

2. Organisational policies

3. Employment conditions4. Sense of feeling communication

5. Feedback


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Media ofdownward communication

Written order

Bulletin boards

Posters House journal

Letters

Booklets , pamphlets , handbooks

Public address system

Grapevine


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Upward communication

It moves from bottom to the top

It may be transmitted either by oral media or

written media


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Media ofupward communication

Suggestions

Counselling

Complaints Opinion survey

Exit interview

Meetings

Open door policy

Collective bargaining


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Organisational constraints

Employees are often unaware of what others are

doing in the whole organisation.

They are under the impression that any type of face

to face communication is waste of time.

When the employees are not allowed to influence

events they feel powerful and also lose a feeling of

commitment.

Employees develop a feeling of insecurity when they

are not able to see the value of their position.


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The PR Action Plan

It is necessary that the PR should identify the internal& external goals which can get best out of the

employees

In order to tap the interest of the employees the PRacton plan must include-

A vision for the future

The transition of the set vision

Encourage the employees

Develop a greater understanding and appreciation

Make full utilisation of the employees potentials

Provide a feedback


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Role ofPR

The following are the guidelines-

Close the gap

Keep communicating

Senior manager must not stop personal

communication

Be generous in lavishing praise as well as reward

Communication should always be clear-cut

Involvement and participation in the decision making

process leads to commitment.


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Forms ofemployee involvement

60%

50%45%

40%

30%

s

T

R

Q

P


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P- Involved with the organisation & moderate

satisfaction with employee communication. But

totally dissatisfied with pay,benefits and workingconditions.

Q- Involved with the organisation & satisfied with

employee communication but not satisfied with pay ,

benefits and working conditions.

R-not involved and dissatisfied with employee

communication but satisfied satisfied with pay ,

benefits and working conditions.

S- satisfied with all above

T- dissatisfied


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Documents

PR and Employee