7/31/2019 PR & Events Plan for Huawei

1/35

SCANADLogo.jpgPRPLAN

TODRAWMEDIAATTENTIONONHUAWEI

7/31/2019 PR & Events Plan for Huawei

2/35

SCANADLogo.jpgSCANADLogo.jpg.Aleadingtelecomsolutionsproviderwithoutstandingcustomer-centricinnovationwhichhascontinuouslyofferedcustomersanend-to-endadvantagesinTelecomNetworks,GlobalServicesandDevices..Huaweihasacomprehensivestrengthinwireline,wirelessandIPtechnologies..HuaweihasgainedaleadingpositionintheAll-IPconvergenceagewithproductsandsolutionscherishedinover140countries..TheCompanyhaveserved45oftheworld'stop50telecomoperators,aswellasonethirdoftheworld'spopulation.

ABOUTHUAWEI

7/31/2019 PR & Events Plan for Huawei

3/35

SCANADLogo.jpgSCANADLogo.jpgTherearethreeclearTGsforHuaweiprojectinUganda:.Thecustomers(TelecomCompanies).GovernmentofUganda.TheMediaPRwillcomeintomanageallthesethreeonanongoingbasis

WHOISHUAWEITARGETINGINUGANDA

7/31/2019 PR & Events Plan for Huawei

4/35

SCANADLogo.jpgSCANADLogo.jpgTheCustomers.PRisanongoingthingwiththecustomers.EverytouchpointwiththecustomerisaPRpointHoweveranynewdevelopmentsuchaslaunchofanewproductneedstobeexpertlycommunicatedtothecustomers.PRwillcaptureandhighlightallHuaweieffortstostrengthenrelationshipwithcustomers

MANAGINGTHETGs

7/31/2019 PR & Events Plan for Huawei

5/35

SCANADLogo.jpgSCANADLogo.jpgTheGovernment.-Themostcriticallinktoyourbusiness.-Allpoliciesandstrategicchangesneedtobebouncedoffthem.-Keepingtheminformedaboutnewdevelopmentswillalwaysbolsteryourrelationships.-ParticipatinginkeygovernmentinitiativesconcerningtheTelecomindustryisamust.PR&EventswillplaycriticalroleinidentifyingopportunitiesthatHuaweicanexploitforpositiveimagebuilding

7/31/2019 PR & Events Plan for Huawei

6/35

SCANADLogo.jpgSCANADLogo.jpgPRisnotjustaboutarticlesinthepaper,thearticlesmustmeansomethinganddelivervalueforthebrandWewanttocreateanunbiasedimpressiononourtargetmarketwhichwillbecomplementedbythepaidadvertisingWeneedtoconductPRactivitieswithcertainobjectivesinmindandnotjusttotellpeoplewhathappenedinanevent.

WHATWEWANTPRTODOINTHE1STTWOMONTHS

7/31/2019 PR & Events Plan for Huawei

7/35

SCANADLogo.jpgSCANADLogo.jpgEngageBrandPRtodeliversthesupremacyofHuaweiinitscategoryDominanceofthecategorythroughexpertisethatisinyourface-Bi-weeklysectorarticlethateducatesonwhatsnewinthecategoryandbenefitsofnewproductstotheusers

CORPORATE&BRANDPR

7/31/2019 PR & Events Plan for Huawei

8/35

SCANADLogo.jpgENSURINGCONSTANTDIALOGUEWITHTHEMEDIA

7/31/2019 PR & Events Plan for Huawei

9/35

SCANADLogo.jpgPRINT.OrganizehighprofileBusinessinterviewwithtopHuaweiofficialtotalkaboutHuaweiProducts&Services..CreatealoyalandusefulcontactwithEditorstokeepHuaweiactivitieshighlighted

7/31/2019 PR & Events Plan for Huawei

10/35

SCANADLogo.jpg20inchTV.jpgArrangeinterviewsforHuaweiofficialsonkeyProgramssuchasMoneyMatters,BusinessProfile,BusinessWeeketc.HostHuaweiofficialsonspecialTalkshowsthatdiscussinvestmentinthecountry

TELEVISION

7/31/2019 PR & Events Plan for Huawei

11/35

SCANADLogo.jpgPRwillutilizeFMstationstoeffectivelycommunicatetothetargetaudience.RadiowillbeutilizedinformofnewsandIn-studiointerviewsonpopularprogramstocreateawarenessofHuaweiproductsandservices

RADIO

7/31/2019 PR & Events Plan for Huawei

12/35

SCANADLogo.jpgOUREVENTS&PRAPPROACHES

7/31/2019 PR & Events Plan for Huawei

13/35

SCANADLogo.jpg.Driveconsumersupthecommitmentchainbycreatingastateofsatisfiedinvolvement.

.Keepingthemengagedwiththebrandovertime.

73554566OURMISSION

7/31/2019 PR & Events Plan for Huawei

14/35

SCANADLogo.jpgDistinctiveevents&lastingmemoriesthrough:

.Integrationinbrandstrategy

.Themebasedevents

.Excitingandrelevantopportunitiesformessageinteraction.Continuedcommunicationswithattendeesaftertheevent.

OURAPPROACH

7/31/2019 PR & Events Plan for Huawei

15/35

SCANADLogo.jpgProfessionallyexecutedexperiences:

.Creativeapproach

.Focusonbrandexpression

.Detailedplanning

.Vigilantsuppliermanagement

.Professionalinteractionwithguests

OURPROMISE

7/31/2019 PR & Events Plan for Huawei

16/35

SCANADLogo.jpg.EventConceptualisation.EventManagement.Conferencing.Exhibitions.Imagemanagementworkshops.Corporate/Brandstrategy.InvestorRelations.MediaRelations.Crisis/IssuesManagement.SocialResponsibility.Sponsorships

npo000018OURCAPABILITIES

7/31/2019 PR & Events Plan for Huawei

17/35

SCANADLogo.jpgDevelopingdistinctiveeventconceptsCreativeaspect

OrganisationalskillsAttentiontodetailLogistics

ExcellentsupplierrelationsDetailedbudgetpreparationEventappraisalWritingabilityTimelyfollow-upManagingcrises

npo00001eEVENTSCRITICALSKILLS

7/31/2019 PR & Events Plan for Huawei

18/35

SCANADLogo.jpgRootedinasoundbrandstrategy:

.Promotebrandexperience

.Aconsumersinteractionwithabrand,liveandvirtual.

.Connect

.Creatingeventsthatbondbrandswiththetargetaudience

.Remainconsistent

.Integratehowabrandtalkswithhowitbehaves.

npo00001c

STRATEGICAPPROACH

7/31/2019 PR & Events Plan for Huawei

19/35

SCANADLogo.jpgConferences/Workshops

Corporate&ProductLaunches

Exhibitions

Teambuilding

ImageManagement

npo00001aCHANNELAPPROACH

7/31/2019 PR & Events Plan for Huawei

20/35

SCANADLogo.jpgProductLaunchesExhibitions/WorkshopsGolfDaysOpeningsBusinessDiscussionsCustomerEventsPressActivitiesSportingEventsPromotionInteraction

EVENTSWECREATEIMG_0005IMG_0007gigIMG_0017

7/31/2019 PR & Events Plan for Huawei

21/35

SCANADLogo.jpgSCANADLogo.jpgIDEOSPHONEBTLStrategy25/03/2010

*Pleasenotethatallsupportinformationusedinthispresentationisconfidentialandnotforcirculation

7/31/2019 PR & Events Plan for Huawei

22/35

SCANADLogo.jpgTheBTLIDEA

Bringthepromotiontotheconsumer,onapersonallevel.Wearetalkingtotheconsumeroneonone.DemonstratinghowyougettingTHEIDEOSphonegivesyouseveralphonefeatureslikeDigitalcompassGoogleSearch,Maps,Gmail,Talk,MP3/WMA+playerMP4/H.263/H.264playerOrganizer,Photoviewer/editorVoicememo/dial/commandsPredictivetextinput.

C:\DocumentsandSettings\LOIS\Desktop\royco\DSC05789.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\NTV\NTVPictures\KampalaPics\DSCF0107.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\utl\DSC01231.JPG

7/31/2019 PR & Events Plan for Huawei

23/35

SCANADLogo.jpgOverallBTLobjectivesGivetheconsumeraoneononefeelofthesmartphoneanditsseveralamazingfeaturesIncreaseIdeosSalesRewardtheconsumerfortheirloyaltytotheBrand.

C:\DocumentsandSettings\LOIS\Desktop\royco\DSC05789.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\NTV\NTVPictures\KampalaPics\DSCF0107.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\utl\DSC01231.JPG

7/31/2019 PR & Events Plan for Huawei

24/35

SCANADLogo.jpgthestrategy

IncreaseSales:FieldmarketingDriveRecruitment:Directconsumerengagement&demonstrationsBTLengagements:Interactiveon-groundgameswiththepromotionrigsOn-airactivations:RadioactivationstiedintoBTLengagements

C:\DocumentsandSettings\LOIS\Desktop\royco\DSC05789.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\utl\DSC01231.JPGrig1

7/31/2019 PR & Events Plan for Huawei

25/35

SCANADLogo.jpgIncreaseSales:Fieldmarketing:WewillsendoutoursalesteamwhoareindirectlyBrandambassadorstotheretailoutletswiththepurposeofboostingsalesObjectives:Createandbuildawarenessabouttheproduct-DrivesalesanduptakeExecution:Theteamwillbebriefedpriortotheactivationsonhowtoengagetheconsumerforafewminuteswithinformationonthepromotion.Wewillsetupdemonstrationpointsoutsidemajorretailsshopsandoutletsassalespointsinkeylocationswithstationarybrandambassadorstodrivetraffictotheretailoutlets.ThiswillbethroughLeaflethandoutsanddirectconsumerengagement.WewillalsocarryoutmobilesalesthroughourfootsoldierswhowewilldispatchalloverthecityandinthesuburbssellingtheIDEOSphone

7/31/2019 PR & Events Plan for Huawei

26/35

SCANADLogo.jpgRecruitment:directmarketing&demonstrationsTheongroundteamwillsetupdemonstrationcentersWhere:Outsidemajorretailshops/outlets,mallsInhightrafficarease.g.taxiparks,markets.Objectives:.CreateandawarenessabouttheIDEOS.Encourageonspotbuys.Execution.Setupasalespointinastrategiclocationatthesalespoints..Theteamwillbebriefedpriortotheactivationsonhowtoengagetheconsumerforafewminuteswithinformationonthepromotion.

C:\Users\Lois\Pictures\utl\DSCF0128.JPG1222_174717

7/31/2019 PR & Events Plan for Huawei

27/35

SCANADLogo.jpgRecruitmentcontd.Execution:.TheteamwillbedressedupinpromotionmerchandiseforeasyvisibilityandrecognitionbythecustomersasIDEOSbrandambassadors.Thecustomerswillbetakenthroughthefeaturesofthephoneandencouragedtotryitout..AconsumerwhopurchasesanIdeosphonewillgetagiftformthepromoters..Roadshowswiththerig.Theteamonthesmileytruckswillbeactiveincreatingawarenessaboutthephone.Theywillalsoperformskitsthatreinforcethebenefitsofthephonetothecustomer.Thetruckwillalsohavegoodieswhichthecustomerscanwinthroughparticipatinginvariousinteractivegamesonthetrucke.g.luckydipsetc.

7/31/2019 PR & Events Plan for Huawei

28/35

SCANADLogo.jpgC:\DocumentsandSettings\LOIS\Desktop\100_FUJI\DSCF0238.JPGBrandAmbassadorsbrandedforeasyidentification.

Demonstrationsunderwaytoconsumersofproducts

7/31/2019 PR & Events Plan for Huawei

29/35

SCANADLogo.jpgOnairsupport

Tohypetheongroundactivitiesevenmore,weproposetohaveRadiosupport.

.How:OnairradioactivationsthattieintotheroadshowBTLengagements.

.Execution:

.Announcementsofwhere&whenthenextroadshowisgoingtobe.

.Mechanicsofthedifferenceactivitiescanbeannouncedonairsothatcustomersalreadyhaveanideaofhowtoplaytowin

7/31/2019 PR & Events Plan for Huawei

30/35

SCANADLogo.jpgHowwellachieveallthis

.Teamtraining:wewillorganizeabriefingsessionbetweenourteamandtheUTteam.Duringthissessionallrelevantinformationonthepromotionincludingmechanicswillbesharedwiththeongroundteamsandanyquerieswillbeansweredandclarified.TheteamwillalsobegiventheirtargetsandKPIswillbemadeveryclear..Equipment:theteamwillbefullyequippedwithallthematerialstheyneedtomaketheirworkeffectivee.g.t-shirts,fliers,airtimeetc..Smileytruckbriefing:thesmileyteamswillbebriefedextensivelyonwhatisexpectedonthemduringthepromotion.Theywillalsobegiventheirtargetsandsalesexpectations..Retailoutlet/shopsbriefing:allparticipatingoutletswillbebriefedonthepromotionandonthesupporttheywillbegivenbytheongroundteamsstationedattheiroutlets.Theywillalsobeencouragedtocooperatewiththeteamstoensurethepromotionrunssmoothly..Mediawillbrieftheradiostationsonthepromomechanics.

7/31/2019 PR & Events Plan for Huawei

31/35

7/31/2019 PR & Events Plan for Huawei

32/35

SCANADLogo.jpgGiveaWays

MousepadFlashdriveWristPenIdeosPhones

CalculatorMousePadsGiftset(Businesscardholder,keyring&Ballpointpen)USBLEATHERFLASHDRIVE

7/31/2019 PR & Events Plan for Huawei

33/35

SCANADLogo.jpgSCANADLogo.jpgThankyou

7/31/2019 PR & Events Plan for Huawei

34/35

SCANADLogo.jpgSCANADLogo.jpgThankYou

7/31/2019 PR & Events Plan for Huawei

35/35