Group SixCohort Pt.1

Victoria & Luis

Our concept is to create a line of luggage for prada in 2015. We plan to launch 5 styles of classic luggage shapes that would compete with other major fashion houses that current-ly dominate the market. The luggage would then be personalised with patterns inspired by four countries that house prada stores. Milan,Marfa,Miami and Morocco. The luggage will be launched 4 times, at seperate loca-tions within Milan, we plan to take over 4 sta-tions in milan, the main station would be the Milano Centrale Railway Station, and then four stations around the centrale that would be taken over and themed to fit in with the other contries we have chosen to work with.

This would be an exclusive event running all day, the breakdown would be an hour per station. In each station which the guests would then view the styles of luggage there would be 4 patterns that they will then personalise the bags with. Before the event each guest will recieve an invitation contain-ing a small replica train, a piece of train track, a lug-gage tag and the pattern look book containing the 16 patterns that are available to choose from.

After the event is finished, the Milano Centrale Railway Station would remain intact with prada branding as a lasting legacy to the brand and its roots within milan.

CONCEPT

CONCEPT

MIAMI

MILAN

MOROCCO

MARFA

PRADA

LUGGAGE DEVELOPMENT

PRADA

LUGGAGE DEVELOPMENT

PRADA

AND PATTERNED BAGS

PRADA

AND PATTERNED BAGS

THETRAIN.....

TRAIN.....

TRAIN INTERIOR

TRAIN INTERIOR

LUGGAGE

WHERE WE ARE GOING

MILAN INSPERATION

MILANO CENTRALE STATION

MILANO CENTRALE STATION

PRADA HUB

STATION

PRADA HUB

STATION

LUGGAGEVICTORIA & LUIS