POSH BOUTIQUEIDENTITY DESGIN v2.0

PROJECT STATEMENT

A LOOK AT YOUR “COMPETITION”

SKETCHES

DIGITAL CONCEPTS

FINAL LOGO

TABLE OF CONTENTS

PROJECT STATEMENT

BACKGROUND: Posh is a small clothing boutique start-up that will be opening in Ballard in the spring of 2012. They will feature brands like Scotch & Soda, and J.C. Rags. They will also have a small feature of their own line inside the store. The 3 proprietors plan on opening a new location every 5 years.

TARGET AUDIENCE: Gentlemen and Classy Women. This boutique will cater to the sophisticated 30 year old to 40 year old men and women of Seattle - and the 20 somethings that have figured out that 30s the new 20.

PROJECT STATEMENT

OBJECTIVES: To create a recognizable mark that is sophisticated, yet simplistic in nature. This mark will adorn all collateral material, as well as the signage in front of the boutique, and a banner inside of the boutique.

OBSTACLES: Creating a mark that works on all mediums, specifically one that works in accordance with the city of Ballard and their sign requirements.

SUPPORT STATEMENT: Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional… or a complete shit show. See Clip Art, or Comic Sans. By having a professionally designed logo you can avoid this.

WHAT COMPETITION?

Looking at other boutiques and clothing stores will give you an idea of how these other companies were able to tackle their branding efforts. First, lets look at some more indirect competition:

WHAT COMPETITION?

Now, lets look at some direct competitors:

SKETCHES

DIGITAL CONCEPTS

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PBPoshBOUTIQUE

POSHB O U T I Q U E

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BOU IQUEPOSH

PoshB O U T I Q U E

POSH

BOUTIQUE

FINAL LOGO

B O U T I Q U ESEATTLE

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QUESTIONS?

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