Introductory Prices

Contact: Lucie Ann Griffis, Sales, or Howard Owens, Publisher: (585) 250-4118

The Competition

Premium Ad Positions - Limited Availability

630x100 300x100 1 business$300

Top Wide Banner Top Right Banner

300x100 2 businesses"$250 each

Marquee Tile, left300x100Marquee Tile, center

300x100Marquee Tile, right

460x90$40 per day, limit to 7 consecutive days

Top of Content170x90Featured Stamp Ad

250x140Featured Tile

Introductory Prices• Ad prices are set low for the launch of the Wyoming County Free Press • Commit to at least a six-month term and lock in your price for two years (so long as you continue to run and stay current on invoices). • Invoices delivered at the end of the month; 10 days net. • Premium positions are shared positions with one other business, giving your business maximum exposure. • Side positions shuffle on the page with each page load, giving each business equal distribution throughout the page.

Box Ad: 250x250

Flat monthly rate: $190 per month Six-month term: $180 per month 12-month term: $170 per month

Tile Ad: 250x140

Flat monthly rate: $140 Six-month term: $130 per month 12-month term: $120 per month

Stamp Ad: 170x90

Flat monthly rate: $50 Four months: $150

Ad Specs• Box and tile ads run on the right side of the page. • Stamp ads run on the left side of the page. • Box, tile and stamp ads appear on all news pages of the site. • There is no impression limit. • Ads are shuffled on the page with each page view, so all ads receive equal placement at various points on the page. • GIF, JPG, or PNG ad formats. No animation. • Impression and click reports available upon request. • Not listed: Current featured stamp ad positions that are currently sold out.

2 positions rotating / $250 each

2 businesses"$250 each

2 businesses"$250 each

1 Biz."$200

2 businesses"$200 each

Contact: Lucie Ann Griffis, or Howard Owens, Publisher: (585) 250-4118

The Competition

Editable Ads

Keep your message fresh!Research and experience shows that online advertisers who change the message of their ads frequently reap greater rewards.

Ads that are fresh: • Are noticed more often by site viewers • Receive more clicks • Do better at reinforcing brand awareness "Editable ads allow you to change the message of your ad any time you like. There’s no need to e-mail our staff and wait for a change. Your changes are live on the Free Press instantly. "Change your ad frequently to reflect:

• Hourly or daily specials • Coupon specials • New inventory • Introduce a new employee • Share a favorite quote • Ask an opinion • Advertise new rates • ... use your imagination

Editable ads are available to all current and new sponsors. The cost is an additional $50.

Contact: Lucie Ann Griffis, or Howard Owens, Publisher: (585) 250-4118

The Competition

Sponsored Posts

Put your message !front and center

A sponsored post acts just like any other post to the site. It starts at the top of the home page and as new content is posted, it rolls down the page. "It will be seen by the vast majority of site visitors because readers tend to start at the top of the home page, with the most recent news and scroll down until they find the last item they read during their previous visit. "There are 20 posts on the home page. Your ad will be on the home page until the 21st post after your ad goes up. This usually means it will be on the home page for two or three days. "Your sponsored post can be a graphic, such as those to the left, or text. Typically, text posts jump after the first two paragraphs.

Sponsored Posts are $75 per post

x

Contact: Lucie Ann Griffis, Sales, or Howard Owens, Publisher: (585) 250-4118

The Competition

Top of Content Ads

Special Daily Promotional

Position

The top of content ad is designed as a short-term, high-impact ad position giving sponsors an opportunity to get maximum exposure for special events and sales.

Ads are booked on a daily basis with sponsors sharing rotation in the TOC position of available inventory for those days.

Rate: "

• Daily Run Fee: $5 • Impressions: $2 CPM • Discounts: Available for four or more

consecutive-run days and orders of 200,000 or more impressions.

The top of content ad appears on every news page, including the home page, positioned above the current top headline. It’s an exceptionally visible ad position.

Contact: Lucie Ann Griffis, or Howard Owens, Publisher: (585) 250-4118

The Competition

Weekly Dining Deals

Cost-effective Promotions !for Restaurants

One day each week, the Wyoming County Free Press will post the “Weekly Dining Deals” specials. "Restaurants pay for their sponsorship of the Wyoming County Free Press by allowing us to sell gift certificates at 60 percent of face value and then honoring those gift certificates at full value. "For example, we’ll sell a $20 gift certificate for $11 (plus a service and postage). "In exchange, the restaurant gets a promotional blurb with the deal posting plus a sponsorship ad that runs every day on the Wyoming County Free Press. "Box Ad: $300 in gift certificates (face value, per month) Tile Ad: $200 in gift certificates Stamp Ad: $80 in gift certificates "We make the gift certificates and provide the restaurant with numbered ticket stubs (or mail us your gift certificates on the 1st of each month). "