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BUSINESS REPORT WRITING
PrepareOrganize the structure Write
PREPARATION STARTS WITH A PURPOSEDo you want to:InformRecommendMotivatePersuadeImpressEducate/trainThese may overlap
Does it take into consideration the TWO-WAY COMMUNICATION in reports?
Author has spent time and critical thought deciding on how the report affects the reader
PREPARATION BEGINS WITH THE READER, NOT THE WRITER
Reader’s Viewpoint
• Homogeneity of group?Why do the people want the report?What do they expect in the report?What result do they want?What result do you want? Are they the same?What do you want them to do immediately?In time? Is accountability built in?
Check the reader’s viewpointWhat kind of people are they? Gender? Age?
Background? Section of the business?How well do you know them?What is their experience and level of
knowledge with the material?Have you prepared in advance for their likely
response and attitude? How will any changes affect them?
WRITING -- END GOAL Achieve a specific result based on your purpose
Establish a comfort level for you and your reader.
THIS IS JUST THE BEGINNINGIf you are interested in having a class, seminar or individual attention on-site at your business, email [email protected]
