Prepared by Ayla Bossonaro – Team Leader

MARKETING DEPARTMENT

MEMBERS

Adele MudgwayPromotions Officer Emma Neslon Waite

Public Relations Officer

Nanthawan PinthugatProducts and Services Officer

Ayla BossonaroTeam Leader

MARKETING DEPARTMENT

MEMBERS

Adele MudgwayPromotions Officer

MARKETING DEPARTMENT

• Produce promotional material (leaflets, posters, flyers or others)

• Develop a process for obtaining feedback on marketing campaign

•BALYA Cancer Self Help & Wellness Inc. Nanthawan PinthugatProducts and Services Officer

• Determine what products and services we are going to deliver

• Determine the price and the manner in which that should take place

• Organise the sales: chocolates, muffins, cupcakes…

MEMBERSMARKETING DEPARTMENT

• Approach Woolworths for sponsorship

• Develop a customer response form and manage the customer complaints

• Monitor the customer service charter

• Allocate roles to team members and guide them to the completion of the plan

• Produce the team charter for the department

• Organise an activity in order to test the market

•Create the Gantt Chart and the Budget for the Department

Emma Neslon Waite Public Relations Officer

Ayla BossonaroTeam Leader

Purpose of Marketing Department The marketing department is a committed team dedicated to provide the best Customer Service and to build long term and reliable relationships with customers and partners. We strive to exceed customer expectations and to deliver the best quality products and services.

Mission

The Mission of Marketing Department is to understand and deliver the customer needs and add value through excellence in quality and customer service.

MARKETING DEPARTMENT

TEAM CHARTER

Goals

1. To deliver the best quality products and services, anticipating customer needs and wants.

2. To develop and deliver a quality marketing campaign in order to promote and spread our customer’s values.

3. To acquire customer loyalty and build relationship with key partners.

MARKETING DEPARTMENT

TEAM CHARTER

• The team conducted a RESEARCH into the client.

-Website http://www.amandayoungfoundation.org.au/-TAYF presentation 26th August

•…to understand which were their needs and expectations.

•…and to establish a relationship with the client. - Rainer

RESEARCH THE CLIENT

Deliver the right products and services!

RESEARCH THE CLIENTThe Amanda Young Foundation

The AYF is a non-profitable organisation created in 1998, after the sad death of Amanda Young at the age of 18, from a disease called meningococcal septicaemia.

The mission of the Foundation is to reduce deaths from this disease in WA, as well as to support survivors.

RESEARCH THE CLIENT

The Amanda Young Foundation

OBJECTIVES

• increase awareness and educate the community about the meningococcal disease;

•organise events to raise operation funds;

•raise funds for medical research regarding the meningococcal disease; •organise an annual camp for year 11 school students to encourage the development of leadership skills.

MARKETING TASKS

1. Products - Cadbury Chocolate Responsible: Nanthawan

• Objective = raise OPERATIONAL FUNDS

15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Order chocolate boxes ok

Orders come in okSort and Issue box ok

Chocolate Sales okMoney returned ok

Pay Bill ok

SEPTEMBERweek 6 week 9week 5Week 4

AUGUSTweek 7 week 8

MARKETING TASKS

2. Plan Activities

• Objective = raise operational funds.

MORNING TEA

Products: Apples, Cupcakes, Muffins

When: 29th September

Where: Open Space Conference

MARKETING TASKS

2. Plan Activities

• Objective = promote THE AMANDA YOUNG FOUNDATION and raise funds.

SAUSAGE SIZZLE

Products: Hot Dog, Coke, Water and TOYS

When: 20th October

Where: Central Tafe

MARKETING TASKS3. Test the Market - Meningococcal DayResponsible: Ayla

Friday 2nd September 2011 was the first "National Meningococcal Day" for Australia.

OBJECTIVES•Promote the Amanda Young Foundation;•Test the market by selling different types of products – the learnings will be used to plan the next events;•Start the fundraising (operational budget).

WHATThe ReachOutt employees helped the Marketing Department distributing flyers, selling cupcakes, water bottles and yellow roses

WHENThursday, 1st September 2011From 10:15am to 11:45am

TESTING THE MARKET

The Products

CupcakesMedium = $2Small = $1 or 3 for $2

Yellow Roses$2,50 each

Water Bottles$2 each*fundraising for The

Amanda Young Foundation

*fundraising for operational budget *fundraising for

operational budget

TESTING THE MARKET

Cupcakes – SALES19 un medium (Nan)16 un medium (Drita&Ella)29 un small (Drita&Ella)Yellow Roses26 un

Water Bottles7 un

TOTAL PROFIT = TOTAL PROFIT = $120.73$120.73Operational funds = $112,12Operational funds = $112,12The Amanda Young Foundation = $8,61The Amanda Young Foundation = $8,61

TESTING THE MARKET

The Results

MARKETING TASKS

3. Create a BUDGET for the DepartmentResponsible: Ayla

BUDGET - MARKETING DEPARTMENT

1. Cadbury Chocolates

Product Name Product No. Quantity Cost/Bulk Sell Price/Box Total Revenue Total Cost Total ProfitFreddo Chocolate 1609819 2 28,80$ 48,00$ 96,00$ 57,60$ 38,40$ Freddo White Chocolate 1683747 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Caramello Koala 1683777 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Boost Bar 1609760 2 28,80$ 48,00$ 96,00$ 57,60$ 38,40$ Cherry Ripe Bar 1617269 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Crunchie Bar 1629459 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Time Out Bar 1628796 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$

432,00$ 259,20$ 172,80$

2. Market Testing - Meningococcal Day

Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit7 0,77$ 2,00$ 14,00$ 5,39$ 8,61$

29 -$ 1,00$ 29,00$ -$ 29,00$ 16 -$ 1,00$ 16,00$ -$ 16,00$ 19 0,68$ 2,00$ 38,00$ 13,00$ 25,00$ 26 0,88$ 2,50$ 65,00$ 22,88$ 42,12$

162,00$ 41,27$ 120,73$

Cadbury

Product Name

Cupcakes (small)Cupcakes (medium)Cupcakes (big)

TAYF water bottles

Flowers

MARKETING TASKS3. Create a BUDGET for the Department

3. Morning TeaAudience: 70 people

Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit100 0.10$ 1.50$ 150.00$ 10.00 140.00$ 100 0.15$ -$ -$ 15.00 15.00-$ 100 0.08$ -$ -$ 8.00 8.00-$ 100 0.08$ -$ -$ 8.00 8.00-$ 30 0.67$ 1.00$ 30.00$ 20.10 9.90$ 40 0.65$ 2.00$ 80.00$ 26.00 54.00$ 25 1.07$ 2.20$ 55.00$ 26.67 28.33$ 100 0.03$ -$ -$ 3.00 3.00-$

315.00$ 116.77$ 198.23$

4. Sausage SizzleAudience: 100 people

Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit80 -$ 4.50$ 360.00$ - 360.00$ 200 0.03$ -$ -$ 6.00 6.00-$ 80 0.50$ -$ -$ 40.00 40.00-$ 80 0.55$ -$ -$ 44.00 44.00-$ 2 2.80$ -$ -$ 5.60 5.60-$ 2 3.10$ -$ -$ 6.20 6.20-$ 1 3.00$ -$ -$ 3.00 3.00-$

60 0.77$ 2.50$ 150.00$ 46.20 103.80$ 60 0.06$ -$ -$ 3.60 3.60-$

510.00$ 154.60$ 355.40$

Barbcue sauceMustard sauceCokeStraw

HOT DOGNapkins/UtensilsBun

Product Name

Sausages ($11 for 20)Tomato sauce

Plastic CupSugarPlastic spoons

Cupcakes Muffi ns Napkins/Plastic Utensils

Apples

Product NameTea

MARKETING TASKS

3. Create a BUDGET for the Department5. Toys (supplied by Joseph)

Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit1 4,00$ 5,00$ 5,00$ 4,00 1,00$ 1 12,00$ 20,00$ 20,00$ 12,00 8,00$ 1 24,00$ 30,00$ 30,00$ 24,00 6,00$ 1 4,00$ 8,00$ 8,00$ 4,00 4,00$ 1 3,00$ 6,00$ 6,00$ 3,00 3,00$ 1 2,00$ 5,00$ 5,00$ 2,00 3,00$ 1 3,00$ 5,00$ 5,00$ 3,00 2,00$ 1 3,00$ 5,00$ 5,00$ 3,00 2,00$ 1 15,00$ 20,00$ 20,00$ 15,00 5,00$

104,00$ 70,00$ 34,00$

6. Promotional Material

Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit2 0,50$ -$ -$ 1,00 1,00-$ 5 1,00$ -$ -$ 5,00 5,00-$ 2 1,00$ -$ -$ 2,00 2,00-$ 2 1,00$ -$ -$ 2,00 2,00-$

35 2,00$ -$ -$ 70,00 70,00-$ 310 0,15$ -$ -$ 46,50 46,50-$

2 20,00$ -$ -$ 40,00 40,00-$ -$ 166,50$ 166,50-$

Meningococcal Day Poster - A4 Colour

Spider Mats

The Zero Gravity Car

Yellow tissue paper

Product NameLED RoseLens CupLens Cup

Product Name

Spider Mats

Other decorative materials

Yellow Roses Poster Yellow Roses Poster Price List Poster A4 ColourPromo Poster A3 ColourFlyers A4 Black & White

Little LightWriting BoardHead band

MARKETING TASKS

4. Promotional MaterialResponsible: Adele

MARKETING TASKS

6. Develop a Customer Service Response FormResponsible: Emma

Prepared by Ayla Bossonaro – Team Leader

Thank you!