Preparing Students for a Fulfilled Lifelong Experience

Industry and UniversityPartners in Delivering Lifelong Learning

Dr. Chris Coughlanadj. Prof. Dept. of Management, NUI, Galway

Hewlett-Packard, Galway

To enable a successful partnership with Industry Universities must be capable of:

“creating lifelong learning content and environments for people to compete in today’s and tomorrow's world”

Understand the Challenges faced by Industry

constant change accelerating innovation increased competitiveness application of technology global markets – global competition decline in long established industry convergence and emergence of 2nd wave .com’s general worldwide economic uncertainty

To successfully address these industry challenges universities must base the design of their lifelong learning deliverables in the context of:

the emerging and driving characteristics of the knowledge and digital economy

Student and Employee Enablers“for creating lifelong learning content and

environments for people to compete in today’s and tomorrow's world”

The Seven Enabling and Driving C’s

• Catch-up • Creativity• Change• Connectivity• Complexity• Commerciality• Convergence

Equally relevant to Universities as well as Industry

Catch-up

University Lag - Industry LeadOld Order V’s New Order

“change in economics has been reluctant and reluctantly accepted. Those who benefit from the status quo resist change, as do economists who have a vested interest in what has always been taught and believed.”

- John Kenneth Galbraith

“The best ideas are not formed in the boardrooms, but in the minds of creative entrepreneurs who do not perceive the future in terms of preserving the status quo” - Denise Caruso

“Future paradigm shifts can often be seen in new technology or opportunities, but the outcome of the shift is often dependent on the creative application of technology”

- Morris and Brandon, “Reengineering your Business”

Creativity – Driving Innovation

Change – the Three Waves and beyond?

• Wave 1 – agricultural “picks”

• Wave 2 - industrial “bricks”

• Wave 3 – digital “clicks”

• Wave 4 - ?

• Wave 5 - ?

MILD FUTURE “STUFF”

WILD FUTURE

“STUFF”

The Past Considered – The Present Understood – The Future Anticipated

Change – Technology

The innovative use of Digital Technology and Information are fundamentally changing the traditional educational

and industry landscape

Moore’s Law

“The performance of semiconductor ‘chip’ technology in speed and density as measured against its price doubles every eighteen months”

- Gordon Moore, Chairman, Intel Corp.

“When you feel the winds of change, build a windmill, not a windbreak”- Mao Tse-Tung

“When change is inevitable, you must spot it, embrace it and find ways to make it work for you”

- Bill Gates, Microsoft Corp.

Change - Old and New E-Conomists

Connectivity between business partners, suppliers and users, blurs relationships and processes and transforms traditional supply and value-chains - they become Value-Webs.

Connectivity between university, industry, employees, lecturers become less defined and blurs relationships, boundaries and processes and transforms traditional learning relationships

Throw out everything you know! Compete and Collaborate

Customers become Partners Partners become Competitors New Channels Emerge New Business and Educational Models Evolve

Connectivity - New Relationship Paradigms

Connectivity - Technology

Metcalf’s Law“ The value of a network is proportional to

the number of users squared” - Bob Metcalf, Inventor of the

Ethernet

Advertiser

Financing

ShoppingService

ShoppingService

LocalRetailer

Financing

ShoppingService

Manufacturer

Channels

Manufacturer

ChannelsChannels

Manufacturer

CustomerService

Connectivity - Customer Centric & ControlConnectivity - Customer Centric & Control

Customer becomes part of the Supply-Chain

The Democratization of InformationToday’s consumers and students are efficient at

finding information, products and services faster than traditional means

“In-Forming”Build and supply your own personal supply-chain

with information, knowledge, entertainment, training, learning, buying, selling and community

Digitizing the Value and Educational Supply-Chain

Complexity - The Nine Economies

Wave Interactions - Three Main Economies - Six Hybrid Economies

• agricultural agriculture

• industrial industrial

• digital digital

Complexity

Increasing complexity both on the demand and supply side of the value-chain of companies and industries

Chaos or “Butterfly Effect”A ripple at one end of the value-chain can trigger a tidal wave at the

other end

“The more complex the value-chain the more potential its volatility”“managing the organisation under the traditional model is just like

trying to complete a complex jigsaw puzzle without having the picture on the box in front of you”

- Martin

Commerciality

How many companies founded?How many jobs created?How much revenue/wealth created?How many new products, services and processe’s

Convergence - Industry

1987 2000

Broadcast &Motion PictureIndustry

ComputerIndustry

Print &PublishingIndustry

Media Lab, MIT

Convergence of diverse industries, diverse marketplaces, diverse technologies, diverse social groups, diverse concepts drives change and transformation and creates emergent

possibilities

Convergence - - Marketplace

Manufacture at Point of Delivery

Production Consumer

point of production point of consumption

back office front office

Prosumer SocietyProsumer Society

Architecture of Participationtechnology and systems designed to produce not just to consume

University Industry

The Knowledge and Digital Economy - Unstoppable Enterprise

Destabliser and Enabler that:Eliminates barriers of entry barriers of time barriers of geography barriers of physical productChanges selection process pricing model order and delivery process

Now = Zero Latency X 24 X 7 X 365 X 7Now = Zero Latency X 24 X 7 X 365 X 7

The Knowledge and Digital Economy - Unstoppable Enterprise

Time Compression Time Acceleration Internet Time (e.g. eBay) Real Time Marketing Real Time Configuration Real Time Pricing Real Time Trading Real Time Delivery

ConclusionEarn a Living to Learn a Living

Be prepared for the Nintendo Generation of Today

They are the Learners, Decision Makers and Users of Tomorrow

Young people learn in audio soundbytes and video clips. This orientation will continue throughout their lives, meaning they will assimulate information most effectively in electronic format, very different from today’s generation

Place to Space in 3D Virtual Worlds Plug and play generation

Conclusion The New Learning Principles

Local to Global

Set Time to “On Demand” “ANYTIME”“ANYONE”

“ANYWHERE”

“ANYCHOICE”

Content

&

Course

Bro

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Per

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Learners Contro

l and Value-add

Chris CoughlanChris Coughlan

“The Empires of the Future are the Empires of the Mind”- Winston Churchill