Founder: JOHN CADBURY LOCATION: Birmingham, UK. YEAR: 1824

OPERATE IN OVER 60 COUNTRIES

WORLD'S LARGEST CONFECTIONERY COMPANY

WORLDWIDE, CADBURY HAS 60,000 EMPLOYEES

Company’s Profile

1948

Operation began in India

1965

Pioneered the development of cocoa cultivation in India

CADBURY IN INDIA

Popular Brands in INDIA

Chocolates

Snacks

Beverages

CANDy’s

GUMS

MARKETING THROUGH DIGITAL MEDIA

www.meethiyaadein.com

MARKETING THROUGH TELEVISION

The ‘Real Taste of Life’ with the girl dancing on the cricket field

The message: ‘Dairy Milk is for enjoyment’

A FEW ADVERTISEMENTS

During late 90’s

Campaign: ‘Khanewalon ko khane ka bahana chahiye’.

Target: widening chocolate consumption among the masses

More recently

Campaign: ‘kuch metha ho jaye’.

Target: to associate Cadbury with celebratory occasion.

Campaign: ‘pappu pass ho gaya’.

Target: encourage those who have pass the exams to celebrate with Dairy Milk.

Campaign: ‘Miss Palampur’

Target: Focusing on the adults.

• Campaign: ‘AAJ PAHLI TARIK HAI’

• Target: To celebrate pay day / salary day

Marketing by print media and hoardings

Special Marketing campaigns for Festivals

‘Diwali Campaign - “

Iss Diwali Aap Kise Khush Karengey? Kuch Mithaas ho jaaye”.

Raksha Bandhan New Year’s Campaign 'Shubh Aarambh' or 'Have a great start'

SWOT IN MARKETING OF CADBURY STRENGTH (GOODWILL, TRUST)

Weakness (Repetitiveness)

Opportunities ( variety of product to come)

THRETS

Bournvita Quiz Contest Bournvita Confidence Academy Bournvita Confidence for All India Junior

Badminton Champions Sponsoring various reality shows

Brand Promotion