Presentation Effective Communication in Investor Attraction

THE ROLE OF WEBSITES AND SOCIAL THE ROLE OF WEBSITES AND SOCIAL

MEDIA IN INVESTMENT PROMOTIONMEDIA IN INVESTMENT PROMOTION

INVESTMENT CONSULTING ASSOCIATES INVESTMENT CONSULTING ASSOCIATES –– ICA & ATLAS ADVERTISING ICA & ATLAS ADVERTISING

FDI MARKETING & COMMUNICATIONS FDI MARKETING & COMMUNICATIONS SEMINARSEMINAR

RED HOT LOCATIONS. RED HOT LOCATIONS. LONDON, NOV 30 AND DEC. 1, 2011 LONDON, NOV 30 AND DEC. 1, 2011

A New Generation in Strategy Consulting

THEMESTHEMES

Changing role of Internet in global site selection projects?

How do Web 2.0 tactics facilitate and enhance your

investment promotion activities?

1

investment promotion activities?

What role can social media play in getting your message across?


AGENDAAGENDA

� Past versus the future of Location Selection & Investment

Promotion

� Key Web 2.0 tactics for Investment Promotion 2.0

– Start with your IPA website

– Evaluating your website

2

– Evaluating your website

– Geographic Information Systems - GIS

– Social media and investment promotion

– Prospecting and lead generation using LinkedIn

� Recommendations for your organization


INTRODUCTION ICA & ATLAS ADVERTISINGINTRODUCTION ICA & ATLAS ADVERTISING

3

A New Generation in FDI Advisory

ABOUT ICA AND OUR SERVICE LINESABOUT ICA AND OUR SERVICE LINES

� Overall > 10 years of corporate location and site

selection services;

� Global offices in emerging markets;

� Advising multinational corporations and small

and medium sized enterprises;

FDI Corporate Services

Corporate Location and Supply Chain

Management

– Strategic Assessment

– Location Benchmarking

– Site Visits

– Business Implementation and Aftercare

FDI Attraction Services

4

and medium sized enterprises;

� Independent provider of consulting and training

services supported with software solutions;

� Sophisticated and powerful FDI software

technologies.


FDI Attraction Services

FDI Promotion Strategies

– Organizational Review & Development

– Strategy Building

– Promotion & Lead Generation

– Investor Servicing & Aftercare

FDI Technologies

FDI Competitiveness Platform

– www.locationselector.com

– www.icaincentives.com

ABOUT ATLAS ADVERTISINGABOUT ATLAS ADVERTISING

� Atlas Advertising helps recruit national and international

prospect and site selection audiences.

� We deliver branding, website development, GIS mapping,

research, social media, and creative services professionally

and with a staff experienced in business recruitment.

� Atlas is not a broker. We create customized marketing

Image Building for Locations

– Promotional Plans

– Branding and Messaging

World Class Investment Promotion Websites

– Website Design and Development

– Content Management Software

– Benchmarked Website Analytics

5

� Atlas is not a broker. We create customized marketing

solutions for clients who want to be very targeted in their

approach and who demand results.

� Based in the United States, Atlas has worked in 40 US States

and six countries on investment promotion projects.

� Our approach and experience means that our campaigns

generate an average of three to ten times the response of

other campaigns.


Leading GIS Technologies (Atlas InSite)

– Property Databases

– Business Databases

– Location Asset Maps

– Incentives Project Maps

Prospecting Programs

– Search Engine Marketing

– Events Support

– Email Marketing

– Social Media Marketing

– Prospect Management Software

FDI CORPORATE SERVICESFDI CORPORATE SERVICES

Strategic Assessment Location Benchmarking Site VisitsBusiness Implementation

Services & Aftercare

6


� Review Business case

� Define Project criteria

� Location benchmarking factors

� Competitiveness analysis

� Operating cost comparison

� Final Shortlist of locations

� City/Site due diligence

� Investor meetings

� Introductions (legal – tax - HR)

� Incentive maximization

� Real estate negotiations

� 12 month review

Time & Cost Saving

Potential 50%

Time & Cost Saving

Potential 50%

FDI ATTRACTION SERVICESFDI ATTRACTION SERVICES

Organizational Review &

DevelopmentStrategy Building

Promotion & Lead

Generation

Investor Servicing &

Aftercare

Lead Generation Services

2.0

7

� Organizational Structure

� Operational Procedures

� Good Governance Principles

� SWOT Analysis

� Industry/Activity Focus

� Investment Plan

� Presentation Decks

� World Class Websites

�Marketing and PR

� Lead Reports

� Information Provision

� Site Visits

� Mediator Role

FDI Academy


FDI TECHNOLOGIESFDI TECHNOLOGIES

Lead Generation Services 2.0

8


�4 Benchmarking Techniques

�Powerful Analyses

�Time Series, Scatter Plots & Fusion Charts

� 2000 incentives deals in North America

� Deals per State / Industry / Type of incentive

� Mapping & Full Export Functions

� 1 million+ sources

� 50 million posts per month

� 100+ countries, 50+ languages

PAST VERSUS THE FUTURE OF LOCATION PAST VERSUS THE FUTURE OF LOCATION

SELECTION & INVESTMENT PROMOTIONSELECTION & INVESTMENT PROMOTION

9


Site visits

Journals

Newspapers

Brochures

Trade Shows

City

City

1990 LOCATION SELECTION PROCESS1990 LOCATION SELECTION PROCESS

SIX MONTHS

City

10

City

City

City

City

City

CityCity


2011 LOCATION SELECTION PROCESS 2011 LOCATION SELECTION PROCESS –– ARE YOU ARE YOU

BEING FOUND?BEING FOUND?

85% of initial search = Internet

EIGHT WEEKS

Detailed info

11

Services


CORPORATE INVESTMENT CORPORATE INVESTMENT ROUTEMAPROUTEMAP

Implementation

Clie

nt

• Input cost model

Phase 2Phase 1 Phase 3 Phase 4 Phase 5• Resources for

site visits• Define real estate

objectives and accommodation needs

• Define project and goals• Business requirements

• Project assumptions

Strategic Assessment Location Screening, modeling & benchmarking

Cost comparison Community Evaluations

12

Co

nsu

ltan

t

• Prepare site visits• Prepare discussions

with relevant governments and service providers

• Incentive negotiations• Real estate transaction and

acquisition support

Real estate supportSite visitsProject definition & understanding of

strategy

Comparison of costsAnalysis and comparison of locations

• Set up cost model• Cost differentials

between locations

• Determine geographic scope

• Selection of location factors

• Weighting location criteria

• Data gathering• Build model for location

analysis• Present rankings of

locations• Sensitivity analysis• Exploration of

incentives

The Investment Guide to Global Competitiveness

FULL INVESTMENT PROMOTION STRATEGYFULL INVESTMENT PROMOTION STRATEGY

• Information & Sales Packs

• Investment plans

• Policies and incentives

• Procedures and requirements

• Advertizing and PR

• Information & Marketing

• Missions & Events

Lead Generation and Targeting • Information provision

• Assistance with contacts

• One-stop-shop services

• Assessment of manpower,,Infrastructure service needs

• Continued “account executive attention”

• “Ombudsman” role and

Aftercare and Policy Advocacy

13


• Progress and achievements

• Create awareness

Image Building


• Company targeting

• Company visits

• Follow-up


• Follow-up

Investor Servicing

• “Ombudsman” role and trouble-shooting function

• Follow-up on manpower, infrastructure, service needs


GUIDING PRINCIPLES ABOUT INVESTMENT GUIDING PRINCIPLES ABOUT INVESTMENT

PROMOTION TODAYPROMOTION TODAY

� When considering your marketing efforts, set quantitative

goals. If you can’t measure it, you shouldn’t buy it;

� IPA should respond to those who are already looking before

speaking to those who aren’t;

� Corporations may do one major expansion or relocation in

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� Corporations may do one major expansion or relocation in

their management’s entire tenure. Your job as IPAs is to

educate, coach, and be relevant to them. If we don’t, we will

be cut out.


INTEGRATED STORY: WHERE CORPORATES MEET INTEGRATED STORY: WHERE CORPORATES MEET

IPA’SIPA’S

Phase 1

Implementation

Phase 2 Phase 3 Phase 4 Phase 5

Strategic Assessment Location Screening, modeling & benchmarking

Cost comparison Community Evaluations

15


• Information & Sales Packs

• Investment plans

• Policies and incentives


• Progress and achievements

• Create awareness

Image Building

• Advertizing and PR

• Information & Marketing


• Company targeting

• Company visits

• Follow-up

Lead Generation and Targeting • Information provision

• Assistance with contacts

• One-stop-shop services


• Follow-up

Investor Servicing

• Continued “account executive attention”

• “Ombudsman” role and trouble-shooting function

• Follow-up on manpower, infrastructure, service needs

Aftercare and Policy Advocacy

START WITH YOUR START WITH YOUR IPAIPA WEBSITEWEBSITE

16


WEBSITE USE AND PURPOSEWEBSITE USE AND PURPOSE

� The main purpose of a website is to:

– Educate and inform - providing learning resources

– Market – promote your location and the services you offer to

potential investors

– Support function - deal with investor requests via email, phone and

feedback

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feedback

– Support business - providing support information for an Investor

application or business process

– Community - building a forum or community that Investors use to

share ideas, experiences, issues, etc

IPAIPA WEBSITES WEBSITES –– WHAT CORPORATE INVESTORS WHAT CORPORATE INVESTORS

AND SITE SELECTORS NEEDAND SITE SELECTORS NEED

What we need

� Contact information

� Incentive programs

� Tax rates and cost info

Recent announcements

What we don’t need

� General labor statistics

� Secondary source wage

information

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� Recent announcements

� Testimonials

� Industry-targeted info

� Map of your territory

� Largest employers

� Area colleges and universities

� General rankings

� Distance to other major

cities

� General climate and

weather conditions


INTERNATIONAL BEST PRACTICE WEBSITEINTERNATIONAL BEST PRACTICE WEBSITE

19


WHY THIS IS A GOOD WEBSITE IN GENERALWHY THIS IS A GOOD WEBSITE IN GENERAL

� Why Hong Kong (Business Climate Rankings, Investment Climate, Strategic

Advantages as Gateway to China)

� Sector Opportunities (Given the sector priority, the website offers sector

specific investment opportunities and the possibility to contact a sector

expert)

� Setting-up a Business (Legal and regulatory area. You can use World Bank’s

20

� Setting-up a Business (Legal and regulatory area. You can use World Bank’s

Doing Business In data)

� InvestHK Services (List of services that Potential Investors can expect from

InvestHK)

� Contact Us (Vital section to have on your website)

� 10 different languages – When developing a website you can start with only

two languages Arabic and English and gradually add other languages

� Use of streaming video materials, and social media tools


PROVIDE INFORMATION BUT ONLY RELEVANTPROVIDE INFORMATION BUT ONLY RELEVANT

� Information that is relevant for business

� Sector specific information

� Information that can be used for benchmarking

� Factsheets

� Include investment opportunities

21

� Include investment opportunities

� Categorize information

� Use multiple metrics and currencies for international investors


EVALUATING YOUR WEBSITEEVALUATING YOUR WEBSITE

22


RATING METHOD OF FIRST CLASS IPA WEBSITESRATING METHOD OF FIRST CLASS IPA WEBSITES

� The first economic development website we worked on was in 1995.

� Since then, the usage of the web has grown astronomically, new tools such as blogs and social media have come on the scene, and Google has risen to dominance.

� Initially we created seven components of a successful website in

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� Initially we created seven components of a successful website in 2004, and since then, it has undergone two major revisions (now 8).

� To develop the components and scoring, we conduct annual research with site selectors and prospects, and study actual usage data collected from IPA websites in 37 states by Development Results.

� This thinking goes into every website Atlas and ICA work on in collaboration with our clients.


EIGHT EIGHT COMPONENTS OF A COMPONENTS OF A WORLDWORLD--CLASS IPA CLASS IPA

WEBSITEWEBSITE

Eight components of a good website:

� Authenticity of place branding and messaging

� Clarity of navigation

� Depth and quality of content

� Use of search marketing approaches

24

� Use of email marketing and news sections

� Frequent performance tracking

� Use of Maps and GIS technology

� Use of new media

We have developed a scoring mechanism based on these eight components


AUTHENTICITY IN PLACE AUTHENTICITY IN PLACE

BRANDING IS…BRANDING IS…

� Communicating a true

positioning of the

region

� Utilizing recognizable

25

� Utilizing recognizable

elements

� Capturing users’

attention to inspire

them to use the site


CLARITY OF NAVIGATION IN CLARITY OF NAVIGATION IN

WEBSITES IS. . . WEBSITES IS. . .

� A prospect-specific section placed prominently

� Straightforward Navigation

26

Navigation

� Providing the top ten most requested pages

� Keeping all valuable content three clicks or less from the homepage


TOP 10 PAGES REQUESTED NATIONALLY ON ED TOP 10 PAGES REQUESTED NATIONALLY ON ED

WEBSITESWEBSITES

1. About Us (about the organization)

2. Programs (that the organization offers)

3. Data Center

4. News

5. Relocate and Expand

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5. Relocate and Expand

6. Find Property

7. Site Selection Services

8. Workforce data and Information

9. Database of Companies or Largest Employers

10. Maps of the Area


GREAT CONTENT IS…GREAT CONTENT IS…

� Using a content management system that enables publishing of pages, downloadable documents, and data

28

documents, and data

� Weekly updates

� Devoting half of your budget to content

� Offering prominent contact info


EFFECTIVE USE OF SEARCH MARKETING IS…EFFECTIVE USE OF SEARCH MARKETING IS…

� Ranking #1

organically for “your

geography foreign

direct investment”

� Ranking in the #1

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� Ranking in the #1

organically for “your

organization name”

� Utilizing paid search

(PPC) to drive

additional traffic


TOP 10 SEARCH TERMS THAT DRIVE TRAFFIC TO TOP 10 SEARCH TERMS THAT DRIVE TRAFFIC TO

IPA WEBSITESIPA WEBSITES

1. Your organization name

2. Your city/region name “investment” or “economic development”

3. Incentive type offered in your region (depends on community)

4. Resident company name (i.e. Boeing)

5. Region name (if different from city)

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5. Region name (if different from city)

6. Organizational url (without .com /.net .org)

7. Campaign name (initiative or fundraising)

8. City/region name “maps”

9. City/region name “counties”

10. City/region name “industries”


EFFECTIVE USE OF EFFECTIVE USE OF EMAIL EMAIL

AND AND NEWS ISNEWS IS……

� Monthly email

newsletter to

investors, prospects

� Tracking

performance of

31

performance of

those newsletters

� Posting newsletters

and news items to

your website

weekly or monthly Invest Cayman Islands


EFFECTIVE PERFORMANCE EFFECTIVE PERFORMANCE

TRACKING IS…TRACKING IS…

� Receiving a report once per month

� Not using “hits”

� Tracking unique visits, referrers

32

visits, referrers and downloads

� Integrated tracking of advertising, web and PR effectiveness


EFFECTIVE USE OF MAPS AND EFFECTIVE USE OF MAPS AND

GIS TECHNOLOGY IS…GIS TECHNOLOGY IS…

� Using maps with various layers (transportation, education, etc.)

� Using integrated real estate

33

� Using integrated real estate searches/GIS mapping software

� Generating dynamic demographic and business reports


EFFECTIVE USE EFFECTIVE USE OF SOCIAL OF SOCIAL

MEDIA MEDIA IS…IS…

� Linking between your website and your LinkedIn profile

� Keeping an active Twitter account

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� Keeping an active Twitter account

� Having a blog and updating it four times per month

� Incorporating Share It features on your site


REVIEW REVIEW LEVEL: LEVEL: GOLD, SILVER AND BRONZEGOLD, SILVER AND BRONZE

Eight Components Gold

Jamaica Trade

and Invest

Silver

Invest Saint

Lucia

Bronze

Invest

Caymand

Islands

Authenticity of place branding and messaging 10 out of 10 10 out of 10 5 out of 10

Clarity of navigation 7,5 out of 10 7,5 out of 10 7,5 out of 10

35

Clarity of navigation 7,5 out of 10 7,5 out of 10 7,5 out of 10

Depth and quality of content 10 out of 15 10 out of 15 7,5 out of 15

Use of search marketing approaches 10 out of 15 10 out of 15 7,5 out of 15

Use of email marketing and news sections 7,5 out of 10 7,5 out of 10 10 out of 10

Frequent performance tracking 5 out of 10 5 out of 10 5 out of 10

Use of Maps and GIS technology 10 out of 15 7,5 out of 15 0 out of 10

Use of new/social media 7,5 out of 15 5 out of 15 7,5 out of 10

Total 67.5 62.5 50


SEARCH ENGINE MARKETING AND TRACKINGSEARCH ENGINE MARKETING AND TRACKING

36


� Search engines connect

those who are already

looking to you

� Clicks can be free (large

list in main column), but

SEARCH ENGINE MARKETINGSEARCH ENGINE MARKETING

37

list in main column), but

ranking is harder to get

� Clicks can also be paid

(ads at right), and be at

the top of the list on the

same day.


TRACK AND TRACE TRACK AND TRACE –– GOOGLE ANALYTICS GOOGLE ANALYTICS

38


TRACK AND TRACE TRACK AND TRACE –– TWITTER COUNTERTWITTER COUNTER

39


GEOGRAPHIC INFORMATION SYSTEMSGEOGRAPHIC INFORMATION SYSTEMS

40


GEOGRAPHIC INFORMATION SYSTEMS GEOGRAPHIC INFORMATION SYSTEMS

OVERVIEWOVERVIEW

� Integrated with your IPA website

� Provide more transactional and analytical information than normal web

pages

� Include the following:

– Available properties

– Featured FDI Companies

41

– Featured FDI Companies

– Community Assets such as international schools, business parks, ports, and airports

� Utilize maps such as Google or Bing

� Are updateable without programming

� Are available in versions for mobile devices

� Should be translated into multiple languages


� Comprehensive data your

investors demand, delivered

online

� FDI Property database that

highlights trophy properties in

your region

GEOGRAPHIC INFORMATION SYSTEMS GEOGRAPHIC INFORMATION SYSTEMS -- GISGIS

42


� Database of successful companies

doing business in your region

� Your region’s assets on an

accessible, updateable map

� Regional data comparing your

community’s competitiveness to

other regions nearby

GIS GIS –– WEBSITES: NEXT GENERATIONWEBSITES: NEXT GENERATION

43


GIS GIS –– WEBSITES: AVAILABLE PROPERTIESWEBSITES: AVAILABLE PROPERTIES

44


GIS GIS –– WEBSITES: COMPANIES DOING WEBSITES: COMPANIES DOING

BUSINESS IN DUBAIBUSINESS IN DUBAI

45


� Contain a rich

experience of your

geography

� Can be static

images, dynamic

flash maps, or

VIRTUAL FAMILIARIZATION TOURSVIRTUAL FAMILIARIZATION TOURS

46

flash maps, or

database driven

� Can use

commercially

available

photography from

sources like Google


KEY WEB 2.0 TACTICS FOR INVESTMENT KEY WEB 2.0 TACTICS FOR INVESTMENT

PROMOTION 2.0PROMOTION 2.0

47


WHAT NEW MEDIA ADVANCEMENTS HAVE YOU SEEN WHAT NEW MEDIA ADVANCEMENTS HAVE YOU SEEN

THAT YOU THINK ARE VALUABLE TO THE SITE THAT YOU THINK ARE VALUABLE TO THE SITE

SELECTION PROFESSION?SELECTION PROFESSION?

48


THE FREQUENCY SITE SELECTORS ARE USING SOCIAL MEDIA IS THE FREQUENCY SITE SELECTORS ARE USING SOCIAL MEDIA IS

RISING RISING –– 86% USE WEEKLY OR MORE, COMPARED TO 71% IN 86% USE WEEKLY OR MORE, COMPARED TO 71% IN

LATE 2009LATE 2009

20%

25%

30%

35%

25%

31% 31%

Late 2009

Early 2011

49

0%

5%

10%

15%

Daily Two or three times

a week

Weekly


WHAT SOCIAL MEDIA/NETWORKS SITE WHAT SOCIAL MEDIA/NETWORKS SITE

SELECTORS ARE USINGSELECTORS ARE USING

� By far, LinkedIn was the most

used source for information

50

� Facebook, Rss Feeds and Twitter

are increasingly becoming more

popular

� Blogs are less frequently used

(hard to verify trustworthiness)

Source: Atlas Advertising 2011


TODAY’S WEB 2.0 TRENDS TODAY’S WEB 2.0 TRENDS –– INTERACTION INTERACTION

WITH YOUR STAKEHOLDERSWITH YOUR STAKEHOLDERS

Your website

51


PROSPECTING USING PROSPECTING USING LINKEDINLINKEDIN

52


• Over 100 million users worldwide, more than half outside the U.S.

• “A professional network of trustedcontacts.”

• http://www.slideshare.net/amover/linked-in-

ABOUT LINKEDABOUT LINKED--ININ

53

• http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

•


KEY FEATURES OF LINKEDINKEY FEATURES OF LINKEDIN

� Your profile

� Your Contacts

� Your Connections

� Status updates

� Groups

� InMail Feature

54

� InMail Feature

� Applications

� Advertising

� Mobile Access


As a part of their mandate, Scottish Enterprise is

responsible for “ensuring Scotland has a great business

environment for companies to grow and attract new

investment to Scotland.“ With 1 389 followers of the

agency’s LinkedIn page (as of November 15th, 2011), the

BEST PRACTICE BEST PRACTICE –– SCOTISHSCOTISH ENTERPRISE ENTERPRISE

55

agency’s LinkedIn page (as of November 15th, 2011), the

level of activity is high in terms of the amount of posts that

are made.


SCOTISHSCOTISH ENTERPRISE ENTERPRISE –– ENGAGING WITH ENGAGING WITH FOLLOWERSFOLLOWERS

56


LINKEDLINKED--IN: SITE SELECTION EXPERT GROUPS IN: SITE SELECTION EXPERT GROUPS

� Professional

connections

� Discussion and

support groups

Interest Groups

57

� Interest Groups


SLIDESHARESLIDESHARE

� Re-purpose

presentations

� Cross-link to other

social media sites

58


TWITTER, YOU TUBE AND BLOGSTWITTER, YOU TUBE AND BLOGS

59


EXAMPLES OF TWITTER AND EXAMPLES OF TWITTER AND YOUTUBEYOUTUBE –– INVEST INVEST

IN IN INDIAINDIA

60


TWITTERTWITTER

� Twitter seems to have

most traction for EDO’s

� Innovative viral contest to

promote regional

entrepreneurship

61

entrepreneurship

� Denver: People “tweet” on

different topics

� Columbus: Segment by

audience and message


TWITTER SEARCHTWITTER SEARCH

� Be attentive and

responsive. Effective

social media marketing is

opportunistic!

62


opportunistic!

YOUTUBE: CALGARYYOUTUBE: CALGARY

� Academic presentations

on development issues

� Lifestyle

� Testimonies

63

� Testimonies

� Property tours


BLOGBLOG

� Three benefits:

– In-depth content

– Authority

– SEO

64


SUMMARY AND RECOMMENDATIONSSUMMARY AND RECOMMENDATIONS

65


SUMMARY: PAST & PRESENT OF INVESTMENT SUMMARY: PAST & PRESENT OF INVESTMENT

PROMOTION STRATEGIES PROMOTION STRATEGIES

Without web 2.0 tactics

� Branding and Image

building

� Cold calling

With web 2.0 tactics

� Blogs, LinkedIn, You Tube

and websites

� Linked-In

66

� Phone book

� Surveys, data requests

� Face to face meetings

� Site visits

� Google search engine

� GIS and websites

� Online webinars

� Virtual familiarization tours


HOW TO FOCUS AND ALIGN YOUR PROMOTION AT THE HOW TO FOCUS AND ALIGN YOUR PROMOTION AT THE

CORRECT “MOMENT” FOR THE PROSPECTCORRECT “MOMENT” FOR THE PROSPECT

67


RECOMMENDATIONS: INVESTMENT RECOMMENDATIONS: INVESTMENT

PROMOTION 2.0PROMOTION 2.0

� The rules of the game of location selection and investment

promotion have changed

� Key Web 2.0 tactics for today’s investment promotion can

facilitate your work

� Your website is considered your “shop window”: if it looks

68

� Your website is considered your “shop window”: if it looks

appealing and offers up to date information you significantly

increase the chance of attracting more investment

� Various web 2.0 tools can support all your IPA activities

� However, the implementation and maintenance of all tools

require discipline, hard work, dedicated research and an

innovative mindset


Thank you and looking forward to

69

Thank you and looking forward to

your questions


CONTACT DETAILSCONTACT DETAILS

Investment Consulting Associates (ICA)

HFZ Plaza

Symphony Tower, 26th floor

Gustav Mahlerplein 109 - 111

1082 MS Amsterdam, The

Atlas Advertising

2601 Blake Street, Suite 301

Denver, CO USA

Netherlands

70

1082 MS Amsterdam, The Netherlands

T: +31 (0)20 708 59 00

F: +31 (0)20 708 59 03

E: [email protected]

W: www.ic-associates.com


Netherlands

T: 001 303 292 3300 x 210

F: 001 303 292 3303

E: [email protected]

W: www.atlas-advertising.com

Documents

Presentation Effective Communication in Investor Attraction