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MySkinMyLife.com

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From Balch, C. M. et al. CA Cancer J Clin 2004;54:131-149.Copyright 2004 American Cancer Society

Melanoma rates continue to rise in the U.S. Unless detected early

survival is greatly reduced

The Problem

Stage 4 ~ 10%

Stage 3 ~ 30%

Stage 2 ~ 50%

Stage 1 ~ 80%

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MARKET FUNDAMENTALS

Primary Market: U.S. Patients

At-Risk Patients: 15,000,000

Patients Developing Melanoma Annually 76,000

Patient Deaths/Year 9,200*

*More than 1 patient dies every hour of every day of every week of

every month of the year.

The question: If one of the major indicators of a potential melanomaproblem is change on the skin surface, how can you not have abaseline set of images?

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The Solution

The Leading Early Melanoma Detection Service in the Nation

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WHOLE VALUE PRODUCT PLATFORM

1. Referral/Scheduling and Education

2. Imaging

3. Secure Transfer from Imaging Site4. Production

5. Secure Transfer

to Physician for In-Office Examination & Education

to Patient for At-Home Self-Examination

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MARKET STRATEGY: WHY WE WIN!

Our strategy is to:

dominate the domestic market

drive Total Body Imaging to become the Standard of Care

become the leading provider of this service

This will be accomplished by expanding our current number ofsites into the top 55 markets in the U.S. reaching 60-70% of

the population within 50 miles of an imaging site.

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IMPLEMENT MARKET STRATEGY

Management Team

Develop a management team experienced in the medical field.

To accomplish this task, I will employ an agressive approach whereby non-

vital management services are outsourced to allow us to stay behind therevenue curve.

As revenue increases, the management team will be brought in-house asneeded. Individuals needed to fill several of the management slots havealready been identified and are willing to consult with, and eventuallybecome actively associated with the company.

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IMPLEMENT MARKET STRATEGY

Sales & Marketing Team:

Exec. VPSales & Marketing

VP of Sales VP ofMarketing

8 Regional

Directors

Web site

FacebookTwitter

YouTube

PR

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-2.0

0.0

2.0

4.0

6.0

8.0

10.0

12.0

Millions

ofDollars

Year

DigitalDerm,Inc. Projections

Gross Revenue Net Income

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RESOURCES NEEDED

$500,000

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EXIT STRATEGIES

There are 3 basic possibilities each with its own pluses and minuses:

Acquisition

I.P.O.

Self-Sustaining

At the end of 5 years, with DDI having annual revenue of $10M andvaluing DDI at a 3X-5X cap rate, the company will have a stated valueof $30M-$50M.