PRESENTATION INVEST IN CATALONIA for ADE UAB 2012

PRESENTATION INVEST IN CATALONIA

for ADE UAB 2012

23rd October 2012

www.investincatalonia.com2

1. ACC1Ó: corporate

2. CATALONIA: a lifestyle that works

3. INVEST IN CATALONIA: operations

4. INVEST IN CATALONIA: e.g. of how/what we sell


it is the Agency offering support for the

competitiveness of Catalan enterprise

it is working to promote innovation,

internationalization and attract investment

it is the leading player in actions aimed at increasing the competitiveness of the

Catalan business fabric

it is attached to the Ministry of Enterprise and

Labour and to the Directorate General for Industry of the Government of Catalonia


ACC1Ó, created in 2010, integrates two organizations with over 20 years of experience developing policies giving support to enterprise

Mission, Vision, Values

MISSIONTo promote Catalonia’s

industrial and entrepreneurial development, combining

continuous improvement with high impact structural

changes

VISIONTo be a benchmark within

the public administration in terms of effectiveness and

efficiency in the area of industrial and

entrepreneurial promotion and development

VALUES

Oriented towards the customer, results and

change

Creativity

Excellence and rigor Promoting risk-taking

Transparency, simplicity and honesty

Team work

Respect

Loyalty


To promote internationalization,

innovation and attraction of productive

business investment

To offer knowledge transfer and incorporate research

and new technologies into enterprise

To create companies, foment entrepreneurship and business promotion in technological activities

To boost the capacity and the innovative demand of

Catalan enterprises (R&D&I)

To boost business

competitive-ness

To favour the optimization of

human and financial

resources

To promote talent and creativity

To adapt the rendering of services to

changing problems

Functionsof ACC1Ó

* Law 51/2010, of 6 April, approving the By-laws of ACC1Ó of the Catalan Business Support Agency

Functions of ACC1Ó


Objectives 2014 INNOVATION10,000 innovative companies1.90% R&D/GDP10,000 companies technology network client€750M investment in private mobilized R&D

INTERNATIONALIZATION6,000 new companies introduced to exportation1,500 new companies initiated in exportation1,500 consolidated new exporting companies150 export scholarship holders600 professionals in foreign trade1,000 projects/year managed via BPCsHARNESSING INVESTMENTS

€600M in foreign investment projects35% of projects granted a favourable decision


Directorate General for Industry

Structural PlansMaintenance Plans Instrumental PlansTractor Plans

Executive SecretaryACC1Ó

SDGIIntervention

policy

Invest in Catalonia

Innovation Internatio.

Business Development

Stimulus policy

DG AVANÇSA

MWCSustainable

Mobility

3rd Tractor

Plan

4th Tractor

Plan

Start-UpCatalonia

Simplif.admin.

Financing Resources Commercial Communication

Organization




34 BPCs throughout the world (29 countries)6 Delegations in Catalonia1 Delegation in Madrid

Foreign offices and Delegations


€205M budget

+ than 250professionals

34 offices throughout

the world

6 delegations in Catalonia

1 delegation in Madrid

17,000 projects/yearsupported by

ACC1Ó

8,500attendees at ACC1Ó acts

21,420digitally loyal

clients

7.56 averageACC1Ó

customer satisfaction

ACC1Ó in figures (2011)


ACC1ÓPasseig de Gràcia, 129

08008 Barcelona

+34 934 767 [email protected]

@ACC1O






CATALONIA: A LIFESTYLE THAT WORKS


www.investincatalonia.com

What you probably know about Catalonia…

Catalonia is known for its monuments, architecture, beaches, festivals, gastronomy and wine, sports, the Olympics, Barcelona city and lately for the impact of the Spanish crisis on media coverage.



But there’s plenty more to tell about Catalonia: its strategic location, its business activity dynamism, its people and talent.


Catalonia: video


1.4% of EU-27 population

1.7% of EU-27 GDP

1.3% of EU-27 exports

15% of Spanish population

20% of Spanish GDP

25% of Spanish industry

30% of Spanish foreign trade

CATALONIABARCELONA

Area 32,106 km2

Population 7.539 million

Average

temperature

16.17ºC

Average daylight

hours

12 h 57 min

GDP mp 2011 € 210.150 billion

Agriculture

(GAV 2011)

0.95 %

Industry

(GAV 2011)

20.30 %

Construction

(GAV 2011)

10.58 %

Services

(GAV 2011)

68.17 %

Tourism

(visitors 2011)

27.9 million

GDP per capita

2011

€ 28,270 / year

Exports

2011

€ 55.53 billion

Imports

2011

€ 70.85 billion

R&D spending

2010

1.63 % of GDP

With a population is similar to Bulgaria and Austria, a GDP greater than Finland’s and the Czech Republic’s

and similar to Denmark’s, Catalonia’s economic position in Europe is noteworthy. Its exports are similar to

Portugal’s, and exceeds countries like Romania and Greece. Its GDP per capita is 14,4% above the European

average (EU-27), and is greater than the UK’s and Italy’s.


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EU-27 AVERAGE: 25,100 €

82.7

00COMPARATIVE CATALONIA / EU-27 COUNTRIESGDP PER CAPITA, 2011 (€)

Source: own elaboration based on Idescat (Catalonia statistics institute); INE (National statistics institute) and Eurostat.


� A metropolitan area similar to Frankfurt, Munich and Rome in terms of population (4.8 million)

� The 4th most visited European city and 16th in the world

� One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites.

� Best Southern European city and 2nd Best European region by FDI Strategy (FDI Intelligence, 2012).

� The world’s second city in hosting International Congresses (ICCA/BTCB, 2011).

� The top Mediterranean cruise-ship destination.

� A major venue for key cultural, sports, economic and business events.

Since 1996 Barcelona has retained

its number one ranking as Europe’s

best city in Europe in terms of

employee quality of life.

European Cities Monitor

(Cushman&Wakefield)

CATALONIA

BARCELONA


MORE FROM LIFE

MORE FROM BUSINESS

17,800,000

tourists visit Catalonia every year,

25% of those who visit Spain,

the world’s 3rd most visited country

7,500,000

visitors come to Barcelona every year,

the 4th most visited city in Europe

A hub of high value added industries

can be found here:

chemicals, pharma, packaging,

agro-food, automobile...

Catalonia is a major pole of attraction for:

health and social services, ICTs,

media, logistics, tourism, education...


TALENTEDeducated-creative-solid work ethic

GLOBALconnected-mobile-open-attractive

BUSINESS-ORIENTEDcompetitive-dynamic-diverse

technological-business friendly


EDUCATION that works

� 13 public and private universities

� Over 221,000 students

� Over 600 different degrees

� Campus of International Excellence

� 1% of world scientific production (Nature)

� Two of the top best executive education schools

around the world

Universitat de les Nacions Unides UNU

In 2011-2012 780 students attend IESE Master programmes, 80% from abroad

3,000 organizations from over 50 countries recruit employees through

ESADE every year.

Catalonia has a significant amount of

educational centres per capita.

A sign of the educational excellence is the amount

of international students studying in Catalonia.


CREATIVITYthat works

� Large-scale design projects

(DHub, BCN Design Week)

� Renewed design training centres

� Tradition, knowledge and experience

� Design applied to people’s needs

� Design studios and corporate design centres

(Alstom, Volvo, HP, Roca…)

Catalans like ideas, and they like putting them

into practice in a whole range of different fields:

graphic design, art, urban planning,

architecture, fashion, gastronomy, industry…


EXCELLENCE that works

Catalans have an

entrepreneurial spirit

and are focused on

identifying

opportunities and

finding innovative

solutions.

This innovative spirit

and a solid,

collaborative work

ethic has allowed

Catalans to stand out

in their particular

areas of excellence. Barcelona Supercomputing Center

BarcelonaTech University

A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.


CONNECTIVITY that works

80 airlines

177 destinations worldwide

Over 32 million passengers

Best South European Airport

Best European Cargo Airport

One of the main Mediterranean ports

Leader in Mediterranean vehicle traffic

Inland terminals (Zaragoza, Toulouse, Lyon), port network

A 259-ha of logistics activity area

Easy commuting by public

transport (bus, subway, tram)

Excellent road network

connecting internal market

Mediterranean Rail Corridor, EU

priority project

Barcelona is one of the

few cities in Southern

Europe with full-modal

transport integration.

Port, airport, railway,

motorways within a

12-kilometre radius,

each with global

connectivity.


MOBILITY that works

“ We are thrilled to

announce that Barcelona

will be the Mobile World

Capital for the next seven

years. This is an exciting

time for the city and for the

mobile industry as a whole”

John Hoffman, CEO GSMA Ltd.

Mobile solutions for

smart cities

m-Transportation

m-Health

m-Contents

m-Payments

m-Education

Barcelona is now the world’s centre for

mobility innovation in all fields


OPENNESS that works

Launch pad to

Mediterranean and

Latin American

markets

Source: ACC10

Catalan exports (in millions of euros)

Catalan exporting companies

26%

65%

of Catalan

exports go to

EU markets

of all Spanish

exports

36%

of all Spanish

exporting companies

30%

of Catalan

exporting companies

do it regularly

Catalonia accounts for:

Almost 500 million

consumers in a

2-hour flight radius

Catalonia accounts for:



MAIN FOREIGN TRADE INDICATORS IN CATALONIA (2001-2011)

0

10.000

20.000

30.000

40.000

50.000

60.000

70.000

80.00020

11

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Exports

Imports

Evolution of Foreign Trade in Catalonia 2001-2011

Data X million Euros. Imports and FOB and Exports CIF.


RANKING OF THE MAIN EXPORTS OF CATALONIA BY ECONOMIC ACTIVITY (2011)


Source: Own elaboration based on data provided by ICEX (Spanish Institute for Foreign Trade) http://www.icex.es/icex/cda/controller/pageICEX/0,6558,5518394_5549233_5549194_0_0_-1,00.html

Bakery and other products 2.52%

Leisure 2.50%

Environment and energy production

4.47%

Ancillary mechanical and

construction industry 5.80%

Raw materials, semi-

manufactured goods and

intermediary products 7.28%

Clothing 10.53%

Meat products 3.85%

Habitat 4.93%

Chemical Industry 21.70%

Industrial Technology 27,37%


AN ATTRACTION that works

Germany

19%

Japan

2%

Italy

9%

Other

10%

USA

10%

Portugal

2%

France

16%

UK

8%

Denmark

2%Netherlands

13%

Luxemboug 3%

Switzerland

5%

Belgium 1%

CATALONIA

5,061

foreign

companies

Source: Invest in Catalonia.


Catalonia is home to …

85.8% of the Japanese companies67.1% of the Italian companies63.0% of the USA companies61.9% of the French companies50.1% of the Swiss companies50% of the Hong Kong Companies46.7% of the Canadian companies 45.1% of the German companies44.3% of the Belgian companies27.5% of the British companies

… operating in Spain.

Foreign capital companies operating in Catalonia by country of origin

Percentages are calculated using Invest in Catalonia data for 2011 for Catalan companies and Informa / D&B data for the rest of Spain.

Source: Invest in Catalonia based on data by Informa and Dun & Bradstreet. Data for 2011.

Data include companies with foreign capital (owned 10% or more by foreign capital).

Germany16,5%

France14,6%

Netherlands12,7%Italy

9,2%USA8,7%

UK6,9%Switzerland

5,1%

Luxembourg2,8%

Japan2,7%

Portugal2,2%

Denmark1,8%

Belgium1,5%

Others15,1%


Position in the Ranking

Regions Number of Investment

ProjectsCap. Exp. (M. USD) Jobs Created

1 Greater London 327 65.3 3,711

2 Ile-de-France 204 222.6 2,337

3 Catalonia 100 692.2 4,202

4 Madrid 94 68.7 1,398

5 Dusseldorf 84 260.0 2,530

6 Serbia 67 646.9 13,479

7 Rhone-Alpes 66 454.5 1,022

8 Darmstadt 64 1,838.6 8,705

9 Istanbul 63 0 374

10 Dublin 60 307.8 2,156

TOTAL FDI IN

EUROPE

2011

3,906 40,146.27 157,824

� Catalonia has been the third region in Europe in number of investment projects in 2011,

a clear evidence of the attractiveness of our region

Source: Invest in Catalonia

based on European

Investment Monitor 2011.


COMPETITIVENESS that works

Competitiveoperationalcosts

Gas prices, industrial consumers €/Gigajoule(Eurostat 2012-2011)

Office rents €/ sqm year(Jones Lang LaSalle Q4 2011)

Electricity prices, industry €/100kWh(Eurostat 2012-2011)

Portugal 11,09

Germany 12,04

Sweden 12,46

France 9,86

Ireland 9,90

Spain 10,03

Slovakia 10,60

EU (27) 8,98

Netherlands 7,49

UK 8,25

France 7,22

Netherlands 8,41

Germany 8,95

EU (27) 9,34

Belgium 9,50

Ireland 11,21

Italy 11,45

Slovakia 12,73

Czech Rep. 10,28

Spain 10,82

UK 10,97

Minimum wage

€/month

(Eurostat, 2012)


DYNAMISM that works

“The Continental Automotive plant in Catalonia

is a benchmark in lean manufacturing and one

of Europe’s most competitive factories. Our

plant will be directly involved in the production

of hybrid and electric vehicle components,

working on the project together with the R&D

centre in Nuremburg.”

Francesc Xavier Pujol, General Manager


DIVERSITY that works

22% Chemicals&Pharma

22% Metal&Machinery

12% Food &Beverages

11% Transport material

10% Paper &Graphics

7% Electric&Electronics

6% Textiles

10% Other

Service Sectors

ICTs

Trade

Tourism

Design &Engineering

Health&Biotech

Creative industries

Shared services centres

Logistics

Industrial Sectors Business services

Engineering

Relocation agencies

Human resources

Business associations

Law firms

Telecom&Energy

Consultances

Transport

Wide availability of providers and suppliers


TECHNOLOGY that works

IDIADAautomotive lab test

Scientific Parks

IBMCNM

SupercomputingCentre

ALBAsynchrotron

Key scientific infrastructures

� Home to leading Europeanhospitals and research groups

� Active in life sciences and thecreation of biotech companies

� With R&D at 1.6% of GDP

The TECNIO technology transfer network and its expert partners give added value to tech projects.


A BUSINESS ENVIRONMENT that works

� Tax rebates for R&D&I and environmental issues

� Flat rate tax system for non-residents.

� Favourable tax system for foreign holding companies.

� Fast-track of work and residence permits.

� Incentive programmes for job creation.

� Invest in Catalonia services Information for foreign companies

One-stop-shop for investment projects

Business location services

Financing advice and assistance

Expansion and diversification

Global Partnerships


“With innovation, investment and great people, you’ve

got all the right ingredients for success.”

Bernard Meunier, General Manager of Nestlé España.

Julio Rodríguez, CEO Schneider Electric.

Rolf Schwirz, CEO Fujitsu Technology Solutions

“Barcelona is a city with a great influence and international

reputation, which helps when it comes down to doing

business.”

“In choosing the location for our flagship customer centre, Fujitsu

placed a high emphasis on strategic qualities including a solution-

oriented multi-cultural workforce, high-specification office locations

and a comprehensive infrastructure. In all of these areas, Barcelona

was a stand-out winner.”

WHAT THEY SAY


Economic Crises on Mass Media

Accumulated imbalances

The Spanish economy has accumulated important imbalances in the last few years:

1. An excessive private sector indebtedness: an excessive dependence on external finance

� Households leverage in line with Euro Area standards (around 80% of GDP)

� Companies leverage is high and concentrated on real state companies

2. The excessive private sector indebtedness: fuelled a real estate bubble

3. A loss of competitiveness until 2008 – reflected by the financing needs of the Spanish

economy

� Correction in unit labour costs begins in 2008, due mainly to labour shedding �

Improvement of competitiveness since 2009.


The Government’s Economic Policy

OBJECTIVE To tackle accumulated imbalances in order to regain asustainable and balanced-job creating growth pathover the medium term.

The Government Economic Policy response is base in these pillars:

�Public sector reform: fiscal consolidation and debt discipline

� Structural reforms on:

• Labour market

• Financial sector

• Regulatory framework



Current Economic data

Within the gloomy context, recent economic data shows positive trends, both in Spain

and Catalonia:

� Catalonia’s GDP increased in 2011 from the previous year a 0.7%.

� Industrial sectors grew at a higher pace, up to 1.7% from the previous year.

� Catalan Exports have boomed during 2009-11, increasing by more than 30%.

� Foreign companies have already done their post-crisis structural adjustments and

are committed in executing their investment plans.

� Spanish productivity has increased up to 12% since 2008, thanks to its high export

levels and competitiveness improvements due to the drop in labour costs.





3. INVEST: operations



Invest in Catalonia is the Catalan government organization in charge of attracting foreign investment.

Our aim is to attract and maintain business investments and generate qualityemployment over the long term in Catalonia.

We use a decisive pro-business approach based on the principle of confidentiality and providing a free service.


Organization and services

The Investment Promotion Areapromotes Catalonia as a strategic destination for investment in Spain and Europe, detects business opportunities in high value-added industries and supports international promotion activities in new markets through ACC1Ó’s international network.

The Project Management Area offers

advisory services and support to companiesconsidering investing in Catalonia at all stagesof the operation, from the initial investment planuntil complete business implementation. TheProject Management Area serves as a one-stop shop for dealing with the government andis supported by specialized services ininvestment incentives and businesslocations.

Identifyingindustries, needs, investors and business opportunities

ProgrammespromotingCatalonia as a destination for investment

Providing guidance to and informinginvesting companies

Presenting candidaturefor specific projects

Advising and supporting companies through the decision-making and implementation stages of the investmentproject

Follow-up and after care

Business location and investment incentive advisory services

Inve

stm

ent

To ensure the success of all investment projects in Catalonia, Invest in

Catalonia is structured in two areas:


Is your company thinking about the possibility of investing in Catalonia?

Do you have a investment project to do business in Catalonia?

Are you looking for a location for your business project?

Do you need information on available incentive programmes?

Do you regularly work with foreign companies as clients?

Informationfor foreign companies

One-stop shop for investment projects

Finding a business location service

Incentive advice service

Public-Private Partnership

Is your company already set up in Catalonia?

Aftercare for companies with activity in Catalonia



Procedures with private entities:

� Human Resources� Utilities providers

(water, gas, telecommunications, etc.)� Engineering firms� Providers of legal services� Consultants� Real Estate� Financial institutions� Relocation� Other suppliers

Procedures with public institutions:� Catalan Land Institute (INCASOL), Centres and

Infrastructure for Mobility and Logistics Activities (Cimalsa)

� Ministry of Town and Country Planning and Public Works (PTOP)

� Environment � Catalan Water Agency (ACA), � Catalan Energy Institute (ICAEN), Institute for

the Diversification and Saving of Energy (IDAE)� Economics and financing� Healthcare� Technological centres� Local councils� Ministries� Other

PROVIDERS OF USEFUL CONTACTSONE-STOP SHOP FOR

PROCEDURES



Some of the companies we have advised


20% Success Rate

foreign investment inflows/year

€ 3.9 billion

best European city to do business in: Barcelona

6th

Offering services with the guarantee of experience

Invest in Catalonia has been working since 1985 to create valued and

trusted opportunities for foreign investment.

investment projects managed3,780

investment projects won

686

in projects won

€ 7.1 billion

jobs created or maintained

41,400

Since 1985

In our Portfolio of Investment Projects

240 Active Projects





4. INVEST: e.g. how/what we sell


Moltes gràcies / Muchas gracias

BARCELONA

Passeig de Gràcia 129 08008 Barcelona Tel. 00 34 93 476 7287

www.investincatalonia.com [email protected]

Oriol Martínez Alòs-MonerBusiness IntelligenceINVEST IN CATALONIA [email protected]

Documents

PRESENTATION INVEST IN CATALONIA for ADE UAB 2012