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PRESENTATIONPRESENTATIONOFOF
HORDS LIMITED HORDS LIMITED BY BY
HAROLD OTABILHAROLD OTABILCEOCEO
HORDS LTD.HORDS LTD.TOPICS:1. INTRODUCTION2. PRODUCT RANGE3. THE MARKET4. CHALLENGES5. SALES6. EQUIPMENT8. CONCLUSION
BROWN GOLD NATURAL COCOA POWDER
HORDS LTDHORDS LTD..INTRODUCTION
FROM A HUMBLE BEGINNING
• HORDS LTD. Is a limited liability company, formally established on 10th May 2000• Founded by Harold Otabil who was the only staff member. The company has now grown to a staff strength of 45.
STAFF STRENGTH• Management Team - 3• Administration & Marketing – 10• Production - 32
CLEAN TOUCH MULTI-PURPOSE CLEANER
SUPPORT STAFFSUPPORT STAFF
HORDS Ltd. has contractual agreements with consultants and professionals to supervise operations in the following divisions of the company:
• Legal Department
• Computer Department Virtual Private Network and website content management for www.hordsltd.com.
• Advertising and Public relations
SMART LOOK LAUNDRY STARCH
PRODUCT RANGEPRODUCT RANGE• BROWN GOLD NATURAL COCOA POWDER • SMART LOOK SPRAY STARCH
• SMART LOOK LAUNDRY STARCH
• SPRING FRESH DISINFECTANT
• CLEAN TOUCH MULTI-PURPOSE CLEANER
• KWIK MEAL PANCAKE
• KWIK MEAL GARI SOAKINGS
THE MARKETTHE MARKETLOCAL MARKET
HORDS LTD. PRODUCTS ARE WELL ESTABLISHED BRANDS ON THE GHANAIAN MARKET. OUR BROWN GOLD NATURAL COCOA POWDER HAS A 50% MARKET SHARE AND IS STILL GROWING.
WE WERE THE FIRST TO INTRODUCE COCOA AS A HEALTH FOOD IN WEST AFRICA. OUR OTHER PRODUCT LINES ARE ALSO DOING WELL ON THE MARKET.
OUR MAIN DISTRIBUTION OUTLETS ARE:
• DISTRIBUTORS • FILLING STATION MARTS• SCHOOLS• SUPERMARKETS • MAJOR COMMERCIAL MARKETS ACROSS THE COUNTRY
INTERNATIONAL MARKET
• UK – WE ARE REPRESENTED BY FULA FOODS• USA – DEVELOPMENTAL STAGE• NIGERIA – DEVELOPMENTAL STAGE
SPRING FRESH DISINFECTANT
CHALLENGESCHALLENGES• ADEQUATE FUNDING
• CERTIFICATION TO ENTER EXPORT MARKET
• APPROPRIATE TECHNOLOGY TO INCREASE PRODUCTION CAPACITY
• COMPETITION FROM IMPORTED PRODUCTS
SMART LOOK SPRAY STARCH
SALESSALES
YEAR GH ¢ £2005 – 362,000 190,5262006 - 1,297,000 682,632Percentage growth rate – 258.29%
KWIK MEAL GARI SOAKINGS
EQUIPMENTEQUIPMENT
CURRENTLY IN USE•FFS MACHINE – Filler with batch coder 250g – 500g•FFS MACHINE – Auger Filler with batch coder•Automatic Powder/ Filling Capping Complete line• Additional equipment will be required to enable us increase production capacity.
SMART LOOK LAUNDRY STARCH
CONCLUSIONCONCLUSIONEXPORT MARKET
HORDS LTD. has set targets to increase efforts in establishing strong distribution networks on the International Market
COCOA PROCESSING
Partnership in the processing of cocoa beans is key in our expansion programme
FREEZONE
Becoming a freezone company, will provide all the necessary incentives for HORDS LTD. to be competitive on the Global Market
PARTNERSHIP
We welcome the merging of resources and innovation to achieve a successful product range.
KWIK MEAL PANCAKE