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INTRODUCTION
01’
COMPERIA.PL www.comperia.pl
Phone: +48 22 642 91 19| Email: [email protected]
Present in daily work
MISSION OF COMPERIA.PL
Milions of customers monthly searches products and services on internet. Comperia.pl, due to financial,
insurance and telecommunication comparing websites, serviced by qualified specialists, shows market in a
comprehensive way while transparently presenting offer parameters – this way it allows for comparing and
selecting the best services or product.
49
COMPERIA.PL www.comperia.pl
Phone: +48 22 642 91 19| Email: [email protected]
4
COMPANY’S MANAGEMENT BOARD
Bartosz Michałek President of Management Board
Co-founder and dominating stockholder (8,69%) of Company.
Graduate of Warsaw School of Economics and Warsaw University. Experience in „consumer finance”:
Expander, Open Finanse, Noble Bank.
Karol Wilczko Vice-President of Management Board
Co-founder and dominating stockholder (8,4%) of Company. Graduate of Warsaw
School of Economics. Experience „consumer finance”: Raiffeisen Bank,
Open Finance, Noble Bank.
COMPERIA.PL www.comperia.pl
Phone: +48 22 642 91 19| Email: [email protected]
Konstruktorska Business Center
COMPANY SEAT
The company’s seat is in office building Konstruktorska Business Center, on the territory of the biggest
Warsaw office-business complex at Domaniewska Street. Modern, spatial office meets all company;s needs,
provides great conditions for employees and is perfectly located to organise meetings with strategic partners
of the company.
49
www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
6
COMPERIA.PL
Which distinguish our
business
INVESTMENT ADVANTAGES EXPERIENCE, POPULARITY
Incorporated in 2007 (ebroker.pl 2008, totalmoney.pl 2009). Place no. 1262
in Poland as cocerns popularity of websites (ebroker.pl place no. 5001,
totalmoney.pl place no.1937)
DYNAMIC INCREASE OF PROFITS AND REVENUES
CAGR of revenues in 2010 – 2014 = 82,79%
CAGR of net profit in 2010 – 2014 = 76,0%
QUICKLY DEVELOPING INTERNET ADVERT MARKET
CAGR of value of internet advertising market in Poland in
2007-2013 = 21,9%**
COMPTENENT MANAGEMENT BOARD
Bartosz Michałek and Karol Wilczko in total hold 17,09% of capital share of
the Company.
ENTERING INSURANCE SEGMENT
In October 2013 tere were completed works on insurance application the
first implementation of which took place in 2014.
ENTERING GSM SERVICES SEGMENT
In July 2014 Comperia.pl S.A. was joined by TELEPOLIS.PL. There was
started comparing website of GSM suppliers offers.
* Data from Alexa.com as of December 2014
** Data from report „IAB/PwC AdEX 2013”
FUNDS FROM ISSUE (2014), ENTERING MAIN MARKET OF WSE
The Company holds big investment opportunities, it may be consolidator on
Polish e-commerce market.
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
7
COMPERIA.PL
Structure of stockholders pursuant to number of stocks. Composition of Management
Board and Supervisory Board:
CORPORATE GOVERNANCE
Bartosz Michałek – Prezes Zarządu
Karol Wilczko – Wiceprezes Zarządu
MANGEMENT BOARD OF THE COMPANY
Derek Christopher – Chairman of Supervisory Board
Marek Dojnow
Przemysław Czuk
Jacek Łubiński
Tomasz Góreczny – independent member of Supervisory
Board
Source: company
SUPERVISORY BOARD
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
8
COMPERIA.PL
Structure of stockholders pursuant to
number of votes:
CORPORATE GOVERNANCE
In Issuer’s stockholders there are a couple of institutional
investors inclusing TFI.
Among 2 157 891 of existing stocks, 685 717 and name,
privileged ones as for the vote (two votes per one stock).
The name stocks are held by Talnet Holding Limited
(entity related to Dariusz Wojdygą) and Marek Dojnowa
and Adam Jabłoński.
Decisions of Supervisory Board requiring consent of
independent member:
- Transactions with subsidiaries,
- Appointment of chartered auditor.
Source: company
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
9
COMPERIA.PL
Comperia.pl S.A.
BUSINESS MODEL
INTERNET USERS
BANKS
Internet user compares financial
products of the banks on Issuer’s
portal
Internet user selects the most
beneficial offer while leaving his
contact data– „lead”
Comperia.pl submits customer’s data
to bank. Then, the bank pays to the
Comoany a fee for „lead” (fixed value,
irrespectively of the fact whether the
customer purchases the product)
COMPERIA
Bank contacts potential customers
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
10
COMPERIA.PL
Comperia.pl S.A.
BUSINESS MODEL
A
B
C
D
The company services all active in internet
banks supplying tchem each month a
couple of dozens thousands potential
customers.
In 2014 number of portal visits kept by the
Issuer amounted into 16,69 milion.
Revenues of Comperia.pl S.A. mainly come
from efffectiveness advertising market–
submission of contact data (so-called
„leads”) of potential customers to banks.
The Company diversifies its actions by
enterint new market areas, among others
telecommunication market while launching ,
GSM services comparing website and
purchasing portal TELEOLIS.PL.
A
B
C
D
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
11
COMPERIA.PL
Wide portfolio of sercives increases reach and finding customers in Google
MULTI BRANDING – STRATEGY OF BUILDING REACH
Main portal in group.
Comparing website of
financial offers and GSM
COMPERIA.PL Telecommunication information
service and GSM offers
comparing website
TELEPOLIS.PL
Portal of Company’s
partnership program
COMPERIALEAD.PL
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
12
COMPERIA.PL
Wide portfolio of services increases reach and finding customers in Google
MULTI BRANDING – STRATEGY OF BULDING REACH
Comparing website of
mortgage credits
EHIPOTEKA.COM
Bonus Program
Comperia Bonus
COMPERIABONUS.PL
Loyalty platform for
customers of
Comperia.pl
COMPERIABONUSCLUB.PL
Internet localiser of
bank outlets
BANKI.PL
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
13
COMPERIA.PL
Telepolis.pl – the biggest telecommunication portal
ACQUISITION OF TELEPOLIS.PL
BIG SOCIETY Over 1 400 000 loyal users monthly
PROFESSIONAL CONTENT Thousands of articles, tests, branch news
FIRST COMPARING WEBSITE Poland’s first GSMA comparing website –
agreements with all operators
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
14
COMPERIA.PL
New brand in Comperia Group
COMPERIA BONUS
3 editions of promotion: BGŻ Optima, Meritum Bank, Raiffeisen Polbank
Marketing: TV, affiliation, bloggers, internal actions
Results: Lead Rate: 24%, Conversion Rate: 73%
THE BEST PRODUCT
Our objective analysts select the best
deposit product without „hidden info”,
which we present to the customers.
ADDITIONAL BONUS
We communicate that each charged
deposit shall be awarded with
additional financial bonus.
BIG REACH The offer is recomended by Comperia.pl
services, the biggest affiliate partners,
bloggers and promoted by wide
marketing actions.
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
15
COMPERIA.PL
March 2015
TV CAMPAIGN
Broadcasting time 15 and 30 seconds
Total budget PLN 700,000
Concentration an reach
4000 spots – 3 weeks
31 967 400 advertising contacts
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
16
COMPERIA.PL
Comperia.pl in adverts of its customers
RELATIONS WITH BANKS
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
17
COMPERIA.PL
Key media in Poland:
We are quoted by
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
18
COMPERIA.PL
Social loyalty platform to recommend the Issuer’s products
COMPERIA BONUS CLUB
80 RECOMMENDATIONS Record number of
recommendation of club
member in one week
5 TOOLS Dedicated tool for club
members for
recommendation
4 LEVELS Memberships: basic,
silver, gold, platinum
10 000 INVITATIONS Sent to customers of 1st
and 2nd edition of
Comperia Bonus
3850 REGISTRATIONS In club until 17.04.2015 –
the number is still growing
1300 RECOMMENDATIONS Persons involved in
promoting and
recommending Comperia
Bonus 3, among friends
and family
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
19
COMPERIA.PL
Blogosphere also for beginners!
COMPARE YOURSELF
Free positioning
Blogosphere is based on ComperiaLead partnership program. The project is mainly devoted to individuals who don’t have experience in keeping own pages or blogs.
Start: January 16, 2015 Active users: 32 Number of recorded blogs: 77
Free WWW
WordPress templates
Training for bloggers
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
20
COMPERIA.PL
Better propagating content
COMPERIA ANALYTICS
MORE REFERENCES Comperia Analytics application allows for preparation of
advanced analyses on bank products pursuant to over 2
thousand offers. The data cover not only current situation
on market but also show how within latest 5 years it
shaped. Comperia Analytics is availabe for everyone, free
of chargé,shall be developed and supplemented by
further functions and products.
49
COMPERIA.PL www.comperia.pl
Phone: +48 22 642 91 19| Email: [email protected]
21
Innovative technology for Insurance Agents
COMPERIA AGENT
Scale of activity Of our system
Until today technology of
Comperia Agent supports and
helps in work of over 100 agents
of Comperia Ubezpieczenia and
around 1000 cooperating
agents.
Full monitoring Of Agents’ work
Facilitating work Of Insurance Agents
Comperia Agent ensures monitoring of activness of whole network, teams and certain agents (sale results, delegating tasks, preview of calendars).
Comperia Agent allows for
effective management of
customers’ database and
policies of all agents in
distribution network. Fast
and simple settlements
management (automatic
computations setting rates of
commission).
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
22
COMPERIA.PL
Phone customer service – maximising revenue on „lead”
OTHER ADVANTAGES
40 000 leads/ month
12 people in team
Calls back in 5 mins
SALE ACTIVITIES
Call center also conducts activities of
active sale – while woring on archive base
of 270 000
Customers from Comperia.pl system
QUALIFIED CC Team of call center specialists
contact all leads while being found in
base verifies it and provides services
of customer service center. After
receiving a lead, a consultant calls
back in 5 minutes.
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
23
COMPERIA.PL
Financial customers
database
OTHER ADVANTAGES
ENTIRE DATABASE 270 000 customers who as routine use financial
services – personal and phone-address data.
CASH CREDITS 120 000 customers interested in cash
credits.
BANK DEPOSITS 50 000 customers interested in deposit
products.
BIGDATA SYSTEM Personalised sms messages find
customers on the moment of their
purchase neeed.
01’
02’
03’
04’
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
24
COMPERIA.PL
Milestones in history of Company’s activity
DYNAMIC DEVELOPMENT
Comperia.pl S.A. was formed as „start-up” project supported by financial investors.
The Company’s development is reflected in dynamically growing revenues.
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
V 2007 B. Michałek
and K.
Wilczko
launch
serwisy
finansowe
Online Sp.
z o.o.
X 2007 Obtaining
financial
investors: Talnet
Holding
(subsidiary with
D. Wojdyga)
andFidea Capital
(subsidiary with
M. Dojnow) .
Name change
into„Comperia.pl”
. VI 2007 Launching portal
eHipoteka.com.
III 2008 Launching
portal„Comperia.
pl”.
IX 2008 Launching
affiliation
program
II 2010 Gaining
operational
profitability
XII 2011 Debut on market
of New Connect.
V - VI 2011 Acquisition of
portal Banki.pl,
launching portals:
Autoa.pl and
Kontoteka.pl
XI-XII 2013 Incrase of demand
of financial
institutions for
credit customers,
execution of
orders within IT
services
VI 2013 Appointment of
independent
member of
Supevisory
Board
(Przemysław
Kruszyński).
VI 2014 Acquisition of
TELEPOLIS.PL.
Entering market by
internet GSM
comparing websites
VII 2014 Launching new
brand - Comperia
Bonus
MARKET OF ACTIVITY
02’
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
26
COMPERIA.PL
Discussion of competition on Polish and foreign markets
BENEFICIAL COMPETITIVE STANDING
Revenues of Moneysupermarket.com in division into segments of activity
The place of main financial comparing websites in Poland in world ranking of
popularity of websites in periods: April – September 2014
Rok
założenia
Notowana
na giełdzie
Miejsce w
rankingu
Alexa.com
(strony
polskie)*
Comparing of Comperia.pl and its main
competitiors
Pursuant to data of Google Analytis
Comperia.pl is a leader as concerns
popularity among internet users gathering
on its websites over 2 milion of unique
visits per month while generating almost
6 milion openings. Source: the Company
* Data from Alexa.com for March 2015 within Polish websites (chart on the right side of
slide presents scope for whole world – lack of possibility of generating chart for websites
only from Poland)
2007
2008
2009
Tak
Nie
Nie
1 264
1 979
5 015
Examples of actions on foreign
markets
Big scale of financial comparing
websites acting on foreign market
indicates significnat potencial of
market of comparing websites in
Poland.
Company Scope of activity Country Capitalisation (milion PLN)* Revenues
2014 (milion PLN)*
Net profit
2014 (milion PLN)*
Source: Thomson Reuters, NBP, Annual report Moneysupermarket.com for 2014
* 1 GBP = 5,73 PLN, 1 USD = 3,90 PLN, capitalisation for 18/03/2014
** Bankrate Inc is a leading financial comparing website in the US offering possibility of comaparing such products as mortgage credits, credit cards, insurance products, investment products, OAP plans and car credits.
Moneysupermarket.Com
Group PLC
Great Britain Financial comparing website 6173 1 422 303
Bankrate Inc** USA Financial comparing website 4923 1 787
- 39
Incorporation year
1999
1976
milion PLN 2013 2014
Financial products 276 23% 338 23%
Insurance products 677 56% 791 56%
Offers of travel agencies 94 8% 130 9%
Offers of operators of power 117 10% 128 9%
Other 33 3% 36 3%
Sum 1197 100% 1423 100%
Insurance products ; the
biggest and mostly
growing segment
Website Moneysupermarket.com primarily
was founded in order to make possible for
consumers comparing a scope of financial
products and services available on the
market. From the moment of launching the
service Moneysupermarket expanded its
sevices by among others: insurance
products, offers of travel agencies, offers of
mobile telephony operators or offers of
power operators.
comperia.pl
totalmoney.pl
ebroker.pl
49
www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
27
COMPERIA.PL
in direction of „direct” model
FORECASTED SHIFT OF SHIFTING INSURANCE MARKET
Value of market of insurance sale „direct” (by internet or phone) in 2013
amounted into PLN 1,175 bilion (comparing to PLN 1,2 bilion in 2012 which
means fall of 1,2% r/r).
5,18 milion policies in direct system i.e. purchased with the use of
internet or phone.
The most popular, sold by internet, insurance
product are civil liability car insurance (55,9%) and
autocasco (20,5%), there is also visible increase of
interest in other type of insurance
PURSUANT TO DATA OF POLISH CHAMBER OF INSURANCE
IN 2013 INSURANCE INSURANCE COMPANIES ISSUED IN TOTAL
PURSUANT TO DATA OF POLISH CHAMBER OF INSURANCE
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
28
COMPERIA.PL
On the example of MoneySuperMarket.com
WORLD FINANCIAL COMPARING WEBSITES
Financial comparing websites are adroitly developing
segment of services in the world. British
MoneySupermarket is one of the biggest of this type of
businesses the stocks of which are listed on London Stock
Exchane.
Financial investors appreciate this business model which is
shown by below chart of company’s prices of stocks.
Comperia.pl is a leader in Poland on market of comparing websites in section: finance (credits,
deposits, etc.), dynamically builds items in section of insurance. After taking over TELEPOLIS.PL it shall
win a telecommunication market. There is planned entering subsequent segments: for example energy.
STRATEGY
02’
49
www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
30
COMPERIA.PL
Focused on increase of value
COMPANY’S STRATEGY
Strategy of development
Increas of obtained internet movement, maximising index of
conversion and number of leads to financial and non-
financial recipients
Poland’s insurance agency Extending portfolio of offered
services
Development of infrastructure
and marketing activities related
to Company’s portals
Development of
ComperiaLead
partnership program
Starting comparing websites
of services of mobile
telephony operators, power
suppliers, Internet, cable TV
Dynamic development of
Comperia.pl
Convincing existing, big
insurance agencies for
common use of Issuer’s
insurance application
Increase of base of new
articles, rankings, analyses
and expertise
Development of ComperiaLead
Mobile
in order to reach a new base of
potential partners and customers
Building network of own
insurance agents
functioning within
subsidiary Comperia
Ubezpieczenia Sp. z o.o.
Incfease of number of
cooperating institutions
49
www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
31
COMPERIA.PL
Combining online and offline
segment
FORMATION OF INSURANCE AGENCY
Stable development of
sector of insurance
Dynamic develooment of
internet Growing recognition of
Comperia
• Insurance sector in Poland has a stable
growth.
• Value of market of insurance in Poland
during the latest 7 years was doubled
• Within latest years one may observe a dynamic
increase of number of internet users in Poland
• Presently 72% households in Poland has
acceess to internet and expects a further
increase of the index
• The frist Poland’s financial comparing
website – segment creator in Poland
• Each month is supplies for financial
institutions over 19 000 customers
Prerequisites of entering into sale, online as well as
offline
Online insurance (sale by
internet) Offline insurance (sale by
means of agents)
Growing significance of
e-commerce market in Poland and in the world
Reluctance of part of customers to
purchase insurance by internet
• Part of Poles does not trust towards purchasing
insurance products by internet
• In effect the biggest players of „direct” market also start
sale of insurance by agents (for example Link4, Liberty
Direct)
• The estimates indicate that Polish
e-commerce market increased in 2012 by
23,0% to the value PLN 21,5 bilion and
increase in 2013 should amount, pursuant
to forecasts around 21,4%. („E-commerce”
SMB Report, Kelkoo i Forrester Research
published in March 2013)
Possibility of reaching customers
with a wider offer
• Part of insurance products is not predestined to sale
by internet (for example life insurance) – this product
is the best used for sale by agents
• „ComperiaLead Mobile” application shall allow
cross-selling of other producs on the occassion ot
sale of insurance products
Source: company
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
32
COMPERIA.PL
Joining online and offline segments
FORMATION OF INSURANCE AGENCY
Gaining own insurance agents within new multiagency
MULTIAGENCJI (COMPERIA UBEZPIECZENIA SP. Z O.O.)
Gaining customers (online
and office)
Making available insruance
application for own agents
and paid making available
application to external
agents
Concluding insurance
agreemnt in a remote way
by internet of by call
center
Directing customers wo don’t want to
purchase online insurance for own
insurance agents
Sale of other leads to insurance associations
(potential customers who want to conclude
agreement with insurance association)
1
4A
2 3
4B 4C
AGENTS CUSTOMERS
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
33
COMPERIA.PL
Partnership program no. 1
DEVELOPMENT OF COMPERIALEAD.PL
Phone: +48 22 642 91 19| Email: [email protected]
INNOVATIVE PARTNERSHIP PROGRAM From tools of ComperiaLead each month are used by thousands of partners. Due to innovative
approach the biggest Polish portals selected ComperiaLead for develoment of its business – among
others: onet.pl, wp.pl, otodom.pl, autotrader.pl, gratka.pl, domiporta.pl,
wyborcza.biz, regiomoto.pl
A couple of dozen thousands of „leads” From affiliates of each month
coming to banks
Mobile program The first program available by
means of mobile application
PLN 2 000 000 of withdrawals Of commissions for our affiliation
partners in 2014
4000 partners Including the biggest portals on
the market and influencial
bloggers
COMPERIA.PL
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
34
COMPERIA.PL
Company’s activities in order to increase number of „leads”, movement and brand awareneness
MARKETING STRATEGY
0
200
400
600
800
1 000
1 200
2010 2011 2012 2013 2014
Expenditures of Group for oogle
Adwords
in Google
New areas of activities: comperiabonus.pl,
telepolis.pl, program lojalnościowy CBC
Public Relations: publications in branch
services and on blogs
Dedicated context advert in ecommerce
services
Context facebook ads and remarketing
advert
Until May 2014 the Company’s activities including in this scope focused on
SEM and stook for placing Company’s portals in paid, distinguished zones
of results of „Google” engine search.
At the beginning of 2nd quarter the Company diversified activities with new
channels of obtaining customers while starting a context effective advert
display in big services among other announcement ones. It allowed to
reduce expenditures for SEM and significantly decrease costs of obtaining
customers interested in Comperia.pl products
One of big achievemetns in the frist half year, was entering into group a
new brand, Comperia Bonus. Within the brand the company on cycles
stocks allowing the users for using the product of one of the partners,
receiving monetary Bonus.
After test TV campaigns the Company ceased next broadcasts of TV spots
in present form while focusing on effectiveness activities.
Part of market activities of Company is on the rule of barter. The marketing
services subject to barter are image adverts.
FINANCE
03’
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www.comperia.pl Phone: +48 22 642 91 19| Email: [email protected]
36
COMPERIA.PL
Increase of revenues and results, safe financing structure, ability of generating cash
DYNAMIC INCREASE
Consolidated data 2010 2011 2012 2013 2014 IH 2014 IH 2015
Net revenues on sale 1 555 3 918 6 821 13 181 17 319 7 239 11 970
Costs of operational activity 1 114 2 616 5 449 10 327 16 607 6 938 12 083
EBIT 440 1 305 1 753 3 441 1 727 651 846
EBITDA 504 1 507 2 632 6 002 6 317 3 900 2 617
EBITDA* 504 1 507 2 632 6 002 4 091 1 674 2 617
Net profit 439 1 248 1 487 2 716 4 215 3 144 765
Depreciation 63 203 879 2 561 2 364 1 023 1 771
Fixed assets 78 529 4 463 7 945 18 702 16 023 20 703
Current assets 614 2 719 1 942 7 338 11 730 12 026 9 861
Total assets 691 3 248 6 405 15 283 30 432 28 049 30 564
Equity capital 512 2 494 3 984 9 786 23 631 22 560 24 525
Short-term liabilities 159 643 2 218 3 964 3 302 3 753 3 042
Long-term liabilities 0 0 203 1 533 3 499 1 737 2 997
Net cash flow on operational activity 185 -213 2 991 5 567 3 951 -546 2 990
Net cash flow on investment activity -109 -599 -3 760 -5 815 -9 374 -5 215 -3 669
Net cash flow on financial activity 121 1 002 622 2 396 9 630 9 630 0
Total net cash flow 197 190 -147 2 147 4 207 3 869 -679
Source: Consolidated financial statements of the Company for the period: 2010-15 drawn up pursuant to MSSF; * adjusted data on profit on occassional profit
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37
COMPERIA.PL
Increase of revenues and results, safe financing structure, ability of generating cash
DYNAMIC GROWTH
Unit data 2010 2011 2012 2013 2014 IH 2014 IH 2015
Net revenues on sale 1 555 3 918 6 821 12 855 18 017 7 885 12 391
Costs of operational activity 1 114 2 616 5 449 9 755 15 406 6 660 10 827
EBIT 440 1 305 1 753 3 687 3 573 1 653 2 307
EBITDA 504 1 507 2 632 6 247 7 999 4 855 3 940
EBITDA* 504 1 507 2 632 6 247 5 773 2 629 3 940
Net profit 439 1 248 1 487 2 962 5 769 4 148 2 192
Depreciation 63 203 879 2 560 2 200 977 1 633
Fixed assets 78 529 4 463 8 463 20 834 18 714 23 886
Current assets 614 2 719 1 942 7 470 10 780 11 858 9 138
Total assets 691 3 248 6 405 15 933 31 614 30 572 33 024
Equity capital 512 2 494 3 984 10 032 25 432 23 810 27 623
Short-term liabilities 159 643 2 218 4 368 3 084 5 026 2 715
Long-term liabilities 0 0 203 1 533 3 099 1 737 2 685
Net cash flow on operational activity 185 -213 2 991 6 290 5 259 1 589 4 634
Net cash flow on investment activity -109 -599 -3 760 -6 574 -11 210 -7 342 -4 787
Net cash flow on financial activity 121 1 002 622 2 396 9 630 9 630 0
Total net cash flow 197 190 -147 2 112 3 679 3 877 -153
Source: Unit financial statements of the Company for the period: 2010-15 drawn up pursuant to MSSF; * adjusted data on profit on occassional profit
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38
COMPERIA.PL
Pursuant to segments of activity (data in thousand PLN)
SALE REVENUES
Source: Consolidated financial statements for the period: 2013-15 drawn pursuant to MSSF; * data adjusted with profit on occassional purchase
Segment IH 2015 Share IH 2014 Share Δ r/r 2014 Share 2013 Share Δ r/r
Credit products 3 393 28% 2 671 37% 27% 6 074 35% 5 131 39% 18%
Deposit credits 5 214 44% 1 760 24% 196% 5 054 29% 1 327 10% 281%
Insurance products 159 1,3% 104 1,4% 52% 279 2% 37 0% 664%
Extra-bank products 684 5,7% 181 2,5% 277% 618 4% 55 0% 1032%
Commissions on
insurance 125 1% 19 0% 562% 117 1% 70 1% 68%
Others including IT
services 1 741 15% 2 216 31% -21% 3 599 21% 4 137 31% -13%
Barter 655 5% 287 4% 128% 1 578 9% 2 424 18% -35%
Total 11 970 100% 7 239 100% 65% 17 319 100% 13 181 100% 31%
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39
COMPERIA.PL
Pursuant to segments of activity
REVENUES ON SALE, EBIDTA and EBITDA MARGIN
Source: Unit financial statements of the Company drawn up pursuant to MSSF, changing, four quarters.
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40
COMPERIA.PL
Company consequenty implements its issuance purposes
CONSEQUENT STRATEGY
Implementation of all issue purposes takes place pursuant to time and cost schedule
adopted by Management Board
Issue purpose
Expenditures in
thousands in the
period: IV-XII 2014
Expenditures in
thousands in the
period: I-VI 2015
Formation of insurance multiagency 1 579 590
Development of infrastructure and marketing
actions related to Company’s portals 616 754
Development of ComperiaLead partnership
program 3 212 169
TOTAL 5 407 1 512
* The above-mentioned expenditures are presented as WNIP in balance sheet
NON-FINANCIAL INDEXES
04’
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42
COMPERIA.PL
For the Company
KEY INDEXES
Name of index IH 2015 IH 2014
Δ r/r
2014 2013 Δ r/r
Number of ComperiaLead
partners 7 453 4 024 85% 5 674 2 868 98%
Number of leads 185 604 117 307 58% 269 374 191 666 41%
Number of entries on website 12 987 157 2 791 995 365% 16 695 740 5 957 934 180%
Number of openings 31 215 040 5 279 152 491% 38 997 326 13 938 088 180%
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43
COMPERIA.PL
For the Company
KEY INDEXES
Number of leads in
division into
products
IH 2015 Share IH 2014 Share Δ r/r 2014 Share 2013 Share Δ r/r
Credit products 112 332 61% 85 264 73% 32% 191 918 71% 163 323 85% 18%
Deposit products 31 632 17% 19 927 17% 59% 39 669 15% 23 566 12% 68%
Insurance products 4 641 3% 5 289 5% -12% 10 455 4% 2 723 1% 284%
Extra-financial products 36 999 20% 6 827 6% 442% 27 332 10% 2 054 1% 1231%
Total 185 604 100% 117 307 100% 58% 269 374 100% 191 666 100% 41%
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44
COMPERIA.PL
For Insurance
KEY INDEXES
Name of index 01.01-30.06.2015
Number of signed agreements with associations 16
Number of employed agents in multiagency 119
Collection in PLN 837 302
Commission from Insurance Association for Company 124 569
Number of performer calculations in Comperia Agent 5 969
Number of signed agreements with Agencies for use of
Comperia Agent application 4
ATTACHMENTS
05’
49
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46
COMPERIA.PL
Of internet in Poland
GROWING AVAILABILITY
Access to internet in Poland on rural areas (% households.)
Potencial within increase of access to internet has among
others rural areas
47%
69%
85%
0
20
40
60
80
100
2009 2012 2030P
%
Souce: Main Statistical Office, Information Society in
Poland
Access to internet in Poland
(% of households)
In 2008-2014 access to internet in Poland increased by 26 p.p
Source: Main Statistical Office, Ministry of Administration
and Digitalisation
Reasons of lack of access to internet in Poland (data for 2012)*
Most of them may be eliminated
Access to internet in selected European countries
(% of households in 2013)
Poland is placed below average for UE27
Systematic
increase of
access to
internet in
Poland gives
rise to increase
of viewing the
portals
belonging to the
Issuer
49%
59% 64% 67% 70% 72% 75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2008 2009 2010 2011 2012 2013 2014
49
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47
COMPERIA.PL
On internet advertising market
DYNAMIC GROWTH
Divsion of expenditures for internet
advertising pursuant to sectors (2013)
Financial and motorisation sector spend
most for online advertising
Source: IAB Polska / PwC AdEx 2014
Value of internet advertising market in Poland (bilion
PLN)
Over three-time increase of market value in 2007 – 2013
Dynamics of value of advertising market in
selected parts of Europe (2012 vs. 2011)
Market of advertising in CEE develops faster
than in Western Europe.
0,7
1,2 1,4
1,6
2,0 2,2
2,4
0,0
0,5
1,0
1,5
2,0
2,5
3,0
2007 2008 2009 2010 2011 2012 2013
Value of
49
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48
COMPERIA.PL
Increase of value of internet advertising
POLAND IN GROUP OF COUNTRIES OF BIGGEST POTENTIAL
20 40 60 80 100 120
-5%
-0%
5%
10%
15%
20%
25%
30%
35%
40%
Expenditures for internet advertising per capita (in EUR)
Dyn
am
ics o
f ch
an
ges o
f v
alu
e o
f in
tern
et
ad
vert
isin
g m
ark
et
Size of buble of certain countries means scope of market
Data for 2013
Poland
Italy
Rosja
Turcja
Czech Republic
Ireland
Bulgaria
Serbia Hungary
Spain
Greece
Slovenia
Croatia
Belgium
France
Austria
Finland
Germany
Switzerland
The Netherlands
Sweden
Denmark
Great Britain
Norway
Poland is in the
group of
European
countries of the
lowest
expenditures for
internet
advertising per
capita
and the biggest
dynamics of
change of value
of this market.
Souce: IAB AdEx Benchmark 2013, IHS Electronics & Media