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Presentation on Reebok

Presentation on ReebokI AM WHAT I AM

By: Akanksha PandeyPGDM 2010-12Section-A

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About ReebokAbout Reebok U.S based Reebok is worldwide designer, marketer and

distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok.

Reebok is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

Reebok’s principal business activity is to design & worldwide marketing of high quality footwear, apparel & equipment.

Distributed around the world: (Asia, Australia, Canada, Europe, Latin America, and the United States)

Reebok is 3rd largest seller of athletic footwear and athletic apparel in the world.

Remain market leader in India since 1999

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Reebok IndiaReebok India Reebok started its operations in India in 1995. Headed by Managing

Director Mr. Subhinder Singh Prem. Reebok has introduced its internationally acclaimed fitness programs in

India, conducted under the banner of Reebok Instructor Alliance. Reebok has trained and certified more then 800 trainers till now. Reebok India commands a 54% market share in the premium sportswear

industry in December 2008. Its revenue has touched 1400 Crores (at retail price) in 2008. Reebok reaches out to its target customers through its 500 exclusive

Reebok Stores, 200 Shop in the shop outlets & 2500 dealer outlets. Reebok has the single largest store in Hyderabad.

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Reebok internationalReebok international Reebok International Ltd. is a leading worldwide designer, marketer and

distributor of sports, fitness and casual footwear, apparel. Sales for 2004 totaled approximately $3.8 billion. Footwear Reebok uses footwear factories in 14 countries. Most factories making Reebok footwear are based in Asia — primarily China

(accounting for 51% of total footwear production), Indonesia (21%), Vietnam (17%) and Thailand (7%).

Production is consolidated, with 88% of Reebok footwear manufactured in 11 factories, employing over 75,000 workers.

Apparel Reebok has factories in 45 countries. The process of purchasing products from suppliers is organized by region. Most

(52%) of Reebok's apparel sold in the United States is produced in Asia, with the rest coming from countries in the Caribbean, North America, Africa and the Middle East.

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Reebok TeamReebok Team President & CEO Uli Becker, MD, Indian Subhinder Singh prem President, Sports Licensed Division David Baxter, North America Jim Gabel, Human Resources Bill Holmes, Brand Strategy and Business Development Katrin Ley, Head of Latin America Charlie Maurath, Head of Reebok Asia Pacific Dave Mischler, Marketing Head Matt O'Toole,

Type subsidiary of Adidas Founded Bolton, England 1895 Headquarter Canton, Massachusetts, US

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Reebok GoalsReebok Goals

Vision Continue to bring inspiration  to

present and future  athletes, while maintaining the company's standard of quality for its

products.”

Mission At Reebok, we see the world a little

differently and throughout our history have made our mark when we’ve had the courage to challenge

convention. Reebok creates products and marketing programs that reflect the brand’s unlimited

creative potential.

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Some of the tag lines Some of the tag lines Early 2008 – “I am what I am”

“Take the gym with you” “Planet Reebok”

“Because Life Is Not Just Spectator Sport” “Pump Up, Air Out” “Your Move” “Easy Tone” “Very Good Very Very Good.”

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Manufacturing unitManufacturing unit

Liberty Shoes Ltd. Libertypuram ( KUTAIL ), Ditt. Karnal

Moja Shoes pvt. ltd Sonepat, HR

Sant Rubber Corp. Hoshiyarpur, Jalandhar

Sarup Tanneries Ltd. - Bawa (BAW

Jalandhar, PB

M&B Footwear Dist. Solan

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Reasons : Reasons :

Growing economy Cheap labor Demographic support High population Developing country Benefits of Govt. policy Rebate & relaxation in

rules and regulations Low rate of duty on

export-import Govt. policy to enhance

export

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Products in OfferProducts in Offer

Running

Pink Ribbon

Sports equipments

Men's Styling

Women

Sportswear

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Athletic Wear Market ShareAthletic Wear Market Share

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SWOT ANALYSISSWOT ANALYSIS

Strengths : Weaknesses

Research and developmentMarketingOutsourcingName recognitionFinancials

Dependency on Footwear salesInefficiencies within ManagementRely on Retail sales stores to sell.

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CONTD.

Opportunities : ThreatsAsiaCollege/Pro SportsEmergence of more Sporting eventsWomen’s Marketplace

CompetitionSweat Shop IssuesManufacturing CapacityGlobal/Domestic Economies

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Brand endorsement Brand endorsement

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SUGGESTIONS&

QUERIES ARE WELCOMED

SUGGESTIONS&

QUERIES ARE WELCOMED