Presented by Milton

Zlotnick

Staten Island, New York

FACEBOOK – 2010 A.D.

500 MILLION PEOPLE

7

Facebook is the largest online social networking site.

Created to allow people to interact, share photos, and find people. SOCIAL

Now In addition to using Facebook for Social purposes, many people use it  for BUSINESS NETWORKING

500,000 Facebook apps – 1,000,000 developers # 1 apps on the iPhone is Facebook

Business Goals for Using Facebook: You must first create a personal profile. You must

register as a real person. For Business try to connect with people who are

searching for your products or services in a social manner.

Connect and engage with current and potential customers

Later you may create a business fan page – registering with a business name.

Promote other content you create, including videos, blog articles, or other resources

Register on Facebook

1. Go to the the facebook home page. Facebook.com

2. Enter your full name.

3. Enter your email address and password.

4. Select Male or Female.

5. Click on the Signup button.

6. Go to your email that you used to join facebook.

7. Open the Open the Registration Confirmation email from Facebook.

8. Click on the verification link.

9. Now you can access Facebook and find your friends online.5

Beginner Tutorial – Video 3.5 min

7 Ways to Promote your Business on

Facebook Video 3.11 min

Killer Profile Page Indexed by Google –Keep Personal Privacy in Mind

Add Business Contacts Found on Public – Private Groups

Start a Group Study other groups first

Buy Ad Space – PPC – PPM- Compare to Google PPC - PPM

Promote Your Blog Create a Business Page Advertise Events

Facebook for Business PAGE Video 7 min

Facebook Personal Terms of Service requires REAL PEOPLE NOT BUSINESS NAMES

Must first register as a PERSONLimited to 5,000 Friends

YOU CAN CREATE A BUSINESS PAGERegister as a business.

No limit to friends and fansFan Pages are visable to unregisterd

visitors. Indexed by search enginesGenerates new leads

http://www.facebook.com/pages/create.php

When to Publish a Fan Page Start by creating your Page in

unpublished mode, until it is fully developed. EDIT – SETTINGS- UNPUBLISHED.

Acts like a blog or website - FREE

When ready to go on-line EDIT – SETTINGS – PUBLISH.Create a Facebook Landing Page Video

Free Way to Drive Traffic to your Fan Page

Send e-mails to your clients, suppliers, prospects a notice of new information regarding your products or service that is on you Fan Page. Encourage LIKE button.

Signature of the e-mail John Smith, MBA General Manager Yourcompanywebsitename.com Contact@company.com

They don’t need facebook account to see your FACEBOOK Page.

Adding the Facebook Like Button

on your website/blog• Like Button – Viral – Spreads Your • Information – Great for SEO• Put it in on your Blog – Website

Learn How – Video 4 min x

Export Your Blog to your Fan Page Video 5 min x

Advertising on Facebook

• Pay per Click – PPC• Cost per Impression – CPM• Demographics – Better than

Google• Click thru rate – lower than Google

ADVERTISING ON FACEBOOK TUTORIAL – VIDEO 9.5 min

BPLANS.COM/CALCULATORS

Link to Calculator

videoVideo 1 min

How well is your Facebook Business Page Doing?

Common – Rejections by Facebook Ads– Click Links for Full Explantion Capitalization of Every Word Capitalization of Entire Words Incorrect Grammar, Spelling, and Slang Inaccurate Ad Text Deceptive Discounts and Offers Irrelevant or Inappropriate Images Inappropriate Targeting Destination Sentence Structure Unacceptable Language Choice Incorrect Punctuation Symbols and Numbers in Place of Words

Find the sweet spot where you are spending just under your daily budget on a

consistent basis. 

Spending $2 per click and your daily budget is $200, then if the most clicks you can get is 100

Lower bid to $1.50, then you could theoretically get 133 clicks before your ads are turned off. 

If you are still hitting your budget, lower your bids again.  If you spend $1.00, you could get 200 clicks before your ads are turned off, and so on…

Test…Test…Test• Click on "Test" on the left side of the

Create Your Ad section to make sure your website properly loads.

• Clicking on "Test" will show you what the Facebook user sees when he clicks on your ad.

• Save Time and MoneyVideo – Testx x 5 min

Facebook Ad Tutorial Testing Your Marketing3.flv

Teaches you how to use Facebook and Twitter effectively

Like This VIDEO x

Control – Like Sharing - Video

Facebook – How to - Photos and Videos Upload a photo – to Facebook 1.5 min

Upload a photo to Facebook from your blackberry phone 1 min

Upload a video to youtube from iPhone 6 min

Download your video (from Real Player) to iPod Touch 2 min

Download video from youtube to facebook 1.5 min

Facebook Tips

1. Set privacy options Video 5 min.

2. Think carefully about public photos and information.

3. Use unique password different from your financial websites.

4. Birthday - Required – Keeps out Pre-Teen – After Edit and Hide if you wish.

New Features – Private Groups

Private Groups – Selectivity – New Video 3 min x

Facebook Overhauls Groups - How to create Facebook New Group

This is a secret group. It will not show up in your profile, and only admins can invite members.

Video PAYPAL INVOICING

YouTube - History Youtube was founded 2005, as a free

web-based service that would allow people to watch and share their videos.

In October 2006 Google purchased YouTube for a $1.65 billion

2 Billion Views a Day

BENEFITS OF Cost Free Global Audience Viral Effect SEO – Fast Indexing Target Marketing Free to Browse Register to Upload a Video Display on Your Website / Blog

Getting Starting – YouTube - Videovideo

Keep it short. Focus on something that

people want to share. Best Videos – “How To” Consider a series. Make your description clear

and specific; properly use tags (keywords) separate by space.

ADVICE – YOU TUBE Encourage Subscribers Post Periodically Encourage Comments - Viral Send to Video sites - use

TubeMogul – Video – 3 min

Send it to Blog/Website/ Facebook and other Social Networks

Types of Videos used by Businesses

Examples: Anyone with a message: Realtor – View Homes Motivational Speaker, Author, etc. Magician, Entertainer, Singer,

Dancer Any valuable service or Product How to: any subject Your video should be interesting

and not just a commercial Sample Video – Roofer 26,000 views

Producing a video for YouTube with Flip Video

No software required USB Connection 2 Hour Capacity Links to Youtube Editing features Excellent sound and video

quality

VIDEO COMPUTER USB PORT

FLIP VIDEO SOFWARE

YOUTUBE.COM

CAN GO TO – HARD DRIVE EMAIL/YOUTUBE/WEBSITE

Video - Features

How to Use Video

YouTube – Video How to Upload a Video to YouTube 3

min

YouTube allows video up to 15 minutes long. Shorter the

better Best - three minutes or less. For help with videos go to

http://www.youtube.com/video_toolbox

Producing a video for YouTube Video 17 min

Professional video equipment A simple consumer-level video

camcorder. A computer webcam. Cell phone Can edit using Microsoft’s

Windows Movie Maker or Apple’s iMovie

YouTube - Tips Remember to include your web site address in all

videos you upload Submit your videos to several video sharing sites at the

same time.

Use the customized channel for your company. Keeps all your videos in one place. Done

automatically when you sign up. Get a Director's Account to take advantage of

additional benefits. Longer videos require more compression, which

decreases quality.

XTRANORMAL.COM – TEXT TO SPEACH

Example Video

Viddeo

Video 60 Sec

Instructions – Video 7 min

http://www.butterscotch.com/tutorial/Sign-Up-For-YouTube

10 TRAINING VIDEOS

YOUTUBE TRAINING VIDEOS

Presented by SCOREStaten Island, New York

Business Oriented Professional Network

JobsAll Fortune 500 are represented in LinkedIn. Improves your Google PageRank Ask for advice. Give advise.Check on Company from former employeesFind start-upsGreat for recruiters 55 Million users – 1.5 Million new users each monthHigh retention rate.

Video 2 min

A Friend of a Friend of Mine

4 Degrees of Separation

LINKEDIN.COM

IF EACH CONTACT

HAS 20 TIES, YOU COULD

HAVE ACCESS TO

137,000 UNIQUE

CONTACTS

LINKED IN

Video 6 min

Linkedin Group Directory

5 Steps to Join Linkedin Step 1: Join LinkedIn and complete

your profile. Step 2: Find contacts who are already

on LinkedIn. Step 3: Give and solicit

recommendations within your network. Step 4: Pose questions and answer

others' questions Step 5: Find or create LinkedIn Groups.

Advice for Recruiters

Video

TwitterTwitter is a free social networking and micro-blogging service

send and read other users' updates (otherwise known as tweets)

Limit 140 characters in length. Use widely by cell phones, blackberry, etc.

Sign in – can search groups

Contact friends in Twitter @friendsemailaddress.com

Form group – import contacts – enter bio and picture – link to your website and blog

MORE UPDATES RESULT IN MORE FOLLOWERS

OFFER VALUABLE INFORMATION – ANSWER QUESTIONS

Why Twitter is Good for Your Business – Video Tutorials

How to Start and Use Twitter – Video 4 min

Business Uses – Video 2.5 min

Twitter on Mobile Phone –Video 2 min

Twitter Advice Listen before speaking Don't be boring

Offer useful content Update daily

Give your customers a reason to follow  Embrace Twitter applications

Twitter Advanced Search, ChirpCity, Nearby Tweets and Tweepz. 

Using Twitter for Your Business

Sign up using Company name Search and Learn before posting Monitor tweets about your company

Use tweetdeck.com Monitor competitors use

Search.twitter.com Participate – answer questions

A Few Uses for Twitter A restaurant tweets their daily

specials A ticket agency tweets about-to-

expire tickets A realtor tweets new homes on the

market A chamber of commerce tweets

local events and promotions.

Twitter Business Tips

Identify influential tweeters and establish relationships with them. Twinfluence.com

Use sponsored tweets for very popular tweeters. Must be in sync with your brand. (new concept)

Go to Hashtags.org

Enter subject – see result

You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.

Hashtags were developed as a means to create "groupings" on Twitter

Video Hashtags

Shorten Your URL Link

bit.ly basics: Getting started

bit.ly is a utility that allows users to shorten a long URL, share it, and then track the resulting usage. For example, you can turn this link:http://maps.google.com/maps?f=d&saddr=New+York+Penn+Station&daddr=9th+Ave+%26+14th+St,+New+York,+NY&hl=en&geocode=&mra=ls&dirflg=r&date=11%2F12%2F08&time=4:13pm&ttype=dep&noexp=0&noal=0&sort=&sll=40.746175,-73.998395&sspn=0.014468,0.036392&ie=UTF8&z=14

Into this link: http://bit.ly/CUjV

You Don’t Have to be everywhere at once Video 12 min

Facebook Fan Page – Twitter Video 12 min