Presented by

Rita Alisauskas, Ph.D.Professor

Count College of Morris214 CenterGrove RdRandolph, NJ 07869

and

Chris CondayanManager, Public Outreach

American Society for Microbiology1752 N Street, N.W.

Washington, D.C. 20036

Delivering Microbiology andLife Science Lectures with Podcasting and New Media

The Goals

• Understand podcast basics and ASM’s use of podcasting

• Know the podcasting statistics in general and its impact on education

• Learn how to record a lecture• Learn how to distribute podcast lectures• And, understand the value of podcasting

for students and educators alike

What is Podcasting?

Portable audio/video on demand

Content as it is published

Syndicated programming

Q: Do I Need an iPod?A: No

Once an audio or video file is downloaded,

the user can:

Play the file on the computer

Burn a CD or DVD

Transfer the file to any portable media player

such as an iPod, iRiver, etc.

ASM’s Podcasts

The Numbers

Intimate Strangers:Unseen Life on

Earth(Since Jan. 2006)

• 731,000 downloads• Over 500 subscribers• Over 9,000 weekly

downloads

MicrobeWorld Radio

(Since August. 2005)

• 2 million downloads• Over 1,800

subscribers• 4000 to 8000 daily

downloads

MicrobeWorld Podcast Statistics

Intimate Strangers: Unseen Life on Earth

January 1, 2006 to May 4, 2007

Where MicrobeWorld Radio’s Podcast Is Being Heard

United States 71% Unknown 3%

Canada 4.8% Germany 1.7%

Japan 3.8% Netherlands 0.5%

United Kingdom 3.4% Taiwan 0.5%

Australia 3% Other Countries 8.3%

MicrobeWorld in the Classroom

Amarillo College, TX Amboy School District, IL Campbell University, NC Chattahoochee Technical

College, GA Hawaii Pacific University Higher Education-PRISM Initiative, Board of

Regents of the University System of Georgia Niagara University, NY Northern Arizona University University

of Auckland, New Zealand University of Salzburg, Austria University of Texas Health Science Center at

Houston Vanderbilt University, TN

Feedback

“Everything you wanted to know about microbiology prior to your even knowing you wanted to know it.”

– Fanast’o’gyra, iTunes Music Store

“The American Society of Microbiology is doing video podcasts! If that isn't cool, I don't know what is. I'm really glad to see the microbiologists taking the lead in reaching out the public with cool new technology.”

– Sandra Porter, “Discovering Biology in a Digital World,” Weblog.

“This is a great show. In one and a half minutes I learned more about science than all the biology classes I was forced into taking during high school.”

– Anonymous, ODEO.com

TheStats

Podcast Popularity• Google search results increase from 24 to over 112

million. (Google, 5/2007)

• Over 100 million iPods sold. (Apple, 3/2007)

• 12% of Americans download podcasts. (Pew, 11/2006)

• More than 70 percent of 2007-model cars in the US will offer a way to link up the iPod with car stereos. (Apple, 8/2006)

• 9.2 million downloaded an audio podcast and 5.6 million downloaded a video podcast in a 4 week period. (Nielsen, 7/2006)

• 43 million podcast users predicted by 2010. (Bridge Ratings, 6/2006)

Who Listens to Podcasts?

• 15% of men and 8% of women (Pew, 11/2006)

• 18-24 year olds (Nielsen, 7/2006)

• The average science podcast listener is 42.5 (The Scientist, 6/2006)

• One out of five are 12-17, more than half under 35 (Arbitron, 4/2006)

• Higher income (Arbitron, 4/2006)

• Males 18 to 34 (Jupiter Research, 8/2005)

Everyone

Podcasting in Education

76% of university students own an iPod or mp3 player. (10/06, Univ. of Washington)

33% of students have listened to a podcast prior to a course offering one. (10/06, Univ. of Washington)

84% of students report listening to at least one lecture podcast during a course that offers them. (10/06, Univ. of Washington)

20% of students who download podcast lectures report listening to 76% of the material. (10/06, Univ. of Washington)

79% of students indicate that podcast availability had no impact on their attendance. (10/06, Univ. of Washington)

16% of students cite this technology made them less likely to attend class. (10/06, Univ. of Washington)

Set Up to Record Podcast of

Rita’s Presentation

http://audacity.sourceforge.net

Podcasting Microbiology Lectures

Podcasting Microbiology Lectures

Podcasting Microbiology Lectures

Podcasting Microbiology Lectures

Podcasting Microbiology Lectures

Podcasting Microbiology Lectures

Podcasting Microbiology Lectures

Podcasting Microbiology Lectures

Podcasting Immunology Lectures

Podcasting Immunology Lectures

Podcasting Nursing Lectures

Podcasting Nursing Lectures

Podcasting Nursing Lectures

Feedback from Students

“I work most days or evenings and living 75min from my job the iPod helps me go over lectures and I feel like I am studying even if I don’t have time to open a book that day! .” nursing student

“Enhanced podcasts would be greatest thing since sliced bread .” nursing student

“The pod cast is excellent. I am not able to get the archived lectures on my computer, but I am able to use the pod casts and I love it. Thank you to all of those that are involved with the Pod Cast. Thank you very much .” nursing student

“I desperately need the podcast so I can listen while at my daughters' endless gymnastics meets, flute lessons, etc.!! Thanks so much.” micro student

“There is nothing like listening to you speak while I am in my underware. Nothing beats the comfort of my own home.” micro student

Comments from individuals who found lectures on iTunes

“I am a microbiology student...  We have a good instructor however there is nothing like hearing a different lecture to supplement the information.  Really wanted to let you know that I have been learning a lot from your lectures via Podcasts...  You are being appreciated from San Diego!”

“Thank you for making your podcast lectures in microbiology public. They have helped me update my 50 year old studies.____, D.M.D.University of Pittsburgh, Dentistry, 1959”

“I have been listening to some microbiology lectures I found on Itunes and really wanting to identify the professor so I could thank her.  These  are the only audio files of microbiology lectures I have found on the internet so I am grateful to have found them.  I listen to them all day at work on my Ipod. “ microbiology student in Alabama

Editing Rita’s Presentation with Audacity

http://audacity.sourceforge.net

Creating and Publishing an RSS Feed of Rita’s Presentation with

Feedforall

http://feedforall.com

FeedForAll Coupon Code: ccom is a $5.00 discount off FeedForAll software. The regular price is $39.95 per copy or per computer.

Listening with iTunes

• Download iTunes from Apple.com (it’s free)• Under “Advanced” in the tool bar menu click

on “Subscribe to Podcast…” and enter the podcast url feed address.

• Click “OK”• The latest episode will download• Listen and enjoy!

Microbiology on iTunes

Podcast Equipment• Computer, Mac or PC ($1,200 - 2,000)

• Mixer (Optional, $100 – 1,600)

• Microphones ($50 – the sky’s the limit) • Portable Recorder (optional, $300 - 500)

Podcast Software• Audio Editor (free to $1,000)

• Skype or VOIP (free to $25/month)

• RSS Feed Publisher/Creator (free to $30)

• Misc., i.e., Pamela, AudioHijack, Levelator, etc. (free to $30)

Hosting/Bandwidth• Host the Podcast Yourself • Outside Hosting Provider (free to

$300/month)

– limited vs. unlimited bandwidth

• Podcast Hosting Solution (free to $30/month)

– Libsyn– Blip.tv– Ourmedia.org

Benefits for the Students

• Lectures are on-demand

• Learn anytime and anywhere

• Reinforces Class Information

• Slow down lecture delivery for some students

• Speed up lecture delivery for second time around listeners

• The “Cool” Factor

Benefits for the Professor

The “Cool” Factor

Provides students with answers on-demandLong-distance Teaching

Achievable Lecture Content

Podcasts and videos from MicrobeWorld can be incorporated into the course Students already embrace the technology

• Enhanced Podcasts• Camtasia Studio with direct

upload to Screen Cast server (free 60 day trial to $12/month on up)

• Video Podcasts• Apreso and Tegrity ($10,000

solution)

Extra Credit

Online Resources

ID3 Tags• http://www.id3.org/

RSS Tags• http://www.make-rss-feeds.com/

iTunes Tags• http://www.apple.com/itunes/store/

podcaststechspecs.html

Feed Managers• http://feedforall.com/• http://www.podifier.com/

ID3 Tag Editors• http://www.id3-tagit.de/• http://id3lib.sourceforge.net/

Podcast Directories & Search Engines• http://podcast411.com/page2.html

File Formats• http://www.vorbis.com/• http://www.3gp.com/• http://www.bittorrent.com/• http://www.apple.com/quicktime/technologies/aac/• http://www.divx.com/• http://www.xvid.org/• http://www.m4a.com/

Online Resources (Cont.)

Online Resources (Cont.)Flash Players

• http://www.pupuplatters.com/pupuplayer/• http://www.wimpyplayer.com/• http://www.podcastready.com/tools.php

Mobilize It• http://www.melodeo.com/• http://www.voiceindigo.com• http://www.saynow.com

Podcast Communities• http://podcastalley.com/• http://podcastpickle.com/• http://www.blubrry.com/

Online Resources (Cont.)

Social Networking Websites• http://www.myspace.com• http://www.youtube.com• http://www.vox.com/

Podcast Feed Management, Measurement,Hosting and Other Services

• http://www.feedburner.com• http://www.libsyn.com• http://www.podtrac.com • http://www.podstat.net/beta.pod• http://www.feedvalidator.org