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Irina Kobets,
Director of ICEA,
ICEF, Montreal 2015
Presented by
Gautham Kolluri, Director
CIP STUDYABROAD.UA
Presentation schedule
Gautham Kolluri, CIP STUDYABROAD.UA
• Ukraine & AIEEA
• Graduate Programs
• Challenges and Recruitment Strategy
Iryna Kobets, ICEA Agency
• Current trends
• Popular programs
• High school
• ESL market
Ukraine in the heart of Europe
Canadian Ukrainians
• Over 1.25 million Ukrainians in Canada representing 4% of the population
• Ukrainian immigrants have made a significant contribution to the foundation and development of Canada
• The amount of Ukrainian students in Canadian education institutions is growing every year
Prominent Canadian Ukrainians
Dariya Werbowy
Chantal Kreviazuk Eugene Melnyk Roberta Bondar
Ray Gnatyshyn
Wayne Gretzky
Randy BachmanJessica-TriskoDarden
Association of Education and Exchange Agencies, (AIEEA) Ukraine
• Established in 2012
• Legal Status-Non Profit
• 15 Founder Members from 9 Ukrainian cities
• Majority of the members with 7+ years in business
• Agencies offer International Education and International Youth Exchanges.
Destination countries for education chosen by Ukrainian students
1) Canada 2) Poland
3) USA 4) Great Britain
5) Germany 6) Italy
7) Australia 8) Austria
9) France 10) Spain
- The most popular countries
Language courses
29%
4%
37%
9%
5%16%
2013Canada
USA
Great Britain
Poland
Germany
Other
28%
3%
39%
8%
6%
14%
2014Canada
USA
GreatBritain
Poland
Germany
Other
Language courses
7%
71%
22%
2013
French
English
German
6%
75%
19%
2014
French
English
German
Boarding School enrollment
96% of Ukrainian students are enrolled to the boarding schools
58%23%
12%7%
Most popular countries 2013
Canada
USA
GreatBritain
Other
61%
18%
14% 5%
Most popular countries 2014
Canada
USA
GreatBritain
Other
Undergraduate studies
71%
29%
Type of Educational Establishment
College
University
Undergraduate studies
55%
5%
36%
4%
2013 Poland
USA
Canada
Great Britain
51%
8%
36%
5%
2014 Poland
USA
Canada
Great Britain
Popular professions among Ukrainian students
47%
24%
19%10%
Business
Marketing
Finance
IT
57%26%
17% Hotel &Hospitalitymanagement
Engineering
PR
Most popular specialtiesfor today
Specialties that becomepopular
Graduate studies
50%
15%
10%
10%
10%
5%
Poland
Germany
Chech Republic
Baltic Countries
Canada
USA
Czech Republic
Graduate studies
50%50%Post/Graduate Program
Master Degree Program
Graduate studies
- Majors: Hospitality, Business, Marketing, Engineering etc.
- Average student age has increased: from 20+ to 25+
- Internships and co-op placements are in demand
- Budget destinations are the most popular
- High interest for work options during and after studies
Visa approvals in 2013/2014
• 12% increase in 2014
1261
1418
0
200
400
600
800
1000
1200
1400
1600
2013 2014
Tota
l Vis
as Is
sued
Year
Total Visas Issued
Total Long term student visas
• 6% increase in 2014
855906
0
100
200
300
400
500
600
700
800
900
1000
2013 2014
Tota
l Lo
ng
Term
Stu
dy
Per
mit
s
Year
Total Long Term Study Permits
Total short term study visas
• An increase of 26%
406
512
0
100
200
300
400
500
600
2013 2014
Tota
l Sh
ort
Ter
m S
tud
ent
Vis
as
Year
Total Short Term Student Visas
Long Term Study Permits vs
short Term Student Visas
32%
68%
Long Term Study Permits vs Short Term Student Visas 2013
Total Short Term StudentVisas
Total Long Term StudyPermits
36%
64%
Long Term Study Permits vs Short Term Student Visas 2014
Total Short Term Student Visas
Total Long Term Study Permits
Challenges
Misconceptions:
• Small market
• High visa denial rate due to political situation
• Financial situation of prospective applicants
• Interest in Canada as study abroad destination
• Ukraine is not safe country to visit
Recruitment strategy• Prompt reply to partner agencies
• Timely payment of commissions
• Special prices and discounts for Ukraine
• Scholarships and bursaries
• Online and Social media marketing
• Participation in Education Abroad fairs
• Agent visits-Connect face to email
• Invest to support the top agents
• Webinars for agents and prospective students
• Articulation agreement and Dual degree programs
Thank you for the attention!
Graduate studies
- Majors: Hospitality, Business, Marketing, Engineering etc.
- Average student age has increased: from 20+ to 25+
- Internships and co-op placements are in demand
- Budget destinations are the most popular
- High interest for work options during and after studies
