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125th Street Business Improvement District - Presents -
Street ExhibitionSponsorship Opportunities
Art Joins Business
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Table of ContentsStreet Exhibition
Introduction 3
What is it? 4
How it works? 5
Sponsorship Offering 6-7
Supporter Offering 8
Pedestrian Counts 9
Last Year Sponsor 10
Winning Designs 11
About Us 12
Thank you & Contact Information 13
9 Million Subway ridersview your logo
Annually!
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&
Harlem’s cultural
and economic landscape
continues to be reshaped
by new investments,
residents, businesses, and
creative initiatives; as
well by performing and
visual artist and by a
dramatic increase in the
number of visitors to the
community.
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600,000pedestrians view
your logo
Monthly!
The 125th Street BID is hosting it’s 2018 Street Exhibition BannerCompetition – an exhibition that showcases Harlem’s unique arts and
culture. This year’s theme is Art Joins Business.
The 125th Street BID is inviting businesses to sponsorthe banner competition. As a sponsor, your logo will be placedon city street light poles on 125th Street between Morningside
and Fifth Avenue for all to see.
A tremendous opportunity to market your brand!!!
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22,000pedestrians view
your logo
Daily!
Street Exhibition Designs are obtain through a Request for Design (RFD) process that is marketed to artists & art organizations.
(local artists in Harlem will gain extra points)
Artist submission to the competition will be subject to review by judges comprised of renowned artists, art organizations, curators, sponsoring
companies and BID representatives.
10 winning submissions will be selected based on their artistic merit and quality of the design; the appropriateness of the design for public
display; and the degree to which the design addressed the described theme.
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200,000pedestrians view
your logo
Weekly!
There are a total of 62 poles, each pole has a banner that’s printed double- sizedplaced on 125th District between Morningside Avenue and Fifth Avenue. The 10 designs will be on display for 1 year.
Become a 2018 – 2019 Sponsor
YOUR LOGO WILL GO HERE 6
1 Package Available, You can sponsor all banners!
Sponsorship Includes• Logo placed on all 62 poles w/ double sided banners (124 placements) displayed a
minimum of 1 year• Placement of your logo on the BID website• A seat on the judging panel • Mention of your company in all press materials, BID annual report and your logo
with link to your company website on the BID’s Harlem Happenings App • Mention of your company at the press conference to unveil the banner and your
company logo in brochures• Mention in the BID’s e-blast newsletter
Exclusive Package
Total: $40,000
Quantity(Number of
double-sided Poles) Price
6 Poles $4,200
12 Poles $7,600
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Become a 2018 – 2019 Sponsor
*Other offerings
4 Million Subway ridersview your logo
Annually!
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*Not available if there is an exclusive sponsor.
All poles are taken? Still want to participate? Well here’s a deal for you
Become a 2018 – 2019 Supporter
$1,000 SupportersSponsorship Includes• Placement of your logo on the BID website• Mention of your company in all press materials and your logo with
link to your company website on the BID’s Harlem Happenings App• Mention of your company at the press conference to unveil the
banner and your company logo in brochures( annual report, e-blast newsletter and artist brochure.)
43,000views on Harlem
BID website
Annually!
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2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
2012 2013 2014 2015 YTD
Pedestrian Count
7,871,000 7,923,000
9,575,000
3,397,000
The 125th Street BID utilizes a Springboard customer counting camera on the corner of 125th St. and Frederick Douglass Blvd. Provides 24/7 customer counting. Above chart and figures (as of May 2015)
provided by Springboard.
125th Street is one of the busiest thoroughfare in New York City.
On a typical corner pedestrian counts average over 900,000 per month.
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9 Millionpedestrians view
your logo for a
Year!
Join last year's sponsor125th Street – an art, cultural and entertainment destination.
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Last Year’s Winning Designs
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About UsThe 125th Street Business Improvement District (BID)
is a tax assessment district with defined boundaries, and is
managed by the 125th Street District Management
Association, Inc. (DMA). The not- for-profit organization has
become a leader in sustaining business growth for the 125th
Street. The DMA is funded primarily from an additional tax
assessment collected by the property owners from
Morningside to Fifth Avenue on 125th Street.
Mission: Expand sustainable economic activity including support for
the creation and expansion of businesses that create jobs and other
benefits for the community.
Goal: Maximize the ability of all stakeholders to benefit from
opportunities created by commercial revitalization efforts and improve
the overall quality of life in the community.
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Thank you for your
ContactBarbara Askins
President & [email protected]: 212-662-8999
Consideration
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