Press conference sosi

SOS Infertilitatea SOS Infertilitatea Press ConferencePress Conference

Results of the In Vitro Fertilization Results of the In Vitro Fertilization and Embryo Transfer Subprogramand Embryo Transfer Subprogram

Fertility Europe Spring Meeting, 21st-22nd

of March 2013 Warsaw, Poland

About usAbout us

• The only non-profit organization in Romania supporting the persons affected by infertility since 2008• Acting in the area of medically assisted reproduction and adoption • Made up only of volunteers

Fertility Europe Spring Meeting, 21st-22nd of March 2013 Warsaw, Poland

The Romanian Context - June 2011

• The In Vitro Fertilization and Embryo Transfer Subprogram begins for the first time in Romania (As consequence of the advocacy campaign developed by SOS Infertilitatea)

• The Ministry of Health develops and finances it (with the participation of SOS Infertilitatea Association in the commission for approving the files)

• The Subprogram was intended for a two-year term (2011 - 2012)


The Romanian Context - July 2012

• 1,133 files are approved but the funds granted to the Subprogram are over

• Receiving and approving the files continues, but they remain in standby until the 2013 budget will be approved, IF the Subprogram will continue


October 29, 2012 - October 29, 2012 - The Press conferenceThe Press conference

The objectives:

to present a synthesis of the results acquired after the development of the Subprogram during the first 15 months of existence

to bring into discussion the need and importance for continuing this Subprogram that changed destinies


Participants• over 35 journalists (much over the expected number!)• 10 physicians and embryologists from the IVF clinics and from the

Subprogram commission• a couple of patients that defeated infertility, after 12 years of waiting,

with the support of the Subprogram – with their baby daughter • members and volunteers of SOS Infertilitatea


We presented - The results of the Subprogram

In October 2012 (according to the datasupplied by the clinics) it was estimated:• Almost 100 babies were born • Some other 150 women were pregnantat that time, in their 2nd and 3rd trimester• To these were added the recent, 1st

trimester pregnancies that were notcentralized yet• As well as the couples that had the filesapproved but the procedures

were not made


Costs of event = 250 E (transport and ceremonial / buffet for the journalists)

• The hall - available to us free of charge • The presentation materials - designed and printed at no cost• Structuring and organizing the press conference –implemented only by the volunteers of SOS InfertilitateaAssociation • The event had no sponsors / supporting trade companies


Mass media coverageUnexpected strong impact!

• The news concerning the press conference and the results of the Subprogram - broadcasted on six national TV channels in prime time (during the evening news)

• At least four Romanian radio stations• Six press articles (among which a vast two-page article in a national daily

newspaper) • And the National press agency, taken over by tens of online articles




Follow-up

• Our volunteers made video recordings, posted on our website and on the social networks

• A written document that comprises a mass media coverage synthesis was officially submitted to the office of the Minister of Health and to the attention of other decision makers


What we learned

The testimony of the couple and the cuteness of the baby were the key to success!


• Without their presence, the press conference would have been an event just like many others

• Thanks to them, we only had positively presented news that had a great emotional impact

20132013

• The Subprogram is still standing by - we are waiting for the budget of the Ministry of Health to be allotted to national health programs and we are hoping that the Subprogram will continue

• LATER EDIT, 6th of March: Yes! Was announced by our Government the Subprogram for 2013 and 2014, we wait for the budget


Thank you!Thank you!


Documents

Press conference sosi