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Spreading your MessagePress Skills 101
By: Amani Channel
Media Matters
24hrs
Feed the Beast
A Day in the Life….• Scan the headlines• Make beat calls• Morning meeting 8:30am• Assigned Story• Set up shoot/head to location/ENG (electronic news
gathering)• News at Noon• Continue ENG• Write/Voice/Edit• 5pm/6pm news
What Makes News?
• New information/Good stories• Proximity• Visuals• Unusual• Celebrity• Political Significance• Crime/Violence/War• Controversy/Scandal• Good Will/Service
Get Covered
• Expert interview• Eye witness/MOS• Involved with the story• Media covers your pitch
Pitching the Media
• Research outlets• Build relationships• Have a well thought out pitch or story• Build a pitch list • Craft a press release/media alert• Pitch: Phone, email, in person
Journalists vs PR
• Journos want the story• PR wants the messaging/mention• Journos ask the questions• PR keeps to talking points• Journos want the truth• PR wants their truth
When the Media Calls
• Be available• Look/Dress professional• Expect to be asked anything• Speak in sound bites (broadcast)
When Controversy Strikes
• Don’t duck the media• Don’t say no comment• Consult with legal counsel/written statement• Self produce statement/YouTube
How to Connect
• Atlanta Press Club• Atlanta Association of Black Journalists• Society of Professional Journalists• Public Relations Society of America (GA Chapter)
Remember
• Reporters are always looking for good stories• Be helpful• Understand the game• Visual/Compelling/Interesting stories get covered• Relationships are key
Thanks NLC Atlanta!!
Amani Channel
www.visualeyemedia.com
www.webvideochefs.com
(404) 213-2121