Upload
doina-draganescu
View
656
Download
4
Embed Size (px)
DESCRIPTION
Citation preview
<Insert Picture Here>
End User Productivity: Better Insight through
Integrated Business Intelligence
Szabolcs Radnai
Business Intelligence – Business Development Manager – EE Region
Trend: From Operational Excellence to
Management Excellence
Time
Adaptability
OPERATIONAL EXCELLENCE
MANAGEMENT EXCELLENCE
3
„Costs“
„Quality“
„Speed“
„Smart“
„Agile“
„Aligned“
Operational
Data
Analytical
Data
<Insert Picture Here>
Agenda
• BI (re)defined
• Oracle BI and BI Apps Vision
• The technology behind the BI Applications
• What Are Oracle BI Applications
Embedded Business Intelligence
EPM System
BI Applications
Enterprise BI Platform
Data Mining
Ad Hoc Query
Database Reporting
OLAP
Oracle Business Intelligence 11g
Insight Collaboration Action
Loopback
BI does not work isolated
Insight
Collaboration
Decision-making
Action
“I’m new here…. Where is the action?
Oracle’s Business Intelligence StrategyContinued Investment and Innovation
1995 20102000 2005
Embedded Business Intelligence
Oracle Exadata
EPM System
BI Applications
Enterprise BI Platform
Data Mining
Ad Hoc Query
Database Reporting
OLAP
Oracle Business Intelligence 11g
8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6
Oracle Hyperion Performance Management Applications
Oracle Business Intelligence Applications
Complete and IntegratedFrom Storage To Scorecard
Oracle Business Intelligence Foundation
Oracle Business Intelligence Enterprise Edition
Oracle Business Intelligence Publisher
Oracle Essbase
Oracle Data Integrator, Oracle Golden Gate
Oracle Exadata
Oracle Data Mining
Oracle OLAP
Oracle Partitioning
The Standard for Enterprise Business
IntelligenceMost Complete
New in Oracle Business Intelligence 11g Oracle
Single interface for all kind of (relational & OLAP) analysis
Any style of reporting, user type, data source
All types of collaboration within dashboards and
workspaces
Initiate in-context actions from dashboards
Scorecard application connected to dashboard KPIs
OLTP & ODSSystems
Data WarehouseData Mart
PackagedApplications
(Oracle, SAP, Others)
ExcelXML/Office
BusinessProcess
OLAPSources
Exadata Unstructured & Semi-Structured
Complete, Integrated.Oracle Business Intelligence 11g
Common Enterprise Information Model
• Common Metadata Foundation across all Data Sources
• Common Security, Access Control, Authorization, Auditing
• Common Request Generation and Optimized Data Access Services
• Common Clustering, Workload Management, & Deployment
• Common Systems & Operational Lifecycle Management
Interactive Dashboards
Reporting &Publishing
Ad-hoc Analysis
Detect& Alert
Office Integration
Search EmbeddedDataIntegration
Mobile Scorecards Collaborate
Oracle BI Server EE Leading R-OLAP Server
• Complete BI Tools Suite• Consistent UI, metadata,
calculations, data access, security
• Best Performance• Intelligent Request Generation
• Intelligent Function Shipping
• With multi-pass calculations
• Intelligent Aggregate Navigation
• Intelligent Caching
• Optimized Distributed Data Access
• Multi-user Development• Enterprise consolidation & scale
• Heterogeneous Data Sources• Relational, OLAP, unstructured
Common Enterprise Information Model
ORACLE BI SERVERComplete. Open. Integrated.
Best-in-Class Query & Analysis User
Interface• Powerful dashboards
• Visually appealing
• Intuitive
• 100% thin client
• Across all styles of analysis• R-OLAP, M-OLAP, Scorecards,
Reporting, Collaboration, Actions
• Across all data sources• Simplified model for users
• Federated data access
• On-the-fly calculations, even with complex share and time series
• Custom members & groups
• Share, collaborate, & publish
• Consistency & alignment
Best-in-Class M-OLAP User Interface
• First, seamless R-OLAP & M-OLAP Browser Interface
• OLAP Query Building with member selection• Member selection
• Calculated members
• Hierarchical calculations
• Custom aggregates
• Navigate across relational and multidimensional sources• Shared metadata, calculations,
dimensions, security
• Ragged & skip-level hierarchies
• Performance for each source
• Microsoft Office Integration
Oracle EssbaseLeading M-OLAP Server
• Self-Service and Departmental Analysis• Forward-looking: Prediction & what-if analysis
• Simple to model complex business scenarios
• Sophisticated, cross-dimensional calculations
• Procedural, financial, time series & custom calculations
• Custom analytic applications
• Multi-user write-back
• Best M-OLAP Performance & Scalability• Flexible storage – Block, Aggregate & Hybrid
• Optimized load performance, trickle feed
• High-availability clustering
• Benchmarked sub-second response time with 20,000 concurrent users, 15 dimensions, 1 billion records
• Integrated with Oracle BI and Oracle EPM• Shared metadata, calculations, dimensions, security
Oracle Scorecard and Strategy
ManagementStrategy Management & Goal Setting
• Integrated BI component• KPIs as core metadata
• Thresholds, owners, history
• Auto-generated interactive analyses
• Linked objectives & initiatives
• Automatic detection
• KPI alerts triggered by thresholds
• Strategy visualization
• Strategy Maps and Trees
• Cause and Effects
• Watchlists
• Annotations & override
• All methodologies
• Balanced scorecard, six sigma, Baldrige
NEW – Oracle BI Foundation Suite
• Bundle of OBI Suite EE+ joined together with Essbase Plus and
Oracle Scorecard and Strategy Management.
• Most comprehensive, and integrated BI product on the market
• The strategic BI Tech product
• At $3,675 NUP, lower price point than the prices of the elements
• End user minimum – 25
• There is no minimum processor count for this.
• BI Foundation for Applications to be announced
Reporting StrategyBest in Class Report Builder
• Unified architecture for web-
based interactive and document-
centric production reporting
• 100% pure thin client interface– No plug-ins, native AJAX
• 100% lifecycle support– Access data, design, schedule,
manage all in thin client
• For interactive reporting– Web-centric design
• For production reporting– Pixel-perfect documents
• Microsoft Office Integration– Excel, PowerPoint, Word
– Microsoft Office 2003, 2007 & 2010
Interactive
Dashboards
Geospatial
Visualization *
Office Integration
Mobile Reports
Visualization and CollaborationA unified End User Experience
Complete. Consistent. Accurate.
Applications & Portals
Search *Ad-hoc
Queries
Collaboration *
Scorecards *
22
• Many mapping visualizations• Thematic, dot-density, bar, pie, or color shapes with binning
• Multiple layers
• Interactive map controls
Interactive Spatial Visualization
Oracle BI CollaborationWebCenter Workspaces & Collaboration
• Integrated with WebCenter• Search, tagging, tag clouds
• Linking & document association
• Discussion forums
• Chat, presence, & real-time collaboration
• Workspaces
• Community lists
• Business Intelligence in portals• Dashboards, dashboard pages,
scorecards, reports embeddable
• Standards-based portlet integration
• Context passing & run-time editing
• Personalization & skinning
• Oracle & other portals
First Closed-Loop Business Intelligence Solution
THE OLD WAY
Disconnected. Open Ended.
The New Way:ACTION FRAMEWORK
Integrated. Actionable.
Oracle BI Action FrameworkAlerting & Insight-to-Action
Sense
• Detect business
events &
conditions.
Respond automatically
• Generate and
deliver reports
• Alert and Notify
users
• Initiate business
Processes and
workflows
Monitor Progress
• Track resolution
and progress
FULLY AUTOMATIC
Define actions
in response to insights
• Associate with key
business
conditions
Navigate
• Guide users to
relevant analysis,
web content and
transactional
systems
Take Action
• Initiate workflows
& business
processes
HUMAN-DRIVEN
• Navigate to further analysis
• Initiate a business process
• Executea workflow
• DeliverBI content
• Call a Web service
• Collaborate
Oracle Positioned in Leaders
Quadrants
Magic Quadrant for BusinessIntelligence Platforms, 2010
Magic Quadrant for CPM Suites, 2010
Magic Quadrant for Data Warehouse Database
Management Systems, 2010
Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2010” by Rita Sallam,
Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be
evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.
Gartner Magic Quadrant for
Business Intelligence Platforms
Decision Workflows – Financial Analytics
• Business Function
Receivables
• Role
Director, Credits &
Collections
• Objectives
– Maximize cash flow
– Control risk of
receivables portfolio
Target collection efforts
to reduce overdue
balances
Drill to
overdue invoice detail
Who are the customers
and collectors?
How long is the
underlying overdue
balance pending?
Is overdue balances
trending up?
Is DSO on target?
Maximize cash flow
Drill to
due balances by region
What is the aging of
due balances?
Are payment terms
in compliance?
Is DPO on target?
Business
Objectives/
Issues
Gain
Insights
Take
Action
Building BI Solutions is Challenging Significant Investment, Skills and Time Required
License an ETL tool to move data from operational systems
to this DW
License interactive user access tools
License/create information delivery tools
Research/understand analytic needs of each user community
Set up user security & visibility rules
Perform QA & performance testing
Manage on-going changes/upgrades
Develop detailed understanding of operational data sources
Build ETL programs for every data source
Build analytics for each audience
Design a data warehouse by subject area
License an ETL tool to move data from operational systems
to this DW
License interactive user access tools
License/create information delivery tools
These steps require
multiple different BI
and DW technology
INVESTMENTS
Develop detailed understanding of operational data sources
Build ETL programs for every data source
Build analytics for each audience
Design a data warehouse by subject area
These steps require
IT or BI staff
resources with
specialized SKILLS
These steps take
TIME to understand
and perfect as
knowledge of best
practices is learned
Research/understand analytic needs of each user community
Set up user security & visibility rules
Perform QA & performance testing
Manage on-going changes/upgrades
Oracle BI Apps Vision
• Simplifying repeatable activities in
• Content and logic in subject areas
• Data model
• ETL
• Data presentation
• BI Tools
• Critical functionality mass in predefined applications
• Leverage own technology and architecture
Build from Scratchwith Traditional BI Tools
Oracle BI Applications
Prebuilt Business Adapters for
Oracle, PeopleSoft, Siebel, SAP,
others
Prebuilt DW design, adapts to your
EDW
Role-based dashboards and
thousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Results• Faster time to value
• Lower TCO
• Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Speeds Time To Value and Lowers TCO
“Zero to BI in 100 Days”
Before
Fragmented systems and processes
Always in “Reaction Mode”, limited
ability for “real-time” analysis
Majority of time spent on “gathering”
data instead of “analyzing” data
No common approach, standards, or
best practices.
Inability to identify root causes and
drive corrective actions
Ingersoll Rand is a global $11B+ industrial firm providing
products, services and solutions to transport and protect food
and perishables, secure homes and commercial properties,
and enhance industrial productivity and efficiency
After
Oracle BI EE and Oracle BI Apps as
“Strategic Platform”
Deployed Oracle BI Order Management,
Sales, and Service Analytics at 33 sites
with just 5 FTEs
Replaced over 300 legacy reports while
integrating data from Oracle, MS SQL
Server, mainframe data, MS Access,
Excel and flat files
Average response time < 8 seconds with
millions of records at users’ fingertips
Obtaining good, consistent business information in a reasonable time frame has been one of my single largest frustrations with managing this business. This will move us significantly forward on that path.”
– Brian Fahnestock, Director, Ingersoll Rand
• Dashboards
• Pre-built ETL across multiple
applications and sources
• Pre-mapped metadata
• Pre-built metrics
• Pre-built data model
The Real Value is Below the SurfaceOracle BI Applications
More than just dashboards and reportsAnswers unlocks limitless combinations
• Oracle Answers together with
prebuilt Subject Areas =
Unlimited analysis possibilities
• Almost limitless combinations of
analysis entities in support of
business objectives
• Many metrics and dimensional
attributes not surfaced by
prebuilt dashboards and reports
but in Subject Areas
CRM ANALYTICS ERP ANALYTICS
SALES
• Pipeline Analysis
• Forecast Accuracy
• Up-sell/Cross-sell
• Cycle Times
• Lead Conversion
• Sales Team Effectiveness
MARKETING
• Campaign Effectiveness
• Customer Insight
• Product Propensity
• Market Basket Analysis
• Campaign ROI
SERVICE &
CONTACT CENTER
• Service Effectiveness
• Customer Satisfaction
• Resolution Rates• Service Rep
Efficiency• Service Cost• Service Trends
ORACLE BI SUITE ENTERPRISE EDITION PLUS
AND OTHER OPERATIONAL AND ANALYTIC SOURCES
SOURCE ADAPTERS:
FINANCIALS
• General Ledger
• Accounts Receivable
• Accounts Payable
• Cash Flow
• Profitability
• Expense Management
PROCUREMENT &
SPEND
• Direct & Indirect Spend
• Buyer Productivity• Contract
Compliance• Supplier
Performance• Purchase Cycle
Time• Employee
Expense
SUPPLY CHAIN &
ORDER MGMT
• Revenue & Backlog
• Inventory Analysis
• Fulfillment Status
• Customer Status
• Order Cycle Time
• BOM Analysis
PROJECTS
• Project Funding and Budget
• Product Cost
• Project Revenue
• Project Billing
• Project Profitability
HUMAN
RESOURCES
• Employee Productivity
• Compensation
• Talent Management
• Recruiting Analysis
• Learning Analysis
• Workforce Profile
Oracle BI Applications SuiteComplete, Prebuilt, Best Practice Analytics
PRICE
• Price Segments
• Price Waterfall Analysis
• Deal Life Cycle
• Deal Desk Analysis
• Product Pricing Performance
LOYALTY
• Member Demographics
• Membership Trends
• Program Revenue
• Promotion Effectiveness
• Points Analysis
BI Applications 7.9.6 - Business ContentOver 8,000 pre-defined assets
BI Application DashboardsDashboard
PagesReports Metrics
Sales 14 33 620 596
Price 5 32 92 453
Marketing 5 27 124 325
Loyalty 4 15 60 194
Service 8 15 102 308
Contact Center 5 17 72 209
Financials 6 36 255 488
HR 9 45 238 335
Supply Chain & Order Mgmt 3 22 157 235
Procurement & Spend 5 25 266 264
Project 3 15 146 323
All Industry Apps 44 147 1,117 1,216
Total 109 430 3,250 4,946
Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.
View performance “in-context” with budgets
and plans
INTEGRATED WITH PLANNING AND EPMS
Seamless navigation from analytical information
to transactional detail
ACTION LINKS – “INSIGHT TO ACTION”
One login. Right content for each user.
INTEGRATED SECURITY*
Data Security
UserSecurity
ObjectSecurity
BPEL, ESB Oracle BI
Intelligence-driven business processes
INTEGRATED WORKFLOW
*JDE E1 supports User and Object security via LDAP. Data security not integrated.
Example: Financial Analytics Components
Pre-mapped metadata, including
embedded best practice calculations and
metrics for financial, executives and other
business users
A “best practice” library of over 480
pre-built metrics, 36 intelligent dashboards,
250+ reports and several alerts for CFO,
Finance Controller, Financial Analyst,
AR/AP Managers and Executives
Pre-built ETL to extract data from over
3,000 operational tables and load it into
the DW, sourced from PSFT, Oracle EBS
and other sources
Pre-built warehouse with 16 star-schemas
designed for analysis and reporting on
financial analytics
Presentation layer
Logical business model
Physical sources
1 3
2 4
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 3
7
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 3
8