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In 2014, on the Vistula River banks the Cleaning Service collected a quantity of waste
corresponding to 8 Olympic pools by volume!
OBJECTIVE:
PROMOTION OF A PLACE WHERE YOU WANT TO SPEND
TIME AND TO TAKE CARE FOR IT.
SOLUTION:
WIDE CAMPAIGN BASED ON A POSITIVE MESSAGE
WE BUILD OUR PROJECT ON:
1. EDUCATION
2. REWORDING
3. PARTNERSHIP
4. COMMUNICATION
4 . K O M U N I K A C J A
R e s u l t s
• Increased awareness;
• People take more care of common space, change of social attitude – people
react to littering;
• “No littering” trend;
• Eco awareness;
• Less waste
R e s u l t s ( f o r 2 0 1 6 )
• Over 320 nationwide and regional media publications on the campaign,
• Publication expenditure and Unique User 115 969 040 (increase by 100% compared to the
first edition)
• AVE: PLN 256 354 EURO
• Daily communication fb reached 67 457 people and involved 24,705 of them.
• The movie "With the camera among the garbage" watched over 2,400,000 times; The film
"Wisław" - over 602,000 views
• Daily 1800 pieces of waste exchanged, in total, over 25,000 pieces of waste exchanged
• 10,000 ashtrays distributed, over 15,000 garbage bags distributed