Questionnaire & The Results

Primary Research

My questionnaire consisted of 10 questions, and the answers were shortlisted in some questions, while some questions required the audience’s own written answers.Questionnaire

Favourite Colour

RedOrangeYellowGreenBluePurplePink

Question 1

The results show me that purple is the favoured colour among those listed. I wrote this question knowing I wanted to use a neon version of the chosen colour, so I will make a neon purple masthead, using pink to make it brighter if I must.

Word to Describe Pop/Dance Music

sexualbangingalrightpopularloudfunskankingunsurerepetitiveindifferentmodernobnoxious

Question 2

The results include some obvious joke answers, but I included them to show some of the adversity faced when choosing this genre. The only word which was repeated was ‘fun’, so I will take this and try and incorporate the idea of fun into the magazine and how it’s designed.

How often do you listen to pop & dance music?

NeverEvery so oftenOnly at partiesQuite oftenAll the time

Question 3

The results show me that I should aim at the more casual listeners of pop/dance music, and that if I can I should try to convert non-listeners through my magazine, as it’s a big chunk of the potential audience.

Favourite pop/dance musician

lady gaga beyoncecalvin harris rihannaolly murs chiddy bangdavid guetta justin timber-

laken/a

Question 4

The results show me that artists like Lady Gaga and Calvin Harris are the most popular in my target audience, so I should aim towards the listeners of more electronic musicians such as those two.

Would you buy?

Yes NoId have to see the magazine

Question 5

The results show me that I would have to convince the majority of the audience into purchasing, meaning that I have to make my front cover as attention grabbing and unique as possible, without alienating too many people.

Aimed age group?

15-1816-2116-3018-30

Question 6

The results show me that I should aim for the 16-21 age group, which means producing a magazine that helps that age group to know it’s specifically for them. Therefore I will make sure the content is as relevant as possible and every article interests that age group.

Singer/band or DJ?

Singer/bandDJ

Question 7

The results show me that I should use a singer or a band to be on the front cover rather than a dj. This means that I should focus more on the pop side than dance, which helps me to pick the right articles and design to suit the audience's needs.

Subscribe?

YesNoId have to see the magazine

Question 8

The results show me that I would have to convince the majority of the potential audience to focus on my magazine, which goes with the previous results in saying that I have to make the content as relevant as possible.

How much to cost?

£2 or less£2 - £3£3 - £4£4 or more

Question 9

The results show me that I should make the magazine between £2 and £3. This means that I should aim the magazine at that group of people, rather than making it too posh or too simple.

Double Page Spread

Lots of picsLots of WordsEqual

Question 10

The results show me that I should make the amount of pictures and words equal, if not leaning slightly towards more pictures. This means that I have to put a lot of effort into my photography and make sure to connect it to the article, so the audience understands that design choice.