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Principles of Persuasion Training

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Page 2: Principles of Persuasion Training

Principles of Persuasion TrainingThis training explores the psychology behind what drives us as humans and teaches us how to ethically move others in our direction.

Dr. Robert Cialdini is Professor Emeritus of Psychology and Marketing at Arizona State University. He is also a New York Times, Wall Street Journal and USA Today bestselling author.

Live and On-line

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Page 3: Principles of Persuasion Training

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist.… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”

- Charles T. Munger, Vice Chairman, Berkshire Hathaway, Inc.

This is the only course on the ethical application of influence endorsed by Dr. Cialdini. The vPOP is an inspiring, innovative, engaging, and invaluable online training for anyone seeking to improve effectiveness and productivity

Live and On-line

3 | INFLUENCE AT WORK

Page 7: Principles of Persuasion Training

Session 3 Session 4Reducing Uncertainty Motivating ActionWith relationship issues addressed in Session 2, Modules 5 and 6 provide the Influencer with the skills necessary to reduce uncertainty in others about which steps to take and with whom to take them. This session reveals the secrets of people power and highlights the persuasive superiority associated with being “an authority” versus simply being “in authority.” The practical exercises in this session teach simple steps that reduce the uncertainty others feel about the Influencer and the situation they are in.

Finally, after having learned the Principles that build and deepen relationships as well as those that reduce others’ uncertainty about you and their current situation, Modules 7 and 8 teach the Principles that most powerfully spur individuals into action. The use of these Principles allow you to produce change in others by pointing out how your recommendation is consistent with their values, goals, and preferences and by honestly showing others what benefits they might fore go should they miss the opportunity to move in the direction you are recommending .

SCIENCE OF PERSUASION LIVE ONLINE LEARNING

BEHAVIORAL CHANGEVIRTUAL CLASSROOM

VIRTUAL CLASSROOM

PROVEN FRAMEWORK INTERACTIVE LEARNING

PRACTICAL APPLICATION

OVERCOME UNCERTAINTYTOOLS YOU CAN USE IMMEDIATELY SECRETS REVEALED

MOVING OTHERS TO YES!

CULTIVATE RELATIONSHIPS

SCARCITY

RECIPROCITYCONSENSUSLIKING CONTRAST

ETHICSYES!

(2 hours) (2 hours)

Tom Peters owns “excellence,” Malcolm Gladwell owns “tipping,” Geoffrey Moore owns “chasm,” and Robert Cialdini owns “persuasion”. - Guy Kawasaki

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Page 8: Principles of Persuasion Training

Implementation of knowledge is the pathway to success. The past two days have molded the dispersal of knowledge and the discipline of action models. What a challenge. I hope that my competition doesn’t get a hold of these principles!

Excellent presentation, involvement of all delegates; fast running

pace; particularly linking to the persuasion principles.

This Principles of Persuasion course was excellent for our Senior Managers, customer service directors and sales people. We saw a

measurable difference right away. The only problem

Cialdini has done more to advance the scholarship of Persuasion than anyone in the world. His workshop which I have

attended, was excellent.Daniel Pink, Author – To Sell is Human and Drive

is now the word has spread and everyone wants it.

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Page 9: Principles of Persuasion Training

This was a very insightful experience. The principles are powerful ways to understand influence. By applying these principles to our different situations, the

results can be very impactful..

This POP Workshop is a valuable investment in time, money and effort. It will certainly achieve successful financial, personal, and business goals. It’s a very powerful and sensible approach to achieving future superior results.

I was recommended to take this course by a friend and I would do the same. I feel that everyone would benefit from this course.

This workshop was beyond my expectations. These 6 principles have opened my eyes on how to be effective and ethical! Looking forward to putting these 6 influences into practice. Thanks again.

Non-arguable influence principles even for the most experienced manager. If you lead organizations, not knowing this material will cost you..

JOHN HALL & ASSOCIATES REAL ESTATE

ROI DYNAMICS

I now have the tools to be both effective and ethical…and now I know WHY.

This program on the Principles of Persuasion was a must! I thought that I knew how to sell, but now I know how to sell. Thanks for giving me the science!

AMERICA’S DESTINATION

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Page 10: Principles of Persuasion Training

I don’t see how any business can survive without this training. Ramon Diaz, DesignArounds

The message that the psychology of influence can be learned. . . . If these messages are applied, then our objective of creating a more successful business will have been met.

A.M. McINTOSH, IBM, United Kingdom International Products Limited

Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results.

PRATAP NAMBIAR, KPMG Global Markets Asia Pacific

Live Online Learning Worldwide

YOU ARE GLOBAL - WE ARE GLOBAL

10 | INFLUENCE AT WORK

Page 11: Principles of Persuasion Training

At 58 it is difficult to be surprised but the content of this course made me ‘wow’.

Helmut Kirchner, CYPERTEC

Practical principles that I can use immediately to enhance the effectiveness of our organisation and the outcomes it is required to achieve for the public.

Steve Zsombok, Department of Community Safety, QLD, Australia

Professor Robert Cialdini has completely changed my way of looking at the world.

Daniel Finkelstein, The London Times

Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results.

PRATAP NAMBIAR, KPMG Global Markets Asia Pacific

Live Online Learning Worldwide

YOU ARE GLOBAL - WE ARE GLOBAL

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Page 12: Principles of Persuasion Training

Stay in Touch2248 South Forest AvenueTempe, AZ 85282USA

Ph. 480.967.6070email: [email protected] www.influenceatwork.com