Myntra’sPrinciples of Persuasion

Submitted to : Dr. Anindita SahooSubmitted by : Ashish

Pandey(16DM046)

https://www.youtube.com/watch?v=Kx_HocfeqIs

Myntra's Appreciate sale 30th & 31st - First night - YouTube.MP4

The Principle of Scarcity

It refers to any limitation placed on a product or service with the goal of increasing sales through pressure placed on the consumer.

The fear of missing out causes people to make the decision to buy.

Myntra used time based deadline as a limitation (30th and 31st May) mixed with discount benefit for acting within limited time (10% discount on selected debit cards).

The Principle of Social Proof

• We are more likely to accept something if others has already accepted it, and we are more likely to reject it if others have rejected it.

• Myntra shows out of stock sizes and design while shopping which indicates that a lot of people have bought this particular design.

• Myntra displays reviews from previous customers to influence the decision of site visitors.

Thank You