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Print • Digital • Mobile • Social • Face-to-Face • Virtual • Podcasts • Content Marketing • Data
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* IBIS World November 2018 Landscaping Services Industry Report** 2020 Lawn & Landscape State of the Industry Report, October 2020
For more than 40 years, Lawn & Landscape has been the #1 trusted resource for contractors who rely on our award-winning publication, daily e-newsletters, website, social media, face-to-face and virtual events for the business information they need to succeed in this competitive industry.
Our portfolio of integrated communication products allows you to connect with decision-makers who engage with us on a daily basis, and our BPA audited circulation is meticulously maintained to ensure you are reaching qualified professionals who make purchasing decisions.
No other brand serving the landscape industry today can offer you the same return on your investment that comes from partnering with the industry’s most-trusted brand. Isn’t it time you harness our reach and resources and find out just how far your company can grow in 2021?
of marketers report that the marketing function has increased in importance, with B2B companies seeing this increase most strongly at 62.7% (B2B Product) and 72.2% (B2B Services). Building brand and customer retention through digital, mobile, and social strategies are key to that heightened role.(“COVID and the State of Marketing,” The CMO Survey, June 2020 Special Edition)
The Industry by the NumbersThe landscaping and lawn care market remains one of the most competitive of all turf and ornamental markets today, and continues to gain momentum.
in annual revenues*
people employed*
median revenue (+ 8.79%)**
businesses*
of landscapers are confident the industry will grow**
of landscapers are confident their companies would grow**
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Where are your customers getting their news?Audience engagement on lawnandlandscape.com has grown dramatically over last year, making it an invaluable component to an integrated program that will deliver maximum reach.
350K
300K
250K
200K
150K
100K
50K
0
Users (2020 vs. 2019)
Pg. Views (2020 vs. 2019)
Sessions (2020 vs. 2019)
JANUARY FEBRUARY MARCH APRIL MAY JUNE
(2020 vs. 2019, Publisher’s Own Data Jan. – June)
Avg. qualified circulation
Website*
Traffic from mobile*
Weekly enewsletters*
Social media followers**
71,37376.5%
251,917
47.6%
44,702 avg. subscribers
26% avg. open rate
106,355avg. page views/month
avg. print/digital subscribers
one-year qualified subscriptions( June 2020 BPA Brand Report)
avg. users views/month
2020 Folio Size ComparisonLawn & Landscape delivers more editorial pages
filled with compelling, original content, independent research, trend reports and practical
know-how than any other industry publication.
If you could only receive ONE industry publication,
which would it be?
Which one of the following industry publications do you consider most valuable
for your business information needs?
6% 9%
8%
16% 61%
5%
7%
14%
21%
53%
Put Your Trust in a Media Partner That is #1 in The Categories That Matter Most: Readership and Editorial Excellence
*Publishers Own Data Jan. – June 2020 ** August 2020 Year-To-Date Totals
Lawn & Landscape
Landscape Management
Irrigation & Green Industry
Green Industry Pros
Other/No Answer
(Readex Research, January 2020)568 400 312Jan. – June 2020, Publisher's own data
Jan. – June 2020, Publisher’s own data
Market Share (Percent & Pages)
Lawn & Landscape carries more than double the competition in advertising pages each month
because more industry suppliers know we are the smart return on their advertising investment.
335.91 Pages 60.17 Pages137.83 Pages
Editorial Pages Editorial Pages Editorial Pages
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Expand Your Reach with Digital
The EnduringPower of Print
The print editions of our magazines offer you the opportunity to build credibility and enhance your brand with a permanence and authority that is unmatched by other platforms.
Lawn & Landscape’s cutting-edge suite of digital products will allow you to leverage your print program with digital, and social for maximum reach.
MOBILE STATIC ADSYour advertisement is featured on the bottom of their smartphone screen. As they scroll the site, your ad stays in place, making it visible the entire time.
Q&A WITH THE EXPERTControl the content when your company takes ownership of a specific product or topic via a 5-question interview with an expert in your company, or testimonial from an influential client.
SNOW & ICE SUPPLEMENT44% of landscape companies also run a snow removal business. If your company offers snow-related products, advertising in our Snow & Ice Supplement means your landscape customers can become your snow removal customers, too.
BRAND SPOTLIGHTThis two-page advertorial spread is laid out with copy and images you supply. Your company name is highlighted as that month’s Brand Spotlight sponsor on the table of contents in the front of our print issue. The advertorial is also hosted online in a special section on our website. This exclusive opportunity has only 12 spots available. Secure your month today!
NEW FOR 2021: STATE OF THE MARKET REPORTIf you are planning a product launch or interested in “owning” a market category, these category exclusive reports are what you need to stand out as a market leader. Each report is devoted to key vertical market segments (Irrigation, Snow Removal, Maintenance, Lawn Care, Hardscape, Lighting).
47.6%
Consistently our most popular issues of the year, sponsoring or advertising in the State of the Industry Report or Top 100 issues means putting your company name on a package that people will keep reading throughout the year.
THE BIG 2: STATE OF THE INDUSTRY REPORT & TOP 100
of our audience prefers to receive industry information in a print magazineReadex Research, January 2020
Own an entire month exclusively with a button highlighted on the home page of the Lawn & Landscape website that
links to your gated white paper or case study. White paper or case study will be promoted in a full page ad in the
magazine and in a text ad in an eNewsletter.
WHITEPAPER/CASE STUDY
TMITarget Market Intelligence (TMI™) is a
sales and marketing tool based on three key elements: dynamic software, meticulous data
management and proprietary subscriber information for our 57,453 subscribers. Access to this exclusive information is available on a subscription basis.
CUSTOM EBLASTSOwn an industry topic when your company
sponsors a custom eblast. Sent out to our list of subscribers, the eblast is filled with your supplied content and your supplied ads.
WEB HOMEPAGE TAKEOVERBe sure your marketing mes-sage is seen by every visitor to the Lawn & Landscape website. This is a perfect way to make a new product splash and receive maximum visibility.
AIM CAMERA PHONE HERE
to see how your company can
utilize TMI.
of subscribers access our content from a mobile device
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Get in Front of ProspectsThroughout the year, the following virtual events will offer you the ability to stay in front of your customers and prospects, educate buyers about your products and your company, and position yourself as an industry authority.
PodcastsPodcasts are a popular way to learn on the go. Sponsoring a Lawn & Landscape Radio Network podcast means getting your company in front of the landscapers who listen, whether it’s driving to the job, on the job, or in the evenings after work.
Corporate WebinarWebinars hosted by Lawn & Landscape give your company the chance to put your industry expert in front of landscapers who are curious to learn about a topic relevant to your company’s products. Webinar topics can vary, and you can work with your sales rep to choose a topic and focus that works with your company and your potential customer pool.
Virtual ConferencesHelp subscribers learn from the comfort of their home or office with a virtual conference. Featured quarterly, each event focuses on an industry-specific topic with speakers knowledgeable in the field.
The Industry’s Must-Attend Technology EventThe Lawn & Landscape Technology Conference
is the leading software and technology event for
the green industry. Hundreds of green industry
professionals came together in Orlando to learn
and network with fellow professionals who have
successfully integrated software and technology
to operate their companies efficiently.
The Lawn & Landscape Technology Conference
features more than 15,000 square feet of exhibit
space and ample time in between education
sessions for attendees to spend on the show floor.
Last year’s exhibit floor was SOLD OUT. If you
have a software or technology product or solution,
secure your booth space or exclusive sponsorship
early to participate in this annual event.
AIM CAMERA PHONE HERE to see what the industry had to say about Lawn & Landscape Technology Conference!
The content was excellent. It was so refreshing to be rubbing elbows and conversing with other ‘tech-minded’ and forward thinking green industry professionals.”
“
Krisjan BerzinsPresident | CEOKingstowne Home ServicesAlexandria, VA
CUSTOMIZED CONTENT TO FIT YOUR NEEDS. Technology and innovation are rapidly changing the green industry. Lawn & Landscape’s 2020 Eye on Innovation Report is your opportunity to highlight your cutting-edge services and solutions that will help contractors streamline their businesses. Advertisers in this February Lawn & Landscape supplement receive a spread and can customize the content on the left-hand page facing their full-page ad. Choose which category you’d like to highlight, then choose the advertorial format that works best for you.
Categories include (but are not limited to):• Battery Powered Equipment• Software• Robotic Mowing• Smart Iron (skid-steers, front-end loader
and mowers)• Smart Irrigation• Smart Engine• Chemical Technology• Apps• Snow Removal
Advertorial content options include:• 5 Questions with the Expert – a 5 question
interview with your company expert• Testimonial• Product Showcase – up to 3 photos and
75-word description (each) of your product/technology
Deliverables:• Print spread in the February issue • Digital spread in February Special Edition Flipbook sent out via
e-blast• Digital spread in February Special Edition Flipbook housed on
www.lawnandlandscape.com under the RESEARCH tab for all of 2020
• Bonus distribution at the 2020 Lawn & Landscape Technology Conference (February 19-21, 2020 in Orlando)
Rate: $7,500 net | Deadline: January 3, 2020To secure your sponsorship, please contact Dave Szy at [email protected] or call 216-393-0281
Broadcast EventEstablish your authority with this unique opportunity. Our professional video team works with you to produce a pre-recorded video segment featuring your products, product info and data which is then broadcast to our audience followed by a live Q&A session. Broadcast Event is category exclusive and sold on a first come, first serve basis.
CEO SpotlightBe the star of this monthly recording which pairs your company’s executive and a successful customer contractor for a unique and in-depth Q&A. The spot is then pushed out in a special e-newsletter and hosted online for additional exposure.
Eye On Innovation ReportTechnology and innovation are rapidly changing the green
industry. Lawn & Landscape’s 2021 Eye on Innovation Report is your opportunity to highlight your cutting-edge services and
solutions that will help contractors streamline their businesses. This issue also receives bonus distribution
at the Lawn & Landscape Technology Conference!
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Mobile Static Banner
360x120One of two shares
per month: 1x ....................$5,882
1 unit exclusive per month:
1x .....................$9,411
homepage takeover500x500$8,235 (1 of 2 shares per month)$10,588 (1 unit exclusive per month)Medium
Rectangle Ads300x250
$2,199 .......$1,9601x ......................12x
T E X T A DBold HeadlineHendit, te veliquiati voloratem necumet usciumque et et qui il ium rem quas et quiatuscil int hilit qui con poribus mod et veligenissum aut liam eum, qui in nosam dit recta con. oruptas ideri dolorent modicimos sitis dus ma.
Image Here
NEWSLETTER ADS
SPONSORED FEATURE Text Ad360x180 .... $3,247
LEADERBOARD AD
1x .......................... 12x$1,013 ............... $911
728x90
$1,523 .......$1,09524x ...................52x
WEBSITE ADS (HOME PAGE)LEADERBOARD AD
Medium Rectangle Ads
Half PAge AD
728x90$3,5294 units available per month
300x250$2,04316 units available
300x600$3,529 (2 units available per month)$5,882 (1 unit exclusive available per month)
Wallpaper ADS$9,411 (1 exclusive per month)$2,941 (Weekly)
Frequency Discounts*Size ...................................... 1x ..................6x............. 12x ............. 18x ...............24xFull Page .....................$8,723 ..........$7,670 .......$7,248 ....... $6,713 .........$6,4042⁄3 Page ........................ 5,880 ............5,155 .........4,868 ..........4,563 ........... 4,3001⁄2 Island ....................... 5,171 ............4,547 .........4,276 ..........4,011 ........... 3,7871⁄2 Standard.................. 4,529 ............3,990 .........3,811 ..........3,523 ........... 3,3141⁄3 Page ......................... 3,083 ............2,745 .........2,588 ..........2,436 ........... 2,2851⁄4 Page ......................... 2,329 ............2,042 .........1,913 ..........1,811 ........... 1,7101⁄6 Page ......................... 1,530 ............1,321 .........1,238 ..........1,188 ........... 1,028
Covers* ....................................................... 6x............. 12x ............. 18x ...............24x2nd Cover ...........................................$8,429 .......$7,855 ....... $7,305 .........$6,7423rd Cover .............................................. 7,749 .........7,579 ..........7,028 ........... 6,4664th Cover ............................................. 9,543 .........8,987 ..........8,429 ........... 7,867
Color Charges*........................................Single Page ....................................SpreadStandard ................................................................ $584 ....................................... $955Matched Color, Extra .............................................690 ...................................... 1,061Matched, Metallic Color ......................................716 ...................................... 1,140Four-Color Process, Extra ................................. 1,167 ...................................... 1,804
Digital Edition: Print + 8% premium
Classifieds (print and online):$135 per column inch - 2-color $30.00, 4-color $55.00 Word only: $1.20 per word, $35.00 minimum
*Frequency Discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Lawn & Landscape, Golf Course Industry, Nursery Management, Greenhouse Management, Garden Center, Produce Grower, Cannabis Business Times, Cannabis Dispensary and Hemp Grower.
Mechanical Requirements: Saddle stitched, three columns to a page. Paper stock: Machine coated, 40-lb. body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 77⁄8" x 101⁄2.
Digital Files and Specifications For Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. For more details, contact Caitlin McCoy at 800-456-0707 or [email protected].
Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.
A D S I Z E S ( N O N - B L E E D )Specifications.....................................................Width .........................................DepthFull Page (non-bleed) ................................................. 7" ...............................................10"2⁄3 Page .......................................................................4 1⁄2" ...............................................10"1⁄2 Page Island ...........................................................4 1⁄2" .............................................7 1⁄2"1⁄2 Page Horizontal ...................................................... 7" ............................................. 4 7⁄8"1⁄2 Page Vertical .......................................................3 3⁄8" ...............................................10"1⁄3 Page Square ........................................................4 1⁄2" ............................................. 4 7⁄8"1⁄3 Page Vertical ......................................................2 3⁄16" ...............................................10"1⁄4 Page Square ........................................................3 3⁄8" ............................................. 4 7⁄8"1⁄4 Page Horizontal ...................................................... 7" .............................................2 3⁄8"1⁄6 Page Vertical ......................................................2 3⁄16" ............................................. 4 7⁄8"1⁄6 Page Horizontal .................................................4 1⁄2" .............................................2 3⁄8"
PRINT INTERACTIVE
2021 Rates & Specifications
Rental equipment
EQUIPMENT FOCUS
JAN
.FE
B.
MA
RC
HA
PR
ILM
AY
JUN
EJU
LYA
UG
.S
EP
T.O
CT.
NO
V.
DEC
.
BUSINESS FOCUS
MAINTENANCEDESIGN/ BUILD/
CONSTRUCTION
OUTDOOR LIVING
LAWN CARE IRRIGATION SNOW & ICETECHNOLOGY
FOCUSSPECIAL FEATURE
BONUS
Safety equipment
Work truck accessories/
upfitting
Erosion control
equipment
Vans and vehicle
services
Add-on business
opportunities
Irrigation equipment
Parts and shop guide
Landscape and lawn care
trucks
Pick-up trucks
Trailers
Uniforms and apparel
Zero-turn mowers
Soil amendments
Stand-on mowers Annuals
Walk-behind mowers
Perennials
HydroseedersMulch and
groundcovers
Mower attachments
Hand tools
TrimmersEdgers
Curbing and edging
Electric equipment
Blowers Vacuums
ChainsawsLog splitters
PropaneFuel
management
ChippersGrinders
Engines
Outdoor Living Trends Report
Water features and fountains
Pavers and stone
Kit installation systems
Outdoor furniture
Walkways and paths
Ponds
Pools and spas
Landscape lighting
FirepitsFire features
Decks, fences, pergolas
Permeable solutions
Smart controllers
Drip irrigation
Pumps and valves
Filtration systems
Reclaimed water systems
Trenchers and v-plowsHand tools
Sensors
Pond maintenance
Irrigation software
Mobile/Wifitechnology
Spray heads and nozzles
Rotors
Drainage systems
SEO
Labor management
technology
GPS and routing
technology
CRM/Accounting
software
Website development
-
Online marketing
Crew communication
technology
Mobile technology
Apps
Softwaredesign
Robomowing
On-demand apps
Franchise operations
TrainingLabor, hiring
and H-2B
Landscape maintenance
insurance
Design/build/construction
Mergers and acquisitions
Top 100
Lawn care/Sports turf
Irrigation service and installation
Holiday lighting services
Landscape lighting
State of the Industry Report
Benchmarking Your Business
Tree care services
Skid-steer loaders
Tractor loaderbackhoes
Sealers, cleaners and sand
Tamping and compacting equipment
HydroseedingErosion control
Compact excavatorsMini-track
loadersHand tools
Compact tractors
Xeriscaping
Concrete and masonry saws
Compact equipment
attachmentsRetaining walls
Compact wheel loaders
Compact truck loaders
UTVs
-
Disease management
guideNew chemical
technology
Pre-emergent herbicidesAdjuvants
Mixing systems
Fertilizer (liquid and granular)
Soil testing
Reels, hoses and spray rigs
Insect/pest control
Post-emergent herbicides
Deer controlInvasive species
Aquatic weed control
AeratorsDethatchers
SeedersSeed and sod
market update
Fall turf planning guide
Sprayers and spreaders
Early order programs
Winter disease
management
Biologicals and organics
-
-
-
-
-
-
-
Weather systems
Salt purchasing
V-blade plows Straight-blade
plows
In-cab controls Snow throwersDeicing blends
Liquid ice control
Wear partsBox plows
-
Eye on Innovation
Mosquito control
Q&A with the Experts
-
Technology
Smart Irrigation
Month
Hardscape/Design Build
Smart Engine
-
-
Readex
National Collegiate Landscape
Competition
-
-
Lawn & Landscape Top
100 event
Cultivate
-
Lawn & Landscape Tech
Conference
-
GIE+EXPOHardscape
North America
OTFIA Show
-
Advertising closes the first business day of the month prior to issue cover date. Materials are due the fifth business day of the month prior to issue cover date.
*Topic/month subject to change
2021 Editorial Calendar
Brand Spotlight (Exclusive, 1/month) .......... $14,117White Paper (Exclusive, 1/month) ..................$8,823Eye on Innovation ..............................................$8,823Q&A with The Expert ........................................$8,823
$702 ................... $59324x ....................... 52x
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5811 Canal Road, Valley View, OH 44125 • 216-393-0300 | 800-456-0707 • Lawnandlandscape.comTo view our digital media kit, visit hortmediakit.gie.net/ll/landscape
GIE Media’s horticulture group brands are the leading publications in the turf and ornamental markets. Our titles include: Lawn & Landscape, Golf Course Industry, Snow Magazine, Greenhouse Management, Nursery Management,
Produce Grower, Garden Center, Cannabis Business Times, Cannabis Dispensary and Hemp Grower
Traci Mueller Account Manager,
West [email protected]
Dave Szy Publisher
Brian May Account Manager,
Northeast/[email protected]
Danny WalshAccount Manager,
Russ WarnerNational
Accounts Manager [email protected]
Michaela Dodrill Market
Katie TuttleMarketing Associate
Irene SweeneyMarketing [email protected]
216-393-0280
Caitlin McCoy Advertising Production
Jeanine ortiz Email Production
Averil Braden Audience Development
Justin Armburger Art Director
The Power of Partnership
Kim Lux Assistant Editor
Jimmy Miller Assistant [email protected]
Jim Huston Columnist
Bruce Wilson & CompanyColumnist
The Harvest Group Ed Laflamme & Bill Arman
Brian Horn Editor
